Style & Branding Guidelines Version 1 | 2021
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About Us MISSION The Urban Affairs Coalition unites government, business, neighborhoods, and individual initiative to improve the quality of life in the region, build wealth in urban communities, and solve emerging issues.
OUR PRIORITIES
STRENGTHENING NONPROFITS
DEVELOPING YOUTH AND YOUNG ADULTS
BUILDING WEALTH IN URBAN COMMUNITIES
CREATING STRATEGIC PARTNERSHIPS
UAC FACTS The Urban Affairs Coalition (UAC) unites government, business, neighborhoods, and individual initiatives to improve the quality of life in the greater Philadelphia region, build wealth in urban communities, and solve emerging issues. UAC is the connector of more than 80 nonprofits organizations throughout the Greater Philadelphia region reaching more than 250,000 children, youth, and adults. To date, UAC has managed more than $1 billion in social capital. UAC strengthens nonprofits by providing fiscal sponsorship and professional services that free them to focus on their missions and help them build organizational capacity. The Coalition shapes public policy and delivers programs that respond to urgent community needs. More than 91% revenue supports programs and services Click here to download the guide
LOGO BASICS Composition Variations Full Horizontal with Tagline
Full Horizontal without Tagline
Abbreviated Horizontal
Logomark
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LOGO BASICS
Color Variations When using the logo type on light backgrounds, use our color logo. Use the white logo if displaying on dark backgrounds.
Full Color
Black
Color Knockout
Knockout
LOGO BASICS
Clear Space & Minimum Size
2.5"
2.5"
Color Palette We welcome the use our colors when displaying our logo and brand. Our signature color is orange.
PRIMARY
SECONDARY
HEX CODE
HEX CODE
HEX CODE
HEX CODE
HEX CODE
#F7901
#004AD
#CE573E
#01BAEF
#8ED6E5
CMYK:
CMYK:
CMYK:
CMYK:
CMYK:
0 52 100 0
14 79 82 3
76 49 0 0
100 22 0 6
41 0 9 0
RGB:
RGB:
RGB:
RGB:
RGB:
247 144 30
206 87 62
67 121 189
1 186 239
142 214 229
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Font Overview
Although not required by UAC branding, these are the recommended fonts for event posters, social media graphics, and other UAC promotional materials.
League spartan Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
Mont Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
Madelyn Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
About UAC on YouTube
POWER OF
A COALITION OF
COALITION
PARTNERS
Branding Guide V.1 | 2021
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Find Us Online
@UACOALITION
@URBANAFFAIRS
INSTAGRAM @UACOALITION
COALITION
LINKEDIN @URBANAFFAIRS COALITION
uac.org Branding Guide V.1 | 2021
Click here to download the guide