Upstate Main Brochure

Bringing together people, possibilities and progress with property expertise across Australia.

Welcome to Upstate

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One Brand. Every Market.

02

Meet the Leadership Team

03

The Whole Upstate Team

04

The HQ of Excellence

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Performance That Defines the Market

06

Events

07

In the Community

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Our Digital Footprint

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Unmatched Innovation

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The Future of Real Estate

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Welcome to Upstate Upstate offers a new way of thinking about real estate.

While our history spans over

developers or businesses, our

a century and our foundations

approach remains thoughtful

are deeply local, our outlook is

and grounded in experience.

One that reflects not just the properties we sell and manage, but the lives, ambitions and communities they belong to.

combine generations of market

What sets Upstate apart is not

knowledge with modern systems,

presence alone. It’s how we bring

considered strategies and a

people, process and technology

digital-first mindset, allowing us

together to create momentum

to move with clarity, confidence

around every campaign and care

and purpose. We believe

around every client. Real estate is

strong results come from

rarely just transactional; it’s

strong relationships.

personal. Our role is to honour

forever forward-facing. We

that responsibility by delivering From listening carefully,

clarity, calm and confidence at

understanding context and

every stage.

knowing when to lead and when to guide. Whether we’re working with families, investors,

“Find Yourself in a Better Place.”

One Brand. Every Market.

We help people buy, sell, lease

A specialist team, our commercial

We partner with developers

and manage properties with

division delivers sales, leasing

to bring real estate projects to

confidence. From selling to sold,

and asset management with a

market thoughtfully and

our residential team blends

precise commercial approach.

effectively. From site acquisition

local insight, strategic marketing

We focus on performance,

through to the final sale, we have

and human understanding to

longevity and clarity, supporting

delivered over 130 properties

deliver results that feel as great

investors and businesses, from

successfully. Our approach is

as they look.

mums and dads to institutions,

structured, strategic and thorough.

with assurance at every stage.

The Future of Real Estate

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Meet the Leadership Team

Peter Mosedale

Lachlan Yeates

Vincent West

Licensee/Director in Charge

Director in Charge/Sales

Licensee/Director in Charge

A founder of Upstate and a

With over 30 years of experience

Vincent has a penchant for

true visionary of real estate, Pete

in real estate, Lachlan is recognised

development sites, investment

brings a thorough understanding

as one of the country’s leading

sales, factories and shop fronts.

of the property world to anyone

agents. For Lachlan, real estate is

The energy he dedicates to

he works with.

so much more than a profession.

commercial and industrial projects is unmatched.

Paul Ferrari

Meschell Howarth

John Hall

Head of Project Sales

General Manager

Head of Leasing/New Business

One of Sydney’s true projects

Meschell is a coveted industry

John is enthusiastic and detail-

specialists, Paul has run teams at

professional with decades of

oriented. He understands the

major real estate agencies and

experience within such a busy

needs of local clients and

has been involved in many major

agency. She is held in very

imbibes the local culture, which

international projects.

high regard by clients and

can be seen through his love of

colleagues alike.

real estate.

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The Future of Real Estate

We are passionate.

We constantly evolve.

We embody wellbeing.

We support our people.

We live our best lives.

Eight Departments, One Clear Goal.

“To help you find yourself in a better place.”

Residential Sales Residential Property Management Commercial Sales and Leasing Commercial Asset Management Project Sales Concierge Design and Marketing Accounts and Support

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The Future of Real Estate

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Residential Residential Sales We approach residential sales

Residential Property Management

with care, strategy and

Our property management

confidence. Every campaign is

team looks after homes as

shaped around your goals,

if they were our own. With

your property and the buyers

proactive communication,

most likely to value it.

digital systems and extensive

Our process is clear, our

legislative knowledge,

communication consistent and

we create peace of mind for

our focus always on achieving

landlords and tenants alike.

the best possible outcome.

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Commercial Commercial Sales and Leasing

Commercial Asset Management

Commercial property requires

We manage commercial

a sharp, strategic focus. We

assets with a long-term view.

combine in-depth market

From tenant relationships to

intelligence, insight into

performance optimisation, our

buyer behaviour and refined

approach is structured, data-

negotiation expertise to support

informed and focused on

informed decisions at every

protecting value.

stage of the process.

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Projects We specialise in bringing residential projects to market with precision and confidence. Supported by an in-house marketing team and dedicated project systems, we work closely with developers to generate demand, manage sales and protect long-term value.

From early positioning and branding through to launch strategy and sellthrough, our approach is strategic, datainformed and tailored to each project’s unique audience.

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Concierge Our Concierge team exists to make property preparation effortless. From styling and trades to logistics and finishing touches, we coordinate trusted suppliers so your property presents at its absolute best, without unnecessary stress.

We oversee the entire process with care and precision, anticipating what’s needed and ensuring every element works together seamlessly.

Our Space, Custom-Designed for Collaboration, Performance and Connection.

Spanning over 1,000 square

facilities to training spaces and

metres in the heart of the

amenities, every detail supports

Northern Beaches, our space

how we operate. Clients benefit

was created with intention

from clarity. Staff benefit from

and community.

flow. Ideas benefit from space.

Open, collaborative and

Our headquarters reflects what

technology-enabled, it allows

Upstate stands for: a considered

teams to work together

approach and modern

seamlessly across departments.

infrastructure. Our commitment to excellence behind the scenes

From high-tech project rooms

means every experience out front

and dedicated in-house auction

feels effortless

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The HQ of Excellence

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Performance That Defines the Market 65+

335

876

Staff in One Purpose Built Office

Total Sales Across All Departments 2025

Total Leases Across All Departments 2025

A unified team working

Consistently delivering strong

A proven track record of achieving

from a single, purpose-built

results across retail, office and

high-quality leasing outcomes

headquarters, enabling

industrial property sectors.

through considered negotiation

collaboration, consistency and

and strategic marketing.

clarity across every department.

2205

104 Years

1350+

Managements Across All Departments

in Business on the Northern Beaches

5 Star Google Reviews

A depth of experience built on

A century of local knowledge,

Client feedback that reflects

long-term client relationships

refined through experience

professionalism, consistency

and trusted asset management.

and applied with confidence

and care at every stage of the

in every campaign.

property journey.

20,000+

$575M

250,000+

Website Visitors Monthly

Total Sales Transactions 2025

Contacts in Our Database

Connecting motivated

A long-standing legacy

An engaged database built

buyers and tenants with

of performance underpinned

over decades, supporting

quality residential and

by trust, expertise and local

stronger reach, deeper insight

commercial opportunities.

market leadership.

and better outcomes.

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The Future of Real Estate

“ At the heart of everything we do is a genuine commitment to people. Your homes, your investments and your place within the community.

We approach every client relationship with care and intention, recognising the trust placed in us and the significance of the decisions being made.

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“

We believe in creating meaningful opportunities to give back to our community. Our events are designed to share insight, encourage conversation and provide clarity around the property market.

Events Property Economics Breakfast

Investor’s & Landlord’s Night

Our flagship event brings together

An informative forum created for

leading economists, industry

landlords and property investors

experts and the local community

seeking clarity and confidence. These

to explore market conditions,

sessions cover legislation updates,

economic influences and future

yield optimisation, market movement

property trends.

and emerging opportunities, helping investors make well-informed

This event provides practical

decisions in a changing environment,

insight, informed commentary

focused on maximising returns for

and an opportunity for open

our clients

discussion around the forces shaping the market.

Training Sales Conference

Ongoing professional development is

Level Up is our annual internal

year, with industry experts flying in

conference focused on growth,

from around the world. From market

performance and leadership

knowledge and negotiation to

across the business.

technology and customer experience,

delivered in-house throughout the

our training programs ensure our Designed to elevate skill, sharpen

team remains informed, capable and

thinking and align our team around

at the forefront of the industry.

best practice, this event ensures our team continues to evolve alongside the market and deliver consistently

Future Events

high standards for our clients. It’s all about training our team to be the

New initiatives designed to connect,

best to serve our customers.

educate and inspire. As the market and community evolve, so too will our events, creating spaces for conversation, insight and shared understanding, including project launches, staff gatherings and club initiatives.

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In the Community We support local athletes,

This commitment isn’t

local clubs and local initiatives

transactional. It’s purpose-driven,

through long-term sponsorship

considered and personal.

programs, helping individuals

Many of our team live locally,

pursue their goals with

raise families here and contribute

confidence and stability.

beyond the workplace.

For over 25 years, we’ve proudly

So, supporting the community

partnered with surf lifesaving

is not a marketing exercise for us.

clubs, sporting organisations and

It’s part of how we operate, how

community groups that contribute

we demonstrate local pride and

to the fabric of the region.

how we define our purpose.

We Proudly Partner With Surf Lifesaving, Sporting Organisations and Community Groups.

“

Communicating with Engaging Content Across All Digital Platforms

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Our Digital Footprint Email Prowess

Google Reviews

Structured communication

Hundreds of verified reviews

cycles delivering timely, relevant

reflecting long-standing trust,

content to a large and engaged

consistent service and positive

audience, ensuring important

client experiences across

messages reach the right people

residential, commercial and

at the right time.

property management.

Database A fully connected network capturing interactions across sales, leasing, property management, projects and face-to-face engagement, creating a complete view of the market.

Full Spectrum Social Media

Facebook One of the largest and most engaged local business audiences on the Northern Beaches, used to share property, insight, events and community connection at scale.

Instagram A curated view of property,

Purpose built content for each

people and place, using

platform, with thriving channels

considered storytelling to

that continuously evolve with

showcase homes, projects,

platforms, trends and behaviour,

and market activity.

allowing us to adapt quickly, tailor for better outcomes and maintain meaningful engagement with our audience.

Unmatched Innovation Our Vendor App

Advanced Property Technology

Data & Market Intelligence

designed to deliver real-time

A continually evolving property

Real-time data, local insight

transparency throughout

technology stack that supports

and long-term market

the sales process.

better decision-making

intelligence underpin every

From enquiry levels and

and smoother experiences

decision we make. From buyer

inspection activity to buyer

for vendors, landlords, tenants

behaviour and enquiry patterns

feedback and campaign

and buyers. From data

to pricing, timing and campaign

performance, clients can stay

capture and communication

optimisation, our systems

informed and in control from

to reporting and automation,

allow us to interpret what

the palm of their hand,

our systems are selected

the market is doing and

wherever they are.

and refined to enhance clarity,

respond with precision.

Australia’s first vendor app,

efficiency and confidence at every stage.

Internal Marketing A fully in-house marketing team delivering professional capability at a local level.

With direct access to design,

consistency across every

digital, content and strategy, we

campaign while maintaining

operate as an extension of our

quality, control and relevance in a

sales, leasing and project teams,

fast-moving market, ultimately

allowing us to move quickly, stay

delivering clearer messaging, a

aligned and respond in real time.

stronger presentation and better

This integrated approach ensures

outcomes for our clients.

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Let’s Collaborate Whether you’re selling, leasing,

With more than a century of

investing or looking for a new

experience across residential and

career, it helps to speak with

commercial property, Upstate

a team that knows the market

brings local insight, trusted

and genuinely cares about the

relationships and thoughtful

people within it.

guidance at every step.

Level 1, Suite 15 888 Pittwater Road Dee Why, NSW 2099 9971 9000 hello@upstate.com.au upstate.com.au