Welcome to Upstate
Upstate offers a new way of thinking about real estate.
One that reflects not just the properties we sell and manage, but the lives, ambitions and communities they belong to.
While our history spans over a century and our foundations are deeply local, our outlook is forever forward-facing. We combine generations of market knowledge with modern systems, considered strategies and a digital-first mindset, allowing us to move with clarity, confidence and purpose. We believe strong results come from strong relationships.
From listening carefully, understanding context and knowing when to lead and when to guide. Whether we’re working with families, investors,
developers or businesses, our approach remains thoughtful and grounded in experience.
What sets Upstate apart is not presence alone. It’s how we bring people, process and technology together to create momentum around every campaign and care around every client. Real estate is rarely just transactional; it’s personal. Our role is to honour that responsibility by delivering clarity, calm and confidence at every stage.
“Find
Yourself in a Better Place.”
One Brand. Every Market.
We help people buy, sell, lease and manage properties with confidence. From selling to sold, our residential team blends local insight, strategic marketing and human understanding to deliver results that feel as great as they look.
A specialist team, our commercial division delivers sales, leasing and asset management with a precise commercial approach. We focus on performance, longevity and clarity, supporting investors and businesses, from mums and dads to institutions, with assurance at every stage.
We partner with developers to bring real estate projects to market thoughtfully and effectively. From site acquisition through to the final sale, we have delivered over 130 properties successfully. Our approach is structured, strategic and thorough.
Meet the Leadership Team
Licensee/Director in Charge
A founder of Upstate and a true visionary of real estate, Pete brings a thorough understanding of the property world to anyone he works with.
Head of Project Sales
One of Sydney’s true projects specialists, Paul has run teams at major real estate agencies and has been involved in many major international projects.
Director in Charge/Sales
With over 30 years of experience in real estate, Lachlan is recognised as one of the country’s leading agents. For Lachlan, real estate is so much more than a profession.
General Manager
Meschell is a coveted industry professional with decades of experience within such a busy agency. She is held in very high regard by clients and colleagues alike.
Licensee/Director in Charge
Vincent has a penchant for development sites, investment sales, factories and shop fronts. The energy he dedicates to commercial and industrial projects is unmatched.
Head of Leasing/New Business
John is enthusiastic and detailoriented. He understands the needs of local clients and imbibes the local culture, which can be seen through his love of real estate.
Peter Mosedale
Meschell Howarth
Lachlan Yeates
Paul Ferrari
Vincent West
John Hall
We are passionate. We constantly evolve.
We embody wellbeing.
We support our people.
We live our best lives.
Eight Departments, One Clear Goal.
“To help you find yourself in a better place.”
Residential Sales
Residential Property Management
Commercial Sales and Leasing
Commercial Asset Management
Project Sales
Concierge
Design and Marketing
Accounts and Support
Residential
Residential Sales
We approach residential sales with care, strategy and confidence. Every campaign is shaped around your goals, your property and the buyers most likely to value it. Our process is clear, our communication consistent and our focus always on achieving the best possible outcome.
Residential Property Management
Our property management team looks after homes as if they were our own. With proactive communication, digital systems and extensive legislative knowledge, we create peace of mind for landlords and tenants alike.
Commercial
Commercial Sales and Leasing
Commercial property requires a sharp, strategic focus. We combine in-depth market intelligence, insight into buyer behaviour and refined negotiation expertise to support informed decisions at every stage of the process.
Commercial Asset Management
We manage commercial assets with a long-term view. From tenant relationships to performance optimisation, our approach is structured, datainformed and focused on protecting value.
Projects
We specialise in bringing residential projects to market with precision and confidence. Supported by an in-house marketing team and dedicated project systems, we work closely with developers to generate demand, manage sales and protect long-term value.
From early positioning and branding through to launch strategy and sellthrough, our approach is strategic, datainformed and tailored to each project’s unique audience.
Concierge
Our Concierge team exists to make property preparation effortless. From styling and trades to logistics and finishing touches, we coordinate trusted suppliers so your property presents at its absolute best, without unnecessary stress.
We oversee the entire process with care and precision, anticipating what’s needed and ensuring every element works together seamlessly.
Our Space, Custom-Designed for Collaboration, Performance and Connection.
Spanning over 1,000 square metres in the heart of the Northern Beaches, our space was created with intention and community.
Open, collaborative and technology-enabled, it allows teams to work together seamlessly across departments.
From high-tech project rooms and dedicated in-house auction
facilities to training spaces and amenities, every detail supports how we operate. Clients benefit from clarity. Staff benefit from flow. Ideas benefit from space.
Our headquarters reflects what Upstate stands for: a considered approach and modern infrastructure. Our commitment to excellence behind the scenes means every experience out front feels effortless
The HQ of Excellence
Performance That Defines the Market
335 65+
A unified team working from a single, purpose-built headquarters, enabling collaboration, consistency and clarity across every department.
2205
876
Staff in One Purpose Built Office in Business on the Northern Beaches
Total Sales Across All Departments 2025
Consistently delivering strong results across retail, office and industrial property sectors.
Total Leases Across All Departments 2025
A proven track record of achieving high-quality leasing outcomes through considered negotiation and strategic marketing.
Managements Across All Departments
A depth of experience built on long-term client relationships and trusted asset management.
104 Years
1350+
20,000+
Website Visitors Monthly
Connecting motivated buyers and tenants with quality residential and commercial opportunities.
A century of local knowledge, refined through experience and applied with confidence in every campaign.
$575M
Total Sales Transactions 2025
A long-standing legacy of performance underpinned by trust, expertise and local market leadership.
Client feedback that reflects professionalism, consistency and care at every stage of the property journey.
250,000+
5 Star Google Reviews Contacts in Our Database
An engaged database built over decades, supporting stronger reach, deeper insight and better outcomes.
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At the heart of everything we do is a genuine commitment to people. Your homes, your investments and your place within the community. We approach every client relationship with care and intention, recognising the trust placed in us and the significance of the decisions being made.
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We believe in creating meaningful opportunities to give back to our community. Our events are designed to share insight, encourage conversation and provide clarity around the property market.
Events
Property Economics Breakfast
Our flagship event brings together leading economists, industry experts and the local community to explore market conditions, economic influences and future property trends.
This event provides practical insight, informed commentary and an opportunity for open discussion around the forces shaping the market.
Sales Conference
Level Up is our annual internal conference focused on growth, performance and leadership across the business.
Designed to elevate skill, sharpen thinking and align our team around best practice, this event ensures our team continues to evolve alongside the market and deliver consistently high standards for our clients. It’s all about training our team to be the best to serve our customers.
Investor’s & Landlord’s Night
An informative forum created for landlords and property investors seeking clarity and confidence. These sessions cover legislation updates, yield optimisation, market movement and emerging opportunities, helping investors make well-informed decisions in a changing environment, focused on maximising returns for our clients
Training
Ongoing professional development is delivered in-house throughout the year, with industry experts flying in from around the world. From market knowledge and negotiation to technology and customer experience, our training programs ensure our team remains informed, capable and at the forefront of the industry.
Future Events
New initiatives designed to connect, educate and inspire. As the market and community evolve, so too will our events, creating spaces for conversation, insight and shared understanding, including project launches, staff gatherings and club initiatives.
In the Community
We support local athletes, local clubs and local initiatives through long-term sponsorship programs, helping individuals pursue their goals with confidence and stability.
For over 25 years, we’ve proudly partnered with surf lifesaving clubs, sporting organisations and community groups that contribute to the fabric of the region.
This commitment isn’t transactional. It’s purpose-driven, considered and personal. Many of our team live locally, raise families here and contribute beyond the workplace.
So, supporting the community is not a marketing exercise for us. It’s part of how we operate, how we demonstrate local pride and how we define our purpose.
Our Digital Footprint
Email Prowess
Structured communication cycles delivering timely, relevant content to a large and engaged audience, ensuring important messages reach the right people at the right time.
Database
A fully connected network capturing interactions across sales, leasing, property management, projects and face-to-face engagement, creating a complete view of the market.
Full Spectrum Social Media
Purpose built content for each platform, with thriving channels that continuously evolve with platforms, trends and behaviour, allowing us to adapt quickly, tailor for better outcomes and maintain meaningful engagement with our audience.
Google Reviews
Hundreds of verified reviews reflecting long-standing trust, consistent service and positive client experiences across residential, commercial and property management.
One of the largest and most engaged local business audiences on the Northern Beaches, used to share property, insight, events and community connection at scale.
A curated view of property, people and place, using considered storytelling to showcase homes, projects, and market activity.
Unmatched Innovation
Our Vendor App
Australia’s first vendor app, designed to deliver real-time transparency throughout the sales process. From enquiry levels and inspection activity to buyer feedback and campaign performance, clients can stay informed and in control from the palm of their hand, wherever they are.
Advanced Property Technology
A continually evolving property technology stack that supports better decision-making and smoother experiences for vendors, landlords, tenants and buyers. From data capture and communication to reporting and automation, our systems are selected and refined to enhance clarity, efficiency and confidence at every stage.
Data & Market Intelligence
Real-time data, local insight and long-term market intelligence underpin every decision we make. From buyer behaviour and enquiry patterns to pricing, timing and campaign optimisation, our systems allow us to interpret what the market is doing and respond with precision.
Internal Marketing
A fully in-house marketing team delivering professional capability at a local level.
With direct access to design, digital, content and strategy, we operate as an extension of our sales, leasing and project teams, allowing us to move quickly, stay aligned and respond in real time. This integrated approach ensures
consistency across every campaign while maintaining quality, control and relevance in a fast-moving market, ultimately delivering clearer messaging, a stronger presentation and better outcomes for our clients.
