Property Management with Upstate

The Future of Real Estate

Hello So, you’re looking to lease your property.

Let us guide you through our Leasing and Property Management process that we’ve kept refreshingly simple, yet positively informative.

After all, we’re all about the ease.

Are you ready to find yourself in a better place?

YearS YOUNG

1922-2022

Northern exposure As cliché as it is to say, living on The Northern Beaches is basically life in paradise. Whatever demographic, our beloved Northern area caters for all walks and stages of life.

We’ve collated the figures and the appeal is certainly real.

The Northern Beaches In Focus The average vacancy rate is 1.7% The average rental yield for units in 2021 was 2.9% The average rental yield for houses in 2021 was 2.4% The average weekly rent for units in 2021 was $605 per week The average weekly rent for houses in 2021 was $1063 per week

*Information provided by Domain.com.au, Realestate.com.au & Northern Beaches Council at time of printing

Our track record Our own stats are equally impressive.

Since 1922, our company has sold, managed, developed, rented, leased and marketed properties on the Northern Beaches for thousands of clients. It’s this longevity of expertise that has seen us constantly recognised as the area’s number 1 agency.

With a finger solidly on the pulse, Upstate has become ingrained into the local area as the go to real estate brand for all your property needs.

The last few years has seen Upstate push the real estate industry forward through excellence in service and innovation and always striving to achieve the best outcome.

Upstate facts More than

Vacancy rate

2021

25,000

1.05%

155

Active tenants on database

on average

Concierge projects for our clients

2021

2021

Our team

$635

615

17

Average weekly rental price

Properties leased

Experienced team members

More than

Proudly

Number of years

2,700

100 years

40

Open homes in 2021

in business on the Northern Beaches

Longest standing Landlord

Friendliest, most experienced agents you’ll ever have the pleasure of meeting.

(Sure, this one’s a claim, but we consider it as fact).

The art of leasing We’re all about delivering great service, better rental returns and worry-free everything.

This starts with finding and screening the perfect tenant at the best rental price, and continues with ongoing management, combined with our renowned level of customer service.

All to make everything run smoothly from vacant to leased.

Just as every property is bespoke, so too are our leasing strategies, which we develop to reach a great outcome for you and your tenant.

Before we get to the steps of leasing, let’s elaborate on the listing method itself.

For Lease • Leases can be customised for both long term or short term.

• Consistent income and occupancy are the goals.

• The property is leased with options to renew.

• Designed to secure you a fair and equitable rent for your property.

• Ensures your rental income meets the market.

• Outgoings and increases in costs can be identified to ensure income.

• Annual increases and periodic market reviews by experts.

Your journey to leased With the complexities of leasing in our expert hands, the process of leasing your property with Upstate is straightforward. Let’s walk you through it.

Presentation

Screen

of property value and

applications to identify

marketing campaign to you

the best tenants

Showcase

Negotiate

your property to tenants

the highest price

via marketing campaign

and terms of lease

Attract

Lease

quality tenants from

Finalise lease and

our database

property documentation

Open for inspections and appointments booked

When you see our LEASED sticker on your professionally designed Upstate sign, you’ll know you’re in a better place.

Ecosystem of Property Management Maintenance We communicate with tenants to determine any concerns, and work only with trusted professional tradespeople to carry out quality work at the most competitive prices.

Payment of Outgoings We can manage all your outgoings and bills on your behalf, and summarise everything on your monthly statements and invoices.

Rental Payments We make it super easy for tenants to pay their rent on time in a variety of times, which ensures arrears are kept at virtually nil.

Financial Reporting We will provide detailed financial reports including monthly statements and end of financial year statements to give you a comprehensive picture of your home’s performance.

Compliance We keep across the ever-changing and ever-growing responsibility of keeping step with the Residential Tenancies Act 2010, so you can rest easy.

Rental market reviews Our skilled Portfolio Managers perform a regular property rent review and make recommendations to ensure that you have the opportunity to achieve the maximum rent for your property while retaining your quality tenant.

Routine inspections Our Property Managers perform physical property inspections and provide detailed reports to ensure that the tenant is doing the right thing.

In tune with tech Digital technology is evolving, and so are we.

Our innovative approach coupled with our superior service keeps us at the forefront of the industry.

This includes:

• Virtual routine inspection reports

• O nline landlord and tenant portals, accessible anywhere, anytime

• Inspect Real Estate tenant management system

• Automated SMS communications

• Targeted marketing programs

• Maintenance management systems

• Online application processes and reminders We embrace the digital world. Why? Because it offers better results for you.

We’re all for that.

Relax, enjoy the freedom and let Upstate take care of the hard stuff.

Marketing magic Or perhaps marketing muscle is a more

Our photographers and videographers

apt way to describe how we go about

are the best in the business, adept at how

promoting your property. Either way, every

best to showcase a property visually,

detail of your property’s campaign will be

with minimal disruption to you.

meticulously directed and finessed.

Our marketing department and designers

Each campaign is accompanied by a

will create an advertising framework for

persuasive story, written by our expert

your property that will look unmistakably

marketing department. Once your

Upstate. Within this design lives your

advertising assets are completed, it’s

photographs and promotional video.

time to distribute to potential tenants.

“In-house creative and digital marketing experts.”

Digital delivery Critically important to your marketing mix, we use several digital portals to place your property before the eyes of prospective tenants.

Our real estate clout has allowed us to negotiate with domain.com.au and realestate.com.au to provide you with exclusive Premium Packages to truly stand-out from the clutter.

Your Premium Package includes: Larger advertisements Top of search criteria for extended time Up to 16 times more enquiries Along with your Premium Package, your property will enjoy 24/7 exposure on other relevant websites.

upstate.com.au

Social networking Upstate agents are masters of social

as they move through their social media

media marketing. Backed by an even more

channels. It’s all part of our digital-first

specialised social team, your property will

philosophy: target, track, take action,

be promoted on Facebook, Instagram

Something the competition just can’t do.

and LinkedIn. Your property advertisement

This is designed to work in unison with our

will be delivered to the correct pool of

other digital targeting platforms, such as

potential buyers both geotargeted and

realestate.com.au Audience Maximiser

demographically. We market to people

and domain.com.au Social Boost.

who have enquired on similar property

In other words, potential buyers won’t miss

using concise retargeting tech, we’ll ensure

seeing your property listing, including

your property stays visible (top of mind)

those living beyond the local area.

Email prowess Having an incredible 50,000 database allows us to utilise our e-marketing program to quickly determine possible tenant matches and distribute emails accordingly. It’s not a scattergun approach, rather, we specifically target quality potential tenants to save time and marketing budget.

Social media target marketing We know where your buyers are looking and we serve them Facebook, Instagram and LinkedIn ads, videos and Instagram stories featuring your property.

The Campaign Process

Step 1: Video Creation

Look-a-like audiences based off these buyer demographics

Step 2: Campaign Setup

Import our buyer database into Facebook & Instagram

Step 4: Ads shown to Audiences

Geographical & demographical audiences target market

Custom audiences retargeting website visitors

Live Chat To lease your property well, we have to connect with potential tenants better than ever before. So, we do.

Through the power of technology, we have a live digital assistant that offers your tenants everything they need, from floor plans, contracts, application forms and direct messaging to your agent.

All within seconds from their phone.

They simply scan your unique QR code at the open home or online, and at the touch of a button, your home becomes top of mind.

Because making renting easy makes leasing easy.

Superior Signage Exposure on-premise plays a significant role in enticing potential tenants.

Our distinct, uniformly branded Upstate signage ensures everyone knows your property is on the market, managed by the best.

What people will see is unique, street signage, eye-catching flags and teardrop banners and easy to read directional signs.

Property signage, combined with general street advertisement activity (such as bus shelter posters, for lease signage, sponsorship signage and more), gives Upstate a solid visual branding presence throughout the Northern Beaches area.

All that’s needed now is the green light from you to allow one of our team of expert agents to take your property from lease to leased.

Smoother moves Introducing our complimentary Upstate Property Concierge.

They will assist you with everything from how best to spruce-up a facade, to enlisting one of our stylists who will guide you with the interior presentation of your property, to finding packing and removal services, to helping to organise utility connections.

The smoother, the better place you’ll be in.

Building & Pest Inspections

Pool & Garden Maintenance

Home Cleaning

Meet & Measure

Packing & Removals

Property Styling

Locksmith Services

Storage Solutions

De-Clutter & Rubbish Removal

Home Improvement & Renovations

Phone, Pay TV & Internet

Utility Connections

What’s next?

All that’s needed now is the green light from you and we’ll do the rest.

We would be honoured for you to lease your property with us, and in return, we will be the perfect partner you can trust.

Let’s have a coffee next and discuss the authorisation process.

This includes: • Signing the Upstate agency agreement.

• Approve the proposed marketing calendar.

Then we High-5. Simple.

We’ll help you find yourself in a better place.

“Whether it’s sponsoring the local surf club or junior football team, or helping someone to buy their first home, we love nothing more than putting the Northern Beaches community in a better place.”

Lachlan Yeates Director Upstate

Proudly supporting our community

. .

.

Thank you

YearS YOUNG

1922-2022

+61 02 9971 9000 hello@upstate.com.au upstate.com.au Level 1, Suite 15 888 Pittwater Road Dee Why, NSW 2099

Icons by Made from the Noun Project | Photography from Unsplash by John Schnobrich, Shifaaz Shamoon, FreeStocks Org, Kal Loftus, RawPixel, Jakob Owens, Candice Picard, Lachlan Dempsey, Caleb Jones.