Discover a better way to sell your Commercial Property

Discover A Better Way To Sell

A better place awaits So, you’re looking to sell your commercial property.

We’re going to guide you through the whole process that we’ve kept positively simple, yet inspiringly effective.

After all, we’re here to make it all go smoothly, with no worries for you.

Ready to find yourself in a better place?

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North facing You can trust us. Why? Because we are local business people ourselves and have an intimate understanding of the surrounding suburbs and market.

We live and breathe it every single day.

For over 80 years, we’ve been working in commercial sales across the whole Northern Beaches region including Manly and Seaforth, to the Forest and Belrose area, all the way up to the tip of the peninsula at Palm Beach.

Our success is built on developing strong relationships with you and working as a team to achieve your goals.

Whatever the industry, size, product or service, we cater for all, from corporate to cafĂŠ, creative to clinic, office to alfresco, and industrial to institutions.

Our track record We don’t want to make this all about us, however you need to know that the people you select to help you sell have the right set of skills, knowledge, experience and most of all, expertise, to get you the best result.

That’s us!

We have helped thousands of mum and dad investors, property developers, small to large business owners, institutions, and even National and International corporates, to become the most recognised and awarded commercial real estate agency across the Northern Beaches.

We know what we’re doing in this space, and we want you to benefit from everything that makes us unique.

Relax, enjoy the freedom and let Upstate take care of the hard stuff.

Upstate facts Commercial

More than

2020

2020

15,019

167

$84,000,000+

Prospective buyers/ tenants on our database

Commercial sale/ lease transactions

Total commercial sales $ value

2020

2020

Our team

$18 million

100%

16

Highest commercial sale price in one transaction

Auction Clearance rate

Experienced team members

More than

More than

854

98 years

50%

Buyer/Lessee appointments 2019

in business on the Northern Beaches

Market Share

The friendliest, most experienced agents you’ll ever have the pleasure of meeting. (Sure, this one’s a claim, but we consider it as fact).

The art of your sale It’s now time to discuss how we take your commercial property from ‘For Sale’ to ‘Sold!’

Our team utilise our collective excellence in service, skills and market expertise to achieve a stress-free result at the very best price possible.

From the beginning to the satisfying end, you will be guided comfortably along the selling process by a team who genuinely care.

Just as every property is unique, so too are our marketing strategies, which we create to yield an optimum outcome.

Before we get to the steps of selling, let’s elaborate on the selling methods themselves.

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The Auction • An auction campaign typically runs for 4 weeks.

• Is ideal for creating urgency in any market and price maximisation.

• The buyer can negotiate a purchase before auction.

• Offers an immediate exchange of contracts.

• The advertising campaign will be specially geared to an Auction sale.

• Can reduce marketing costs as your average days on market is lower.

• Avoids a ceiling price, enabling us to shoot for the top price.

For Sale • This private treaty method allows negotiation time with interested parties.

• Is often preferred by inexperienced buyers, giving them control over submitting offers.

• Allows for specialised terms and conditions.

• Is a typically longer campaign than an auction campaign.

• Priced correctly, negotiations can start early in the campaign, reducing days on market.

Off market • The property is showcased via the Upstate website only.

• All potential buyers on our database are notified.

• Compression viewing is used to give buyers notice that they are not the only buyers.

• Selling to a database buyer reduces marketing costs, campaign time and open for inspections.

• There is no guarantee of maximised pricing as the market is not surveyed.

The ecosystem of selling Our sales quiver has many arrows in it (and we’re always on target, if we do say so ourselves).

Presentation To realise the full potential of your property, it’s critical a buyer sees it at its very best which is why we have a team of stylists, gardeners, cleaners and repairers ready to help.

Method Sale, Auction or Off Market? Rest assured, we’ll consider and offer you the best option suited to your property.

Marketing We’ll utilise the media channels best served to get your property in front of the right potential buyers - this includes a digital-first approach. We have the innovative tools and expertise to help us get your property in front of the right eyes, faster.

Inspections We show all properties by appointment when your buyer needs to see it.

And let’s not forget the expert agent who will present your property to buyers in the very best way possible.

Communication The channels will be constantly open, with calls to you regularly and written reports provided.

Buyers Those who show interest will be communicated with clearly and frequently via email, text messages and phone calls – at times convenient to them.

Negotiation Your agent will use their expertise, along with the pooled expertise of Upstate, to negotiate the very best price for your property.

Marketing magic Or perhaps marketing muscle is a more

videographers are the best in the business,

apt way to describe how we go about

adept at knowing how best to showcase

promoting your property. Either way, every

your property, with minimal disruption

detail of your property’s campaign will

to you.

be meticulously directed and finessed.

Our marketing designers and floor planners will create an advertising framework for your property that will look unmistakably Upstate. Within this design lives your photographs and promotional video. Our photographers and

Each campaign is accompanied by a persuasive story, written by our expert marketing department. Once your advertising assets are completed, it’s time to showcase and amplify to potential buyers.

“In-house creative and digital marketing experts.�

Digital delivery Critically important to your marketing mix, we use several digital portals to place your property in front of the eyes of prospective tenants.

Our real estate clout has allowed us to negotiate with commercialrealestate.com.au and realcommercial.com.au to provide you with exclusive Premium Packages to truly stand-out from the clutter.

Your Premium Package includes: Larger advertisements Top of search criteria for extended time Up to 16 times more enquiries

Along with your Premium Package, your property will enjoy 24/7 exposure on other relevant websites.

upstate.com.au

Social networking Upstate agents are masters of social

media channels. It’s all part of our digital-

media marketing. Backed by an even

first philosophy: target, track, take action.

more specialised social team, your

This is designed to work in unison with

property will be promoted on Facebook,

our other digital targeting platforms, such

Instagram and LinkedIn. Your property

as commercialrealestate.com.au and

advertisement will be delivered to the

realcommercial.com.au Potential tenants

correct pool of potential tenants, and

won’t miss seeing your property listing,

using concise retargeting tech, we’ll ensure

including those living beyond the local

your property stays visible and (top of

area.

mind) as they move through their social

Email prowess Having an incredible database of 86,000 allows us to utilise our e-marketing program to quickly determine potential buyer matches and distribute emails accordingly. It’s not a scattergun approach rather, we specifically target quality potential buyers to save time and marketing budget.

Live Chat To sell your commercial property well, we have to connect with potential buyers better than ever before.

So, we do.

Through the power of technology, we have a live digital assistant that offers commercial buyers everything they need, from floor plans, contracts, strata plans and direct messaging to your agent.

All within seconds from their phone.

Because making buying easy makes selling easy.

Superior Signage Exposure on-premise plays a significant role in directing and assuring potential buyers. Our distinct, uniformly branded Upstate signage ensures everyone knows your property is on the market, marketed by the best.

Buyers will see is unique, eye-catching signage that creates a sense of occasion to take your property from ‘for sale’ to ‘sold’.

This property signage, combined with our general street advertisement activity (such as bus shelter posters, leasing signage, sponsorship signage and more), gives Upstate a solid visual branding presence throughout the Northern Beaches and beyond.

Smoother moves Introducing our complimentary Upstate Property Concierge.

They will assist you with everything, from how best to spruce-up a facade, to enlisting one of our experts who will guide you with the presentation of your property, to finding packing and removal services, and helping to organise utility connections.

This includes but is not limited to:

Building & Pest Inspections

Garden Maintenance

Clearing hazards

Budget Forecast

Waste Management Rubbish Removal

Managing tenancy disputes

Cleaning of common areas

Window compliance

Entry swipes

Smoke Alarms

Ongoing repairs and maintenance

Issuing notices for breaches

Dealing with complaints

Garden Maintenance

Council inspections

Risk assessment on the building

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What’s next?

All that’s needed now is the green light from you and we’ll do the rest.

We would be honoured for you to sell your property with us, and in return, we will be the perfect partner you can trust.

Let’s have a coffee next and discuss the authorisation process.

This includes: • Signing the Upstate agency agreement.

• Approve the proposed marketing calendar.

Then we High-5 to success!

We’ll help you find yourself in a better place.

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Strength in numbers

Thank you

A New Way to Real Estate

+61 02 9939 6788 hello@upstate.com.au upstate.com.au Level 1, Suite 15 888 Pittwater Road Dee Why, NSW 2099

Icons by Made from the Noun Project | Photography from Unsplash by John Schnobrich, Shifaaz Shamoon, FreeStocks Org, Kal Loftus, RawPixel, Jakob Owens, Candice Picard, Lachlan Dempsey, Caleb Jones.