Vendor Paid Advertising Package

The Future of Real Estate

Social Media Target Marketing Good

Best

$650

$1,600

OR

Includes: Ad spend $349 + images + introduction video. (Set-up fee $95)

Includes: Ad spend $609 + images + custom video. (Set-up fee $95)

The Campaign Process

Step 1: Video Creation

Step 2: Campaign Setup

Step 3: Active for 7 days

Step 4: Ads shown to

Step 5: Report to Vendor

Audiences

Look-a-like audiences based off these buyer demographics

Import our buyer database into Facebook and Instagram

Custom audiences re-targeting website visitors

Geographical and demographical audiences target market

Glossary/Average results

Reach

Impressions

Click Through Rates (CTS)

The number of people who saw your social property ads at least once.

The number of times your ads were shown on Facebook and Instagram feeds and stories

The number of clicks divided by impressions. On average a successful ad reaches 2CTR +

Basic: 2.2K, Best: 10k

Basic: 4K, Best: 20k

Basic: 4CTS, Best: 8%CTS

* A ll prices include GST. Disclaimer: potential reach is an indicator based on historical campaign results and cannot be guaranteed.

The average Impressions and reach are indicative numbers and the results are not guaranteed.

Video Package Features Drone Video = $150 extra 30 Second HD Landscape Video Generic location video of your suburb with static images for portals + Facebook 60 Second HD Landscape Property Video For YouTube, realestate.com.au, Domain & Upstate websites 30 Second HD Landscape Cut-down Video Optimised for Facebook 20 Second HD Portrait Video Key features of your home and info-graphics, optimised for mobile + Instagram stories 15 Second HD Portrait Walk-through Video Continuous walk through optimised for mobile + Instagram stories

Facebook + Instagram Ads Single Image - Demographically Targeted Targets an audience interest, demographic and geography on a 15km radius of your property Single Image - Pixel Re-targeting or Look-a-likes Audience who have visited property page on Upstate site and similar properties Video Demographically Targeted Targets an audience interest, demographic and geography on a 15km radius of your property Video Re-targeting Agent Buyer Database Audience who have visited property page on Upstate site and similar properties

Instagram Stories Instagram Story Demographically Targeted Targets an audience interest, demography and geography on a 15km radius of your property Instagram Story Pixel Re-targeting or Look-a-likes Audience who have visited the property landing page

Reporting Weekly Reporting On reach, clicks, video views, cost per click

upstate.com.au Level 1, Suite 15, 888 Pittwater Road, Dee Why, NSW 2099