Your Partners in Property Sales Success
Selling a home is both a financial decision and an emotional one.
Our role is to understand both and guide you through the process with clarity, confidence and care.
Upstate’s Residential Sales team brings together experience, emotional intelligence and deep local insight. Our agents work within the same neighbourhoods every day, building relationships, understanding buyer behaviour
and refining how to achieve the strongest outcome from every campaign.
Great results come from listening first. From reading the room. From knowing when to act, when to think and when to maintain momentum. This isn’t about speed for the sake of it. It’s about timing, positioning and trust.
Behind every sale is a collaborative team sharing intelligence, strategy and experience to attract the right buyers, manage negotiations with composure and deliver the best possible result.
You’ll feel supported, informed and confident throughout because when the process is handled well, success follows.
Meet the Team
Performance, Built on Experience.
A deeply established and growing database connecting qualified buyers with residential opportunities.
286 250,000+ 65+ 104 Years $7.675M 3,077 $498M+ 26
Consistently delivering strong outcomes across residential property through considered strategy and innovative marketing execution.
A standout Northern Beaches result reflecting experience, preparation and buyer confidence.
Highest Sale Price in One Transaction Open Homes in 2025
Creating meaningful connections between homes, sellers and buyers through consistent, well-managed engagement.
A collaborative group of diverse specialists bringing experience, discipline and care to every campaign.
Property Sale Transactions 2025 Contacts in Our Database Real Estate Experts in Our Team in Business on the Northern Beaches
A century of local presence, trust and market understanding applied to modern residential sales.
A proven track record of achieving high-quality results through thoughtful negotiation and market insight.
Sales Value 2025 Experienced Sales Team Members
Dedicated professionals combining local knowledge with strategic guidance and client focus.
Sustained digital engagement supporting visibility, reach and buyer momentum across the Northern Beaches.
of your property and objectives, backed by in-depth market analysis and local insight. We’ll assess the best positioning, price and strategy to ensure your property achieves the strongest possible result.
your property with the guidance of our concierge team. From styling and photography to copywriting and floorplans, we’ll perfect every detail to ensure your home shines across all touchpoints.
with minimal fuss, as our team finalises contracts, deposits and settlement details, ensuring a seamless, stress-free transition through to completion.
us by signing an agreement to list, giving our expert team the go-ahead to manage every detail, from marketing rollout to buyer engagement, with precision and care.
your property to qualified buyers through a multi-channel marketing campaign and wellcoordinated open homes that create energy, excitement and genuine competition. the very best
Your home deserves care and attention from a team who understands what it truly means to you.
When something matters this much, how it’s sold matters too. “
Peter Mosedale Upstate Director
“
Our Concierge team provides practical recommendations designed to maximise your sale price.
You choose what to action and how far to go. We simply make it easier.
At Your Service
Property Preparation and Improvements
Renovations, repairs, painting, flooring, styling, landscaping and general improvements to prepare properties for sale or lease.
Logistics and Moving Support
Decluttering, packing, removals, storage solutions, furniture handling and settlement-day assistance.
Project Coordination
End-to-end project management, including trades, timelines, inspections, reports and quality control.
Services and Setup
Utility connections, appliance installation, insurances, finances and property setup support.
Cleaning and Presentation
Pre-sale, pre-vacate and move-in cleans, carpet steam cleaning, window and external cleaning, fumigation and final presentation services.
Ongoing Care
Garden and pool maintenance, property management coordination and routine upkeep.
Welcome to Auction HQ
Upstate’s Auction HQ was purpose-built to support performance and sales success.
One Environment, Multi-Strategy
Designed for collaboration, focus and flow, it brings our entire team, clients and buyers together in one environment, allowing strategy, communication and negotiation to happen in real time. Buyers feel the energy. Vendors feel the confidence. Agents operate with clarity and control.
Considered Detail
Our in-house auction facilities include seating, hosting, live streaming capability and dedicated support teams working behind the scenes. Plus, the ability to bid on multiple properties. Every detail is considered, because outcomes are shaped in moments like these.
Connected, Composed, Prepared
This space reflects how we work. Connected. Composed. Prepared. When everything aligns, property sales become less about uncertainty and more about opportunity, creating the atmosphere for sold.
Marketing Magic
Elevated Campaigns.
We partner with leading creatives alongside our in-house marketing team to craft real estate campaigns that feel intentional, elevated and unmistakably Upstate.
Considered and Data Driven.
We watch engagement, adjust messaging and evolve distribution to ensure your property remains front-of-mind. This is not templated marketing; it’s considered, data-driven storytelling designed to attract the right buyers.
Telling the Story of Your Property.
Every property has a story. Our role is to tell it clearly, beautifully and in the right places. From photography and video through to copy, floor plans and digital execution, each element is designed to capture attention and create desire. Campaigns are continuously refined as buyer behaviour shifts.
Our marketing team understands how to showcase homes with warmth and clarity, allowing buyers to imagine themselves within the space, and the opportunity to market to specific demographics.
Smarter Signage
The Superhero of Real Estate
Signage remains one of the most powerful tools in residential real estate.
Upstate’s bespoke signage is designed to stand out without shouting. Clean lines, premium finishes and considered placement create a sense of occasion while reinforcing trust and quality.
Our signage strategy focuses on visibility where it matters most. Street presence still drives enquiry, reassurance and momentum.
Signage That Shows You Care
When buyers see an Upstate sign, they know the home is being represented with care, confidence and intent.
Social Networking Success
Our agents understand how social media influences modern property decisions.
Social Media Target Marketing
Targeted digital marketing is where precision matters for sales success.
Reaching the right buyers today requires more than broad exposure. Modern property marketing is targeted, measured and intentional.
That’s why we build campaigns using lookalike audiences, buyer behaviour data and geographic
insights to serve the right content to the right people. Ads are designed for platform, purpose and performance, ensuring your property appears naturally within buyers’ feeds.
Social Media is a core element of our digital-first marketing approach. This gives us a strong local reach and your property a large social media presence.
Our agents maintain strong individual networks and collaborate with our company
profiles to maximise exposure across all platforms. This collective digital presence allows your property to be seen, shared and engaged with both organically and authentically.
Look-a-like audiences based off these buyer demographics
Import our buyer database into Facebook & Instagram
Geographical & demographical audiences target market
Custom audiences retargeting our website visitors
Find the Perfect Buyer
Our thriving, active and forever-growing database of interested buyers is one of the most powerful marketing assets we offer.
Captured across residential, commercial and projects, it allows us to connect your property with property buyers who are already prepared, engaged and informed. When your property becomes available, our communication to our exclusive database is targeted, timely and designed to spark action right from the beginning so we can ignite your selling journey.
“ Not only is our database growing everyday, it is an essential platform to find the buyer with the requirements and budget
for your property
REA and Domain property portals continue to be the first destination for active buyers, making visibility, placement and presentation critical to maintaining momentum and competition.
At Upstate, we invest in top-tier portal products and use them strategically. Rather than relying on basic listings, we leverage enhanced placements, data insights and performance tracking to ensure your property is seen by the widest and most relevant audience at the right time.
Increased visibility ensures your property stands out to active buyers.
Priority placement positions your listing earlier and more often in searches.
Higher enquiry rates are driven by stronger exposure and presentation.
Extended campaign reach maintains momentum across the full sales period.
Greater buyer engagement encourages deeper interaction with your property period.
Our Upstate Vendor App
Discover a better way to sell, keep up-to-date and have complete peace of mind
Upstate’s Vendor App provides real-time transparency throughout your campaign. From enquiry levels to inspection feedback, everything is visible at a glance.
Whether you’re at home, at work or enjoying a coffee, you can stay informed, track momentum and plan your next move with confidence.
“
Strong results come from preparation, composure and a deep understanding of the market. As experience leads the process, our clients feel confident at every stage.
Lachlan Yeates
Upstate Director
If you’re considering selling or simply exploring your options, let’s chat. Over a coffee, we’ll walk you through our agency agreement, our proposed marketing approach and align on what matters most to you.
We’re a partner you can trust: thoughtful, experienced and genuinely committed to delivering the best possible result. It would be an honour to represent your property and guide you through the process with care, clarity and confidence.