Commercial Sales

Our decades of success in the commercial property sector is built on strong partnerships, informed decisions and the local experience to navigate every sale with confidence.

Your Trusted Partner in Commercial Success

01

Commercial Performance, Earned Over Time.

02

Your Journey from Listing to Sold

03

Welcome to Auction HQ

04

Marketing Precision

05

Let’s Have a Conversation

06

Commercial Sales

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Your Trusted Partner in Commercial Success Commercial property decisions

objectives, pressure points and

What sets our approach apart

are rarely simple. They touch

market dynamics before shaping

is collaboration. Insights are

on capital, timing, yield, risk

a campaign that balances

shared across sales, leasing,

and long-term financial

opportunity with outcome.

asset management and

implications that go beyond the transaction itself.

marketing, helping us Buyer behaviour in the

anticipate shifts, manage risk

commercial market is nuanced.

and create momentum where

Our role is to help you navigate

Capital moves differently,

it matters most.

these decisions with assurance

motivation varies and timing

and clarity.

matters. We design campaigns

From the first appraisal to

around these realities in mind,

final negotiation, our focus

Upstate’s specialist Commercial

using structured frameworks

remains the same: protect

team operates as your strategic

that respond to market

value, foster competition

partner, not just an agent.

conditions rather than working

and provide certainty.

We work closely with investors,

against them.

business owners, developers and institutions to understand

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Meet the Team

Vincent West

Peter Mosedale

Paul Cunningham

Oliver Rosati

Commercial Licensee/Director in Charge 0403 444 000

Licensee/Director in Charge 0408 177 207

Licensed Commercial Sales & Leasing Agent 0413 161 661

Licensed Commercial Sales & Leasing Agent 0428 877 888

Saxon Stonehouse

Thomas Wheen

Lee Midis

Alexandra Owen

Licensed Commercial Sales & Leasing Agent 0408 033 330

Commercial Sales & Leasing Assistant 0452 449 906

Commercial Sales & Leasing Assistant 0411 011 211

Commercial Sales & Marketing Support 9971 9000

Tina Simek

Meschell Howarth

Susanne Mitchell

Bree Morris

Commercial Sales & Marketing Support 9971 9000

General Manager 0411 705 755

Snr Asset Manager/Department Manager 0417 029 270

Commercial Asset Manager 0484 004 905

Riley Teu

Sarah Cavalieri

Saffron Ross

Jamie Cox

Commercial Asset Management Support 0415 154 846

Sales & Projects Trust Accountant 9971 9000

Commercial Asset Management Trust Administrator

Marketing Manager 9971 9000

9971 9000

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Commercial Performance, Earned Over Time.

250,000+

266

$80M+

Contacts in Our Database

Sale and Lease Transactions in 2025

Total Commercial Sales Value 2025

A well-established database

Consistently achieving considered

A strong track record built

thoughtfully connecting

outcomes across retail, office and

through careful negotiation,

qualified buyers and tenants

industrial property markets with

market insight and consistently

with opportunities.

calm expertise.

considered execution strategies.

$29.1M

77%

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Highest Sale Price in One Transaction

Auction Clearance Rate

Experienced Commercial Specialists

A standout result demonstrating

Campaigns delivered with

A dedicated team combining

preparation, composure and

precision, meticulous oversight

local knowledge with thoughtful,

an in-depth understanding of

and property acumen that

strategic advice tailored to

buyer demand.

generate reliable outcomes.

business objectives.

880+

104 Years

50%

Buyer and Lessee Appointments in 2025

Serving the Northern Beaches

Commercial Market Share

Sustained engagement

A century of commercial property

A steady presence across

connecting quality buyers and

experience grounded in trust,

Northern Beaches commercial

tenants with premium commercial

relationships and local

markets, earned through

assets, guided with care.

understanding.

measured performance and long-term focus.

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Commercial Sales

Your Journey from Listing to Sold

01 Appraisal

02 Presentation

03 Appoint

A careful property assessment

Tactically highlighting your

Formally beginning the process

guided by comparable sales,

property’s commercial, financial

with trust in our expertise,

buyer interest and long-term

and strategic advantages to

framework and considered

market trends.

attract the right buyers.

approach.

04 Prep

05 Showcase

06 Negotiate

Aligning documentation,

Connecting your asset with the

Creating competition and

disclosures and marketing

right audience through targeted

guiding offers thoughtfully

for a confident property

exposure and measured

to achieve the best possible

selling campaign.

engagement strategies.

outcome.

07 Sold

08 Celebrate

An unconditional transaction

Seeing the SOLD sign with confidence, knowing your property

managed with professional

was expertly handled at every step.

experience and calm oversight.

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Commercial Sales

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Selling commercial property is a process, not a single moment.

Confidence comes from understanding the journey, anticipating what comes next and managing every step with deliberate purpose.

Vincent West Commercial Licensee/Director in Charge

Auctions play a key role in commercial sales where conditions align.

Purpose Built When managed thoughtfully, the system creates transparency, urgency and healthy competitive tension. Upstate’s Auction HQ was purpose-built to support this environment.

Real Time Collaboration

Facilities Ensuring Success

Bringing our entire team together in this digitally enabled space allows

Facilities include in-house auction

intelligence, negotiation strategy and

infrastructure, live streaming capability

buyer feedback to be shared in real

and dedicated support teams working

time. The result is considered control.

behind the scenes. Every detail is

Decisions are informed, adjustments are

designed to support commercial

immediate and our clients benefit from

property performance and final sale

clarity rather than reaction.

success. This is not theatre. It’s strategy, delivered in a space purpose-built for meaningful, measurable outcomes.

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Welcome to Auction HQ

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Marketing Precision Elevated Campaigns.

efficiently and strategically,

Our in-house marketing team and

or general reach. This is

network of vetted partners create

precision-led marketing.

campaigns that communicate

It’s designed to attract qualified

your property’s value with clarity

buyers, generate meaningful

and professionalism. Every

enquiries and support confident

element, from floor plans and

negotiation.

rather than relying on volume

photography to video and messaging, are all meticulously

A Finely Tuned Strategy

considered, serving a clear purpose.

Marketing is more than promotion. It’s a strategic tool

Marketing for Your Commercial Asset Type

that shapes outcomes and drives

We tailor every campaign to

This is not theatre. It’s strategy,

buyer behaviour and asset type,

delivered in a space purpose-

with distribution refined

built for meaningful, measurable

continuously as channel

outcomes.

engagement data comes in.

This ensures marketing works

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the best results for your property.

First impressions matter.

In commercial property, how an asset is presented can influence perception, engagement and ultimately outcomes.

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Smarter Signage The Superhero of Real Estate Thoughtful, well-placed signage communicates professionalism, scale and credibility, supporting enquiry while reinforcing trust.

For buyers, it offers reassurance that a property is being represented seriously and with care.

For vendors, it reflects preparation, control and confidence throughout the campaign. Informed by real market data and positioned strategically, every element, from on-site boards to flags and directional signage, is designed to attract attention, guide buyers and highlight desirable property features.

When combined alongside digital channels, Upstate’s signage remains an essential part of a balanced

Physical Presence Remains a Critical Part of Commercial Property Campaigns

Commercial Sales

marketing approach, strengthening visibility and letting buyers know the asset is being represented with care, professionalism and confidence.

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Reaching the Right Buyers for Your Asset Our commercial agents use social networks thoughtfully to reach the right buyers with purpose.

Social Media is a core

company profiles to

element of our digital-first

maximise exposure across

marketing approach.

all platforms. This collective

This gives us a strong local

digital presence allows

reach and your property

your property to be seen,

a large social media presence.

shared and engaged with

Our agents maintain

both organically and

strong individual networks

authentically.

and collaborate with our

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Commercial Sales

Social Media Target Marketing Targeted marketing helps connect your commercial property with the right audience.

In a busy property market,

defined to align with each asset’s

capturing the ideal buyer’s

ideal buyer profile, from local

attention can be challenging.

investors to business owners

Missing the right audience

seeking opportunities.

can slow enquiries and

Engagement is monitored

affect outcomes.

continuously, with adjustments made to maintain precision

Our commercial campaigns are

and relevance.

structured to target the right

Step 1: Video Creation

audiences, retargeted to maintain

This approach supports

engagement and published with

a considered marketing

platform-specific content, ensuring

process, helping your property

properties appear where key

reach the right buyers and

decision-makers are most active.

encouraging interest in a

Audiences are also carefully

measured way.

Step 2: Campaign Setup

Step 3: Ad Exposure

Look-a-like audiences

Import our buyer

Geographical &

Custom audiences

based off these buyer

database into Facebook

demographical audiences

retargeting our

demographics

& Instagram

target market

website visitors

Commercial Sales

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Find the Perfect Buyer Curated across commercial sectors and investment types, the database reaches buyers who are informed, engaged and actively considering opportunities.

When your property becomes available, communication is timely and targeted, ensuring the right audience sees it at the right moment. This supports a highly-informed sales process, encouraging interest while introducing each asset with clarity, relevance and confidence.

“

Our extensive and continually growing commercial database is an exclusive advantage in connecting your property with the right buyers.

Digital portals, like Commercial REA and Real Commercial, remain a primary destination for active commercial buyers, making visibility, placement and presentation essential to generating enquiry and maintaining momentum.

At Upstate, we approach portal exposure strategically, negotiating Premium Packages with commercialrealestate.com.au and realcommercial.com.au.

These enhanced placements, combined with data insights and performance monitoring, ensure your property is presented to the most relevant audience at the right time.

Increased visibility ensures your property stands out to active buyers.

Priority placement positions your listing earlier and more often in searches.

Higher enquiry rates are driven by stronger exposure and presentation.

Extended campaign reach maintains momentum across the full sales period.

Greater buyer engagement encourages deeper interaction with your property period.

Residential Sales

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Our Upstate Vendor App Discover a more transparent way to stay informed and in control throughout your sale.

Our Vendor App provides real-time visibility across all enquiries, feedback and campaign performance.

From issued contracts to buyer activity, information is accessible at any time.

Designed to reduce uncertainty and keep clients informed, our exclusive digital app supports thoughtful, confident decision-making throughout the sales process. Whether you’re reviewing progress, planning next steps or simply staying connected, it offers transparency that brings clarity, reassurance and control.

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“

Confidence in a commercial sale is built through preparation, clarity and market understanding.

When each stage is led by our extensive local experience, decisions feel informed, considered and well supported.

Vincent West Commercial Licensee/Director in Charge

We’re Here to Take the Next Step With You. We take the time to understand

and experience. Our role is

your position, assess opportunity,

to support you with clarity,

risk and timing and provide clear,

discretion and confidence,

informed guidance before any

helping you progress in a way

decisions are made. There’s no

that feels considered and right

pressure to proceed. Let’s begin

for you. We are here to help you

with a thoughtful discussion

find yourself in a better place.

grounded in market insight

Level 1, Suite 15 888 Pittwater Road Dee Why, NSW 2099 9971 9000 hello@upstate.com.au upstate.com.au