Your Trusted Partner in Commercial Success
Commercial property decisions are rarely simple. They touch on capital, timing, yield, risk and long-term financial implications that go beyond the transaction itself.
Our role is to help you navigate these decisions with assurance and clarity.
Upstate’s specialist Commercial team operates as your strategic partner, not just an agent. We work closely with investors, business owners, developers and institutions to understand
objectives, pressure points and market dynamics before shaping a campaign that balances opportunity with outcome.
Buyer behaviour in the commercial market is nuanced. Capital moves differently, motivation varies and timing matters. We design campaigns around these realities in mind, using structured frameworks that respond to market conditions rather than working against them.
What sets our approach apart is collaboration. Insights are shared across sales, leasing, asset management and marketing, helping us anticipate shifts, manage risk and create momentum where it matters most.
From the first appraisal to final negotiation, our focus remains the same: protect value, foster competition and provide certainty.
Meet the Team
Commercial Performance, Earned Over Time.
250,000+
Contacts in Our Database
A well-established database thoughtfully connecting qualified buyers and tenants with opportunities.
$29.1M
Highest Sale Price in One Transaction
A standout result demonstrating preparation, composure and an in-depth understanding of buyer demand.
880+
Buyer and Lessee Appointments in 2025
Sustained engagement connecting quality buyers and tenants with premium commercial assets, guided with care.
266
Sale and Lease Transactions in 2025
Consistently achieving considered outcomes across retail, office and industrial property markets with calm expertise.
$80M+
Total Commercial Sales Value 2025
A strong track record built through careful negotiation, market insight and consistently considered execution strategies.
77%
Auction Clearance Rate
Campaigns delivered with precision, meticulous oversight and property acumen that generate reliable outcomes.
104 Years
Serving the Northern Beaches
A century of commercial property experience grounded in trust, relationships and local understanding.
Experienced Commercial Specialists
A dedicated team combining local knowledge with thoughtful, strategic advice tailored to business objectives.
11 50%
Commercial Market Share
A steady presence across Northern Beaches commercial markets, earned through measured performance and long-term focus.
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Selling commercial property is a process, not a single moment.
Confidence comes from understanding the journey, anticipating what comes next and managing every step with deliberate purpose.
Vincent West Commercial Licensee/Director in Charge
Auctions play a key role in commercial sales where conditions align.
Real Time Collaboration
Bringing our entire team together in this digitally enabled space allows intelligence, negotiation strategy and buyer feedback to be shared in real time. The result is considered control. Decisions are informed, adjustments are immediate and our clients benefit from clarity rather than reaction.
Purpose Built
When managed thoughtfully, the system creates transparency, urgency and healthy competitive tension. Upstate’s Auction HQ was purpose-built to support this environment.
Facilities Ensuring Success
Facilities include in-house auction infrastructure, live streaming capability and dedicated support teams working behind the scenes. Every detail is designed to support commercial property performance and final sale success. This is not theatre. It’s strategy, delivered in a space purpose-built for meaningful, measurable outcomes.
Welcome to Auction HQ
Marketing Precision
Elevated Campaigns.
Our in-house marketing team and network of vetted partners create campaigns that communicate your property’s value with clarity and professionalism. Every element, from floor plans and photography to video and messaging, are all meticulously considered, serving a clear purpose.
Marketing for Your Commercial Asset Type
We tailor every campaign to buyer behaviour and asset type, with distribution refined continuously as channel engagement data comes in. This ensures marketing works
efficiently and strategically, rather than relying on volume or general reach. This is precision-led marketing. It’s designed to attract qualified buyers, generate meaningful enquiries and support confident negotiation.
A Finely Tuned Strategy
Marketing is more than promotion. It’s a strategic tool that shapes outcomes and drives the best results for your property.
This is not theatre. It’s strategy, delivered in a space purposebuilt for meaningful, measurable outcomes.
First impressions matter. In commercial property, how an asset is presented can influence perception, engagement and ultimately outcomes.
Smarter Signage
Physical Presence Remains a Critical Part of Commercial Property Campaigns
The Superhero of Real Estate
Thoughtful, well-placed signage communicates professionalism, scale and credibility, supporting enquiry while reinforcing trust. For buyers, it offers reassurance that a property is being represented seriously and with care.
For vendors, it reflects preparation, control and confidence throughout the campaign. Informed by real market data and positioned strategically, every element, from on-site boards to flags and directional signage, is designed to attract attention, guide buyers and highlight desirable property features.
When combined alongside digital channels, Upstate’s signage remains an essential part of a balanced marketing approach, strengthening visibility and letting buyers know the asset is being represented with care, professionalism and confidence.
Reaching the Right Buyers for Your Asset
Our commercial agents use social networks thoughtfully to reach the right buyers with purpose.
Social Media is a core element of our digital-first marketing approach. This gives us a strong local reach and your property a large social media presence. Our agents maintain strong individual networks and collaborate with our
company profiles to maximise exposure across all platforms. This collective digital presence allows your property to be seen, shared and engaged with both organically and authentically.
Social Media Target Marketing
Targeted marketing helps connect your commercial property with the right audience.
In a busy property market, capturing the ideal buyer’s attention can be challenging. Missing the right audience can slow enquiries and affect outcomes.
Our commercial campaigns are structured to target the right audiences, retargeted to maintain engagement and published with platform-specific content, ensuring properties appear where key decision-makers are most active. Audiences are also carefully
defined to align with each asset’s ideal buyer profile, from local investors to business owners seeking opportunities. Engagement is monitored continuously, with adjustments made to maintain precision and relevance.
This approach supports a considered marketing process, helping your property reach the right buyers and encouraging interest in a measured way.
Look-a-like audiences based off these buyer demographics
Import our buyer database into Facebook & Instagram
Geographical & demographical audiences target market
Step 1: Video Creation
Step 3: Ad Exposure
Step 2: Campaign Setup
Find the Perfect Buyer
Curated across commercial sectors and investment types, the database reaches buyers who are informed, engaged and actively considering opportunities.
When your property becomes available, communication is timely and targeted, ensuring the right audience sees it at the right moment. This supports a highly-informed sales process, encouraging interest while introducing each asset with clarity, relevance and confidence.
“ Our extensive and continually growing commercial database is an exclusive advantage in connecting your property with the right buyers.
Digital portals, like Commercial REA and Real Commercial, remain a primary destination for active commercial buyers, making visibility, placement and presentation essential to generating enquiry and maintaining momentum.
At Upstate, we approach portal exposure strategically, negotiating Premium Packages with commercialrealestate.com.au and realcommercial.com.au. These enhanced placements, combined with data insights and performance monitoring, ensure your property is presented to the most relevant audience at the right time.
Increased visibility ensures your property stands out to active buyers.
Higher enquiry rates are driven by stronger exposure and presentation. Priority placement positions your listing earlier and more often in searches.
Extended campaign reach maintains momentum across the full sales period.
Greater buyer engagement encourages deeper interaction with your property period.
Our Upstate Vendor App
Discover a more transparent way to stay informed and in control throughout your sale.
Our Vendor App provides real-time visibility across all enquiries, feedback and campaign performance. From issued contracts to buyer activity, information is accessible at any time.
Designed to reduce uncertainty and keep clients informed, our exclusive digital app supports thoughtful, confident decision-making throughout the sales process. Whether you’re reviewing progress, planning next steps or simply staying connected, it offers transparency that brings clarity, reassurance and control.
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Confidence in a commercial sale is built through preparation, clarity and market understanding.
When each stage is led by our extensive local experience, decisions feel informed, considered and well supported.
Vincent West Commercial Licensee/Director in Charge
We take the time to understand your position, assess opportunity, risk and timing and provide clear, informed guidance before any decisions are made. There’s no pressure to proceed. Let’s begin with a thoughtful discussion grounded in market insight and experience. Our role is to support you with clarity, discretion and confidence, helping you progress in a way that feels considered and right for you. We are here to help you find yourself in a better place.