Sell Your Home With Care, Confidence and Local Insight.
Your Partners in Property Sales Success
01
Performance, Built on Experience.
02
Your Journey to Sold
03
Concierge Service
04
Welcome to Auction HQ
05
Marketing Magic
06
Residential Sales
3
Meet the Team
Your Partners in Property Sales Success Selling a home is both a financial
and refining how to achieve
Behind every sale is a
decision and an emotional one.
the strongest outcome from
collaborative team sharing
Our role is to understand both
every campaign.
intelligence, strategy and
and guide you through the Great results come from listening
buyers, manage negotiations
and care.
first. From reading the room.
with composure and deliver
From knowing when to act,
the best possible result.
Upstate’s Residential Sales
when to think and when to
team brings together experience,
maintain momentum. This isn’t
You’ll feel supported, informed
emotional intelligence and deep
about speed for the sake of it.
and confident throughout
local insight. Our agents work
It’s about timing, positioning
because when the process is
within the same neighbourhoods
and trust.
handled well, success follows.
understanding buyer behaviour
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Lachlan Yeates
Paul Ferrari
David Bain
Licensee/Director in Charge 0408 177 207
Director in Charge 0414 660 033
Head of Project Sales, L.R.E.A 0411 963 366
Licensed Real Estate Agent 0405 620 920
Alle Grace
Jeff Johnson
Geoff Pickering
Martin Orth
Licensed Real Estate Agent 0410 639 846
Licensed Real Estate Agent 0409 993 254
Licensed Real Estate Agent 0414 590 598
Licensed Real Estate Agent 0405 157 059
Kim Adams
Chase McMillan
Frank Livoti
Ray Lacoste
Licensed Real Estate Agent 0424 194 465
Licensed Real Estate Agent 0433 226 889
Licensed Real Estate Agent 0415 154 846
Licensed Real Estate Agent 0416 798 642
Emma Zhang
Irina Bolshakova
Janet Sajowitz
Wings Tang
Licensed Real Estate Agent 0433 456 457
Licensed Real Estate Agent 0405 158 265
Licensed Real Estate Agent 0419 615 693
Licensed Real Estate Agent 0482 882 288
Sahar Ayubi
Rowan Dent
Joey Lussick
Katherine Williams
Licensed Real Estate Agent 0402 179 662
Sales Associate 0404 111 398
Sales Associate 0433 098 108
Property Concierge 0408 466 150
experience to attract the right
process with clarity, confidence
every day, building relationships,
Peter Mosedale
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Performance, Built on Experience. 250,000+
286
$498M+
Contacts in Our Database
Property Sale Transactions 2025
Total Sales Value 2025
A deeply established and
Consistently delivering strong
of achieving high-quality
growing database connecting
outcomes across residential
results through thoughtful
qualified buyers with residential
property through considered
negotiation and market insight.
opportunities.
strategy and innovative
A proven track record
marketing execution.
$7.675M
65+
26
Highest Sale Price in One Transaction
Real Estate Experts in Our Team
Experienced Sales Team Members
A standout Northern Beaches
A collaborative group of
Dedicated professionals
result reflecting experience,
diverse specialists bringing
combining local knowledge
preparation and buyer
experience, discipline and
with strategic guidance and
confidence.
care to every campaign.
client focus.
3,077
104 Years
1.5M+
Open Homes in 2025
in Business on the Northern Beaches
Page Views on upstate.com.au
Creating meaningful
A century of local presence,
Sustained digital engagement
connections between
trust and market
supporting visibility, reach
homes, sellers and buyers
understanding applied
and buyer momentum across
through consistent,
to modern residential sales.
the Northern Beaches.
well-managed engagement.
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Residential Sales
Your Journey to Sold
01 Appraisal
02 Presentation
03 Appoint
of your property and objectives,
of your property’s value and
us by signing an agreement to
backed by in-depth market
bespoke marketing campaign,
list, giving our expert team the
analysis and local insight. We’ll
crafted to highlight every feature,
go-ahead to manage every
assess the best positioning, price
capture attention and position
detail, from marketing rollout to
and strategy to ensure your
your home as one of the most
buyer engagement, with precision
property achieves the strongest
desirable listings on the market.
and care.
04 Prepare
05 Showcase
06 Negotiate
your property with the guidance
your property to qualified buyers
the very best outcome, guided by
of our concierge team. From
through a multi-channel
your agent’s expertise in reading
styling and photography to
marketing campaign and well-
the market, managing offers and
copywriting and floorplans,
coordinated open homes that
leveraging buyer interest to
we’ll perfect every detail to
create energy, excitement and
deliver a premium result with
ensure your home shines across
genuine competition.
confidence.
possible result.
all touchpoints.
07 Sold
08 Congratulations
with minimal fuss, as our team
When the SOLD label goes up on your Upstate sign, it marks the
finalises contracts, deposits and
successful completion of a well-executed campaign, and the start of
settlement details, ensuring a
your next move. Every detail has been handled with care, delivering a
seamless, stress-free transition
result you can be proud of.
through to completion.
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Residential Sales
“
Your home deserves care and attention from a team who understands what it truly means to you. When something matters this much, how it’s sold matters too. Peter Mosedale Upstate Director
At Your Service Property Preparation and Improvements
Services and Setup
Renovations, repairs, painting,
installation, insurances, finances
flooring, styling, landscaping and
and property setup support.
Utility connections, appliance
general improvements to prepare properties for sale or lease.
“
Our Concierge team provides practical recommendations designed to maximise your sale price. You choose what to action and how far to go. We simply make it easier.
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Cleaning and Presentation Logistics and Moving Support
Pre-sale, pre-vacate and move-in cleans, carpet steam
Decluttering, packing, removals,
cleaning, window and external
storage solutions, furniture
cleaning, fumigation and final
handling and settlement-day
presentation services.
assistance.
Ongoing Care Project Coordination
Garden and pool
End-to-end project management,
maintenance, property
including trades, timelines,
management coordination
inspections, reports and
and routine upkeep.
quality control.
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Welcome to Auction HQ Upstate’s Auction HQ was purpose-built to support performance and sales success.
Considered Detail Our in-house auction facilities include seating, hosting, live streaming capability and dedicated support teams working behind the scenes. Plus, the ability to bid on multiple properties. Every detail is considered, because outcomes are
One Environment, Multi-Strategy
shaped in moments like these.
Designed for collaboration, focus and
Connected, Composed, Prepared
flow, it brings our entire team, clients and buyers together in one environment, allowing strategy, communication and
This space reflects how we work.
negotiation to happen in real time.
Connected. Composed. Prepared.
Buyers feel the energy. Vendors feel the
When everything aligns, property sales
confidence. Agents operate with clarity
become less about uncertainty and
and control.
more about opportunity, creating the atmosphere for sold.
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13
Marketing Magic Elevated Campaigns. We partner with leading
Telling the Story of Your Property.
creatives alongside our in-house
Every property has a story.
marketing team to craft real
Our role is to tell it clearly,
estate campaigns that feel
beautifully and in the right
intentional, elevated and
places. From photography and
unmistakably Upstate.
video through to copy, floor plans and digital execution, each element is designed to capture
Considered and Data Driven.
attention and create desire.
We watch engagement,
refined as buyer behaviour shifts.
adjust messaging and evolve distribution to ensure your property remains front-of-mind. This is not templated marketing; it’s considered, data-driven storytelling designed to attract the right buyers.
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Campaigns are continuously
Our marketing team understands how to showcase homes with warmth and clarity, allowing buyers to imagine themselves within the space, and the opportunity to market to specific demographics. 15
Smarter Signage The Superhero of Real Estate
Our signage strategy focuses
Signage remains one
drives enquiry, reassurance
of the most powerful tools
and momentum.
on visibility where it matters most. Street presence still
in residential real estate. Upstate’s bespoke signage is designed to stand out without shouting. Clean lines,
Signage That Shows You Care
premium finishes and considered
When buyers see an Upstate
placement create a sense of
sign, they know the home is
occasion while reinforcing trust
being represented with care,
and quality.
confidence and intent.
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Social Networking Success
Social Media Target Marketing Targeted digital marketing is where precision matters for sales success.
Reaching the right buyers today
insights to serve the right content
requires more than broad
to the right people. Ads are
exposure. Modern property
designed for platform, purpose
marketing is targeted, measured
and performance, ensuring your
and intentional.
property appears naturally within buyers’ feeds.
That’s why we build campaigns using lookalike audiences, buyer behaviour data and geographic
Our agents understand how social media influences modern property decisions.
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Social Media is a core element
profiles to maximise exposure
of our digital-first marketing
across all platforms. This
approach. This gives us a strong
collective digital presence allows
local reach and your property
your property to be seen,
a large social media presence.
shared and engaged with both
Step 1: Video Creation
Step 2: Campaign Setup
Step 3: Ad Exposure
organically and authentically. Our agents maintain strong
Look-a-like audiences
Import our buyer
Geographical &
Custom audiences
individual networks and
based off these buyer
database into Facebook
demographical audiences
retargeting our
collaborate with our company
demographics
target market
website visitors
Residential Sales
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Find the Perfect Buyer Our thriving, active and forever-growing database of interested buyers is one of the most powerful marketing assets we offer. Captured across residential, commercial and projects, it allows us to connect your property with property buyers who are already prepared, engaged and informed. When your property becomes available, our communication to our exclusive database is targeted, timely and designed to spark action right from the beginning so we can ignite your selling journey.
REA and Domain property portals continue to be the first destination for active buyers, making visibility, placement and presentation critical to maintaining momentum and competition.
At Upstate, we invest in top-tier portal products and use them strategically. Rather than relying on basic listings, we leverage enhanced placements, data insights and performance tracking to ensure your property is seen by the widest and most relevant audience at the right time. Increased visibility ensures your property stands out to active buyers. Priority placement positions your listing earlier and more often in searches. Higher enquiry rates
“
are driven by stronger exposure and presentation. Extended campaign reach maintains momentum across the full sales period.
Not only is our database growing everyday, it is an essential platform to find the buyer with the requirements and budget for your property
Greater buyer engagement encourages deeper interaction with your property period.
Residential Sales
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Our Upstate Vendor App Discover a better way to sell, keep up-to-date and have complete peace of mind
Upstate’s Vendor App provides real-time transparency throughout your campaign. From enquiry levels to inspection feedback, everything is visible at a glance. Whether you’re at home, at work or enjoying a coffee, you can stay informed, track momentum and plan your next move with confidence.
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“
Strong results come from preparation, composure and a deep understanding of the market. As experience leads the process, our clients feel confident at every stage. Lachlan Yeates Upstate Director
We’re Here to Take the Next Step With You. If you’re considering selling or
We’re a partner you can trust:
simply exploring your options,
thoughtful, experienced and
let’s chat. Over a coffee, we’ll
genuinely committed to delivering
walk you through our agency
the best possible result. It would
agreement, our proposed
be an honour to represent your
marketing approach and align
property and guide you through
on what matters most to you.
the process with care, clarity and confidence.
Level 1, Suite 15 888 Pittwater Road Dee Why, NSW 2099 9971 9000 hello@upstate.com.au upstate.com.au