CURRENCY Fall 2020

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02 DEAN MOORADIAN

Sharing his vision for growth and optimism for the future

06 STUDENT SUPERHEROES

Students Bella Beilman, Tiffany Fitzpatrick, and Destiny Bell

08 DISTINGUISHED ALUMNI

Alumni Peter Gerstle and Jane Offutt Burns

12 INSPIRING FACULTY & STAFF Our people are committed to making good things happen

06 Tiffany Fitzpatrick Class of 2020

16 EQUINE ALUMNI GIVE BACK

Amy Lawyer, PhD, and P.J. Anthony return to the classroom as teachers

22 RESEARCH ROUNDUP FALL 2020

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DEAN MOORADIAN

Dean Todd A. Mooradian, PhD leading a virtual meeting.

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DEAN

TODDA.MOORADIAN The Pivot to the Fall 2020 semester is in full swing. I think everyone is happy to see some semblance of normalcy returning — imperfect as that “normalcy” is today — and returning to more familiar patterns of life. Personally, I am very grateful for the condition we’re in, knowing fullwell that the College of Business has done a truly remarkable job preparing under these challenging and ever-changing circumstances.

I am proud to tell you that our faculty and staff spent the summer in earnest preparing for a safe return while grappling with challenging conversations surrounding the cultural and racial unrest. We discussed how we, as an institution, would respond to ending systemic racism and creating equal opportunity. We look forward to continuing this vital work, building upon our existing community programs, and supporting President Bendapudi’s commitment to becoming the premier anti-racist metropolitan research university.

The College laid out an ambitious and comprehensive strategy to safely reopen for students. We worked tirelessly to ensure that University health protocols like masks, physical distancing, and sanitizing public spaces were the standard. We invested in technology like never before to ensure our students — in person or online — had access to the tools and resources needed to succeed in their studies.

We also took time weekly, to bring our community together in friendship and fellowship. In the face of virtual meetings and remote work, offering time to check-in, support, and to continue to learn about one another helped solidify our sense of who we are as a community of care.

Over the past year, the College has genuinely come together to recruit, orient, and onboard students. Our undergraduate advising and student success staff, graduate recruiting, admissions, and support staff — as well as our marketing group and IT folks have stepped up in amazing and selfless ways, for which I am deeply grateful. The end yield is an increase in our undergraduate population and dramatic growth in our graduate student enrollment.

Students are choosing our College — your College of Business — to further their aspirations. Through joining us, they are saying that they believe in our faculty and staff to help them build the knowledge they need to change their lives and the world at large. Our virtuous cycle continues.

Our commitment to our students is unwavering.

The last few months of preparation have challenged us to rethink how we deliver not just our course content in new and creative modalities, but to reimagine how we will support our students in ways that will help them emerge better. We are committing resources to build a more robust suite of student services and are partnering with the business community to help bolster our efforts.

I know there will be moments when we stumble, but we’ll persevere. We learn from adversity and continue to be resourceful.

As has been demonstrated throughout this challenging year, together, we will all emerge better.

Best,

Todd A. Mooradian, PhD Dean, University of Louisville College of Business

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STUDENT COUNCIL PRESIDENT

2020 COLLEGE OF BUSINESS STUDENT COUNCIL PRESIDENT

BELLABEILMAN Dear College of Business Community: Welcome to the 2020-2021 school year.

The College of Business is so excited to welcome students and support them as they begin, continue, or near the end of their educational journey with us. The beginning of the year can be an exciting, celebratory time. But we must acknowledge that our nation’s current culture and climate also make the beginning of this school year a time filled with concern and fear for many.

The College of Business remains steadfast in our continued commitment to academic excellence, innovative practices, school safety, and inclusive excellence. We are proud of our students for how they have handled this year so far and grateful for our school community moving forward.

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We recognize that the first days of school come with a fear of being unsafe for many of our students, both physically and emotionally.

We also recognize that many of our students and families fear that their language, skin color, and mere presence might make them and their families targets. To acknowledge this is to recognize the humanity of us all. We know that racism and race-motivated violence directly impact the communities we serve. As a school community, the responsibility is ours to address these issues. The College of Business is committed to partnering with all campus members to ensure safe, healthy spaces that affirm each student’s identity, leveraging the assets they bring. We do this in service of safe, welcoming spaces for all students to learn in, for all staff to work in, and for all community members to visit.

To all our student communities and families, we welcome you.

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Bella Beilman College of Business Student Council President and McConnell Scholar

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BUILDINGALIFE “I started at the College of Business in the Fall of 2018, which was as unexpected as my pregnancy,” says recent grad Tiffany Fitzpatrick. While to some, the fall semester is the start of a journey, for Tiffany, it was a continuation of years full of early mornings, late nights, and sacrifice. The goal was a college degree, not only to better her life but in Tiffany’s words, “begin to build a future for my son.”

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STUDENT SUPERHEROES

Tiffany had originally attended Jefferson Community and Technical College (JCTC) in 2012 and had considered a career in the Air Force before her pregnancy. After giving birth to her son Princeton in 2015, Tiffany enrolled at JCTC’s ULtra program. This collaboration between JCTC and UofL provides students a pathway to transfer to UofL and earn their bachelor’s degree. As a single mother living in her parent’s house, the potential barriers to success were all too real. Enter the Family Scholar House program.

Born from Project Women in 1995, Family Scholar House (FSH) serves nearly 9,000 people a year, offering services from educational support to supportive housing. In 2016, Tiffany came to FSH “with nothing in my possession…

Almost three years of mine and my son’s life has been with [FSH], and I wouldn’t trade it for the world.” While attending her regular classes, Tiffany was also taking a financial success class and meeting with a family advocate and an academic advisor. While she was at school, Princeton attended the Early Learning Campus.

“I gained so much confidence in myself that I didn’t have when I first began. I was terrified because I didn’t know how to raise a child or do well in college. My self-esteem was so low, but each person I encountered at the Family Scholar House encouraged me and gave me the tools to be a great mother, a great student, and an overall great woman. The Family Scholar House gave me a family that I never knew I needed but glad I was embraced by.”

to see her as a true mentor. She credits Katherine with empowering her to take risks and pursue each opportunity to better herself. “[Katherine] was always willing to give me the advice she wished she received as a young lady, student, and young mother… telling me how to always hold my head up and be a strong black woman in a world that sometimes doesn’t see us.” Katherine Haynes enjoyed her time working with Tiffany and sees a bright future ahead for her. “I generally use discussion as a tool to help students understand the importance and behaviors needed to maintain and grow in any job. Tiffany was one who listened.”

In May, Tiffany made good on a promise she made to herself and Princeton, graduating with her Bachelor of Arts in Marketing. “I have definitely grown as a student, but I think that is because I have grown as a mother,” says Tiffany. “I hold myself to a different standard than most students at UofL because most of the time these younger students are preparing for their future families, business and jobs, while I had a family that needed me to now.” She has also moved into her own apartment and is planning on entering the MBA program. “I had to make each moment at UofL count. I believe I did that.

Whether I was unsure or not. I did it. I’ve become more accountable, and I have shown my son what it takes to be a success story and what hard work looks like.”

As FSH offered the support and stability needed to focus on her degree, Tiffany began to rebuild her academic life as a marketing major at the College of Business.

“I’ve always wanted to earn a business degree, and when Ms. Dolores [Calebs, now retired academic advisor] contacted me about scheduling classes [at the College of Business], I didn’t believe it…She has been with me every step of the way and continues to be one of my biggest cheerleaders.” Once enrolled at the College, Tiffany began work-study with Katherine Haynes in the School of Accountancy.

From day one, Katherine saw Tiffany’s desire and motivation to succeed and offered timely insight and advice to her young employee. “One thing that I noticed about Tiffany was that she was extremely personable and innovative as she wanted to start her own business one day. I encouraged her to use this strength in her character to get to know faculty, staff, and employees here in the College of Business,” said Katherine.

While she worked for Mrs. Haynes, Tiffany grew UofL College of Business: Fall 2020 Highlights

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STUDENT SUPERHEROES

DESTINYRISING

by Kate Gray

In 2014, Scoppechio established the Rise Above Scholarship at the University of Louisville to be awarded annually to a student in the College of Business in memory of Debbie Scoppechio, our founder, former CEO, and chairperson. An outgoing community and business leader, Debbie inspired countless young women in Louisville and beyond to be all they can be.

This scholarship was envisioned to uphold Debbie’s legacy by creating opportunities for individuals who are passionate about the advertising and marketing fields and entrepreneurship. Destiny Bell was awarded the 2019-2020 Rise Above Scholarship by the University of Louisville. She embodies this passion and drive to succeed, and a few weeks ago, we had the immense pleasure of talking to her about her life story, the scholarship, and her future.

Our conversation began with Bell detailing her first year at Campbellsville University, where she attended on an academic and athletic scholarship for track and field as a graphic design major.

Unfortunately, she suffered an injury that same year that caused a bulging disc and the end of her enrollment at the school. The injury meant she could no longer participate in the sport, forcing her to make some tough decisions without a scholarship’s financial support. After much determination and difficult conversations, she moved back to Louisville to be closer to her support network. She enrolled part-time at the University of Louisville as a business major.

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marketing also occurred during this transition while offering social media support for a small business owned by the coach who had helped her obtain the track and field scholarship.

When she moved back to the city, she faced a heavy workload, with 6-7 days a week working at both Olive Garden and UPS while maintaining perfect attendance in her classes. It was an impossible weight, but Bell persevered despite the constant reminder of her injury while spending 40+ hours per week on her feet. The part-time enrollment also took its own toll as she realized how long it would take her to complete her coursework in order to graduate. She was seeking guidance on what to do about the difficulties she faced with her admissions counselor when she learned about the Rise Above Scholarship in the College of Business.

The application required an essay submission, which she quickly completed. Bell recalls that it felt like a lifetime waiting to hear back, but that when she received the email notification announcing that she had been awarded the scholarship, she couldn’t contain her excitement and was “literally jumping up and down.” The scholarship meant that she was able to quit UPS and increase the number of courses she was enrolled in to finish her degree in 2020.

HER FUTURE IS ONE THAT ENCOMPASSES A “LET’S GET YOU IN THE DOOR” ETHOS IN ORDER TO EMPOWER THE BLACK COMMUNITY TO INCREASE PROPERTY OWNERSHIP.

Quitting UPS meant that not only did she have more time to finish her coursework, but that she could also apply for marketing internships.

As she was completing her coursework, Bell was offered a one-year internship at Berkshire Hathaway that introduced her to the world of real estate, which is now something she is deeply passionate about.

Bell describes the scholarship and internship experience as

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life-changing in that it opened up so many ideas about her future that she had never envisioned. At 22, she is currently pursuing her real estate license (95% of her coursework is complete) and has a vision to develop Destiny Properties LLC, a “onestop-shop” style agency that offers expertise in lending, commercial and private real estate, property management and a closing office. Her future is one that encompasses a “let’s get you in the door” ethos in order to empower the Black community to increase property ownership. She also foresees her company as a space to offer female mentorship and accessibility for upward mobility.

We are honored to have had this conversation with Ms. Bell and are deeply inspired by her story. We are moved to continue our work in removing barriers and lifting up our community. We aspire to support other entrepreneurs in our community and encourage you to also spread the word about the Rise Above Scholarship to UofL students.

The Rise Above Scholarship The scholarship award is given annually to a one-time recipient and is awarded to an individual based upon financial need and merit. The donor has indicated a strong preference for the award to be made to a female student who provides evidence of leadership skills and professional potential.

The successful applicant must provide an essay discussing goals and aspirations, both academically and professionally. Applicants must have demonstrated a strong and deepening educational interest in marketing, entrepreneurship, and/or advertising.

Destiny Bell, recipient of the Rise Above Scholarship

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DISTINGUISHED ALUMNI

Photo credit: The Gerstle family

L to R: Madison Leach Gerstle, Nate Gerstle, Peter, and Sandy Gerstle (pictured above), Peter Gerstle with his brother, Tom Gerstle (pictured right), Peter Gerstle with his wife, Sandy Gerstle (pictured far right)

PETERGERSTLE: LAYINGTRACKS It’s approximately 384 miles from Blacksburg, Virginia to Louisville, Kentucky, traveling on I-64. Alum Peter Gerstle is very familiar with that distance—he used to hitchhike his way from his hometown of Louisville to Virginia Tech as an undergrad. “My mom would let me out by the offramp, and I’d hitchhike all the way to Blacksburg,” said Gerstle. “That’s before I came home to UofL.” Peter Gerstle understands what it means to go the distance. Since 1987 the company he co-founded with his brother, Tom, Road & Rail Services, has evolved from light maintenance on rail cars to offering a full complement of logistic services to the railroad industry with 70 locations, 36 locomotives, and employing 1,400 people. From moving nearly six million vehicles a year to servicing and repairing over a million rail cars annually, Road & Rail Services is built upon the sweat equity and foundation rooted in work ethic and family.

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Peter Gerstle is the youngest of seven, born in the working-class Germantown section of Louisville. His parents’ commitment to the family meant sacrifice and instilling a work ethic in every one of their children.

“All we knew how to do was work,” Gerstle laughs. This ethic was further codified during his time at Saint Xavier High School, creating a lifelong learner. “I’ve been lucky enough to be surrounded by teachers everywhere in my life—from my parents to professors at UofL and St. X, to my wife and even my ex-wife! I’ve always tried to put myself in a room with people who were smarter and more successful than me. I got good at observing and listening—that’s where you really learn.”

After a coaching change at Virginia Tech, Gerstle left Blacksburg and returned to Louisville to finish his degree at UofL. To make ends meet, Gerstle worked the day shift in construction and industrial maintenance while taking night classes—ultimately graduating in 1980. “There was never a question about going to college,” said Gerstle. He spent the next several years working in warehouses in progressively supervisory roles until 1987 when he and his brother formed Road & Rail Services.

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DISTINGUISHED ALUMNI

“I remember it was Derby Week and coming home to my then-wife and telling her I was starting up a business with Tom,” recalls Gerstle. “[Tom] worked in the railroad business and saw an opportunity for us. He’s the smartest and most honest businessman I’ve ever met… He still has his first dollar bill framed in his home. I think he was ten.”

With that Derby Week decision, Peter Gerstle set out on the road once again, building a business for him and his family. The evolution from inspecting rail cars to offering track, train, and transloading services wasn’t without barriers and setbacks. “We had some difficult times,” explains Gerstle, “But we didn’t think about failure.

You worked harder and packed a bigger suitcase.” For years, Gerstle put in twelve-hour days and hundreds of thousands of miles annually to build his emerging business. All that dedication paid off as Road & Rail Services has grown into an industry leader—recognized with a myriad of awards and accolades ranging from safety to customer service to overall excellence. “The first and last mile is what we [Road & Rail Services] are all about.”

connection to UofL, furthering his love of the University and the College of Business. “I see UofL as family.”

While he and his brother have stepped away from day-today at Road & Rail Services, Peter Gerstle has continued to build—this time much closer to home. “I’m re-treaded, not retired,” he quips. Rooted in activities he participated in with his children when they were school-aged, Gerstle has been a coach and scout leader. He is also an active alumnus and supporter of both Saint Xavier and UofL. “When I was younger, I didn’t understand the concept of home and the home team,” reflects Gerstle. “Until you sit at a meeting with alums of all ages and see [and] understand that dedication—a sense of respect and love they have for where they’re from—it’s all about appreciating home and school, and all those things around you.”

Regardless of the distance, Peter Gerstle always came home to Louisville and his family. A father of four, his two sons Nate and Ben both followed in his footsteps as UofL alumni. His current wife, Sandy, also has a deep UofL College of Business: Fall 2020 Highlights

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DISTINGUISHED ALUMNI

Jane Offutt Burns College of Business MBA Class of 1968

ENDOWINGOPPORTUNITY Overcoming obstacles and achieving personal and professional “firsts” has been a defining characteristic for Jane Offutt Burns (BSC ’61, MBA ’68).

“By age six, I knew college was critical and expensive,” Jane recalls. Growing up on a farm in Taylorsville, Kentucky, where her parents struggled financially to earn college degrees, Jane was motivated to take a different path. “I was saving all my birthday money, along with bonds from a generous uncle.” Despite her thriftiness, her savings were insufficient “until UofL 12

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offered me a scholarship, and everything changed.” After graduating — and passing her CPA exam on the first attempt—UofL was there again, with the opportunity to earn an MBA through night classes while she worked full-time in a local accounting firm. “Without UofL,” she says, “most of my career wouldn’t have happened.”

Contending throughout her life with a learning disability that was undiagnosed until six years ago, Jane often felt inadequate. However, as she found her niche in English and math, and focused on what she could do well, rather than on what she couldn’t do, she realized, “Everyone has a disability in some area but excels in other areas. For me, tax was where I could excel. It was an always changing

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mystery—and I love solving mysteries and uncovering facts, and I need change.”

“WITHOUT UofL, MOST OF MY CAREER WOULDN’T HAVE HAPPENED.”

For the first 25 years of Jane’s career, as she “worked like a demon” at CPA firms and was active in professional associations —generally as the only woman in both — she also became the first female to earn a PhD in business at Penn State. A turning point in her career came when the Accounting Chairman of Eastern Kentucky heard her speak at a conference and suggested she apply for a teaching position. “At his encouragement, I applied and landed the job; it turned out that teaching was perfect for me.”

Amid the rewarding opportunities to mentor and encourage students, Jane also recognized that serving as a professor required the highest integrity and ethical standards, including “the willingness to tell students when I’ve made a mistake.”

Recognized for her professional accomplishments by her alma maters—as an Alumni Fellow in UofL’s College of Business and with the Accounting Department Distinguished Alumni Award at Penn State’s Smeal College of Business — Jane is grateful for all that she has received. When her husband Hank died, she moved to her “dream position,” an endowed professorship at Texas Tech University.

Since then, she has established an endowed scholarship fund for graduate students in accounting at UofL and designated UofL as the beneficiary of a life insurance policy to be added to the endowed fund. “Giving back is part of the secret sauce for life,” she notes, “and an endowed scholarship is a way to live forever.”

Now retired, Jane lives in Lubbock, Texas, where she continues a 30-year tradition of hosting an annual Derby party.

SUPPORTTHECOLLEGE

Business.Louisville.edu/give Contact: Joseph P. Neary, PhD Chief of Staff UofL College of Business 502.852.4784 joseph.neary@louisville.edu

Your contribution directly impacts our capacity to champion and celebrate our best and brightest. Help us make UofL a great place to learn by attracting the best professors and research minds. We hope you will consider investing in our future business leaders and entrepreneurs.

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NEWSTAFF &FACULTY Aaron Barnes, PhD Assistant Professor, Marketing

Aaron Barnes is an Assistant Professor of Marketing at the University of Louisville College of Business. He earned his PhD from the University of Illinois Gies College of Business in 2020. Before joining UofL, Aaron spent four years running his own subscription company and two years at a consulting firm in New York City.

Aaron’s research broadly addresses cross-cultural consumer behavior, judgment and decision making, and consumer-brand relationships. He will be teaching Principles of Marketing and Marketing Research.

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FALL 2020 The College of Business is proud to welcome its latest staff and faculty to the Cardinal Community. These new faces will help shape our students’ lives, enrich the University’s knowledge base, and together, we will all emerge better.

Daniel Bennett, PhD Assistant Professor, Entrepreneurship Center for Free Enterprise

Daniel has joined the Entrepreneurship Department and the Center for Free Enterprise. He earned his PhD in Economics from Florida State University in 2014. He was recently a Research Professor at Baylor University, where he served as the public lecture series manager for the Baugh Center for Entrepreneurship & Free Enterprise.

Daniel’s research expertise is in economic development and entrepreneurial ecosystems. He has published in the Journal of Business Venturing, Small Business Economics, and European Journal of Political Economy, to name a few.

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INSPIRING FACULTY & STAFF

Angela Beverly Dean’s Office

Jennifer Branscum Advising

Angela brings 19 years of experience at UofL to the College of Business, including stints in Financial Aid and the Brandeis School of Law in admissions. She has served on the Staff Senate, the Staff Recognition Committee, and the Staff Grievance Committee.

Angela is also a UofL alum, graduating with her bachelor’s degree in Sociology in 2000.

Jennifer (or Jen) graduated with her Masters of Education from UofL in May 2020. She previously worked with the Delphi Center Marketing team, REACH, and Exploratory and Transition advising. As a first-generation college student, she is passionate about student success and is excited to join the College of Business. Some of her favorite things are coffee, Columbus hockey, and her best friend’s dog Hazel.

Alex Bocking Advising

Saurav Chakraborty, PhD Assistant Professor, Computer Information Systems

Alex Bocking also joined the College this spring as an academic counselor, Sr. Alex has worked in admissions at several universities prior to coming to UofL and is working on his EdD in Organizational Leadership from the University of Dayton, while teaching in the MSBA program.

Saurav Chakraborty, PhD, has joined the CIS Department. Saurav completed his PhD in information systems at the University of South Florida. He earned his MS in Computer Science from Indiana University, and his bachelor’s in IT from Techno India University.

He also has professional experience as a developer.

Saurav has research expertise in fintech, cybersecurity, cyberbullying, and digital piracy. He is teaching in the MSBA program.

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NEWSTAFF &FACULTY

Farooq Durrani, PhD Assistant Professor, Finance

Farooq joins the Finance Department as an Assistant Professor of Practice. Farooq completed his PhD in Finance at Temple University. He also holds an MS in Finance from Brock University, an MBA from the National University of Computer and Emerging Sciences, and a BS in Computer Science from Bahauddin Zakariya University. He has expertise in corporate finance, corporate governance, bankruptcy, and financial modelling.

Tinley Daniel Advising

Brittany Green, PhD Assistant Professor, Marketing, MSBA Program

Tinley Daniel joined us in the spring from the social work sector. She earned her MA in Community Counseling from Wayne State University.

Brittany has joined the CIS Department. She completed her PhD in operations, business analytics & information systems at University of Cincinnati.

She earned her master’s degree in Industry Engineering from Pitt, another master’s in Industrial Systems Engineering from Auburn, and her BS in mathematics from Birmingham-Southern College.

Brittany’s research expertise is in business analytics and statistics, including longitudinal analysis, simulations, and tree-based methods.

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INSPIRING FACULTY & STAFF

Kimberly Mallory Executive Director, Graduate Programs

Paul Rowe, PhD Assistant Professor, Management

Prior to coming to UofL, Kim served for seven years as Director of Professional MBA Programs at the College William & Mary. At the University of Tennessee, she directed both non-degree executive education programs for business and industry and MBA programs for working professionals. She has more than 30 years of experience in higher education and holds a bachelor’s degree in Management from Tusculum College and an MBA from the University of Tennessee.

Paul has joined the Management Department as an Assistant Professor of Practice. Paul earned his PhD in Industrial & Systems Engineering and Operations Management from Mississippi State University, his MS in operations from UNC-Chapel Hill, and his MBA and BS in industrial engineering from Purdue.

He also has significant professional experience in various engineering, operations, and purchasing positions. Paul has taught at NC State, UNC-Chapel Hill, and most recently at the University of North Texas. He will be teaching primarily operations and analytics courses.

Sarah Memmi, PhD Assistant Professor, Marketing/Equine

Sarah has joined the Marketing Department and the Equine Industry Program. She completed her PhD at Duke and holds an undergraduate degree from the University of Vermont. Sarah has worked as a writer and account executive at The Equine Journal.

With expertise in goal pursuit and motivation, consumer resources, and goal conflict, Sarah will be developing a course for the Equine Industry Business certificate. She is teaching Equine Marketing and Racetrack Issues Management and Communication.

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EQUINE INDUSTRY PROGRAM

RETURNTRAJECTORY The Equine Industry Program welcomed two alumni back for Fall 2020 to teach as adjuncts in the program. Amy Lawyer, PhD (2006), works at the University of Kentucky in their Lexington Equine Extension office, lectures in UK’s Animal Science and Equine Studies programs, and teaches an Equine Leadership class. P.J. Anthony (2008) is an Operations Manager at Amazon and teaches an Equine Operations and Management class.

UofL: What’s something unique or interesting you’ve done post-college?

Amy: Since college, I have bought, raced, and sold many thoroughbreds. None of which have been overly successful, but enough to keep me in the

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industry. I also have two children, Joe Brack (8), and Tyson (3).

P.J.: Upon graduation, I was accepted as one of 12 individuals from around the world to join the Godolphin Flying Start Program, where I spent two years learning about the global racing industry while living and working in Ireland, England, Australia, and Dubai.

UofL: Why did you come back to teach the specific class you’re teaching?

Amy: Leadership, in general, is a hot topic currently.

People are starting to realize that just because someone is in a leadership position, it doesn’t necessarily mean they are an expert in decision making, coordinating people and organizations, or handling emergencies. The study of leadership principles is needed in all disciplines. I am glad

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that I can take my leadership training to help students apply those principles to current issues and organizational structure of the equine industry.

P.J.: I always had an idea that I wanted to teach at the college level. I was extremely interested in coming to UofL to teach in the Equine Industry Program as it is my alma mater and deals with an industry I love. I wanted to use my experience to teach students about equine operations and how they operate on a day-today basis.

UofL: What’s something you’ve learned since graduation that will translate well to the classroom?

Amy: I have learned just how important it is to understand basic business principles in the horse industry. There are numerous people who are exceedingly talented horsemen/women that lack business skills and end up struggling in their careers.

“THERE IS NEVER A STRAIGHT PATH IN YOUR LIFE OR CAREER…YOU NEED TO ADJUST TO ADVERSITY.” –P.J. Anthony Equine Operations & Management

P.J.: There is never a straight path in your life or career, and you need to adjust to adversity. I always wanted to work in the horse industry but left it for a bit due to minimal opportunity. I was able to keep a positive attitude and eventually get back to the industry that I love. I can spread this experience to my students to let them know to never stray from their dreams, even if things don’t go as planned.

EIP FALL SPEAKER SERIES 5:30–6:45 p.m.

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AN EVENING WITH HALL OF FAME JOCKEY PAT DAY FOR MORE INFO: liz.young@louisville.edu (502) 852-4865 Business.Louisville.edu/Equine

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Dr. Daniel Bennett, Assistant Professor of Entrepreneurship

VIBRANTENTREPRENEURSHIPHUB Daniel L. Bennett, PhD, has joined the College of Business as assistant professor of entrepreneurship, affiliated with the Center for Free Enterprise (CFE). In his new role, Dr. Bennett teaches undergraduate and graduate classes, continues his research related to entrepreneurship, and works closely with the Center for Free Enterprise on entrepreneurshipthemed programming and events for students and the community.

Through his work with the Entrepreneurship Department and the CFE, he is looking forward to seeing Louisville become an even more vibrant hub for entrepreneurship by advancing entrepreneurial education and free enterprise among students and the community. “I also hope that my research, much

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of which focuses on understanding the economic, political, and social factors that best facilitate entrepreneurship and innovation, will make a practical impact that helps us better understand how to develop stronger entrepreneurial ecosystems.”

“WE’RE REALLY EXCITED TO HAVE DANIEL ON BOARD TO HELP ADVANCE THE MISSION OF THE CENTER FOR FREE ENTERPRISE.” –Steve Gohmann, PhD Director of the Center for Free Enterprise

“We’re really excited to have Daniel on board to help advance the mission of the Center for Free Enterprise,” said Steve Gohmann, Director of the

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CENTER FOR FREE ENTERPRISE

Center. “His combined professional and academic background will be critical in developing students’ understanding of the role that free enterprise and entrepreneurship play in improving lives.”

Prior to joining the University of Louisville, Dr. Bennett was a Research Professor at the Baugh Center for Entrepreneurship & Free Enterprise at Baylor University. He was previously a Transfer Pricing Consultant for PwC and an Assistant Professor of Economics and Business Analytics at Patrick Henry College. Dr. Bennett holds a PhD in Economics from Florida State University and an MA in Applied Economics and BBA from Ohio University. His research has been published in peer-reviewed journals such as Journal of Business Venturing, Entrepreneurship Theory & Practice, Small Business Economics, Empirical Economics, European Journal of Political Economy, Journal of Comparative Economics, Journal of Institutional Economics, and World Development.

For more information on the work of the Center for Free Enterprise, visit the website at UofLFreeEnterprise.org.

Professor Daniel Bennett is leading one of three CFE student reading groups this fall. His group of 15 students is reading books on entrepreneurship: Burn the Business Plan, Carl Schramm Evolve or Die: Lessons for World-Class Innovation & Creativity, Thomas Triumph Bureaucrats or Markets in Innovation Policy, Christian Sandstrom, Karl Wennberg, Nils Karlson

UofL College of Business: Fall 2020 Highlights

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RESEARCHROUNDUP A summary of publications and reports featuring the UofL College of Business faculty.

Visit: https://business.louisville.edu/research-and-publications for more information.

Tams, S., Manju Ahuja, Thatcher J., & Grover, V. (2020). Worker stress in the age of mobile technology: The combined effects of perceived interruption overload and worker control. Journal of Strategic Information Systems, 29, 101595. doi:10.1016/j. jsis.2020.101595

Sandeep Goyal, Manju Ahuja, & Kankanhalli, A. (2020). Does the source of external knowledge matter? Examining the role of customer co-creation and partner sourcing in knowledge creation and innovation. Information & Management. Advance online publication. doi:10.1016/j.im.2020.103325

Shavitt, S., & Aaron Barnes. (2020). Culture and the consumer journey. Journal of Retailing, 96, 40-54. doi:10.1016/j.jretai.2019.11.009.

Mina Kwon & Michael J. Barone. (2020). A world of mistrust: Fake news, mistrust mind-sets, and product evaluations. Journal of the Association for Consumer Research, 5(2), 206-219. doi:10.1086/708035

Michael Barone, Coulter, K. S., & Li. X. (2020). The upside down: Presenting a price in a low location influences how consumers evaluate it. Journal of Retailing. Advance online publication. doi:10.1016/j. jretai.2020.02.003 Yong Chao, Tan, G., & Wong, A. C. L. (2020).

Optimal nonlinear pricing by a dominant firm under competition. American Economic Journal: Microeconomics. Advance online publication.

David Faulds & P. S. Raju. (2020). An interview on artificial intelligence with Mark Mills.

Business Horizons, 63(4), 463-468. doi:10.1016/j. bushor.2020.03.005 Ang, J. B., Per Fredriksson, & Gupta, S. K. (2020).

Crop yield and democracy. Land Economics, 95(2), 265-290. doi:10.3368/le.96.2.265 Ang, J. B., Per Fredriksson, & Sharma, S. (2020).

Individualism and the adoption of clean energy technology. Resource and Energy Economics, 61, 101180.

Bobby Garrett, Mattingly, S., Hornsby, J., & Aghaey, A. (2020). Impact of relatedness, uncertainty, and slack on corporate entrepreneurship. Management Decisions. Advance online publication. doi:10.1108/ MD-10-2019-1392

Tom Lambert. (2020). Short-term versus long-term effects of the Louisville Enterprise Zone incentives: A response to Sumei Zhang.

Economic Development Quarterly, 34(3), 294-298. doi:10.1177/0891242420929422 Conor Lennon. (2020). How do online degrees affect labor market prospects? Evidence from a correspondence audit study. ILR Review.Advance online publication. doi:10.1177/0019793919899943 Etkin, J. & Sarah A. Memmi. (2020). Goal conflict encourages work and discourages leisure. Journal of Consumer Research. Advance online publication. doi:10.1093/jcr/ucaa019 Courtemanche, C., Garuccio, J., Le, A., Joshua Pinkston, & Yelowitz, A. (2020). Strong social distancing measures in the United States reduced the COVID-19 growth rate. Health Affairs. Advance online publication. doi:10.1377/hlthaff.2020.00608 Ryan Quinn, Myers, C., Kopelman, S., & Simmons, S. A. (2020). How did you do that? Exploring the motivation to learn from others’ exceptional success.

Academy of Management Discoveries. Advance online publication. doi:10.5465/amd.2018.0217 Zhu, Z., Sun, L., & Christopher Stivers. (2020).

Price anchors and short term reversals. Financial Management. Advance online publication. doi:10.1111/ fima.12327

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Dr. Manju Ahuja, recipient of the 2020 Lifetime Achievement Award from the Academy of Management’s Organizational Communication and Information Systems division

2020 Lifetime Achievement Award

CONGRATULATIONS MANJU AHUJA, PhD! Kudos to Manju Ahuja, who received the 2020 Lifetime Achievement Award from the Academy of Management’s Organizational Communication and Information Systems (OCIS) division. This honor recognizes an individual’s sustained contribution to the AoM/OCIS community through significant leadership roles, as well as scholarly impact and influence. At the AOM annual meeting, Manju delivered a keynote speech at a presymposium on Artificial Intelligence; was a mentor at the OCIS Doctoral Consortium; and organized and served on several panels on topics as diverse as artificial intelligence and virtual work.

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MORE HONORS Kudos to Isabel Botero, who was awarded the Best Conceptual Paper Award from the International Family Enterprise Research Academy for her paper entitled “Citizenship Behavior in Family Enterprises: Understanding its Nature and Dimensionality.” The paper was coauthored with Neus Feliu from LansbergGersick & Associates.

Kudos to Joshua Pinkston for the immediate blast of media attention from outlets such as the New York Times, Washington Post, and Vox.com for his research related to COVID-19.

Kudos to Lauren Atkinson Zettel who was awarded the Kauffman Foundation’s Best Paper Award at the Babson Doctoral Consortium, for her paper entitled, “The Reality of Being a Parent and an Entrepreneur: Some Good UofL College of Business: Fall 2020 Highlights 23 News.”

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CURRENCY Fall 2020 | Vol. 2 | No. 3 This magazine is a compilation of articles, notes, and interviews from the past quarter in the College of Business.

To subscribe to the newsletter please e-mail bizbrand@louisville.edu.

Contributors Donna Clark, Sharon Handy, Elijah Humble, Kristen Lucas, Joe Neary, Jim Warner, Jill Wegenast, Liz Young Currency Published by the University of Louisville College of Business Communications and Marketing Department The University of Louisville is an equal opportunity institution.

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