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Lang Research Report 2025

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2025

Research Impact Report


Land Acknowledgement We offer our gratitude to the lands on which the University of Guelph campuses are situated and the Indigenous ancestors who have inhabited these lands for centuries. We recognize that our campuses are located on the lands of the Dish with One Spoon Wampum and we offer our respect to the Mississaugas of the Credit, the Delaware Nation at Moraviantown, Six Nations of the Grand River and the diverse communities of First Nations, Inuit and Métis peoples who now reside on these lands. We also recognize that our educational and research enterprises occur on Indigenous lands and we endeavour to ensure that our activities honour and respect Indigenous peoples. Acknowledging the land we are on and Indigenous peoples’ relationship with the land is a starting point. We recognize the role business, research, and education have had, and continue to have in the systemic mistreatment and harm of Indigenous peoples, communities, cultures, and lands. In service of its motto of Business as a force for Good® the Lang School of Business and Economics strives to play a meaningful role in addressing the ongoing damage of colonization and developing a better future for all peoples. The 94 Calls to Action for Truth and Reconciliation and Bi-Naagwad | It Comes Into View, U of G’s Indigenous Initiatives Strategy provide us with opportunities to further reflect on the role we as educators and researchers can and should have towards collective action. We recognize there is significant work to be done to learn and unlearn in order to build trust, community, and partnership.

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Table of Contents

Message from the Dean and Associate Dean Research and Graduate Studies ....................................... 5 Business Research as a Force for Good ................................................................................... 6 By the Numbers ..............................................................................................................................................................8 Strategic Research Goal: Elevate research excellence ..................................................................................................................... 16 Strategic Research Goal: Amplify impact ...........................................................................................................................................................28 Strategic Research Goal: Promote partnership and collaboration ............................................................................. 38 Strategic Research Goal: Embed research in all we do ................................................................................................................ 46 Strategic Research Goal: Develop the research leaders of tomorrow ................................................................. 50 Publications 2025.................................................................................................................................................. 60

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Message from the Dean and Associate Dean Research and Graduate Studies

Sara Mann

It is our honour to present the 2025 Lang Research Impact Report, showcasing the exceptional knowledge creation and translation activities that thrive within the Gordon S. Lang School of Business and Economics.

Dean

We saw unprecedented growth in the Lang scholarly community, with 12 faculty members joining Lang in 2025. We are excited by the energy and enthusiasm our new colleagues bring to Lang’s research community. We are especially excited to welcome Dr. Hai Nguyen, Lang’s first Tier 1 Canada Research Chair (CRC), to the Department of Economics and Finance. The allocation of this prestigious CRC to Lang is a recognition of our collective contributions to research excellence at the University of Guelph. Dr. Nguyen’s research in Health, Environment, and Well-being aligns perfectly with Lang’s mission of Business as a Force for Good TM and the University of Guelph’s mission to Improve Life.

Sean Lyons

The varied and impactful research undertaken by Lang’s faculty, students and postdoctoral researchers spans an ever-growing range of disciplines, including accounting, actuarial science, consumer behaviour, corporate social responsibility, economics, entrepreneurship, finance, hospitality and tourism management, human resource management, leadership, marketing, project management, real estate, sport management, and supply chain management. We measure the success of our research through a pluralistic lens, prioritizing research excellence, impact, partnership, collaboration, mobilization, and developing the research leaders of tomorrow. This report demonstrates our commitment to these priorities.

Associate Dean Research and Graduate Studies

As we celebrate a successful year for research at Lang, we look forward to the opportunities for even greater research impact as we continue our upward trajectory.

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Business Research as a Force for Good The vision of the Gordon S. Lang School of Business and Economics is to be recognized locally and globally for our commitment to developing future leaders for a sustainable and equitable world.

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Lang’s Research Mission To generate and mobilize excellent research that has a positive impact on BUSINESS AS A FORCE FOR GOOD.™

Research for Impact: In 2025, Lang scholars made contributions to many of the UN’s Sustainable Development Goals (SDG’s). Among the top SDG goals are the following:

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By the Numbers

99

334

*

FACULTY

PEER-REVIEWED JOURNAL ARTICLES

2

41

BOOKS

BOOK CHAPTERS

*

815+

37

CITATIONS

WORKS CO-AUTHORED BY LANG RESEARCHERS

20

661+

COUNTRIES

COLLABORATORS

*

*

*

* Based on a 3-year rolling total. 8 | LANG Research Impact Report 2025


75%

OF 2025 PUBLICATIONS ARE ON THE ABDC LIST

48 2025 PUBLICATIONS ARE EITHER A* OR A

135 Cites

Chen, X., & Batjargal, B. (2025). What Does Not Kill You Makes You Search: The Effects of Failure Threat and SelfEvaluation on Entrepreneurs’ Ego Networks. Entrepreneurship Theory and Practice, 49(4), 1071–1097. https://doi. org/10.1177/10422587251315665

65 Cites

64%

OF 2025 PUBLICATIONS ARE IN CABS JOURNALS

9

2025 PUBLICATIONS ARE EITHER A* OR A

Bhattacharya, S., Kennedy, H., Venkatraman, V., & Wattal, S. (2025). Mobile Advertising in Distracted Environments: Exploring the Impact of Distractions on Dual-Task Interference. MIS Quarterly, 49(3), 1017–1048. https:// doi.org/10.25300/misq/2024/17758

48 Cites

Wan, J., Bharti, M. (2025) From Price to Quantity: Redefining How Consumers Pay the Ethical Premium. Journal of Business Ethics. https://doi.org/10.1007/ s10551-025-06178-4

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Scholars Joining Lang in 2025 Lang Welcomes Twelve New Faculty Members in 2025 The Lang School welcomed twelve new scholars whose research and teaching expertise expand Lang’s strengths across management, marketing, economics, finance, accounting, real estate and sport. Together, they bring fresh perspectives, innovative methodologies, and a shared commitment to Lang’s mission of using business as a force for goodTM.

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Dr. Hai Nguyen Appointed Tier 1 Canada Research Chair in Health, Environment, and Well-being The Lang School is proud to welcome Dr. Hai Nguyen as our first Tier 1 SSHRC Canada Research Chair (CRC), marking a significant milestone in Lang’s growth as a research-intensive business school. Dr. Nguyen joins the Department of Economics and Finance, bringing internationally recognized expertise in health economics, public policy evaluation, and population well being. Dr. Nguyen’s CRC program examines how major health policies shape health behaviours, access to care, and public health outcomes across Canada. Dr. Nguyen aims to investigate how major health policies, including national pharmacare initiatives and substance use interventions, affect health behaviours, medication use, access to care and public health outcomes in Canada. His work will generate rigorous, timely evidence to guide more effective and equitable approaches to medication affordability, addiction treatment, harm reduction, and health system design. A central focus of his research is the federal government’s first phase of national pharmacare, including coverage for diabetes medications, menopausal hormone therapy, and contraception. Dr. Nguyen will also explore public preferences for potential future expansions to high cost drugs for conditions such as obesity and Alzheimer’s disease. Complementing this work, he will evaluate opioid related and other substance use policies for their effectiveness, unintended consequences, and broader population level impacts. Through advanced health economics methods and policy evaluation tools, Dr. Nguyen’s CRC program will contribute to national and international conversations on health policy, equity, and well being. His appointment strengthens Lang’s commitment to research that improves lives and supports evidence based decision making in Canada’s evolving health landscape.

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Department of Economics and Finance Dr. Hai Nguyen

Health Economics Dr. Hai Nguyen – PhD, Concordia University examines how major health policies influence health behaviours, access to care, and population well being.

Dr. Yuchen Zhang

Economics and Finance Dr. Yuchen Zhang — PhD, University of Utah examines corporate finance, governance, and ESG, focusing on how incentives and institutional constraints shape firm behaviour and performance.

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Department of Management Dr. Xi Chen

Entrepreneurship PhD, New York University specializes in entrepreneurial cognition, social networks, and founder decision making. Her work uncovers how confidence shapes early stage behaviour and offers insights to improve startup performance.

Dr. Charles Macaulay Sport

PhD, University of Connecticut investigates how stakeholder groups influence strategy, culture, and activism in sport organizations.

Dr. Ryan Snelgrove Sport

PhD, University of Waterloo studies how sport programs and events can be designed to maximize social impact and support diverse participant needs.

Dr. Pei Wang Accounting

PhD, University of Waterloo uses experimental methods to explore how control systems and sustainability metrics influence employee learning, creativity, and ethical behaviour.

Connie Zavitz Accounting

Industry expert; 25+ years with KPMG, researches financial literacy in nonprofit organizations and accounting ethics, with direct impact on curriculum development.

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Department of Marketing & Consumer Studies Dr. Ian Herzog Real Estate

PhD, University of Toronto examines how public policy influences housing, infrastructure, and community development, bridging economic theory with real world urban challenges.

Dr. Zhe (Betty) Ji Marketing

PhD, McMaster University studies digital marketing, livestream commerce, and influencer strategy using game theory, causal inference, and structural modeling.

Dr. Preetinder Kaur Marketing

PhD, Iowa State University focuses on B2B strategy, the marketing finance interface, and firm growth, with emphasis on franchising and digital engagement.

Dr. Hee Mok Park Marketing

PhD, University of Michigan is a marketing analytics scholar using machine learning and Bayesian modeling to study social networks, peer influence, and consumer behaviour.

Dr. Nasim Ul Haque Marketing

PhD, University of Melbourne uses NLP, machine learning, and large scale data to examine how digital communication shapes consumer responses to innovation.

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FEATURE ARTICLE

Canada’s economic vulnerabilities show why it must invest in the wealth of local communities Published in: The Conversation, March 2025 Written by: Audrey Jamal and Heather M Hachigian

Five years after the World Health Organization declared COVID-19 a global pandemic on March 11, 2020, Canada now faces a new challenge — unprecedented economic pressure from its closest trading partner, the United States. Canadians are once again being forced to confront the country’s economic vulnerabilities. While the pandemic underscored the economic importance of place and social connections, economic aggression from the U.S. highlights the need for greater local autonomy. Canada needs a new approach to economic development. Yet, as the government searches for solutions to bolster “Team Canada,” policymakers risk falling back on the same tired strategies: corporate bailouts, tax breaks for big business and topdown stimulus. This played out during the pandemic. Policies favoured large corporations, leaving small businesses and workers struggling, despite their critical role in economic resilience. This time, Canada needs to do things differently.

Read the full article: uoguel.ph/Canadas-Economic-Vulnerabilities

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STRATEGIC RESEARCH GOAL:

Elevate Research Excellence We aim to be ranked among the top 15 Canadian researchintensive business schools in our various disciplinary areas by building on our strengths to secure competitive research funding and produce high-quality research contributions.

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ST RAT E GIC RE S E ARC H GOAL : EL EVAT E R ES EAR CH EXC EL L ENCE

Funding at a Glance 2024-2025 Snapshot 11 new SSHRC funded projects Funding across all Lang academic units - DEF, DOM, MCS, and HFTM Research spanning AI, EDI, sustainability, policy, entrepreneurship

Congratulations to the grant recipients making an impact in: AI & MACHINE LEARNING ESG prediction, cyber risk modeling, network analysis

EQUITY & INCLUSION Racial discrimination in tourism, diverse worker careers

SUSTAINABILITY & SOCIAL GOOD DESIGN Thinking in education, illness based event experiences

ECONOMIC & POLICY INNOVATION Housing supply, financial communication, immigrant entrepreneurship

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In the past year, Lang faculty secured strong support from the Social Sciences and Humanities Research Council (SSHRC) across its core research and partnership programs. Insight Grants (IG) and Insight Development Grants (IDG) advanced foundational and emerging research, while a Partnership Development Grant (PDG) and Partnership Engage Grants (PEG) strengthened collaborations with community, industry, and public-sector partners. Destination Horizon funding further supported international and interdisciplinary engagement. Together, these investments reflect the breadth of Lang’s research excellence across discovery, partnership-building, and impact.

SSHRC Insight Grants Ryan Snelgrove (DOM) Illness-based events as impactful spaces This mixed methods project examines how charitable athletic events create meaningful experiences for individuals living with illness and their support networks. By identifying the event conditions and psychosocial mechanisms that shape participant well being, the research will provide nonprofit partners with evidence based strategies to design more impactful, inclusive events.

Yiguo Sun (DEF) Social networks with missing data, endogeneity, and nonlinearity This project develops new econometric tools to better analyze complex socioeconomic networks where missing data and measurement errors distort results. By accounting for “dominant units” such as social media superstars or major trade hubs, the research will improve empirical insights into phenomena like protest spillovers and intergenerational mobility, strengthening policy analysis in interconnected systems.

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Zhenzhen Fan (DEF) Does how you say it matter? Analyzing how corporate earnings calls drive investor beliefs beyond the numbers Using advanced natural language processing this project analyzes how tone, framing, and sentiment in earnings calls shape investor beliefs beyond financial metrics. The findings will deepen understanding of behavioural biases in markets and support more effective regulatory oversight of qualitative disclosures.

Ian Herzog (MCS) Economics of expanding housing supply with gentle density Focusing on Vancouver’s accessory dwelling unit (ADU) reforms, this study evaluates the welfare and distributional impacts of gentle density policies. By quantifying benefits and spillovers, the project will equip policymakers with a rigorous framework for comparing ADU strategies to alternative housing solutions.

Zhe (Betty) Ji (MCS) Evolving dynamics and compensation design in brand–influencer partnerships This research develops a systematic framework for sustainable brand influencer relationships. Through game theoretic modeling and empirical analysis, the project will guide brands in designing compensation structures that maintain authenticity and long term engagement.

WooMi Jo (HFTM) Understanding racial discrimination in tourism: Development and validation of a new scale This project develops the first validated scale to measure tourists’ experiences of racial discrimination. The results will support tourism organizations and policymakers in implementing stronger EDI practices and creating safer, more inclusive travel environments.

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ST RAT E GIC RE S E ARC H GOAL : EL EVAT E R ES EAR CH EXC EL L ENCE

SSHRC Insight Development Grants


Jing Lu (DOM) Can machine learning reveal ESG’s impact on business success? Using machine learning models and two decades of North American data, this project identifies which ESG factors most strongly predict financial performance. The findings will support investors and regulators in integrating sustainability metrics into decision making.

SSHRC Partnership Development Grant Elizabeth Kurucz (DOM) in partnership with K–12 school networks across Canada is focused on sustainability education Project title: Design thinking for 21st century learning: Schoolcommunity partnerships to develop leaders for sustainability This national partnership brings together researchers, schools, and community organizations to co-create innovative models aligned with sustainability challenges. By employing a designthinking methodology, the partnership co-creates “educational experiments” that empower students and teachers with the agency and practical skills needed to address complex socioecological challenges. The potential impact of this collaboration is systemic: it moves beyond isolated pilots to build a scalable “social learning network” that facilitates rapid knowledge exchange across provinces. Through the development of a practical toolkit for educators and a “Knowledge Stewarding” community of practice, the project aims to transform the Canadian educational landscape into a more resilient, community-integrated system that aligns student learning with the UN Sustainable Development Goals and fosters the next generation of sustainability leaders.

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Boundless Accelerator & Ruben Burga’s (DOM) partnership is focused on immigrant entrepreneurship pathways Project title: Exploring immigrant entrepreneurship pathways In partnership with Boundless Accelerator, this project examines the resource needs and success drivers of immigrant entrepreneurs. The findings will inform targeted supports for underrepresented groups and strengthen regional innovation ecosystems.

Bank of Canada & Fred Liu (DEF) partnered on a macro financial risk forecasting project Project title: Enhancing the accuracy and interpretability of Canadian macro-financial risk forecasts via multiquantile deep learning with feature engineering to monitor systemic risks at the Bank of Canada This research establishes a high-impact partnership with the Bank of Canada’s Financial Stability Department to revolutionize how the nation monitors systemic financial threats. By integrating 386 macroeconomic indicators, 153 financial signals, and real-time news sentiment into state-of-the-art Multi-Quantile Deep Learning models, the project provides unprecedented predictive accuracy for macro-financial tail risks. The potential impact is both operational and systemic: the resulting risk measures are designed to be integrated directly into the BoC’s internal quarterly dashboards and the annual Financial Stability Report, providing regulators with the interpretable AI tools needed to proactively prevent crises. Beyond the technical outcomes, the partnership strengthens Canada’s regulatory capacity by training PhD candidates and economists in advanced machine learning, ultimately safeguarding the stability of the Canadian economy against extreme global shocks.

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ST RAT E GIC RE S E ARC H GOAL : EL EVAT E R ES EAR CH EXC EL L ENCE

SSHRC Partnership Engage Grant


SSHRC Destination Horizon Grant Miana Plesca (DEF) Careers of Diverse Workers This project expands a successful multidisciplinary collaboration to analyze the career trajectories of diverse workers across Europe. By leveraging longitudinal tax data, the research will provide globally relevant insights into wage gaps, mobility barriers, and labour market inequities.

Select National Award Recipients Canadian Foundation for Innovation-John R. Evans Leaders Fund / Ontario Research Fund–Research Infrastructure–Small Infrastructure Fund

Kris Inwood (DEF) An integrated database for the 1931 census and linked sources This project expands on earlier linked historical database to study immigrant assimilation, language retention, social mobility, and inequality across generations.

National Cybersecurity Consortium (NCC)

Tahereh Hasani (DOM) Cyber Synthetic Risk: Forecasting Advanced Cyberattack Impacts This project develops an AI driven simulation platform that models realistic cyberattack scenarios and their impacts on enterprise systems. The tool will help organizations strengthen preparedness, evaluate defense strategies, and make more informed cybersecurity investments.

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New Marketing & Consumer Studies Research Lab Opens

Designed to support a wide range of research activities, the space offers a flexible and collaborative environment that can comfortably accommodate up to 18 participants. Equipped with a projector screen, overhead projector, and a Crestron connection system consistent with classrooms across campus (with no AV code required), the lab is ready for presentations, workshops, and data collection activities. This space also includes a whiteboard and a sink with running water which provides additional functionality for studies involving experimental materials. The lab’s adaptable design features mobile tilt-top tables and comfortable rolling chairs that can be easily reconfigured to suit different research needs, from classroom and workshop layouts to boardroom-style focus groups. Dividers and partitions are also available to create individual research stations or private cubicles for studies involving human participants. This versatile and welcoming space provides an ideal setting for innovative research, collaboration, and participant engagement.

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ST RAT E GIC RE S E ARC H GOAL : EL EVAT E R ES EAR CH EXC EL L ENCE

Expanding Research Facilities


Research Funding Lang researchers secured more than $3.06 million in research funding from government, philanthropic, community, industry, and institutional partners. Support from private citizens, SSHRC, and federal government departments accounted for the majority of funding, while contributions from non-profit organizations, OMAFA, and business and industry partners highlight the practical relevance and realworld application of Lang research. Together, these investments reflect the School’s connections across sectors and its ability to generate research that informs policy, practice, and societal outcomes.

Research Funds Awarded: Lang School & Departments/School (between May 1, 2024 – April 30, 2025)

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ST RAT E GIC RE S E ARC H GOAL : EL EVAT E R ES EAR CH EXC EL L ENCE

Research Funding by Sponsor (May 1, 2024 – April 30, 2025)

Total Funding

$3.06M

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Awards & Honours

Dr. Laurie Barclay Appointed as Editor-in-Chief at the Journal of Organizational Behavior

Dr. Heather Kennedy Was recognized with the prestigious North American Society of Sport Management (NASSM) research fellowship. The NASSM Research Fellow Award is a lifetime award recognizing researchers for achievement in sport-related scholarship, disseminated through NASSM. Kennedy achieved that status for her many conference presentations as well as contributions to top-tier publications in her field, including the Journal of Sport Management, Event Management, Sport Marketing Quarterly, and the International Journal of Sport Communication.

Dr. Sourav Ray Appointed as Associate Editor, Innovation Marketing & Management, Journal of Business Research

Dr. Jing Wan Was Lang School’s 2025 recipient of the University of Guelph’s Research Excellence Award

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Why bystanders defend bad behaviour at work — even when they know it’s wrong Published in: The Conversation, June 8, 2025 Written by: Zhanna Lyubykh, Laurie Barclay, Nick Turner, and Sandy Hershcovis “You always mess things up. Why are you even on this project? Just quit already.” Demeaning, hostile or undermining behaviour like this is more common in the workplace and damaging than many people realize. One in three employees experience such behaviours, and almost half witness them. Rather than intervening, supporting targets or reporting the misconduct, research shows bystanders may downplay it, withdraw support or even blame the target, which ultimately reinforces the mistreatment. As our recent study shows, this is largely because when mistreatment seems inevitable or commonplace, bystanders are psychologically motivated to justify it rather than challenge it. Why do bystanders rationalize mistreatment? Humans are hardwired to see mistreatment as wrong. Most of us value fairness and want to punish wrongdoing. But if this is the case, why do bystanders so often fail to act when they witness mistreatment?

Read the full article: uoguel.ph/Why-Bystanders-Defend-Bad-Behaviour-Work

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ST RAT E GIC RE S E ARC H GOAL : EL EVAT E R ES EAR CH EXC EL L ENCE

FEATURE ARTICLE


STRATEGIC RESEARCH GOAL:

Amplify Impact We aim to be a Canadian business school leader in the mobilization of knowledge by increasing engagement with industry, communities, not-for-profit partners and policymakers throughout the research process. We pursue inclusive and open scholarship to create a positive impact on society.

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International research collaborations across North America, Europe, and Asia Knowledge mobilization events engaging policymakers, industry partners, and communities Faculty contributions influencing public discourse through national media and The Conversation Research informing policy discussions in areas such as climate, food systems, and labour practices

Feature Stories: Research Driving Impact Lang researchers continue to translate cutting-edge scholarship into meaningful impact across industries, communities, and policy environments. The following stories highlight how research at Lang is mobilized beyond academia to inform practice, strengthen partnerships, and shape emerging sectors.

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ST RATE GIC RE S E ARCH GOAL : AMP L I F Y I MPACT

2025 Impact at a Glance


Cannabis Agritourism Futures Forum Lang researchers are advancing a new frontier in agritourism through innovative work on cannabis tourism development. Drs. Chris Choi and Susan Dupej convened an international forum bringing together policymakers, industry leaders, and tourism stakeholders to explore opportunities in this emerging sector. Their research highlights how integrating tourism experiences into cannabis production can expand economic value while supporting safe and regulated consumption. This work is helping inform policy and industry conversations on the future of cannabis markets in Ontario and beyond. Additional information about the forum can be found on the U of G News website: uoguel.ph/Cannabis-Agritourism-Futures-Forum 30 | LANG Research Impact Report 2025

Dr. Chris Choi

Dr. Susan Dupej


The 10th anniversary of the Qualitative Accounting Research Symposium marked a significant milestone in building a global community of qualitative scholars. The symposium brought together international experts to explore issues of trust and confidence in qualitative research. The event fostered collaboration and mentorship through both the main symposium and an Emerging Scholars Colloquium. Its continued growth and recognition reinforce Lang’s leadership in advancing qualitative accounting research and scholarly networks worldwide.

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ST RATE GIC RE S E ARCH GOAL : AMP L I F Y I MPACT

Qualitative Accounting Research Symposium (QARS) Celebrates 10th Anniversary


Empirical and Theoretical Symposium (Canadian Marketing Strategy) The 10th annual Empirical and Theoretical Symposium for Canadian Marketing Strategy brought together researchers from across Canada to strengthen the national research ecosystem in marketing analytics. Hosted by Lang’s Marketing Analytics Centre, the event featured a high-profile panel on sustainable food supply chains alongside peer-reviewed presentations and a competitive poster session. The symposium supports collaboration among faculty and doctoral students while advancing research capacity in quantitative marketing strategy. It also reinforces Lang’s role as a hub for innovation and network-building in Canadian marketing research. More information about the paper presentations can be found on the conference website: uoguel.ph/Empirical-And-Theoretical-Symposium

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Lang research is contributing directly to the growth and strategic development of Ontario’s specialty crop sector. Ph.D. Management graduate Dr. Jonathan Parkes and Dr. Kalinga Jagoda led a knowledge mobilization event bringing together government officials, industry leaders, and producers to share research findings and recommendations. The initiative translated academic research into actionable insights to strengthen supply chains, improve market readiness, and guide future sector development. This work demonstrates the tangible impact of Lang research on regional economic development and industry collaboration.

Dr. Jonathan Parkes

Dr. Kalinga Jagoda

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ST RATE GIC RE S E ARCH GOAL : AMP L I F Y I MPACT

Research Supporting Growth in Ontario’s Specialty Crop


Faculty in the Media: Expanding Research Impact Lang researchers contributed expert insights across national and international media, shaping public dialogue on key societal and economic issues.

Selected Media and Policy Contributions Laurie Barclay (DOM)

Sean Lyons (Dean’s Office)

Research published in The Conversation on workplace behaviour and accountability, widely amplified across print, television, radio, and podcasts

Coverage in The Globe and Mail and Newsweek on generational trends and workforce dynamics

Nita Chhinzer (DOM) Commentary in The Globe and Mail on layoffs and workplace trends

Tim Dewhirst (MCS) Extensive media contributions across Toronto Star, CBC, and other outlets on marketing, branding, and consumer culture

Tirtha Dhar (MCS) Interviewed on CBC’s Cost of Living on pricing dynamics and consumer behaviour

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Sadaf Mollaei (HFTM) Featured in The Globe and Mail and national media discussing grocery inflation and food system challenges

Jing Wan (MCS) Expert commentary on ethical consumption in a widely distributed podcast feature


ST RATE GIC RE S E ARCH GOAL : AMP L I F Y I MPACT

Additional Notable Contributions (Breadth of Impact) Sonia Dhaliwal (DOM)

Katie Lebel (DOM)

National media discussion on artificial intelligence in accounting and education

Featured in The Washington Post discussing betting and women’s sports markets‘

Lianne Foti (HFTM)

Bruce McAdams (HFTM)

Expert commentary in The Globe and Mail on plant-based food trends

Media coverage on tipping practices and hospitality industry trends

Nikola Gradojevic (DEF)

Ross McKitrick (DEF)

Globe and Mail commentary on financial markets and AI-related economic trends

Contributed to a major climate policy report presented to the U.S. Department of Energy, informing government-level discussions on impacts of greenhouse gas emissions

Jamie Gruman (DOM) CBC interview exploring psychological perspectives on near-death experiences

Marion Joppe (HFTM)

Ann Pegoraro (DOM) National media coverage on sport management and the growth of women’s sports teams

National media commentary on tourism patterns and global applications of Canadian strategies

Key Themes in

Media Engagement

Food systems & inflation

Consumer behaviour & marketing

Tourism & experience economy

Labour markets & workplace trends

Climate & public policy

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FEATURE ARTICLE

Small sample, big impact: How talking to just 5 people can improve startup success Published in: The Conversation, October 8, 2025 Written by: Xi Chen, Assistant Professor, Dept of Management As Canada navigates an ongoing tariff dispute with the United States, small businesses and startups are emerging as a source of economic growth that could help Canada assert greater independence from its largest trading partner. Prime Minister Mark Carney has warned that Canada cannot rely on the U.S. any longer and must instead achieve “economic autonomy.” Ottawa’s efforts to remove internal trade barriers and expand infrastructure projects are central to this objective, paving the foundation to revitalize the Canadian economy. Another key part of this agenda is fostering entrepreneurship — the engine for new opportunities and economic growth. Small and medium-sized enterprises (SMEs) are the backbone of the Canadian economy. As of December 2023, small businesses made up 98.1 per cent of all employer businesses in Canada, accounted for 63.7 per cent of the private labour force and 48 per cent of Canada’s GDP (gross domestic product) over the 2017-21 period. They also represented 38.2 per cent of the total value of exported goods. Although exporting has traditionally been dominated by larger, innovation-intensive SMEs — particularly those with significant intellectual property — recent data shows an increase in exports from smaller, service-oriented firms, many of them immigrant-led. These businesses are playing an increasingly important role in diversifying Canada’s export base and reducing dependence on any single market — particularly the U.S.

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ST RATE GIC RE S E ARCH GOAL : AMP L I F Y I MPACT

The lean startup model For many aspiring entrepreneurs, one of the most popular frameworks for launching a business is the lean startup method, developed by Silicon Valley entrepreneur Eric Ries and expanded on in his 2011 book, The Lean Startup. This practice has been widely adopted by incubators and accelerators, some of which require new ventures to meet hundreds of mentors and potential customers for consultation.

Read the full article: uoguel.ph/5-Conversations-Boost-Startup-Success

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STRATEGIC RESEARCH GOAL:

Promote Partnership and Collaboration We aim to be recognized globally as a Canadian business school research partner of choice for industry, government, and not-for-profit organizations and leverage strong internal and external academic collaborations to enhance our creation and mobilization of research.

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Lang researchers are building high-impact partnerships across industry, government, and community sectors to advance research, innovation, and experiential learning. Through national and international collaborations, Lang is enhancing knowledge mobilization, expanding research capacity, and delivering meaningful outcomes for partners and society.

Partnership Impact at a Glance 2025 Multi-sector partnerships (finance, industry, sport, government, non-profit) International collaborations across North America, Europe, Africa and Australia Experiential learning opportunities for students Applied research addressing real-world challenges Long-term strategic relationships (e.g., multi-year agreements)

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ST RAT E GI C RE S E ARC H GOAL: P R OMOTE PAR T NER S HI P AND C OL L AB OR ATI ON

Partnerships & Collaboration: Driving Research Impact


Featured Strategic Partnerships

With a $1.4 million investment, Fidelity established a named Chair in Finance and expanded experiential learning opportunities. This partnership strengthens industry collaboration while advancing research in AI, risk, and global markets. Dr. Nikola Gradojevic, an expert in international finance, asset pricing, artificial intelligence and risk management, has been named the inaugural Fidelity Chair in Finance. Over the next five years, he will lead research with real-world impact, expand student learning and strengthen global industry collaborations. Fidelity’s long-standing collaboration with the University of Guelph reflects a shared commitment to developing the next generation of financial professionals who understand the intersection of technology, markets and ethics. The official announcement is on the Lang website: uoguel.ph/Lang-School-Receives-1-4m-Fidelity-Finance-Leaders

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Food Service Sector Engagement Partnerships with sector associations enable researchers to share insights directly with practitioners, supporting innovation in areas such as food systems and menu development. Dr. Sunghwan Yi leveraged a prior SSHRC Partnership Engage Grant to present research on plantforward menu innovation—including key facilitators and barriers—at the Canadian College and University Food Service Association conference in BC. LANG Research Impact Report 2025 | 41

ST RAT E GI C RE S E ARC H GOAL: P R OMOTE PAR T NER S HI P AND COL L AB OR ATI ON

An industry collaboration spearheaded by Dr. Barzotti, along with Dr. Wan, Dr. Wang, and Dr. Auschaitrakul, providing students with hands-on experience addressing real-world business challenges through applied project work.


Knowledge Mobilization Through Partnerships Mitacs Partnerships: Cross-Sector Research Collaboration Mitacs-supported projects at Lang reflect a diverse portfolio of applied research partnerships across multiple sectors:

Social and Community Innovation: Projects with organizations such as 5N2, The County Foundation, and Shorefast focus on food security, rural development, and social finance.

Industry and Business Strategy: Collaborations with partners including Kondor Pharma and Sunnyholme Real Estate address issues related to digital marketing, strategic implementation, and organizational growth.

Advanced Analytics and Finance: Research initiatives in macro-financial risk modelling with Bank of Canada demonstrate the application of advanced data and AI techniques to complex economic challenges.

Sport and Industry Innovation: Partnerships such as the Future of Hockey Lab connect research with evolving sport business environments.

These partnerships provide students and faculty including Drs Burga, Liu, Jamal, Rodenburg, and Pegoraro with opportunities to co-develop solutions to real-world challenges while strengthening industry connections. By leveraging Mitacs funding, it strengthens Canada’s innovation ecosystem and provides students with applied research experience.

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The International Institute for Sport Business and Leadership (IISBL) led by Director Dr. Ann Pegoraro, Lang Chair in Sport Management, continues to build international research collaborations and multi-year partnerships with organizations such as the Canadian Paralympic Committee and Ontario Soccer. Its work connects academic research with real-world sport industry applications and global research networks Multi-year partnership supporting data analysis and performance research through 2028 to enhance Paralympic Games preparation. Full story here: uoguel.ph/Lang-School-Canadian-Paralympic-Committee-Official-Supplier

Landmark collaboration positioning Lang as the official research and sport business partner, contributing to youth development and strategic planning initiatives across the province. Find the full story on the website: uoguel.ph/Lang-School-Official-Partner-Ontario-Soccer

GLOBAL ENGAGEMENT HIGHLIGHT Canada–CARICOM Collaboration Dr. Brent McKenzie, MCS, as an extension of a Tourism Initiatives Fund project engaged with international policymakers at the High Commission of Canada in Kingston, Jamaica to explore research collaborations supporting sustainable economic development in the Caribbean region.

Overall, these partnerships demonstrate Lang’s growing role as a trusted collaborator, translating research into real-world solutions that benefit industry, communities, and society.

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IISBL: Expanding Global Partnerships


FEATURE ARTICLE

Kids care deeply about our planet, so adults need to start listening Published in: The Conversation, June 1, 2025 Written by: Erik Steiner, Jen Kostuchuk and Sean Lyons “I wish adults knew that I really care about the environment and want to help, but I sometimes feel like my ideas don’t matter because I’m just a kid.” This is what a nine-year-old respondent told us when we asked how they feel about the environment. In today’s current political climate, many adults seem resigned to climate catastrophe and even dabble in climate change denialism. However, our survey of 1,000 youth aged eight to 14 from Canada and the United States found that children care deeply about the planet and are ready to take action. The findings from our report were produced as part of an ongoing study with the Humanity in Motion Society, a Canadian non-profit organization focused on engaging youth as key stakeholders in advancing environmental stewardship. Almost 90 per cent of the kids we spoke to recognize climate change as a real and urgent problem, calling for intergenerational collaboration and bolder environmental mitigation and adaptation commitments. It turns out that our nine-year-old respondent speaks for many children. Kids know what’s at stake, want a seat at the table and need adults to act with them.

Read the full article: uoguel.ph/Kids-Care-About-Planet-Adults-Listen

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STRATEGIC RESEARCH GOAL:

Embed Research in All We Do We aim to keep research at the forefront in Lang by ensuring that it is embedded in all activities, including teaching, research support, administration, governance and community engagement.

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ST RAT E GI C RE S E ARC H GOAL : EMB ED R ES EAR CH I N AL L W E DO

Embed Research in All We Do At Lang, examples of how research is at the core across all aspects of our academic environment.

Student Student Experience Experience

Teaching & Curriculum

RESEARCH Public & National Dialogue Governance

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Embedding Research in the Student Experience Students engage in research throughout their academic journey. Through initiatives available within the International Institute for Sport Business and Leadership (IISBL), led by Dr. Ann Pegoraro, undergraduates participate in industry-engaged research, building practical skills and supporting real-world outcomes.

Research-Informed Teaching and Curriculum Research is integrated into teaching and curriculum design, ensuring students benefit from current evidence and emerging insights. Faculty such as Dr. Laurie Barclay translate research into pedagogical innovation, strengthening the connection between theory and practice.

Research in Governance and Institutional Practice Faculty extends research into governance and leadership, applying evidence to policy, decision-making, and sector development. Contributions to national working groups—such as Dr. Ann Pegoraro’s work in sport governance—demonstrate research in practice, while Dr. Laurie Barclay’s leadership advances equity, diversity, and inclusion through research-informed institutional processes.

Extending Research into Public and National Dialogue Lang researchers extend impact through public platforms and national reports—ranging from Dr. Jamie Gruman’s contributions to Psychology Today to Dr. Sadaf Mollaei’s work on Canada’s Food Price Report.

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To the brink and back: How near‑death experiences can change how people work Published in: The Conversation, May 5, 2025 Written by: Akierah Binns, PhD Candidate and Dr. Jamie Gruman What happens when someone comes close to death and then returns to everyday life, including work? For some, the experience can be transformative. Near-death experiences (NDEs) are deeply personal experiences that some people report after a close brush with death. These experiences can include sensations such as floating above one’s body, reviewing moments from one’s life, encountering spiritual beings and feeling a profound sense of unity and love. Although NDEs have been studied since the 1970s, we know relatively little about how they affect people after the event. Research suggests people who have near-death experiences may feel increased empathy, spiritual growth, a sense of purpose and even change how they approach their jobs. Our recent study explored how near-death experiences impact people’s return to work. We interviewed 14 working adults who had a near-death experience as a result of medical crises such as a heart attack or accidents such as a car crash. What we found challenges conventional ideas about success, motivation and workplace culture. Doing meaningful work One of the most common changes expressed by the participants in our study was a desire to do work that felt meaningful and aligned with their newfound purpose in life. After their near-death experiences, many wanted to spend time doing work that mattered to them and made a positive difference.

Read the full article: uoguel.ph/Near-Death-Experiences-Change-How-People-Work

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FEATURE ARTICLE


STRATEGIC RESEARCH GOAL:

Develop the Research Leaders of Tomorrow We aim to increase our capacity to support the success of the next generation of research leaders by providing high-quality and meaningful training opportunities to a diverse and inclusive population of researchers across a variety of disciplines and approaches to research.

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Developing Research Leaders: 2025 Highlights Nationally competitive SSHRC post-doctoral fellowship and CGRS-D scholarships awarded Research featured in public platforms (The Conversation) International conference presentations across multiple disciplines Publications in leading journals and academic volumes

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ST RAT E GIC RE S E ARC H GOAL: DEVELOP THE R ES EAR CH L EADER S OF TOMOR R OW

Lang is committed to developing the next generation of research leaders by providing doctoral and early career scholars with the skills, opportunities, and platforms needed to produce high-impact research. Through competitive funding, research dissemination opportunities, and engagement with global academic and public audiences, Lang students are emerging as influential contributors to both scholarship and society.


Research Excellence through Competitive Funding Lang doctoral and postdoctoral scholars continue to achieve national recognition through highly competitive funding programs. In 2025, several students were awarded prestigious Social Sciences and Humanities Research Council (SSHRC) fellowships, providing significant financial support and enabling independent, high-impact research. These awards support research addressing pressing societal challenges, including gender inequality in organizations, environmental innovation through artificial intelligence, and improving accessibility in sport participation.

We extend our warmest congratulations to the following scholars:

Christine C. Hwang, DoM SSHRC Postdoctoral Fellowship $140,000 Research Focus: Observing the effect of manager influence on systemic gender inequality through the system justification lens

Brett Barnes, DEF SSHRC-CGRS-D $80,000 Research Focus: Designing and developing large language models to leverage patent data for measuring corporate environmental innovation

Megan Piché, DoM SSRHC- CGRS-D $120,000 Research Focus: Sport participation research initiative that is focused on the need for enhanced accessibility and opportunities for recreational participation in sport at all ages and levels of ability

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Lang doctoral researchers are actively translating academic research into accessible insights for broader audiences. Through platforms such as The Conversation, studentled research reached national and international readership on topics including workplace behaviour, emerging sport industries, and public health and food systems.

What happens when managers don’t act? New research reveals the consequences can be severe Published in: The Conversation, December 17, 2025 Written by: Christine C. Hwang, Daniel L. Brady, Laurie J. Barclay, and Robert J. Bies Most people recognize that we shouldn’t actively harm others at work. Yet people tend to assume that failing to act is relatively benign or inconsequential. Imagine witnessing an employee being belittled by a coworker. As a manager, should you step in or could staying on the sidelines give employees room to resolve conflict themselves?

Read the full article: uoguel.ph/Consequences-Of-Manager-Inaction

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Developing Public-Facing Research Leaders


Will TGL have staying power in golf, or is it just a fad?

Published in: The Conversation, April 23, 2025 Written by: Joseph Dick and Shayne MacDonald Over the past several months, the upstart TGL golf league has tried to establish a foothold among golf fans. The league began its inaugural season in January 2025, fusing advanced technology with golf to offer an innovative product. TGL was created in partnership with the PGA Tour, featuring its star players in matches to complement rather than compete with the PGA Tour. In terms of viewership, TGL came out of the gates running, averaging 919,000 viewers on ESPN in its debut. As the season progressed, however, TGL averaged 502,400 viewers per telecast, with the final garnering the fifth highest viewership of the 12 TGL matches. Some have suggested this decline in viewership indicates TGL may be unsustainable. Will TGL have the staying power to keep fans interested, or will it simply prove to be a passing fad?

Read the full article: uoguel.ph/TGL-Future-In-Golf

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Published in: The Conversation, February 3, 2025 Written by: Zahra Saghafi The way you see nutrition labels on food packaging is about to change. By 2025, new front-of-package labels will start appearing on grocery store shelves, and by January 2026, they’ll be mandatory. Over the past two decades, nutrition labelling has evolved into a cornerstone of public health strategies worldwide. Traditional back-of-package labels, which provide comprehensive nutritional details, are often overlooked due to their complexity and placement, making them less effective in guiding consumer choices. Front-of-package labels address this issue by simplifying key nutritional information and positioning it in a more prominent, visible space. This streamlined approach has proven successful in leading consumers toward healthier choices, as research indicates that simplified, visible labels can influence purchasing decisions.

Read the full article: uoguel.ph/Front-Of-Package-Food-Labels-Healthier-Choices

Jean-Yves Duclos, health minister at the time, announces new food labelling in Ottawa in June 2022. Pre-packaged foods with high levels of saturated fat, sugar or sodium will require front-of-package nutrition labels starting in 2026. THE CANADIAN PRESS/Sean Kilpatrick

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Front-of-package food labels: A path to healthier choices


Engagement in Global Scholarly Communities Lang doctoral students are actively contributing to international academic dialogue through conference presentations across Canada, the United States, Europe, Asia, and Australia. Research topics span supply chain innovation, leadership and organizational behaviour, artificial intelligence, sport management, and social and environmental accounting. These experiences provide opportunities to share research, build global networks, and contribute to advancing knowledge across disciplines.

Aregbe, I. (2025). “Servitization and the Circular Economy: A Supply Chain Perspective”. Presented at the 2025 Supply Chain Research Forum, Montreal, Canada. Barnes, B. (2025). Canadian Economics Association annual conference in Montreal, QC. Bena, N. (2025). The politics of grievances: A case of the African gold mining sector. Australian Centre for Social Environmental Accounting Conference. Dick, J., Lam, L., Piché, M., Wigfield, D., & Pegoraro, A. (2025). Changes in Canadians’ attitudes through the 2024 Paralympic Games. European Association for Sport Management 2025 Conference, Budapest, Hungary. Foroutan, S., & Rezania, D. (2025). Navigating PM Transitions: Challenges for PMOs in Adapting to Changes in Organizations’ Project Management Approaches. Proceedings of the 13th IPMA Research Conference, Dubai. Gonzales, J., & Zhu, Y. (2025). Digital dissonance: How AI-generated art tests our moral compass. Poster presentation. Association for Consumer Research Conference, Washington, DC, USA. Linda, I. J., & Oh, H. (2025. Why does workplace ostracism diminish service recovery performance? KAHTEA 2025, NY, USA.

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Lam, L. (2025). Aligning values, enhancing experience: An exploration of athlete and parent values in a girls’ hockey organization. North American Society for Sport Management (NASSM) Conference, San Diego, USA. Lam, L. (2025). Centering Girls’ Voices: Analyzing Value Congruence in Youth Sport. North American Society for the Sociology of Sport (NASSS) Conference, Vancouver, Canada Lam, L., Piché, M., Wigfield, D., & Pegoraro, A. (2025). Centering girls’ voices: Analyzing value congruence in youth sport. Presentation at North American Society for Sociology in Sport 2025 Conference, Vancouver, Canada. Mai, J. (2025). Poster at the 40th Annual CESG Meeting. Mai, J. (2025). Poster at the Celebrating James MacKinnon Conference. Moshki, M. (2025). The Role of Leadership Styles in Organizational Identity: A Structural Perspective. Administrative Sciences Association of Canada (ASAC 2025), Waterloo, ON Moshki, M. (2025). Beyond Static Ambidexterity: A Multi-Level Perspective on Leadership, Individual Agency, and Resource–Environment Alignment. Academy of Management Annual Meeting, Copenhagen, Denmark (ODC Doctoral Consortium),


Serenidou, E. (2025) Poster at the Celebrating James MacKinnon Conference at Queen’s University, Kingston, ON. Serenidou, E. (2025) Poster at the 40th Annual Meeting of the Canadian Econometrics Study Group (CESG), Ottawa, ON. Serenidou, E. (2025). Presentation at the 9th International Conference on Applied Theory, Macro and Empirical Finance (AMEF), Macedonia, Greece.

Xue, P., Jo, W., & Oh, H. (2025). Exploring switching resistance of hotel reward program members: A perceived relationship investment perspective. 30th Asia Pacific Tourism Association Conference, Busan, Korea. Xue, P., & Jo, W. (2025). Why choose smart hotels? Insights from younger generations. 30th Annual Graduate Education and Graduate Student Research Conference in Hospitality & Tourism, Houston, TX.

Wang, S. (2025). “A Systematic Literature Review of Third Sector Accountability Research: An Accounting Perspective”. Public Service Accounting and Accountability Group (PSAAG) Biennial Workshop 2025 & Early Career Colloquium, University of Essex, UK. LANG Research Impact Report 2025 | 57


Advancing Knowledge through Scholarly Output

Key Research Areas

Lang doctoral and early career researchers are contributing to high-quality scholarly publications across a range of disciplines, including sport management, hospitality, consumer behaviour, and finance. Their research appears in leading journals and academic volumes, advancing theoretical and applied understanding in areas such as digital consumption, tourism experiences, and economic policy.

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Organizational behaviour & leadership

Artificial intelligence & innovation

Food systems & public health

Sport management & participation

Economic and financial systems


Books, Chapters, & Publications: Lam, L. S. (2025). Collegiate Sport. In L. P. Masteralexis, M. Hums (7), Principles and Practice of Sport Management. Jones and Bartlett (in press). Lam, L. S., Piche, M. (2025). High School and Youth Sport. In L. P. Masteralexis, M. Hums (7), Principles and Practice of Sport Management. Jones and Bartlett (in press). Lam, L. S., Wigfield, D., Kennedy, H., & Pegoraro, A. (2025). The home team advantage: investigating household sport affinity and volunteering in sport organizations. Managing Sport and Leisure, 1-15. https://doi.org/10.1080/23750472.2025.2510309 Li, Z., Jo, W., & Xue, P. (2025). Understanding consumer personal traits in smart hotel choice: A diffusion of innovation approach. International Journal of Hospitality Management, 130, 104273. https://doi.org/10.1016/j.ijhm.2025.104273 Piché, M.C., & Naraine, M.L. (2025). Toxicity within the women’s sport social media discourse. International Journal of Sport Management. 26(1), 23-50.

Piché, M.C., Kennedy, H., & Pegoraro, A. (2025). Digital sport consumption: Exploring and advancing theory. In Billings, A. & Hardin, M. (Eds.), The Routledge Handbook of Sport and Social Media. (pp. 19-30). Routledge. DOI: 10.4324/9781032666228-2 Wang, H., Chai, Y., & Xue, P. (2025). From perception to memorability: A study on the mechanisms of tourists’ well-being in red tourism. Journal of Fujian Normal University (Natural Science), 41(5). Wang, H., Xue, P., Dong, J., & Jo, W. (2025). Understanding memorable red tourism experiences using Q Method. Journal of Resources and Ecology, 16(3), 856-867. https:// doi.org/10.5814/j.issn.1674-764x.2025.03.021 Yousefi, K., & Amini, A. (2025). The impact of congestion pricing plan on the value of residential properties: Evidence from Tehran. Urban Affairs Review, 61(4), 1109–1128. https://doi. org/10.1177/10780874241303105

Piché, M.C., & Pegoraro, A. (2025). Sport event media. In Girginov, V. & Parent, M. (Eds.), Encyclopedia of sport studies. Routledge. 10.4324/9780367766924-RESS208-1

Together, these achievements demonstrate Lang’s commitment to cultivating research leaders who not only contribute to academic scholarship but also shape public discourse and address complex global challenges.

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2025

Publications 2025

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Books Burga, R., Lohrenz, J., Hoong, Y., Chaudhry, A., Naim Indrajaya, A., Rodriguez Tejedo, I. Niyimbanira, F., Newton, L., Guedes, L., Torres Carbone, G., and Meharunisa, S. (2025). Student reflections on sustainability and business innovations: a global COIL (2024) perspective. Ruben Burga. Ebook ISBN 978-1-7782569-4-3

Dessler, G., & Chhinzer, N. (2025). Human Resources Management in Canada, (16th Can. ed.). Pearson. eText ISBN:9780138256999

Book Chapters & Other Refereed/Peer-Reviewed Publications 2025 Antonie, L., Inwood, K., & Maxwell-Stewart, H. (2025). 5 Prison Bodies: The Height and Weight of Men in Canadian Prisons, 1874–1935. In Fat and the Body in the Long Nineteenth Century (pp. 107–134). University of Toronto Press. https://doi. org/10.3138/9781487553418-008 Bies, R. J., Hwang, C. C., Shin, E., Barclay, L. J., & Tripp, T. M. (2025). Reconceptualizing revenge for the 21st century: an identity maintenance perspective. In Handbook of Counterproductive Work Behavior (pp. 123–139). Edward Elgar Publishing Limited. https://doi. org/10.4337/9781035306671.00015 Bravo Monge, C. (2025). Diversity since the start of the start-up. In Marques, J. (Ed.), Encyclopedia of Diversity, Equity, Inclusion and Spirituality. Springer. https://doi.org/10.1007/978-3-03132257-0_6-1 Bravo Monge, C. (2025). The advance of DEI driven by multinational organizations in Latin America. In Marques, J. (Ed.), Encyclopedia of Diversity, Equity, Inclusion and Spirituality. Springer. https://doi.org/10.1007/978-3-03132257-0_7-1 Chi, E., Schure, P. (2025). What do the trade flows of Northern Ireland teach us about Brexit and the European single market? In The Canada Model and Post-Brexit EU Trade Relations Insights from the ‘Other’ Transatlantic Partner (pp.41-70). Routledge. https://doi. org/10.4324/9781003298588

Dewhirst, T. (2025). Lights, camera, sponsorship, and geopolitics at the World Cup in Qatar. In S. Chadwick, P. Widdop, & M. M. Goldman (Eds.), Continental Perspectives on the Geopolitical Economy of Football (pp. 196–202). London and New York: Routledge. https://doi. org/10.4324/9781003535690 Frederick, E., & Pegoraro, A. (2025). The State of Sport, Social Media, and Reputation Management. In Routledge Handbook of Sport and Social Media (pp. 45–57). Routledge. https://doi. org/10.4324/9781032666228-6 Gruman, J. A., Price, S., Barnaby, H., & Mattie, C. (2025). Leadership Development From Indigenous Perspectives. In Native American and Indigenous Peoples’ World of Work (pp. 107–146). Emerald Publishing Limited. https://doi.org/10.1108/978-180592-527-920251004 Piché, M. C., Kennedy, H., & Pegoraro, A. (2025). Digital Sport Consumption. In Routledge Handbook of Sport and Social Media (pp. 19–30). Routledge. https://doi. org/10.4324/9781032666228-4 Vjestica, D., Cosic, I., Gradojevic, N., & Dakovic, V. (2025). The Impact of the Ukranian Crisis on Energy Prices and Capital Market Prospects. In DAAAM Proceedings (pp. 0276–0284). DAAAM International Vienna. https://doi.org/10.2507/36th. daaam.proceedings.039

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Peer Reviewed Journal Articles 2025 Ameli, F., & Lyons, S. (2025). The Association Between Psychological Capital of Young Canadians and Their Intrinsic Work Values. Journal of Employment Counseling, 62(3), 149–162. https://doi.org/10.1002/ joec.12243 Aydin, E., Eichholtz, P., Holtermans, R., & Bohórquez Correa, S. (2025). Split incentives and energy efficiency investment: Evidence from the housing market. Journal of Environmental Economics and Management, 137, 103277. https://doi.org/10.1016/j. jeem.2025.103277 Baruch, Y., Guttormsen, D. S., Gyoshev, S. B., Pavkov, T., & Plesca, M. (2025). Careers and labor-market stability vs. dynamisms: Using big-data to optimize career trajectories for better outcomes. Journal of Vocational Behavior,163, 104180. https://doi. org/10.1016/j.jvb.2025.104180 Baruch, Y., Guttormsen, D. S. A., Gyoshev, S. B., Pavkov, T., & Plesca, M. (2025). Sub-Sampling at the Researcher’s Peril: New Insights Into Sampling Strategy to Avoid Invalid Findings. Human Resource Management Journal, 35(4), 894–910. https://doi. org/10.1111/1748-8583.12602 Bashshur, M. R., Barclay, L. J., & Fortin, M. (2025). Of Headlamps and Marbles: A Motivated Perceptual Approach to the Dynamic and Dialectic Nature of Fairness. Organizational Psychology Review, 15(2), 127155. https://doi.org/10.1177/20413866231199068 Ben Hamadi, Z., & Ghattas, P. (2025). Trends and Insights in Arab Audit Research: A Bibliometric Exploration. Canadian Journal of Administrative Sciences / Revue Canadienne Des Sciences de l’Administration, 43(1). https://doi.org/10.1002/ cjas.70018 Bhattacharya, S., Kennedy, H., Venkatraman, V., & Wattal, S. (2025). Mobile Advertising in Distracted Environments: Exploring the Impact of Distractions on Dual-Task Interference. MIS Quarterly, 49(3), 1017– 1048. https://doi.org/10.25300/misq/2024/17758

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Bravo Monge, C. (2025). Family Firms and CSR Composition: Internal Versus External Practices in Latin America. The Journal of Entrepreneurship, 34(4), 881–906. https://doi.org/10.1177/09713557251398993 Bredikhina, N., Kunkel, T., Kennedy, H., & Fumagalli, F. (2025). Exploring the determinants of women football players’ Instagram popularity. Sport Management Review, 28(3), 523–548. https://doi.org/10.1080/14413 523.2025.2468037 Bujaki, M., Butt, I., Lento, C., Meredith, P., & Wick, S. (2025). A Commentary on Post-Pandemic Challenges and Opportunities for the Accounting Profession: Insights from a Systematic Literature Review*. Accounting Perspectives, 24(1), 157–188. https://doi. org/10.1111/1911-3838.12387 Burga, R., & Spraakman, C. (2025). Integration of AI with Agile Project Management in the Context of Sustainability. APM Research Fund Series. https://doi. org/10.61175/G7X4L9QZ Chen, X., & Batjargal, B. (2025). What Does Not Kill You Makes You Search: The Effects of Failure Threat and Self-Evaluation on Entrepreneurs’ Ego Networks. Entrepreneurship Theory and Practice, 49(4), 10711097. https://doi.org/10.1177/10422587251315665 Chen, C., Sun, Y., & Rao, Y. (2025). Threshold MIDAS Forecasting of Canadian Inflation Rate. Journal of Forecasting, 45(2), 749–769. https://doi.org/10.1002/ for.70040 Choi, H., Choi, H. C., & Liang, L. J. (2025). The Fun Factor: Unlocking Place Love Through Exceptional Tourist Experiences. Tourism and Hospitality, 6(5), 246. https://doi.org/10.3390/tourhosp6050246 Choi, H., Choi, H. C., & Sukhu, A. (2025). Love at first site: exploring the influence of place attachment on real-Time tourist sharing behaviour. Tourism Recreation Research, 51(1), 255–267. https://doi.org/10. 1080/02508281.2025.2450806


Church, C. R., Hayes, L., Overton, M. W., Duffield, T. F., & Kelton, D. F. (2026). Comparing production metrics and financial efficiency in production-limited dairy herds. JDS Communications, 7(2), 152–156. https://doi. org/10.3168/jdsc.2025-0848

Deniz, P., & Stengos, T. (2025). Who Is Leading in Communication Tone? Wavelet Analysis of the Fed and the ECB. Journal of Risk and Financial Management, 18(4), 191. https://doi.org/10.3390/ jrfm18040191

Colbert, B. A., & Kurucz, E. C. (2025). ‘Clinging Together Against the Dark’: A Pragmatist Reading of Sustainability Conversations. Business Ethics, the Environment & Responsibility. https://doi.org/10.1111/ beer.12816

Derom, I., Taks, M., Potwarka, L. R., Snelgrove, R., Wood, L., & Teare, G. (2025). How Pre-Event Engagement and Event Type Are Associated with Spectators’ Cognitive Processing at Two Swimming Events. Journal of Global Sport Management, 10(1), 84–108. https://doi.org/10.10 80/24704067.2023.2197918

Cole, D., Rosca, E., & Taylor, K. M. (2025). From social good to operational good? How women influence sustainable operations. International Journal of Operations & Production Management, 46(3), 400– 424. https://doi.org/10.1108/ijopm-09-2024-0826 Corr, C., Sellars, N., Atwater, C., Macaulay, C., Jolly, K., Stokowski, S., & Taskar, M. (2025). “The only ones I could rely on”: An Exploration of the International Athlete Experience at NCAA Division I Institutions. Journal of Applied Sport Management, 17(1). https:// doi.org/10.7290/jasm1789l7 Darvin, L., Lotspeich, S., Hindman, L., & Pegoraro, A. (2025). ‘Who’ Makes a ‘Good’ Leader? Examining the Influence of Leader Gender with Perceptions of Leader Competency and Employee Outcomes. Gender Issues, 42(3). https://doi.org/10.1007/s12147025-09371-x Deniz, P., & Stengos, T. (2025). Electricity prices through the lens of sentiments for the UN and the IMF: An asymmetric approach for Türkiye. Borsa Istanbul Review, 25(4), 756–769. https://doi.org/10.1016/j. bir.2025.03.008

Do, V. V., Shang, C., Huang, J., Islam, T., Pechacek, T. F., & Weaver, S. R. (2025). Volumetric choice experiment to estimate the impact of e-cigarette and heated tobacco product characteristics on substitution and complementary use among adults who smoke cigarettes and recently initiated e-cigarette use. BMJ Open, 15(7), e100073. https://doi.org/10.1136/ bmjopen-2025-100073 Dodds, R., & Holmes, M. R. (2025). Addressing the Attitude Behaviour Perception Gap—Multimethod Sustainable Tourist Behaviour Evaluation. Business Strategy and the Environment. https://doi. org/10.1002/bse.70452 Dupej, S., & Choi, H. C. (2025). Cultivating cannabis agritourism: Integrating service-dominant logic in Northern California’s Emerald Triangle. Journal of Rural Studies, 120, 103864. https://doi.org/10.1016/j. jrurstud.2025.103864 Dupej, S., & Choi, H. S. C. (2025). Approaching Cannabis Tourism with Shared Value in Legal Contexts. International Journal of Tourism Research, 27(2). https://doi.org/10.1002/jtr.70014

Deniz, P., & Stengos, T. (2025). Heterogeneity of institutions and model uncertainty in the income inequality nexus. European Journal of Political Economy, 87, 102670. https://doi.org/10.1016/j. ejpoleco.2025.102670

Elliot, S., Choi, H.S. C., & Zolfaghari, A. (2025). Envisioning a Sustainable, Resilient Tourism Future. Tourism Analysis, 30(1), 107–121. https://doi.org/10.3727 /108354224x17275202230569

Deniz, P., & Stengos, T. (2025). Revisiting heterogeneity in the relationship between CO2 per capita emissions and income per capita. Environmental Progress & Sustainable Energy, 44(3). https://doi.org/10.1002/ep.14585

Frederick, E., & Pegoraro, A. (2026). If Memes Could Dance: A Case Study of Rachael Gunn and the 2024 Olympics Breakdancing Scandal. International Journal of Sport Communication, 19(1), 109–116. https://doi. org/10.1123/ijsc.2025-0186

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Frederick, E., Pegoraro, A., & Sveinson, K. (2025). Not the Michigan State University of Old? A Critical Discourse Analysis of Crisis Communication. International Journal of Sport Communication, 18(2), 175–186. https://doi.org/10.1123/ijsc.2024-0211 Gill, P., Kim, S. K., & Kaur, P. (2025). When does ownership concentration improve franchise store performance? European Journal of Marketing, 59(2), 376–408. https://doi.org/10.1108/ejm-10-2023-0789 Grogan, L. (2025). Employment without empowerment: Low-wage manufacturing and intimate partner violence in Nicaragua, 1998–2012. World Development, 195, 107021. https://doi. org/10.1016/j.worlddev.2025.107021 Gruman, J. A., & Binns, A. D. (2025). Dying to Work: A Thematic Analysis of How Near-Death Experiences Affect Employees’ Work Lives. Journal of Management, Spirituality & Religion, 22(4), 441–466. https://doi.org/10.51327/ukwd3742 Hands, C., Kurucz, E., Spencer-Mueller, E. K., Gudz, N., & Archer, K. (2025). Beyond School Newsletters and Memos: Family Engagement in Planning, Developing, and Delivering an Innovative STEM Program. Education Sciences, 15(6), 665. https://doi.org/10.3390/ educsci15060665 Hasani, T. (2025). A Systematic Literature Review of Social CRM’s Impact on Customer Loyalty. Journal of Relationship Marketing, 1–39. https://doi.org/10.1080/1 5332667.2025.2557673 Hladun, W., McGannon, K. R., Pegoraro, A., Ravel, B., & Bundon, A. (2025). Motherhood journeys on and off the ice: a narrative analysis of media stories of queer and heterosexual hockey mothers. Sport, Education and Society, 1–14. https://doi.org/10.1080/13573322.20 25.2485253 Holmes, M. R., Murray, W. C., Elliot, S., Lutes, B., & McAdams, B. (2025). The influence of workplace inequities through the employment lifecycle on commitment and turnover in the hospitality industry. Journal of Human Resources in Hospitality & Tourism, 24(4), 617–646. https://doi.org/10.1080/15332845.202 5.2530284

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Huo, K., Sooy, M., & Wick, S. (2025). The Effect of Sanction Target on Managers’ Compliance with Regulations. Behavioral Research in Accounting, 1–21. https://doi.org/10.2308/bria-2024-010 Hwang, C. C., Barclay, L. J., & Brady, D. L. (2026). The consequences of failing to act: Examining the importance of perceived employee-directed managerial inaction. Journal of Leadership & Organizational Studies, 33(1), 5–28. https://doi. org/10.1177/15480518251352592 Hwang, C. C., Barclay, L. J., Fortin, M., Bashshur, M. R., & Pegoraro, A. (2025). A Commentary on Miron et al. (2024): Why Managers May Not Actually Stop Caring About Gender Inequality. Group & Organization Management, 50(4), 1234–1243. https://doi. org/10.1177/10596011241312453 Inwood, K., Keay, I., & Long, B. (2025). Institutional formalism and criminal sentencing on the frontier: evidence from British Columbia’s Jails, 1864–1913. The Journal of Law, Economics, and Organization. https:// doi.org/10.1093/jleo/ewaf002 Inwood, K., Keay, I., & Long, B. (2025). Racial bias in criminal sentencing: Historical evidence from Chinese railway workers in British Columbia. Canadian Journal of Economics/Revue Canadienne d’économique, 58(4), 1638–1663. https://doi.org/10.1111/caje.70025 Keaton, A. C. I., & Macaulay, C. D. T. (2025). Race and institutionalism: how race shapes organizational behavior in sport. Sport Management Review, 28(4), 650–675. https://doi.org/10.1080/14413523.2025.249 7596 Kiefer, T., Barclay, L. J., & Conway, N. (2025). Applying Event System Theory to Organizational Change: The Importance of Everyday Positive and Negative Events. Journal of Management, 51(3), 1066-1095. https://doi. org/10.1177/01492063241237221 Kim, A., Lee, H., & Lee, S. (2025). In Touch with Those in Need: How Touchscreen Devices Lead Consumers to Support Social Causes. Journal of the Association for Consumer Research. University of Chicago Press. http://doi.org/10.1086/733045


Kirkegaard, R. (2025). Multivariate Incomplete Information in the Mixture Model of Contests. The RAND Journal of Economics, 56(4), 607–624. https:// doi.org/10.1111/1756-2171.70026 Kurucz, E., Spencer-Mueller, E. K., Hands, C., Gudz, N., & Archer, K. (2025). Co-constructing educational innovations for an uncertain future: Design thinking and developmental evaluation in the school reform process. Evaluation and Program Planning, 111, 102559. https://doi.org/10.1016/j.evalprogplan.2025.102559 Lakhtakia, D., & McKitrick, R. (2025). Climate change and economic growth: evidence from local income proxies. Climate Change Economics, 16(04). https:// doi.org/10.1142/s2010007825500137 Lam, L. S., Wigfield, D., Kennedy, H., & Pegoraro, A. (2025). The home team advantage: investigating household sport affinity and volunteering in sport organizations. Managing Sport and Leisure, 1–15. https://doi.org/10.1080/23750472.2025.2510309 Lauwo, S., Senkl, D., & Lassou, P. (2025). Rethinking Accountability in Government Procurement in Africa Within the Neoliberal Governing Reforms: Some Evidence from Ghana. Financial Accountability & Management. https://doi.org/10.1111/faam.70014 Lee, H., Zhang, P., & Choi, H. C. (2025). Why Tourists Avoid Peer-to-Peer Accommodations? Insights Into Risk, Trust, and Service Dynamics. International Journal of Tourism Research, 27(6). https://doi. org/10.1002/jtr.70146 Lee, H.J., Choi, H. C., & Jeong, C. (2025). Trails of Transformation: Balancing Sustainability, Security, and Culture in DMZ Walking Tourism. Land, 14(6), 1204. https://doi.org/10.3390/land14061204 Lee, H. J., Choi, H. C., Lee, H. Y., & Jeong, C. (2025). Analyzing the narrative transportation effects of temple cuisine programs using a mixed-methods approach. The Tourism Sciences Society of Korea, 49(4), 159–183. https://doi.org/10.17086/ jts.2025.49.4.159.183

Lee, Y., Choi, H., Du, K., & Lee, H. (2025). The intersection of emotions and memories: How travel experiences shape psychological resources and intentions. The Tourism Sciences Society of Korea, 49(2), 27–55. https://doi.org/10.17086/ jts.2025.49.2.27.55 Levy, D., Chen, H. (Allan), Ray, S., Charette, E., Ling, X., Zhao, W., Bergen, M., & Snir, A. (2025). Asymmetric price adjustment over the business cycle. Economics Letters, 254, 112450. https://doi.org/10.1016/j. econlet.2025.112450 Li, L., Yu, M., Choi, H. S. C., & Lee, H. (2025). Exploring the psychological benefits of value co-creation in tourism: Enhancing hedonic and eudaimonic wellbeing through empowerment, social connectedness, and positive emotions. Journal of Vacation Marketing. https://doi.org/10.1177/13567667251320111 Li, M. M., Stengos, T., & Sun, Y. (2025). Spatial Nexus: Natural Resources and Economic Growth. Empirical Economics, 69(3), 1117–1152. https://doi.org/10.1007/ s00181-025-02775-4 Li, Z., Jo, W., & Xue, P. (2025). Understanding consumer personal traits in smart hotel choice: A diffusion of innovation approach. International Journal of Hospitality Management, 130, 104273. https://doi. org/10.1016/j.ijhm.2025.104273 Liang, Y., Huang, S., & Choi, H. C. (2025). From Malls to Markets: What Makes Shopping Irresistible for Chinese Tourists? Tourism and Hospitality, 6(4), 216. https://doi. org/10.3390/tourhosp6040216 Lin, B., Lee, W., Choi, H. C., & Andereck, K. (2025). Developing and validating an ethical risk scale for service robots in hospitality. International Journal of Hospitality Management, 132, 104383. https://doi. org/10.1016/j.ijhm.2025.104383 Liu, R., Maynard, A., & Tsiakas, I. (2025). Robust Conditional Kurtosis and the Cross-Section of International Stock Returns. Journal of Business & Economic Statistics, 1–13. https://doi.org/10.1080/073 50015.2025.2551244

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Lonn, A., Dewhirst, T., & Lee, W. B. (2025). Behind the smoke: using authenticity to romanticise cigars. Tobacco Control, tc-2025-059332. https://doi. org/10.1136/tc-2025-059332 Lyubykh, Z., Barclay, L. J., Turner, N., & Hershcovis, M. S. (2025). Perceiving the Inevitable: Understanding Observer Reactions to Workplace Mistreatment Through the Lens of System Justification Theory. Journal of Organizational Behavior, 46(5), 721–744. https://doi.org/10.1002/job.2854 Macaulay, C. D. T. (2025). Power asymmetries in inter-organizational relationships: a case study using institutionalism. Sport, Business and Management: An International Journal, 15(2), 140–160. https://doi. org/10.1108/sbm-07-2024-0092

McGannon, K. R., Bundon, A., Hladun, W., & Pegoraro, A. (2025). Negotiating digital identities: Small story narrative analysis of queer and heterosexual elite hockey playing mothers’ self-portrayals on Instagram. Psychology of Sport and Exercise, 80, 102881. https:// doi.org/10.1016/j.psychsport.2025.102881 McGannon, K. R., Bundon, A., Kulkarni, S., & Pegoraro, A. (2025). Cultivating legacies and connections: A narrative analysis of Instagram stories of retired elite athlete mothers through an ethic of care lens. Journal of Applied Sport Psychology, 38(1), 16–35. https://doi. org/10.1080/10413200.2025.2463599 McKitrick, R. (2025). Consistent climate fingerprinting. Climate Dynamics, 63(9). https://doi. org/10.1007/s00382-025-07825-2

Macaulay, C. D. T., Keaton, A. C. I., & Hextrum, K. (2025). Accounting for Race: A Critical Institutionalist Approach. Journal of Sport Management, 39(6), 395–406. https://doi.org/10.1123/jsm.2024-0350

McKitrick, R. (2025). Extended crop yield metaanalysis data do not support upward SCC revision. Scientific Reports, 15(1). https://doi.org/10.1038/ s41598-025-90254-2

Manelli, L., Pek, S., Waldkirch, M., Hachigian, H., Jamal, A., Thomsen, S., Besharov, M., Hand, M., Segrestin, B., Levillain, K., & Hatchuel, A. (2025). Beyond Ownership As Usual: The Implications of Steward-Ownership For Management Research. Journal of Management Inquiry. https://doi.org/10.1177/10564926251357812

Melnick, L., Baker, R., O’Reilly, N., & Paras, C. (2025). The role of accounting and accountability in the professionalization of grassroots voluntary sports organizations. Sport, Business and Management: An International Journal, 15(3), 303–326. https://doi. org/10.1108/sbm-11-2024-0177

Mark, T., Mudge, J., & Neal, M. (2025). Organizational alignment: assessing the effect of CRM training on firm performance over time. Journal of Marketing Analytics. https://doi.org/10.1057/s41270-02500443-1

Mollaei, S., Dias, G. M., & Lynes, J. K. (2025). Developing consumer segments in Canada for a shift towards sustainable diets. Journal of Consumer Marketing, 43(1), 81–97. https://doi.org/10.1108/jcm03-2025-7682

Martow, J. H., Thornton, E. M., Conlon, P., Jones, A. Q., Lyons, S., Khosa, D., Lumley, M. N. (2025). Time to act: Mental health and desired university supports among graduate students. Higher Education Research & Development, 44(3), 644–658. https://doi.org/10.1080 /07294360.2024.2410271

Nasreen, T., Baker, R., Rezania, D. (2025). Sustainability reporting – a systematic review of various dimensions, theoretical and methodological underpinnings. Journal of Financial Reporting and Accounting, Vol. 23 No. 3 pp. 1057–1088, https://doi.org/10.1108/JFRA-012022-0029

McCaig, M., Rezania, D., & Dara, R. (2025). Digitalising agriculture with the internet of things: Insights from Canadian collaborators. Agricultural Systems, 231, 104520. https://doi.org/10.1016/j.agsy.2025.104520

Ng, E. S., Stanton, P., Umeh, C., Bamber, G. J., Stone, D., Lukaszewski, K., Aw, S., Lyons, S., Schweitzer, L., Ren, S., Özbilgin, M. F., & Varma, A. (2025). Megatrends affecting the world of work: Implications for human resource management. Personnel Review, 54(5), 1113–1149. https://doi.org/10.1108/pr-02-2025-0100

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Robinson, E., Somogyi, S., & McAdams, B. (2025). The impact of self-directed learning on reducing single use plastic in back-of-house restaurant operations. Journal of Foodservice Business Research, 28(4), 880–903. https://doi.org/10.1080/15378020.2024.23 77435

Wood, L., Snelgrove, R., & Potwarka, L. R. (2025). Absent but not uninterested: understanding charity sport event non-participation through capability and practice theories. Sport Management Review, 1–17. https://doi.org/10.1080/14413523.2025.2610064

Schweitzer, L., Lyons, S. T., Smith, C. J., & Lauch, K. (2025). Exploring work-related cosmology events: lessons from the COVID-19 pandemic. International Journal of Organization Theory and Behavior, 28(4), 522–540. https://doi.org/10.1108/ijotb-07-2024-0127

Yang, R., Lee, W., Choi, H. C., & Bricker, K. (2025). Psychological ownership and anonymity in robotaxi use: pathways to long-term engagement in smart tourism. Journal of Travel & Tourism Marketing, 42(9), 1220–1239. https://doi.org/10.1080/10548408.2025.2 583958

Schweitzer, L., Smith, C. J., Lyons, S., Henchey, A., & Kostuchuk, J. (2025). Working where we want: The role of work arrangement fit in work-related and personal wellbeing. Journal of Management & Organization, 31(6), 2660–2678. https://doi.org/10.1017/ jmo.2025.10024

Yi, S., & Baumgartner, H. (2025). A 4-factor revision of the Pathological Buying Screener: The structure of compulsive buying and its relationship with five personal characteristics. International Journal of Mental Health and Addiction, 23(1), 344–367. https:// doi.org/10.1007/s11469-023-01116-9

Selvaratnam, V., Snelgrove, R., & Wood, L. (2025). A Typological Analysis of Student Perceptions of Campus Recreation. Recreational Sports Journal. https://doi.org/10.1177/15588661251380529

Zhang, M., Teng, L., Huang, X., Foti, L., Sun, C., & Yang, X. (2025). Face consciousness: the impact of gift packaging shape on consumer perception. European Journal of Marketing, 59(2), 241–285. https://doi. org/10.1108/ejm-08-2023-0658

Teng, L., Hongyan, W., Wang, X. & Foti, L. (2025). Unlocking the potential of virtual endorsers: The role of brand-owned and brand-non-owned virtual endorsers in shaping brand attitude. International Journal of Information Management, 81, 102864. https://doi.org/10.1016/j.ijinfomgt.2024.102864 Wan, J., & Bharti, M. (2025) From Price to Quantity: Redefining How Consumers Pay the Ethical Premium. J Bus Ethics. https://doi.org/10.1007/s10551-02506178-4 Wang, H., Xue, P., Dong, J., & Jo, W. (2025). Understanding Memorable Red Tourism Experiences Using the Q Method. Journal of Resources and Ecology, 16(3). https://doi.org/10.5814/j.issn.1674764x.2025.03.021 Wang, Y., & Sun, Y. (2025). Idiosyncratic contagion between ETFs and stocks: A high dimensional network perspective. Journal of Financial Stability, 78, 101415. https://doi.org/10.1016/j.jfs.2025.101415

Zhang, M., Teng, L., Xie, C., Wang, X., & Foti, L. (2025). Serif or sans serif typefaces? The effects of typefaces on consumers’ perceptions of activity and potency of brand logos. European Journal of Marketing, 59(4), 879–922. https://doi.org/10.1108/ejm-06-2023-0497 Zhou, J. (2025). Hedging downside risk for REITs. The North American Journal of Economics and Finance, 79, 102463. https://doi.org/10.1016/j.najef.2025.102463 Zhou, J. (2025), Forecasting Beta Using Ultra High Frequency Data. Journal of Forecasting, 44: 485-496. https://doi.org/10.1002/for.3204 Zolfaghari, A., Kennedy, H., Choi, H. C., & Lee, M. (2025). Mapping value co-destruction in online travel agencies: A practice theory and customer journey perspective. Tourism Management, 110, 105197. https:// doi.org/10.1016/j.tourman.2025.105197

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