Proposed Growth Partnership
Prepared for: Alexi Cobler
Company: Alexi's Home Care
Date: October 9, 2025
Partnership Goals
This partnership is designed to deliver measurable growth and stability for Alexi's Home Care. Our focus is on building a sustainable pipeline that transforms your business from inconsistent leads to predictable revenue 4creating the foundation you need to confidently hire and scale.
Client Acquisition
The goal of addinng at least 4 new residential and 2 new Airbnb clients within the first 60 days through targeted campaigns
Local Visibility
Expand brand awareness across Marion, MT and the surrounding 60-mile radius to capture rural demand
Scalable System
Build a lead generation engine that supports longterm growth and enables confident hiring of friends and family
Revenue Stability
Create predictable income through consistent inbound demand and validated ROI for future Elite package scaling
Challenges & Solutions
We've identified the core obstacles facing Alexi's Home Care and designed targeted responses that address each challenge head-on. Our approach combines local market intelligence with proven digital strategies to transform limitations into competitive advantages.
Challenge: Limited Client Base
Unveiled's Strategic Response: Launch localized Google and Meta campaigns specifically targeting homeowners and Airbnb hosts within your service radius, using geographic filters to capture highintent prospects
Challenge: Wide Rural Service Area
Unveiled's Strategic Response: Deploy radius-based campaigns optimized for the 60-mile coverage zone around Marion, ensuring budget efficiency while maximizing local reach
Challenge: Inconsistent Lead Flow
Unveiled's Strategic Response: Build a predictable pipeline using CRM tracking and smart retargeting to nurture prospects through the decision journey and convert them into paying clients
Challenge: Investment Validation
Unveiled's Strategic Response: Begin with the Power Trio# package to prove ROI with transparent reporting, then seamlessly transition to Elite tier when growth justifies scaling
Challenge: Scaling for Employment Goals
Unveiled's Strategic Response: Create the client volume needed to confidently employ friends and family by establishing consistent inbound demand that justifies team expansion
Strategic Approach
Our proven five-phase methodology takes you from market discovery to scalable growth. Each phase builds on the previous one, creating a comprehensive system that generates leads, tracks performance, and optimizes continuously for maximum ROI.
01
Discovery & Foundation
Deep-dive into Marion market radius and local homeowner search intent. Setup of AI Admin Assist and CRM tracking for complete lead intake visibility and pipeline management
04
Campaign Buildout
Human-led creative development for Meta, Google, and TikTok campaigns. Keyword targeting for "residential cleaning," "Airbnb cleaning," and "move-out cleaning" with Montanaspecific messaging
Retargeting & CRM Refinement
Retarget engaged users on Meta and TikTok who didn't convert initially. Add pipeline automation for quote requests and bookings to reduce response time and increase conversion rates 05
03
Launch & Optimize
Initial campaign rollout with daily optimization and transparent dashboard access. Budget split testing across channels to identify most profitable lead sources for your market
Scale & Multiply
Scale winning campaigns based on proven ROI data. Prepare transition to Unveiled Elite# package for cinematic ad content and advanced retargeting that accelerates growth
Audience Profile
Understanding your ideal customers is critical to campaign success. We've identified three distinct audience segments that represent the highest-value opportunities for Alexi's Home Care. Each segment has unique needs, search behaviors, and conversion triggers that our campaigns will target strategically.
Primary Target
Local Homeowners
Homeowners in and around Marion, MT within your 60-mile service radius. These customers need regular residential cleaning services and value local, reliable partners they can trust.
Regular recurring revenue potential
High lifetime value
Word-of-mouth referral opportunities
Secondary Target
Airbnb
Hosts & Property Managers
Short-term rental operators needing consistent, fastturnaround cleaning partners to maintain their properties between guest stays and maximize booking calendars.
Consistent weekly demand
Premium pricing opportunity
Multi-property expansion potential
Tertiary Target
Small Business Owners
Local small business owners seeking reliable commercial cleaning support for offices, retail spaces, and professional environments in the Marion area.
Predictable monthly contracts
Off-hours scheduling flexibility
Professional referral networks
Services & Focus Areas
The Power Trio# package delivers everything you need to generate consistent leads and track your growth. Unlike traditional agencies that use automation and offshore teams, we provide human-led strategy and execution across all major platforms.
Paid Ad Management
Expert campaign management across Meta (Facebook & Instagram), Google Search & Display, and TikTok. Each platform is strategically leveraged to reach your target audiences where they spend time online, with creative optimized for each channel's unique format and user behavior.
AI Admin Assist
Intelligent CRM tracking and lead management with human oversight. Our system captures every inquiry, tracks pipeline movement, and ensures no opportunity falls through the cracks 4giving you complete visibility into your lead flow and conversion rates.
Dashboard Reporting & ROI Tracking
Transparent, real-time performance dashboards that show exactly where your marketing dollars go and what results they generate. No black box reporting4you'll see cost per lead, conversion rates, and true ROI at a glance.
Audience Retargeting & Optimization
Sophisticated retargeting campaigns that bring back engaged prospects who didn't convert initially. Combined with continuous campaign optimization, we maximize your return by capturing high-intent leads across multiple touchpoints.
Investment & Value Power Trio# Package $1,000/mo nth
This isn't cookie-cutter agency work. You get a dedicated three-person team laser-focused on your growth: a Google Ads Manager, Meta Ads Manager, and Creative Lead working in coordination to drive results.
3-Person Dedicated Team
Google Ads Manager, Meta Ads Manager, and Creative Lead4real humans building real campaigns, no automation mills or offshore contractors
Transparent Budget Split
$600 management fee + $400 ad spend4you see exactly where every dollar goes with complete transparency
Human-Built Campaigns
Every ad, every keyword, every creative is crafted by experienced professionals who understand your market
Month-to-Month Flexibility
No long-term contracts or commitments4we earn your business every single month through results
Direct Team Access
Direct access to Brett and near 24/7 team communication4no account managers as gatekeepers between you and results
Anticipated Outcomes
Based on our experience with similar cleaning service businesses in rural markets, here's what you can realistically expect from the Power Trio# package. These outcomes build on each other to create sustainable, scalable growth for Alexi's Home Care.
Consistent Inbound Leads
Regular flow of qualified leads for both residential and Airbnb clients, eliminating the feast-or-famine cycle and creating predictable opportunity pipelines
Measurable Performance Visibility
Real-time ROI dashboard and campaign performance data that shows cost per lead, conversion rates, and channel effectiveness4empowering data-driven decisions
Team Scaling Pathway
Clear trajectory for growing your team with family and local hires, supported by the client volume and revenue stability needed to confidently add staff
Confident Budget Scaling
Concrete data showing when and how to confidently scale ad budget for accelerated growth4taking the guesswork out of investment decisions
Our approach focuses on building a foundation first, then scaling what works. You'll have the visibility and confidence to make smart decisions about when to invest more aggressively in growth.
Onboarding Process
We've streamlined our onboarding to get you from partnership confirmation to live campaigns in just 10 business days. Each step is designed to ensure we deeply understand your business, set up proper tracking, and launch campaigns optimized for your Montana market.
1 Partnership Confirmation
Complete initial discovery survey covering your service offerings, competitive landscape, brand voice, and growth goals for Alexi's Home Care
Creative Strategy Session
In-depth consultation with our team to align on messaging, visual direction, and campaign approach tailored to your Montana audience
Ongoing Optimization
Weekly reporting updates and monthly performance reviews to discuss results, adjust strategy, and plan for scaling opportunities
2
Technical Setup
3
4
5
Ad account access configuration and dashboard setup for complete campaign visibility and performance tracking from day one
Campaign Launch
Live campaigns across Google, Meta, and TikTok within 10 business days, with all tracking and optimization systems active
About Unveiled Partners
Founded by Brett Payne
Unveiled Partners isn't an agency4it's a revolt against the broken marketing model. We embed inside your business as a true growth partner, not a vendor sending monthly reports and hoping you don't ask questions.
No Smoke and Mirrors
We show you exactly where your money goes, what's working, and what's not. Radical transparency isn't our differentiator4it's our baseline standard.
No AI Content Mills
Every campaign is built by real humans who understand marketing psychology, not generated by algorithms and offshore teams following templates.
No Hidden Margins
Your ad spend goes directly to the platforms. We don't mark up media costs or hide fees. You pay $400 in ad spend, Google and Meta see exactly $400.
ROI-Driven Partnership
We're compensated for results, not activity. If the campaigns don't perform, we haven't earned the right to your continued business. It's that simple.
Our mission is to prove that marketing partnerships can be built on trust, transparency, and mutual success4where your growth is our only metric that matters.