Edition 2
Friday, May 7, 2021
The New Stour and Avon
Fortnightly
FREE
Local ex-student tames the Dragons Sam Jones, a 29-year-old entrepreneur and former pupil of Canford School in Wimborne, had a dramatic appearance on the BBC TV Show Dragons’ Den in April. Sam went on the show
to try to secure funding for his company Gener8, a new technology start up that could potentially change the way you use the Internet. At the start of his pitch, Sam announced that he was
looking for £60,000 for 10 per cent equity in the company. And it was his confidence from the start that impressed the dragons. Sam opened the pitch dramatically, saying:
“The open secret within the advertising industry is that it’s built on exploiting our data,” and that was enough to rouse the dragons and pique their interest.
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