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THE UNIVERSITY OF MEMPHIS

BRAND GUIDELINES UPDATED APRIL 2019


CONTENTS Introduction

1

Positioning Statement

4

Our Logos University Logos

6 7

Color Variations 13 University of Memphis Abbreviation 14 Departmental 15 Identities Wordmark Initiative Marks 16 Logo Clearances 17 Prohibited 18 Reproduction Academic Seal 20 Alumni Association 21 Logo Primary Athletic Mark 22 UofM Global 23 Lambuth 25

University Stationery Letterhead Business Cards Envelopes Colors Primary Brand Colors Secondary Brand Colors Color Gradients Using Color

30 32 33 35 36 39 40 45 46

Graphic Elements 59 Wedge 2.0 60 Patterns 61 Typography 62 Bitter Family 64 Proxima Nova Family 65 Proxima Nova 66 Condensed Family Sample Settings 67

Photography 71 Brand Examples 75 Additional Resources 80 Affirmative Action 81 Statements Software Standards 82 Social Media 83 University Partner 84 Submissions Promotional Items Publication Codes ADA Compliance


Introduction

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UNIVERSITY OF MEMPHIS | BRAND GUIDELINES


We created this brand identity for the UofM to stand apart. This identity takes on many forms — in publications, on outdoor boards, in newsletters, in person — but each item sets us apart from others.

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UNIVERSITY OF MEMPHIS | BRAND GUIDELINES


We are one brand.

We have one face and speak with one voice. This ensures that all printed and online communications are polished and professional.

You are the keeper of our brand.

With this document, you’ll discover how to use our visual identity correctly while always capturing the can-do spirit of our institution.

Be consistent.

By consistently putting forth a unified image, we are bringing value, prominence and awareness to our University.

When in doubt, contact us.

Don’t improvise. We’re here to help you. For any questions or concerns, consult the UofM Marketing and Communication Department at 901.678.2843 or logo@memphis.edu.

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OUR BRAND IS MUCH MORE THAN A LOGO. IT’S OUR IMAGE. It represents what we value:

And explains who we are:

• Accountability

• Confident

• Collaboration

• Proud

• Diversity and Inclusion

• Unapologetic

• Innovation

• Outgoing

• Service

• Optimistic

• Student Success

• Driven

UNIVERSITY OF MEMPHIS | BRAND GUIDELINES


Positioning Statement

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UNIVERSITY OF MEMPHIS | BRAND GUIDELINES


AT THE UNIVERSITY OF MEMPHIS, WE ARE

DRIVEN BY DOING. Like the hard working, vibrant city we live in, we’re accessible, yet diverse — with hands-on opportunities that meet the needs of a wide variety of students. UofM offers everything found at a traditional university, while remaining pragmatic, flexible and real, with the culture, soul and authenticity that define Memphis at the forefront.

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UNIVERSITY OF MEMPHIS | BRAND GUIDELINES


Our Logos

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UNIVERSITY OF MEMPHIS | BRAND GUIDELINES


UNIVERSITY LOGOS

Our logos consist of the UofM University logo, the University Wordmark and three other identities, for which usage is restricted to specific entities of the University. All marks are registered with the U.S. Patent Office. Whenever these marks are used they must carry the proper “®” and “TM” as shown. For questions, concerns or licensing, contact the Uof M Marketing and Communication Department at logo@memphis.edu.

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UNIVERSITY OF MEMPHIS | BRAND GUIDELINES


University Logo

This is the preferred University Logo. It is intended for use on all digital and printed materials, both internal and external, and should be used in place of the Leaping Tiger Logo on all non-athletic materials, except where otherwise noted.

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UNIVERSITY OF MEMPHIS | BRAND GUIDELINES


University Logo

This is the vertical University Logo. It is intended for use on digital and printed materials, both internal and external, and should be used in place of the Leaping Tiger Logo on all non-athletic materials, except where otherwise noted. This should be used when space does not permit the use of the preferred University Logo.

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UNIVERSITY OF MEMPHIS | BRAND GUIDELINES


University Pillar

Criti Conv The University Pillar may be used in certain instances as a stand-alone graphic. When used in this manner, the University Wordmark should also be present on the same page, within the same marketing materials.

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UNIVERSITY OF MEMPHIS | BRAND GUIDELINES


University Wordmark

The University Wordmark should only be used by itself when the Pillar mark is featured as a separate design element on the same page, within the same marketing materials.

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UNIVERSITY OF MEMPHIS | BRAND GUIDELINES


University Secondary Logo

The secondary logo is a unit reserved for use on stationary, envelopes and faculty business cards and email signatures. It should not be used in marketing collateral.

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UNIVERSITY OF MEMPHIS | BRAND GUIDELINES


University Logo Color Variations

The University Logo should always appear in one of the color configurations shown on this page. Altering colors or changing color combinations is prohibited.

TWO COLOR

ONE COLOR

TWO COLOR REVERSE

At times, the University Pillar can be used as a stand-alone element separate from the Wordmark. When used alone, this logo should appear in one of the color configurations shown on this page. Altering these colors or changing color combinations is not allowed.

TWO COLOR

TWO COLOR REVERSE

ONE COLOR

ONE COLOR REVERSE

TWO COLOR REVERSE WITH STROKE ONE COLOR REVERSE

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The two color with stroke version should only be used when absolutely necessary to increase legibility. The two color version with no stroke is the preferred version.

UNIVERSITY OF MEMPHIS | BRAND GUIDELINES


University of Memphis Abbreviation

For the sake of brevity and colloquialism, “University of Memphis” is often shortened to UofM. In this event, there should be no spaces between any letters; it should appear as UofM. When used in a headline with all uppercase letters, the “of” in UofM should still be lowercase.

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Uof M EARNS TOP HONORS... UofM earns top honors...

UNIVERSITY OF MEMPHIS | BRAND GUIDELINES


Departmental Identities (DI)

Branding is about one voice/one face, so to create varying identities is counter to our objectives and confusing for the public. Specific colleges, schools, divisions, departments, centers, institutes and offices should use their DI in lieu of, but not in addition to the University Logo on any marketing material. Departmental Identity Specifics

Departmental Identities are not permitted for degree programs. Specific degree programs should use the appropriate department identity on all marketing materials. Departmental names can be represented either below or to the right of the University Logo. When below the logo, the University Wordmark should always be centered vertically with the Pillar, regardless of the number of lines the departmental name requires. When to the right of the logo, the University Logo and the departmental name should be separated by a vertical line with the departmental name remaining the same size, regardless of the number of lines required. See examples to the right.

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UNIVERSITY OF MEMPHIS | BRAND GUIDELINES


Initiative Marks

Initiative Marks are permitted only when two or more colleges, schools, divisions, departments and offices establish an approved partnership or University-wide project. Individual entities should not print their individual DI’s in lieu of or in addition to the initiative mark on any printed material.

Only UofM approved initiatives and University groups may appear paired with the Pillar. Please contact the UofM Marketing and Communication Department for questions or to obtain approval for any proposed initiatives.

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UNIVERSITY OF MEMPHIS | BRAND GUIDELINES


University Logo Clearances

To create maximum impact, the preferred University Logo requires specific clear space around all sides. This clear space should be free of imagery, graphics, folds or any other element that may interfere with the clarity of the brand.

Critic Conve Clear Space Minimum The space is measured by the cap height of the letter “T” in “THE” in the Wordmark, as indicated above. Minimum reproduction size is 1.25” in length.

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Wordmark Spacing To guarantee consistency, the logo also requires specific spacing between the University Pillar and the accompanying Wordmark. This space should be maintained at all sizes and scaled proportionately with the logo. The space is measured by the width of the letter “O” in “OF” in the Wordmark, as indicated above.

University Pillar Clear Space Minimum The space is measured by the height and width of the “of” in the University Pillar, as indicated above.

UNIVERSITY OF MEMPHIS | BRAND GUIDELINES


Prohibited Reproduction

The main thing to keep in mind when using UofM marks is not to alter the images in any way. This means NO stretching or distorting the image, and definitely NO recreating any marks.

• Scale all marks proportionally. • Use the primary University Logo or the appropriate DI for your college, department or division. • Use a minimum reproduction width of 1.25 inches for the University Logo.

Minimum Logo Reproduction 1.25 inches

For questions or concerns, contact the UofM Marketing and Communication Department at logo@memphis.edu.

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UNIVERSITY OF MEMPHIS | BRAND GUIDELINES


Prohibited Reproduction

• Never recreate or distort the official University Logos. • Never squash or squish the official University Logos. • Never create your own logo or add elements to the official University Logos. • Never surround the logo with a shape, other than the wedge (such as a box or an outline). • Never reproduce the logo on textures or backgrounds that may impair legibility. • Never reproduce the logo on textures or backgrounds that may impair legibility. • Never isolate any characters from the brand.

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UNIVERSITY OF MEMPHIS | BRAND GUIDELINES


Academic Seal

The Academic Seal may only be used on official documents such as transcripts, major report and research covers, diplomas, contracts, formal invitations and engraved notecards.

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UNIVERSITY OF MEMPHIS | BRAND GUIDELINES


Alumni Association Logo

The Alumni Association Logo is reserved for use on Alumni Association communications and promotions. Additional information regarding this symbol may be obtained by emailing the Alumni Association at alumniassociation@memphis.edu.

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UNIVERSITY OF MEMPHIS | BRAND GUIDELINES


Primary Athletic Mark

The primary Athletic Marks may only be used by the University of Memphis Athletic Department and its licensed suppliers. Additional information regarding this symbol may be obtained by contacting the External Relations Athletic Department at logo@memphis.edu. .

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UNIVERSITY OF MEMPHIS | BRAND GUIDELINES


GLOBAL LOGOS

G LO B A L The Global logo should be used when marketing UofM Global as a whole and may be used if marketing individual, fully-online degree programs. For questions, concerns or licensing, contact the Uof M Marketing and Communication Department at logo@memphis.edu.

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UNIVERSITY OF MEMPHIS | BRAND GUIDELINES


Global Logo

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UNIVERSITY OF MEMPHIS | BRAND GUIDELINES


LAMBUTH LOGOS

LAMBUTH There are specific guidelines for use of the UofM Lambuth logos. All marks are registered with the U.S. Patent Office. The UofM has exclusive ownership rights of these marks. Whenever these marks are used they must carry the proper “®” and “TM” as shown. For questions, concerns or licensing contact the Uof M Marketing and Communication Department at logo@memphis.edu.

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UNIVERSITY OF MEMPHIS | BRAND GUIDELINES


Lambuth Logo

The preferred UofM Lambuth Logo includes the Pillar and UofM Wordmark with Lambuth underneath. For this case only, the word “Lambuth” is increased in size, to give the word more prominence.

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UNIVERSITY OF MEMPHIS | BRAND GUIDELINES


Secondary Lambuth Logo

â„¢

The secondary UofM Lambuth Logo is used for internal facing marketing materials only.

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UNIVERSITY OF MEMPHIS | BRAND GUIDELINES


Lambuth Departmental Identities

™

Lambuth Departmental Identities use the secondary Lambuth Logo with the departmental name set beneath. The Lambuth Wordmark is centered vertically with the Pillar regardless of the number of lines the departmental name requires.

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UNIVERSITY OF MEMPHIS | BRAND GUIDELINES


Lambuth Pillar

â„¢

The University Pillar may be used in certain instances as a stand-alone graphic. When used in this manner for UofM Lambuth, the Lambuth Wordmark should be presented below, as shown above.

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UNIVERSITY OF MEMPHIS | BRAND GUIDELINES


University Stationary

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UNIVERSITY OF MEMPHIS | BRAND GUIDELINES


UNIVERSITY STATIONARY

To protect the image of the University, official printed communication should be produced on official stationary. Official business cards, letterhead and envelopes are available for purchase through Tiger Copy & Graphics. For questions or concerns, contact the UofM Marketing and Communications Department at logo@memphis.edu.

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UNIVERSITY OF MEMPHIS | BRAND GUIDELINES


University Stationary

Letterhead Official letterhead is available for use by University faculty and staff ONLY for official business purposes. Official letterhead features a watermark.

School or Department Address Line 1 Memphis, Tennessee 38152-3370 Office: 901.678.0000 Fax: 901.678.0000 www.memphis.edu

Official letterhead is available in 4 designs (Pillar-preferred, Faculty, Athletics and Lambuth) on watermarked stock from Tiger Copy & Graphics. Faculty may choose to use the preferred version of the letterhead if they would like. Those on staff should only use the preferred version. Only individuals working in athletics may use the athletic version of the letterhead.

School or Department Name (7'/7.5' PMS 877 or PMS 423) Street Address (7'/7.5' PMS 280) Second Address Line (if necessary) Memphis, Tennessee 38152-0000 Office: Fax:

901.678.0000 (.375" tab left) 901.678.0000

Note: Letterhead contact information must be generalized to reflect an office, school, department, etc.; NOT an individual person. Individual contact information is restricted to business cards only. The only URL permitted on standard UofM letterhead is the University’s homepage, memphis.edu. All business stationery content is subject to approval by the Department of Marketing and Communication. Unofficial electronic letterhead is no longer available for download due to security purposes. Please be cautious and look for the watermark that should be present on all official communication.

An Equal Opportunity · Affirmative Action University

To order letterhead, contact Tiger Copy & Graphics at tigercopygraphics@memphis.edu or 901.678.2838. A Tennessee Board of Regents Institution (7 pt.) An Equal Opportunity · Affirmative Action University (5 pt./7.5 pt lead)

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UNIVERSITY OF MEMPHIS | BRAND GUIDELINES


University Stationary

Business Cards

Preferred Business Card

The business card should be considered a contact reference only. In order to project our branded image, take care to include only necessary information. Credentials appearing after a name are to be limited to one line. Business cards must be ordered only through Tiger Copy & Graphics. We have 8 versions of business cards. The preferred business card (vertical and horizontal) utilizes the two-color logo, while the alternate card (vertical and horizontal) uses the secondary logo, which is reserved for Faculty only. Athletics and Lambuth also have vertical and horizontal options and are reserved for use only by individuals representing those specific areas. In addition, we have an alternate, full-bleed back that is allowed on any card. Using the full-bleed back will increase the cost of the business cards, and Tiger Copy & Graphics (ext. 2838) can give you a cost estimate when you place an order.

Alternate/Faculty Business Card

All business stationery content is subject to approval by the Department of Marketing and Communication. Copy and/or graphics, outside the full-bleed UofM, are not allowed on the back of any business cards. Faculty may choose to use the preferred version of the business card if they would like. Those on staff should only use the preferred version.

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UNIVERSITY OF MEMPHIS | BRAND GUIDELINES


University Stationary

Athletics Business Card

Optional Full-Bleed Back

Lambuth Business Card

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UNIVERSITY OF MEMPHIS | BRAND GUIDELINES


University Stationary Preferred Envelope

Athletics Envelope

Faculty Envelope

Lambuth Envelope

Envelopes The envelope is available in four designs (Preferred, Faculty, Athletics and Lambuth) from Tiger Copy & Graphics. They may be reached ext. 2838 or tigercopygraphics@memphis.edu. Note: Envelope contact information must be generalized to reflect an office, school, department, etc.; NOT an individual person. Individual contact information is restricted to business cards only.

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All business stationery content is subject to approval by the Department of Marketing and Communication. Faculty may choose to use the preferred version of the envelope if they would like. Those on staff should only use the preferred version. Only individuals working in athletics should use the athletic version of the envelope.

UNIVERSITY OF MEMPHIS | BRAND GUIDELINES


Colors

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UNIVERSITY OF MEMPHIS | BRAND GUIDELINES


Using color appropriately is one of the easiest ways to make sure all communications and materials reflect a cohesive brand image and story. The University color palette has two layers — primary and secondary. The primary palette is comprised of the traditional color scheme and reflects the historical brand family. Those colors are University Blue and University Gray.

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Approved color usage for the University’s brand allows for several options in print production. The brands should always appear in one of the color configurations shown. Altering colors or changing color combinations is prohibited.

UNIVERSITY OF MEMPHIS | BRAND GUIDELINES


Primary Primary ColorsColors Secondary Secondary ColorsColors NEUTRALS

University Blue University Blue PMS 287 C PMS 287 C

Campus Green Campus Green PMS 2253 C PMS 2253 C

River Blue PMS 7457 CP

University Gray University Gray PMS 432 C PMS 432 C

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NEUTRALS

Bluff Beige PMS 7499 CP

River Blue PMS 7457 CP

Bluff Beige PMS 7499 CP

VIBRANTS

VIBRANTS

Southern Yellow Southern YellowPMS 3965 CP PMS 3965 CP

Spirit Blue PMS 2995 CP

Spirit Blue PMS 2995 CP

BRIGHTS

True Blue PMS 2387 CP

BRIGHTS

True Blue PMS 2387 CP

Central Green Central Green PMS 345 C PMS 345 C

Alumni Mall Green Alumni Mall Green Legacy Teal PMS 376 C PMS 376 C PMS 7710 CP

Legacy Teal PMS 7710 CP

DA R K S

Rhythm Blue PMS 295 CP

DA R K S

Rhythm Blue PMS 295 CP

Patterson Gray Patterson Gray PMS 444 CP PMS 444 CP

Highland Gray Highland Gray PMS 441 CP PMS 441 CP

UNIVERSITY OF MEMPHIS | BRAND GUIDELINES


PRIMARY BRAND COLORS Our official spot color for University Blue is PMS 287. If the printing situation does not allow for a spot color, please use the four color values listed as an alternative. If you have questions about what color to use, please contact the UofM Marketing and Communication Department.

The official spot color for University Gray is PMS 423. Metallic 877 can be used when special printing needs are appropriate. If the printing situation does not allow for a spot color, please use the four color values listed as an alternative.

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University Blue PANTONE® 287 C C 100 M 72 Y 0 K 18 R 0 G 48 B 145 HEX/HTML 003087

University Gray PANTONE® 423 C C 0 M 0 Y 0 K 45 R 137 G 141 B 141 HEX/HTML 898D8D

UNIVERSITY OF MEMPHIS | BRAND GUIDELINES


SECONDARY BRAND COLORS

The secondary palette has been expanded to include select complementary colors that can be used to add emphasis or designate categories within a singular design, piece of print collateral or website page. Secondary colors that are closely related to the primary palette (blues and grays) can be included in up to 25% of the total space of a single page or layout. Secondary colors that fall farther away from the primary palette (greens, yellow and beige) can only be included in up to 10% of the total space of a design. However, in all circumstances, secondary colors can only be used with the express permission of the Marketing and Communications Department. Please submit a marketing request form to your marketing manager to begin a new project and seek approval.

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PANTONE® 295 CP

Rhythm Blue

C 100 M 69 Y 8 K 54 R 31 G 58 B 96 HEX/HTML 1F3A60

PANTONE® 2995 CP

Spirit Blue

C 83 M 1 Y 0 K 0 R 0 G 173 B 230 HEX/HTML 00ADE6 PMS 7710 CP

PMS 2387 CP

River Blue 41

PMS 444 CP

PMS 441 CP

PANTONE® 7457 CP C 18 M 0 Y 5 K 0 R 208 G 230 B 232 HEX/HTML D0E6E8

UNIVERSITY OF MEMPHIS | BRAND GUIDELINES


PANTONE® 2387 CP

True Blue

C 88 M 56 Y 0 K 0 R 53 G 105 B 167 HEX/HTML 3569A7

PANTONE® 444 CP

Patterson Gray

PMS 2387 CP

Highland Gray 42

C 45 M 16 Y 25 K 50 R 113 G 124 B 125 HEX/HTML 717C7D

PMS 444 CP

PMS 441 CP

PANTONE® 441 CP C 22 M 4 Y 15 K 8 R 191 G 205 B 200 HEX/HTML BFCDC8

UNIVERSITY OF MEMPHIS | BRAND GUIDELINES


Alumni Mall Green

Central Green

Campus Green 43

PANTONE® 376 CP C 54 M 0 Y 100 K 0 R 152 G 193 B 29 HEX/HTML 98C11D

PANTONE® 345 C C 43 M 0 Y 41 K 0 R 145 G 214 B 172 HEX/HTML 91D6AC

PANTONE® 2253 CP C 21 M 0 Y 22 K 0 R 189 G 233 B 201 HEX/HTML BDE9C9

UNIVERSITY OF MEMPHIS | BRAND GUIDELINES


Southern Yellow

Legacy Teal

Bluff Beige 44

PANTONE® 3965 CP C 7 M 0 Y 100 K 0 R 236 G 223 B 0 HEX/HTML ECDF00

PANTONE® 7710 CP C 81 M 0 Y 23 K 0 R 0 G 175 B 186 HEX/HTML 00AFBA

PANTONE® 7499 CP C 1 M 2 Y 24 K 0 R 245 G 233 B 189 HEX/HTML F5E9BD

UNIVERSITY OF MEMPHIS | BRAND GUIDELINES


Color Gradients

Gradients provide a more unique graphic technique than ordinary color overlays and tinted images. Use gradients to add flair to clean, uncluttered images, or simply to make a standard image more ownable by the brand.

Reference the gradient combinations seen here as a guide for how to apply this technique. Use only the color gradient schemes seen here. Other secondary palette colors should not be used to create gradients, as those colors would then be seen in unapproved ratios and be much too dominant in the page design.

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UNIVERSITY OF MEMPHIS | BRAND GUIDELINES


USING COLOR

The following pages show how these colors can be grouped and in what ratios they should be used in conjunction with the primary colors. Note that these secondary colors must be applied sparingly and never on their own. It is important to maintain a sense of hierarchy, balance and harmony when using the combined primary and secondary color palettes. The system is designed to be flexible, but must be handled with restraint. These arrangement examples demonstrate how color combinations can be used successfully. Each is different, but maintains the character and personality that is central to the University branding system. This is not intended to provide a precise mathematical system, but rather is intended to give an idea of relative use. Although the pages that follow are flooded with color, keep in mind that white space plays a key role in the visual brand identity. Do not rush to fill white space. View it as a visual pause. 46

UNIVERSITY OF MEMPHIS | BRAND GUIDELINES


UNIVERSITY BLUE | PANTONE速 287 C

UNIVERSITY GRAY | PANTONE速 423 C

RHYTHM BLUE | PANTONE速 295 CP

SPIRIT BLUE | PANTONE速 2995 CP

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UNIVERSITY OF MEMPHIS | BRAND GUIDELINES


If you are driven by doing, there is a place here for you.

Di te nus alignis exerumquo omnis ditenis amento omnimol oriorem re voluptas evenda doluptas exceperfero que cone inciis aceperis idesequi incim aliqui berro expelia di rernatas est lignia coris arum restia velentem Di te nus alignis exerumquo omnis ditenis amento omnimol oriorem re voluptas evenda doluptas exceperfero que cone inciis aceperis idesequi incim aliqui berro expelia di rernatas est lignia coris arum restia velentem

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Driven by Doing

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UNIVERSITY OF MEMPHIS | BRAND GUIDELINES


UNIVERSITY BLUE | PANTONE速 287 C

RHYTHM BLUE | PANTONE速 295 CP

HIGHLAND GRAY | PANTONE速 441 CP LEGACY TURQUOISE GREEN | PANTONE速 7710 CP

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UNIVERSITY OF MEMPHIS | BRAND GUIDELINES


If you are driven by doing, there is a place here for you.

Di te nus alignis exerumquo omnis ditenis amento omnimol oriorem re voluptas evenda doluptas exceperfero que cone inciis aceperis idesequi incim aliqui berro expelia di rernatas est lignia coris arum restia velentem Di te nus alignis exerumquo omnis ditenis amento omnimol oriorem re voluptas evenda doluptas exceperfero que cone inciis aceperis idesequi incim aliqui berro expelia di rernatas est lignia coris arum restia velentem

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Driven by Doing

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UNIVERSITY OF MEMPHIS | BRAND GUIDELINES


UNIVERSITY BLUE | PANTONE® 287 C

UNIVERSITY GRAY | PANTONE® 423 C BLUFF BEIGE | PANTONE® 7499 CP CENTRAL GREEN | PANTONE® 345 CP TRUE BLUE | PANTONE® 2387 CP

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UNIVERSITY OF MEMPHIS | BRAND GUIDELINES


If you are driven by doing, there is a place here for you. â„¢ Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat.

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UNIVERSITY OF MEMPHIS | BRAND GUIDELINES


UNIVERSITY BLUE | PANTONE® 287 C

SPIRIT BLUE | PANTONE® 2995 CP

RIVER BLUE | PANTONE® 7457 CP

RHYTHM BLUE | PANTONE® 295 CP CAMPUS GREEN | PANTONE® 2253 C

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UNIVERSITY OF MEMPHIS | BRAND GUIDELINES


If you are driven by doing, there is a place here for you. Di te nus alignis exerumquo omnis ditenis amento omnimol oriorem re voluptas evenda doluptas exceperfero que cone inciis aceperis idesequi incim aliqui berro expelia di rernatas est lignia coris arum restia velentem

Headline goes here Di te nus alignis exerumquo omnis ditenis amento omnimol oriorem re voluptas evenda doluptas exceperfero que cone inciis aceperis idesequi incim aliqui berro expelia di rernatas est lignia coris arum restia velentem ue cone inciis aceperis idesequi incim aliqui berro expelia di rernatas est lignia coris.

Di te nus alignis exerumquo omnis ditenis amento omnimol oriorem re voluptas evenda doluptas exceperfero que cone inciis aceperis idesequi incim aliqui berro expelia di rernatas est lignia coris arum restia velentem ue cone inciis aceperis idesequi incim aliqui berro expelia di rernatas est lignia coris.

Di te nus alignis exerumquo omnis ditenis amento omnimol oriorem re voluptas evenda doluptas exceperfero que cone inciis aceperis idesequi incim aliqui berro expelia di rernatas est lignia coris arum restia velentem

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Driven by Doing

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UNIVERSITY OF MEMPHIS | BRAND GUIDELINES


UNIVERSITY BLUE | PANTONE速 287 C

TRUE BLUE | PANTONE速 2387 CP

PATTERSON GRAY | PANTONE速 444 CP ALUMNI MALL GREEN | PANTONE速 376 CP

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UNIVERSITY OF MEMPHIS | BRAND GUIDELINES


If you are driven by doing, there is a place here for you.

Headline goes here Di te nus alignis exerumquo omnis ditenis amento omnimol oriorem re voluptas evenda doluptas exceperfero que cone inciis aceperis idesequi incim aliqui berro expelia di rernatas est lignia coris arum restia velentem ue cone inciis aceperis idesequi incim aliqui berro expelia di rernatas est lignia coris.

Di te nus alignis exerumquo omnis ditenis amento omnimol oriorem re voluptas evenda doluptas exceperfero que cone inciis aceperis idesequi incim aliqui berro expelia di rernatas est lignia coris arum restia velentem ue cone inciis aceperis idesequi incim aliqui berro expelia di rernatas est lignia coris.

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Driven by Doing

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UNIVERSITY OF MEMPHIS | BRAND GUIDELINES


UNIVERSITY BLUE | PANTONE® 287 C

RHYTHM BLUE | PANTONE® 295 CP

GRADIENT

SOUTHERN YELLOW | PANTONE® 3965 CP

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UNIVERSITY OF MEMPHIS | BRAND GUIDELINES


Headline goes here Di te nus alignis exerumquo omnis ditenis amento omnimol oriorem re voluptas evenda doluptas exceperfero que cone inciis aceperis idesequi incim aliqui berro expelia di rernatas est lignia coris arum restia velentem Di te nus alignis exerumquo omnis ditenis amento omnimol oriorem re voluptas evenda doluptas exceperfero que cone inciis aceperis idesequi incim aliqui berro expelia di rernatas est lignia coris arum restia velentem

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Driven by Doing

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Graphic Elements

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UNIVERSITY OF MEMPHIS | BRAND GUIDELINES


Wedge 2.0

Our new approach deconstructs the existing wedge element and makes it more of a pure graphic element rather than strictly serving as a container for headlines. It can now house photographs or simply add visual interest to a layout or photograph that might not be completely engaging on its own.

If you are driven by doing, there is a place here for you.

™

Di te nus alignis exerumquo omnis ditenis amento omnimol oriorem re voluptas evenda doluptas exceperfero que cone inciis aceperis idesequi incim aliqui berro expelia di rernatas est lignia coris arum restia velentem

The colors, position and orientation of the wedge can change to fit the layout, as long as it maintains other guidelines of color and usage.

Di te nus alignis exerumquo omnis ditenis amento omnimol oriorem re voluptas evenda doluptas exceperfero que cone inciis aceperis idesequi incim aliqui berro expelia di rernatas est lignia coris arum restia velentem

Driven by Doing

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Patterns These graphic elements are all rooted in activity. Like our students, they are in motion and represent the drive of the institution and its people. They should be used to add subtle texture to layouts and can appear in any color in the brand palette, as long as they do not overwhelm or take away from the imagery or message on the page. Use of patterns is only permitted by the Marketing and Communications Department. Please submit a marketing request form to your marketing manager to begin a new project. These elements should be used as accents and should not make up more than 10% of the design.

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Typography

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As a design element, type stands second only to color in importance for the University visual brand language. The fonts chosen for use give our communication style substance, usability and uniqueness. The fonts to be used for University branding have distinctly different personalities, but combine to offer a versatile and full-featured set of tools that present the brand as contemporary, forward-thinking, active and professional.

The UofM Marketing and Communication Department has a license to use these fonts. You will need to purchase a license for the use of Proxima Nova. Bitter is a free font available on various font websites.

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Bitter Family Use this typeface for display messages, headlines, subheads and large amounts of body copy. Its thick, even strokes make it easily read both in print and on a monitor or screen. It is a free font available on most font resource websites.

Tigers

Aa Aa

CAPITALS

SMALL CAPITALS

Bitter Italic

ABCDEFGHIJKLMN OPQRSTUVWXVZ

abcdefghijklmn opqrstuvwxvz

LOWERCASE

N U M E R ALS , P U N C T UAT I O N AN D G LY P H S

abcdefghijklmn opqrstuvwxvz

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Aa Aa

Bitter Regular

Bitter Bold

Bitter Bold Italic

0123456789!@#$%^&*~ ({[“-+=.,;: •»”]})

UNIVERSITY OF MEMPHIS | BRAND GUIDELINES


Proxima Nova Family This font family has a great number of weights and styles, making it ideal for the majority of type to be set in the brand visual language. It should be the only font used for body copy or message text. The heavier versions of the font make for excellent headline and subhead lettering as well. The UofM Marketing and Communications Department has a license to use this font. To purchase your own license, visit your favorite font resource website.

Tigers C A P I TA L S

Aa Aa

Aa Aa

THIN

LIGHT

REGULAR

Aa Aa SEMIBOLD

Aa Aa BOLD

Aa Aa EXTRABOLD

Aa Aa BLACK

S M A L L C A P I TA L S

ABCDEFGHIJKLMN OPQRSTUVWXVZ

abcdefghijklmn opqrstuvwxvz

LOWERCASE

N U M E R A L S , P U N C T U A T I O N A N D G LY P H S

abcdefghijklmn opqrstuvwxvz

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Aa Aa

0123456789!@#$%^&*~ ({[“-+=.,;:→↑•»”]})

UNIVERSITY OF MEMPHIS | BRAND GUIDELINES


Proxima Nova Condensed Family When space is at a premium, this condensed style from the Proxima Nova font family will allow the text to remain highly legible. This particular font style works well in captions and call outs, but it should not be used in headlines or subheads.

Tigers

Aa Aa

THIN

LIGHT

Aa Aa REGULAR

Aa Aa

Aa Aa

Aa Aa

SEMIBOLD

BOLD

EXTRABOLD

C A P I TA L S

S M A L L C A P I TA L S

LOWERCASE

N U M E R A L S , P U N C T U A T I O N A N D G LY P H S

ABCDEFGHIJKLMN OPQRSTUVWXVZ abcdefghijklmn opqrstuvwxvz

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Aa Aa

Aa Aa BLACK

abcdefghijklmn opqrstuvwxvz 0123456789!@#$%^&*~ ({[“-+=.,;:→↑•»”]})

UNIVERSITY OF MEMPHIS | BRAND GUIDELINES


Sample Settings

The following page illustrates sample font combinations that work well together for headline/subhead/body copy usage. Having a variety of font styles can combat visual monotony, particularly in pieces with extensive content, such as brochures, magazines and websites. However, do not allow variety to create visual confusion.

If you are driven by doing, there is a place here for you.

Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat.

™

Di te nus alignis exerumquo omnis ditenis amento omnimol oriorem re voluptas evenda doluptas exceperfero que cone inciis aceperis idesequi incim aliqui berro expelia di rernatas est lignia coris arum restia velentem

Di te nus alignis exerumquo omnis ditenis amento omnimol oriorem re voluptas evenda doluptas exceperfero que cone inciis aceperis idesequi incim aliqui berro expelia di rernatas est lignia coris arum restia velentem

Driven by Doing

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Sample Settings

If you are driven by doing, there is a place here for you.

Di te nus alignis exerumquo omnis ditenis amento omnimol oriorem re voluptas evenda doluptas exceperfero que cone inciis aceperis idesequi incim aliqui berro expelia di rernatas est lignia coris arum restia velentem Di te nus alignis exerumquo omnis ditenis amento omnimol oriorem re voluptas evenda doluptas exceperfero que cone inciis aceperis idesequi incim aliqui berro expelia di rernatas est lignia coris arum restia velentem

™

Driven by Doing

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Sample Settings

If you are driven by doing, there is a place here for you. â„¢

Driven by Doing

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Sample Settings

If you are driven by doing, there is a place here for you. â„¢

Driven by Doing

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Photography

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UNIVERSITY OF MEMPHIS | BRAND GUIDELINES


Photography

The photography we choose is a window into the soul of the University and our community. It represents who we are and what we do, and should always be the most prominent design element of any piece of communications.

So, the subject matter of our photography should be active, showing people on our campus engaged in the subjects that drive their passion. It is important that scenes depicted in photography feel natural and unscripted, absent of forced brand elements and attire. Naturally occurring logo placement is acceptable and even desirable, but commercialized placement projects a disingenuous tone that will ring false to our many audiences. The images themselves should be full color whenever possible. Design overlays and other treatments can be applied to these photos as seen in the usage examples. When taking new photos, be mindful to capture multiple orientations for each shot and consider the space around the subject as it may be used as a background for headlines, text and other graphics. Shallow depth of field and available light help define our photographic style. However, this may be a challenge and not always feasible. In these instances, use best judgment to select an image that represents the UofM brand and communicates the desired message of the individual piece.

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Photography

Hi-Resolution Image

*Note preferred 300 dpi images Images captured by the University Photographer can be viewed and downloaded at uofmemphis.smugmug.com. Please contact your marketing manager to request access.

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Photography

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Brand Examples

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Driven by Doing

You don’t have to travel far to make a big impact on the world.

Headline goes here.

Critical Conversations Di te nus alignis exerumquo omnis ditenis amento omnimol oriorem re voluptas evenda doluptas exceperfero que cone inciis aceperis idesequi incim aliqui berro expelia di rernatas est lignia coris arum restia Di te nus alignis exerumquo omnis ditenis amento omnimol oriorem re voluptas evenda

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doluptas exceperfero que cone inciis aceperis idesequi incim aliqui berro expelia di rernatas est lignia coris arum restia Di te nus alignis exerumquo omnis ditenis amento omnimol oriorem re voluptas evenda doluptas exceperfero que cone

UNIVERSITY OF MEMPHIS | BRAND GUIDELINES


You don’t have to travel far to make a big impact on the world.

OPPORTUNITY

Driven by Doing Di te nus alignis exerumquo omnis ditenis amento omnimol oriorem re voluptas evenda doluptas exceperfero que cone inciis aceperis idesequi incim aliqui berro expelia

Di te nus alignis exerumquo omnis ditenis amento omnimol oriorem re voluptas evenda doluptas exceperfero que cone inciis aceperis idesequi incim aliqui berro expelia di rernatas est lignia coris arum restia velentem

di rernatas est lignia coris arum restia velentem ue cone inciis aceperis idesequi incim aliqui berro expelia di rernatas est lignia coris

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Driven by Doing

Take flight with a first-class online degree program.

GoGlobal.memphis.edu

Bring Your CHANGE LIVES

Career Goals to Life starting with yours MEMPHIS.EDU | DRIVEN BY DOING

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Driven by Doing

UNIVERSITY OF MEMPHIS | BRAND GUIDELINES


Additional Resources

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Affirmative Action Statments

Please be aware that the University is under a Federal Court desegregation order that dictates our statements and their use. It is University policy to accurately portray our diversity in publications, websites, etc. Stereotyping individuals either in pictures or words is unacceptable. The University has four affirmative action statements that are to be used as follows: A: Must appear in all student recruitment and employee recruitment publications (viewbook, bulletin, main and recruitment websites, etc.). The University of Memphis does not discriminate against students, employees, or applicants for admission or employment on the basis of race, color, religion, creed, national origin, sex, sexual orientation, gender identity/expression, disability, age, status as a protected veteran, genetic information, or any other legally protected class with respect to all employment, programs and activities sponsored by the University of Memphis. The following position has been designated to handle inquiries regarding non-discrimination policies: Director for Institutional Equity, oie@memphis. edu, 156 Administration Building, 901.678.2713. The University of Memphis policy on nondiscrimination can be found at policies.memphis.edu/UM1381.htm.

B: Must appear on all other publications, newsletters and forms produced for offcampus distribution, as well as on major university websites. The University of Memphis is an Equal Opportunity/ Affirmative Action University. It is committed to the education of a non-racially identifiable student body.

C: Must appear on all letterhead stationery, internal forms, electronic forms and memorandum, purchased advertisements in newspapers, journals, etc., and in other instances where space does not allow for Statement B.

D: Must appear in faculty employment opening announcements, flyers and non-purchased advertisements mailed or electronically sent off-campus. The statement should be set in 6- or 7-point type and centered on the back panel or back cover of each publication or at the bottom center of advertisements, flyers, etc. The University of Memphis is an Equal Opportunity/ Affirmative Action employer. We urge all qualified applicants to apply for this position. Appointment will be based on qualifications as they relate to position requirements without regard to race, color, national origin, religion, sex, age, disability or veteran status.

An Equal Opportunity/Affirmative Action University

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Software Standards

Use of software other than those listed does not conform to industry standards and should not be used for print design.

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Layout

Vector Graphics

Raster Images/Photography

Adobe InDesign

Adobe Illustrator

Adobe Photoshop

UNIVERSITY OF MEMPHIS | BRAND GUIDELINES


Social Media

University of Memphis colleges, schools, divisions, departments and centers utilize social media to create a collaborative and comprehensive campus-wide branding and social media environment. SOCIAL MEDIA SHOULD ALWAYS: • Enforce and strengthen the University of Memphis brand. • Be used as retention vehicles to strengthen the “experience” of University of Memphis students, faculty, staff and alumni.

When representing the University of Memphis: • • • • • • • • • • • •

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Adhere to the University’s Privacy Policy Adhere to the University’s Social Media Handbook Adhere to the terms of use of the social network you’re using Incorporate the University’s brand colors: PMS 287 for University Blue and PMS 423 for University Gray Use University Pillar as your profile photo Respect copyright, fair use and intellectual property laws Do not maintain dormant social media accounts bearing the University’s name (All accounts must be updated at least once a week) Use good judgment Be responsible Keep your engagement clean and tasteful Do not allow users to comment profanity or misleading inaccurate information Engage with users on all platforms

All of your posts, comments and actions on social networks have the ability to affect the reputation of the University. For general questions related to social media, please contact the University Social Media Team. It is staffed with individuals with extensive experience in maintaining and executing social media initiatives. Email socialmediateam@memphis.edu for further assistance or visit memphis.edu/communications/socialmedia/index.php.

UNIVERSITY OF MEMPHIS | BRAND GUIDELINES


University Partner Submissions, Promotional Items, Publication codes & ADA Compliance

University Partner Submissions

All printed materials produced by colleges, schools, divisions, centers and departments should include the appropriate logo or Departmental Identity. Since logos and DI’s are trademarked, all materials that include these marks should be submitted to the UofM Marketing and Communication Department for approval.

Promotional Items

Promotional items often offer limited imprint areas. Brand guidelines often conflict with the allotted imprint space for promotional items, therefore exceptions can be permitted by the UofM Marketing and Communication Department. Please contact logo@memphis.edu for appropriate options to meet your unique needs.

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Publication Codes

Each project is designated with an identification known as a publication code to provide tracking and printing information. Each project created must include the appropriate affirmative action statement and a publication code. Projects produced by the UofM Marketing and Communication Department will automatically include this information. Publication codes will be provided by your marketing manager when submissions are approved.

ADA Compliance

All materials produced should meet the standards set forth in the Americans with Disabilities Act (ADA). All electronic and printed information must be accessible to people with disabilities. Please contact logo@memphis.edu for assistance.

UNIVERSITY OF MEMPHIS | BRAND GUIDELINES


Profile for University of Memphis

Brand Guidelines | Revised May 2019  

We created this brand identity for the UofM to stand apart. This identity takes on many forms — in publications, on outdoor boards, in newsl...

Brand Guidelines | Revised May 2019  

We created this brand identity for the UofM to stand apart. This identity takes on many forms — in publications, on outdoor boards, in newsl...