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1506 001 branding wolverhampton conference in kl 2015 v5 (eric chong)

Page 1

BRANDING Datuk Eric Chong Founder, Erican Education Group Deputy Chairman, Petra Group President, Branding Association of Malaysia


(1)

Brand Vision


(2)

Brand Character


(3)

Brand Positioning


(4)

Brand Image


(5)

Brand Culture


(6)

Brand Experience


(7)

Brand Story


Thank you


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1506 001 branding wolverhampton conference in kl 2015 v5 (eric chong) by University of Wolverhampton - Issuu