Continuing Education Spring 2016 Brochure

THE UNIVERSITY OF THE ARTS

CONTINUING EDUCATION SPRING 2016

THE UNIVERSITY OF THE ARTS—CONTINUING EDUCATION

WELCOME!

PROGRAM

CLIMB UP THE LADDER or ONTO A NEW ONE CAPTURE IT IN SEPIA or DESIGN YOUR OWN Continuing Education at The University of the Arts helps you reach new creative + professional heights in two ways:

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1 ENRICHMENT COURSES

CERTIFICATE PROGRAMS

Credit + Non-Credit course options that boost your life, your work and your expression.

A series of credit courses certify you in the area of your choice.

Eager to workshop that screenplay?

Or understand the basics of social media analytics? Take any credit or non-credit course in this catalog for personal or professional enrichment. Where applicable, courses taken for credit can later be applied toward relevant UArts Certificate Programs (outlined on pages 12 through 30). Whether you’re poised to take the reigns of your career or simply master your digital camera’s settings, UArts courses are the perfect step forward.

Looking for a workplace edge, a specialty or even a new career? You’re the perfect candidate for our CERTIFICATE PROGRAMS. Choose from seven certificate options including Web Design Essentials, Communication Design Essentials, Web + Communications, Web Design Professional, Digital Photography, Teaching Artist, and our popular Social Media Marketing Certificate. In programs that range from 12 TO 30 CREDITS, chart your path at your own pace, over two semesters or two or more years.

LEARN MORE ABOUT THE BENEFITS OF BEING A CERTIFICATE STUDENT ON PG. 31

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SPRING 2016 ART + DESIGN

DIGITAL PHOTOGRAPHY

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Building Terrarium Workshop

Business of Photography

Children’s Book Illustration

Capstone Project - Digital Photography Certificate

Drawing + Painting Drawing Challenge

Creative Digital Editing for Photographers Photoshop

Drawing Portraits + Self Portraiture

Digital Media for Photographers - Lightroom

NEW! Fabulous Fibers + Scarves Techniques You Can Do at Home

Digital Photography I

Figure Drawing + Anatomy

Street Photography

Digital Photography II

Fundamentals of Design

MOVEMENT + PERFORMANCE

NEW! Graphic Novel + Character Development Jewelry Design + Metalsmithing

Vocal Lab

Jewlery Workshop - Ring Design

Acting Lab

Letterpress Printmaking

WRITING 26

Metal Sculpture - Forging + Welding

Creative Writing

Screen Printing

Screenwriting - Developing the Script

Taxidermy as Wearable Art

DIGITAL TECHNOLOGY

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Tap Repertory

NEW! Writing the Short Story

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SOCIAL MEDIA MARKETING

Adobe Creative Suite Overview

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Digital Marketing Strategies

Adobe Illustrator

Fundraising + Development - Digital Tools

Adobe InDesign

Overview of Social Media Marketing

Adobe Photoshop Capstone Project - Communication + Web Design Certificate

CERTIFICATE PROGRAMS

Capstone Project - Web Design Professional Certificate

COMMUNICATION DESIGN ESSENTIALS CERTIFICATE

Designing Effective Web Pages Foundations of Web Design + Development

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WEB DESIGN ESSENTIALS CERTIFICATE 13

Server-Side Web Development - PHP + AJAX

COMMUNICATION + WEB DESIGN PROFESSIONAL CERTIFICATE

Typography Web I - HTML + CSS

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WEB DESIGN PROFESSIONAL CERTIFICATE 19

Web II - Intermediate: Javascript + JQuery Web III - Advanced: Responsive Design WordPress Development Workshop

DIGITAL PHOTOGRAPHY CERTIFICATE

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SOCIAL MEDIA MARKETING CERTIFICATE 30 For more information on Certificates or to view requirements for the Music Business, Entrepreneurship + Technology and Teaching Artist Certificate Programs, available Fall 2016, visit CS.UARTS.EDU/CE

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MEET US! SPRING 2016 INFORMATION SESSION WEDNESDAY JANUARY 13 5:30 - 7:00 PM Consider your options, discuss your goals, learn about certificates, meet our faculty, speak with current students and ask questions.

Event attendees are eligible for a 10% tuition discount for one new Spring 2016 CE course. (New students only.

Returning CE students are not eligible. No retroactive refunds will be given.)

SPRING SEMESTER BEGINS MONDAY, FEBRUARY 1, 2016!

Instructor Andrea Poulsen (third from left) introduces students to the fundamentals of digital photography. For information on our Digital Photography Certificate see pg. 23

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ART + DESIGN

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ART + DESIGN

MAKE IT HERE. TAKE IT ANYWHERE.

BUILDING TERRARIUM WORKSHOP

DRAWING + PAINTING

In this one-day workshop, learn how to select the proper plants to thrive in terrarium glass containers and the supplies needed to ensure their success. Consider plant and object selection to design unique and decorative ecosystems.

All materials provided.

Develop both technical and conceptual drawing and painting skills in a studio environment. You will have the opportunity to work both in drawing and painting, or focus in just one area based on personal interest. Class instruction features a variety of observational studies and figurative assignments. Other exercises will examine more expressive approaches to drawing and painting as well as the use of color. This course is suitable for beginners and more experienced students alike, as critiques focus on individual development, refinement of skills, composition and representation of forms.

WED 6:30-8:30PM, MAR 30 (1 CLASS) CE 3106N NON-CREDIT $30, FEE $40

CHILDREN’S BOOK ILLUSTRATION This class is designed for illustrators looking to tailor their portfolio to target children’s book agents and publishers. You will develop new portfolio pieces with a focus on narrative and promotional materials. Examine the works of contemporary illustrators and discuss techniques, materials and style. You should come to the first class session with examples of your work and a sketchbook.

TUE 6-9 PM, FEB 2 - APR 12 (10 CLASSES) CE 6160N NON-CREDIT $420, FEE $35

THU 6-9 PM, FEB 4 - MAR 3 (5 CLASSES) CE 2303N NON-CREDIT $225, FEE $30

REGISTER FOR COURSES AT CS.UARTS.EDU/CE OR 215.717.6006

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DRAWING CHALLENGE

NEW! FABULOUS FIBERS + SCARVES TECHNIQUES YOU CAN DO AT HOME

This workshop is a drawing marathon to produce many pieces in short bursts. Designed for those with previous drawing experience to get their drawing skills reenergized through brief creative sessions.

From bathtub dyeing to kitchen table felting, this beginner’s workshop focuses on techniques that can easily be done in your home. Explore various dye techniques including shibori and ice dyeing.

You will transform fabrics into a funky scarf using a wet/nuno felting technique.

WED 6-9 PM, MAR 30 - APR 13 (3 CLASSES) CE 1114N NON-CREDIT $135, FEE $15

SAT+SUN 10AM-2:30PM, FEB 6 + FEB 7 (2 CLASSES) CE 3108N NON-CREDIT $126, FEE $30

DRAWING PORTRAITS + SELF PORTRAITURE Develop your skills in drawing the human face from observation. Learn how to use light, shadow and line drawings to create the form of the human head. Explore the subject of self-portraiture and its importance as an art form.

FIGURE DRAWING + ANATOMY This course enables you to explore the human form as an art practice in relation to the study of human anatomy. Consider the structure, form and movement of the human body.

You will have access to models, as well as skeletons, casts and diagrams used to teach anatomy.

This course emphasizes a process-based approach focusing on the analysis of form, construction and perspective.

WED 6-9 PM, FEB 10 - FEB 24 (3 CLASSES) CE 1110N NON-CREDIT $135, FEE $15

WED 6-9 PM, MAR 2 - MAR 23 (3 CLASSES) CE 1606N NON-CREDIT $135, FEE $15

REGISTER FOR COURSES AT CS.UARTS.EDU/CE OR 215.717.6006

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ART + DESIGN

FUNDAMENTALS OF DESIGN

NEW! GRAPHIC NOVEL + CHARACTER DEVELOPMENT

Receive a strong, broad-based foundation in the visual arts through instruction in drawing and design in a studio setting. This course emphasizes the core fundamentals of 2-D design as the building blocks of visual literacy. Through lectures and hands-on assignments, gain a working knowledge of concepts and the vocabulary needed to facilitate your understanding of visual organization. Projects in a variety of media develop technical skills, sensitivity and perception in order to communicate effective artistic intent and vision. Through structured critiques, have the opportunity to evaluate and analyze your work while connecting it to art and design.

Interested in exploring your writing and illustration skills to adapt them to the exciting graphic novel medium? In this course, explore your interest in the literature and artwork of graphic novels, with a focus on developing well-formed characters. Learn the elements involved in making your own graphic novel and comic illustrations - from conceptual stage to completion. This class will emphasize character and narrative development and expand your writing and drawing skills. Previous drawing experience required.

TUE 6-9 PM, FEB 2 - APR 12 (10 CLASSES) CE 8006N NON-CREDIT $420, FEE $35

TUE 6-9 PM, FEB 2 - APR 12 (10 CLASSES) CE 0001C 3 CREDITS $420, FEE $35

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JEWELRY DESIGN + METALSMITHING

JEWELRY WORKSHOP - RING DESIGN

In this course, acquire working knowledge of jewelry artistry and fabrication skills. Techniques commonly used in jewelry and metalsmithing: sawing, piercing, soldering, basic stone setting, forming and finishing are explored through the creation of individual projects. Design and fabricate pieces in the studio and examine contemporary trends in jewelry and metalsmithing. You should anticipate additional costs for materials based on the scope of individual projects.

In this one-day workshop, learn the basic jewely fabrication techniques to create a unique sterling silver ring. Learn how to saw, file, pierce and texture your ring with hammers. Choose high polished, an oxidized look or a brushed finish in metal. This workshop is a great introduction to the jewelry metals studio — everything you need is provided.

SUN 10AM - 4PM, MAR 13 (1 CLASS) CE 1575N NON-CREDIT $90, FEE $65

MON 6-9 PM, FEB 1 - APR 11 (10 CLASSES) CE 1502N NON-CREDIT $420, FEE $60

LETTERPRESS PRINTMAKING The traditional art of printing from engraved plates and metal type is explored using the University’s collection of metal and wood typefaces. Create several printed works via typesetting and the Vandercook Proof Press, allowing for prints up to 22 inches by 24 inches. Design custom polymer plates and perform multicolor printing. Students should anticipate additional costs for materials based on the scope of their individual projects.

WED 6-9 PM, FEB 3 - APR 13 (10 CLASSES) CE 5079N NON-CREDIT $420, FEE $55

METAL SCULPTURE – FORGING + WELDING For a beginner or advanced student, this course focuses on creating metal sculpture through fabrication. Techniques include oxyacetylene cutting and welding, arc and TIG welding, as well as plasma cutting and forging. Although primarily focused on ferrous metals, instruction also is available in bronze and aluminum.

TUE 6-9 PM, FEB 2 - APR 12 (10 CLASSES) CE 1619N NON-CREDIT $420, FEE $60

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ART + DESIGN

SCREEN PRINTING

NEW! TAXIDERMY AS WEARABLE ART

Curious to try your hand at pulling a print? Are you eager to get back into the studio and explore new ideas? This course provides an introduction to image generation, screen preparation, and the unique nature of this process, from start to finish, allowing more advanced students to develop individually. Students at all levels are welcome as we guide you into the process and let you explore varying levels of complexity. You are encouraged to bring photographic, computer-generated, hand-drawn images or stencils to get started.

If you’ve never felt the satisfaction of screen printing, you are missing out!

Creatively repurpose, design and fabricate animal specimens in this introduction to one of the world’s oldest and most alluring crafts. Learn the essentials of basic taxidermy to gain visual and hands-on knowledge of animal anatomy and an understanding of natural fibers, ultimately completing an accessory or wearable embellishment of your choice. Specimens for class are sourced humanely and are safe to handle. Additional costs may be incurred for materials depending on the scope of the individual project selected.

MON 6-9 PM, FEB 1 - FEB 29 (5 CLASSES) CE 5054N NON-CREDIT $225, FEE $50

THU 6-9 PM, FEB 4 - APR 14 (10 CLASSES) CE 5080N NON-CREDIT $420, FEE $60

REGISTER FOR COURSES AT CS.UARTS.EDU/CE OR 215.717.6006

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YOUR SAME CAPABILITY + CREATIVITY. NOW ON A DIGITAL CANVAS.

DIGITAL TECHNOLOGY 10

DIGITAL TECHNOLOGY

ADOBE CREATIVE SUITE OVERVIEW Designed for individuals with some exposure to the Adobe suite of design software, this course provides an overview of the fundamentals of Photoshop, Illustrator and InDesign. Topics include image resolution, scanning, importing and exporting images, print setup, photo adjustments and vector usage. Basic typography and design will also be addressed. You can expect to gain a better understanding of how the three programs work together to create products for print or the web.

MON 6-9 PM, FEB 1 - APR 11 (10 CLASSES) CE 1403C 3 CREDITS $840, FEE $40 CE 1403N NON-CREDIT $735, $40

ADOBE INDESIGN

ADOBE ILLUSTRATOR

Adobe’s page layout program lets you put together every kind of print-oriented product imaginable: brochures, ads, posters, billboards and more using text, images and illustrations. InDesign allows the creation of multipage documents, and it works seamlessly with images from Photoshop, Illustrator and Acrobat. Learn how to integrate and use these tools more effectively. Print output is the student’s responsibility.

When it comes to designing web layouts, Adobe Illustrator allows you to move and resize elements quickly and intuitively. Illustrator is the industry standard for creating vector-based graphics such as logos and typography. It is also a rich supporting tool in creating page layouts prior to starting design. This workshop focuses on a practical overview of Adobe Illustrator’s interface, workspace, tools and techniques. It will provide the skills to create website layouts, graphics, icons and typographical graphics that add distinction and professionalism to any website or user interface.

WED 6-9 PM, FEB 3 - MAR 2 (5 CLASSES) CE 025C 1.5 CREDITS $420, FEE $20

ADOBE PHOTOSHOP Explore Photoshop through hands-on web design exercises. The course begins with an introduction to the Photoshop interface, tools and optimizing files for the web. You will learn how to use layers, effects, text and vector images to create effective unique graphics for print and web purposes.

TUE 6-9 PM, FEB 2 - MAR 1 (5 CLASSES) CE 024C 1.5 CREDITS $420, FEE $20

THU 6-9 PM, FEB 4 - APR 14 (10 CLASSES) CE 2423C 3 CREDITS $840, FEE $40 CE 2423N NON-CREDIT $735, FEE $40

REGISTER FOR COURSES AT CS.UARTS.EDU/CE OR 215.717.6006

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THE UNIVERSITY OF THE ARTS—CONTINUING EDUCATION

COMMUNICATION DESIGN ESSENTIALS CERTIFICATE The Communication Design Essentials Certificate provides you with a basic understanding of the latest design software skills such as image manipulation, text layout and grid systems.

Learn to use these tools to effectively communicate ideas.

Participate in the Communication Design Essentials Certificate program to:

Learn to develop + convey ideas visually in print.

Gain a solid understanding of the practical applications of design principles Become fluent in the Adobe Creative Suite design software Build a flexible skill set for a career in print and/or digital media Build a strong portfolio

COMMUNICATION DESIGN ESSENTIALS CERTIFICATE REQUIREMENTS FUNDAMENTALS OF DESIGN

3 CREDITS

ELECTIVES

3-6 CREDITS

Select at least three credits from these approved elective options: ADOBE CREATIVE SUITE OVERVIEW (3 CREDITS) ADOBE PHOTOSHOP (1.5 / 3 CREDITS) ADOBE ILLUSTRATOR (1.5 CREDITS) ADOBE INDESIGN (1.5 CREDITS) ADOBE PHOTOSHOP ADVANCED (3 CREDITS) VISUAL ELECTIVES

3 CREDITS

Select three credits of these approved elective options: TYPOGRAPHY (3 CREDITS) VISUAL IDENTITY DESIGN (3 CREDITS) TOTAL MINIMUM REQUIRED*

12 CREDITS

*Proficiency in Adobe Photoshop, Illustrator and InDesign is mandatory and additional credits may be required.

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DIGITAL TECHNOLOGY

WEB DESIGN ESSENTIALS CERTIFICATE The Web Design Essentials Certificate is designed to provide the essentials needed to enter into this competitive industry, so you are prepared with an understanding of both best practices and good design, as well as the technical skills needed to enter the field. You can continue into the Web Design Professional Certificate to build more targeted skills in web work after completing the Web Design Essentials Certificate program.

Participate in the Web Design Essentials Certificate program to: Build a flexible skill set for a career in digital media Develop an understanding of the architecture and construction of interactive design Learn how to create effective websites and build a strong web portfolio Gain technology skills in CSS3, HTML5, JavaScript, jQuery, wireframing, responsive design and more

Gain the skills to provide users with thoughtful + beautiful

Apply thoughtful aesthetics to application design

websites.

WEB DESIGN ESSENTIALS CERTIFICATE REQUIREMENTS FOUNDATIONS OF WEB DESIGN + DEVELOPMENT

3 CREDITS

DESIGNING EFFECTIVE WEB PAGES

3 CREDITS

WEB I – HTML + CSS

3 CREDITS

WEB II – INTERMEDIATE: JAVASCRIPT + JQUERY

3 CREDITS

WEB III – ADVANCED: RESPONSIVE DESIGN

3 CREDITS

TOTAL MINIMUM REQUIRED*

15 CREDITS

*Proficiency in Adobe Photoshop and Illustrator is mandatory; additional credits may be required.

FIND OUT MORE! CS.UARTS.EDU/CE/CERTIFICATE-PROGRAMS.

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THE UNIVERSITY OF THE ARTS—CONTINUING EDUCATION

CAPSTONE PROJECT – COMMUNICATION + WEB DESIGN CERTIFICATE

CAPSTONE PROJECT – WEB DESIGN PROFESSIONAL CERTIFICATE

Focus on expanding your design skills and refining your problem-solving abilities through advanced application of the design process.

Work on a project producing graphics and a website for a real-world client of your selection. Manage print design pieces from concept to completion, creating a logo, brochure and package design. Develop and build a website that complements and enhances your print media.

You are expected to possess the necessary skills and knowledge required to successfully complete the Capstone Project, and you must arrive at the first class session having identified a client for your project. This course concludes with a formal presentation to a panel of instructors and students. Prerequisite: This class is for Communication Design + Web Certificate enrollees only; successful completion of all prerequisite classes is mandatory.

This course is designed to provide you with the opportunity to demonstrate the skills and knowledge you have learned in the Web Design Certificate program. At its core, this course focuses on project management skills, planning and the creation of a successful website that meets the needs and expectations of a real-world client.

You must arrive at the first class session having identified a client for your project. This course concludes with a formal presentation to a panel of instructors and students. Prerequisite: This class is for Web Design Certificate enrollees only; successful completion of all prerequisite classes is mandatory.

MON 6-9 PM, FEB 1 - APR 11 (10 CLASSES) CE 0002C 3 CREDITS $840, FEE $40

REGISTER FOR COURSES AT CS.UARTS.EDU/CE OR 215.717.6006

MON 6-9 PM, FEB 1 - APR 11 (10 CLASSES) CE 0007C 3 CREDITS $840, FEE $40

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DIGITAL TECHNOLOGY

DESIGNING EFFECTIVE WEB PAGES

SERVER-SIDE WEB DEVELOPMENT PHP + AJAX

This course builds and expands on the principles and practices introduced in Foundations of Web Design + Development. You will cover the second half of the front-end designer workflow and apply learned and new principles of web design, specifically: project analysis; creation of high-fidelity, accessible and thoughtful user interfaces; and how to translate your interfaces into valid, semantically correct and well-formed HTML5 and CSS3 documents. Design topics include: requirements analysis, asset management, usability, goal-oriented design, accessibility, typography for web, color theory, coding standards, frameworks and scalability. During the sequenced design phases, you will use Adobe Photoshop and/or Illustrator exclusively to design and refine a series of web project mockups. Prerequisite: Foundations of Web Design + Development, Adobe Photoshop, Adobe Illustrator or equivalent experience.

This course takes you beyond the client side and technologies such as HTML, CSS and JavaScript and introduces server-side concepts and technologies. Learn to use the Apache web server, the MySQL relational database and the PHP scripting language to create a simple database-driven web application. Programming concepts will be explored using PHP. You will design and create your own database, as well as learn basic Structured Query Language (SQL). Prerequisite: Introduction to Programming or equivalent experience.

WED 6-9 PM, FEB 3 - APR 13 (10 CLASSES) CE 2416C 3 CREDITS $840, FEE $40 CE 2416N NON-CREDIT $735, FEE $40

THU 6-9 PM, FEB 4 - APR 14 (10 CLASSES) CE 002C 3 CREDITS $840, FEE $40 CE 002N NON-CREDIT $735, FEE $40

FOUNDATIONS OF WEB DESIGN + DEVELOPMENT This course offers an overview of the tools and languages available to creative designers who seek to use the web as their medium of choice.

Discussions, readings, explanations and a handson approach allow you to explore the web as a creative outlet for both designers and developers.

Learn the roles of various web scripting languages such as HTML, CSS and JavaScript. In addition, explore the importance of social media, webbased content management systems, multiplatform design and current development best practices. This course culminates with the design of a simple website to be used as a reference for future work.

WED 6-9 PM, FEB 3 - APR 13 (10 CLASSES) CE 9506C 01 3 CREDITS $840, FEE $40 CE 9506N 01 NON-CREDIT $735, FEE $40

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THE UNIVERSITY OF THE ARTS—CONTINUING EDUCATION

WEB I – HTML + CSS Learn the basic building blocks of HTML5 and CSS3 as you explore the creative possibilities for interactive design on the web. Build upon this foundation to turn your website designs into fully functional web pages. You will learn how HTML5 and CSS3 form the core of web development as well as how other languages can be used to enrich a basic site. This course takes you through the full life cycle of developing a web project from conception, design and development to launch.

Prerequisite: Designing Effective Web Pages or equivalent experience.

MON 6-9 PM, FEB 1 - APR 11 (10 CLASSES) CE 2411C 3 CREDIT $840, FEE $40 CE 2411N NON-CREDIT $735, FEE $40

TYPOGRAPHY Through a series of applied design projects, this course stresses the importance of typography and design in visual communication. Study basic letterform anatomy, type history, typographic contrast, characteristics of major type families and how to design words, sentences and paragraphs to visually communicate an idea. Develop your ability to create typographic layouts using the dynamics of a grid system as a design tool and to build an effective hierarchy. Prerequisite: Fundamentals of Design, Adobe InDesign or equivalent experience.

MON 6-9 PM, FEB 1 - APR 11 (10 CLASSES) CE 9500C 3 CREDITS $840, FEE $40 CE 9500N NON-CREDIT $735, FEE $40

WEB II - INTERMEDIATE: JAVASCRIPT + JQUERY Expand upon your knowledge of HTML5 and CSS3 as you use JavaScript to create accessible and dynamic web content. In this class, expect to acquire advanced techniques and fluency for CSS and JavaScript/jQuery. Topics include interactive forms and collaborative web development through an introduction to serverside development. Prerequisite: Web I or equivalent experience.

THU 6-9 PM, FEB 4 - APR 14 (10 CLASSES) CE 2413C 3 CREDITS $840, FEE $40 CE 2413N NON-CREDIT $735, FEE $40

DIGITAL TECHNOLOGY

WEB III - ADVANCED: RESPONSIVE DESIGN

WORDPRESS DEVELOPMENT WORKSHOP

Web III continues the use of forward-looking technologies such as HTML5 + CSS3 while adding to your knowledge of advanced JavaScript, client-side development and cross-browser testing and compatibility. Using media queries and multiple layouts, you will create a complex website that works on phones, tablets, laptops and desktops across platforms and browsers.

Coursework combines design and development into a single cohesive workflow as you build a multipage website for a client, beginning with wireframes and technical specifications. You will create designs and mock-ups and go through a formal client review and revision process. Course topics rely heavily on lectures and critique as you work through your site. The result will be a complete marketing site for a client. Prerequisite: Web II or equivalent experience.

Learn how to use the WordPress Content Management System as the backbone and platform of all development projects. This is an advanced, intensive and comprehensive class geared to give developers the tools to develop solid websites using the open-source technology of WordPress.

This course will help you understand WordPress so you can make it work for you and your clients without having to do all the heavy lifting of development yourself. Prerequisite: Web II or equivalent experience.

SUN 10AM - 5PM, FEB 20 + 27 (2 CLASSES) CE 0108C 1.5 CREDITS $420, FEE $20

REGISTER FOR COURSES AT CS.UARTS.EDU/CE OR 215.717.6006

THU 6-9 PM, FEB 4 - APR 14 (10 CLASSES) CE 2410C 3 CREDITS $840, FEE $40 CE 2410N NON-CREDIT $735, FEE $40

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THE UNIVERSITY OF THE ARTS—CONTINUING EDUCATION

COMMUNICATION + WEB DESIGN PROFESSIONAL CERTIFICATE Learn both print + web skills to prepare for many avenues of communication.

You can earn this combined professional-level certificate by completing all the requirements of the Communication Design Essentials Certificate plus the requirements for the Web Design Essentials Certificate before enrolling in the final Capstone course.

This program combines both print and web skills enabling you to explore a wide range of visual communications. Your portfolio will demonstrate the use of print and web skills in a complementary way. In the Capstone course you will gain experience producing graphics and a website for a real-world client.

COMMUNICATION + WEB DESIGN PROFESSIONAL CERTIFICATE REQUIREMENTS COMMUNICATION DESIGN ESSENTIALS REQUIREMENTS

12 CREDITS

WEB DESIGN REQUIREMENTS

15 CREDITS

CAPSTONE

3 CREDITS

TOTAL MINIMUM REQUIRED*

30 CREDITS

*Proficiency in Adobe Photoshop and Illustrator is mandatory; additional credits may be required.

FIND OUT MORE! CS.UARTS.EDU/CE/CERTIFICATE-PROGRAMS.

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DIGITAL TECHNOLOGY

WEB DESIGN PROFESSIONAL CERTIFICATE This professional-level certificate is designed for the individual interested in building more complex websites, assessing website functionality, managing projects with clients and staying up-to-date on emerging tools. You can choose courses that best address your professional goals, interests and needs to advance your technical skills and knowledge in areas such as: programming, development, user experience, CMS and client/project management. This certificate culminates in a required Capstone project where you develop a complete website for a real-world client, incorporating the higher-level skills gained in the program.

Participate in the Web Design Professional Certificate program to: Learn the complete process of building a complex website with advanced features Learn server-side development, programming code, and how to create a comp, as well as skills to evaluate user needs and aesthetic appeal Build sites that use and expand your abilities in writing HTML5, CSS3 and JavaScript Showcase your design abilities and advanced technical skills in a self-directed Capstone project

WEB DESIGN PROFESSIONAL CERTIFICATE REQUIREMENTS WEB DESIGN ESSENTIALS REQUIREMENTS

15 CREDITS

ELECTIVES

9 CREDITS

Select nine credits from these approved elective options:

development.

SERVER-SIDE WEB DEVELOPMENT – PHP + AJAX (3 CREDITS) MOBILE APPLICATION DESIGN (3 CREDITS) USABILITY + USER EXPERIENCE (3 CREDITS) INTERACTION WEB DESIGN WORKSHOP (1.5 CREDITS) FUNDAMENTALS OF DIGITAL OPERATIONS + PROJECT MANAGEMENT (1.5 CREDITS) EMERGING TOOLS FOR THE WEB WORKSHOP (1.5 CREDITS) WORDPRESS WORKSHOP (1.5 CREDITS) EVALUATING CONTENT MANAGEMENT SYSTEMS WORKSHOP (1.5 CREDITS) 3 CREDITS

TOTAL MINIMUM REQUIRED

27 CREDITS

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technical web skills and project

INTRODUCTION TO PROGRAMMING (3 CREDITS)

CAPSTONE

Expand + advance

THE UNIVERSITY OF THE ARTS—CONTINUING EDUCATION

DIGITAL PHOTOGRAPHY

YOUR EYE. YOUR IDEAS. FINALLY IN FOCUS.

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DIGITAL PHOTOGRAPHY

BUSINESS OF PHOTOGRAPHY This course serves as an introduction to the business and marketing practices common to photography, and emphasizes developing professional objectives based upon careful consideration of the financial, legal, organizational, promotional, interpersonal and ethical practices of photography.

Prerequisite: Digital Photography II or equivalent experience. This course is required for Digital Photography students preparing to enter the Capstone.

THU 6-9 PM, FEB 4 - MAR 3 (5 CLASSES) CE 5050C 1.5 CREDITS $225, FEE $15

CREATIVE DIGITAL EDITING FOR PHOTOGRAPHERS - PHOTOSHOP Learn how to optimize the full possibilities of Adobe Photoshop for image editing. In this course, harness the power of this incredible software program and understand its use, specifically as it relates to photographers. Step-by-step instruction will hone your skills. Additionally, learn the right way to scan film, prints and negatives for editing in Photoshop. Prerequisite: Digital Photography I and Digital Media for Photographers - Lightroom or equivalent experience.

WED 6-9 PM, FEB 3 - APR 13 (10 CLASSES) CE 2750C 3 CREDITS $450, FEE $40

CAPSTONE PROJECT – DIGITAL PHOTOGRAPHY CERTIFICATE

DIGITAL MEDIA FOR PHOTOGRAPHERS LIGHTROOM

This course is designed to provide you the opportunity to demonstrate the skills and knowledge you have learned in the Digital Photography Certificate program. Explore and analyze topics within the discipline of photography to meet your individually defined goals in coordination with and approved by the instructor. Assemble and present your body of work in a portfolio of images appropriate to your professional, educational or personal goals. The course concludes with an exhibition. Prerequisite: For Digital Photography Certificate enrollees only; successful completion of all prerequisite classes is mandatory.

This course provides an overview of Adobe Lightroom, a complete end-to-end software solution for both amateur and professional photographers.

Providing a critical set of tools for digital imaging tasks, Lightroom helps photographers work faster and more efficiently with one image, a set of images or a large image library. Lightroom allows you to organize images and quickly make adjustments.

In this course, learn how to productively work with Lightroom, import images and sort them for organization and efficiency. Also spend time with advanced developing techniques to adjust exposure, contrast and color of images. You’ll learn to edit photos and discover advanced features to enhance workflow.

TUE 6-9 PM, FEB 2 - APR 12 (10 CLASSES) CE 0005C 3 CREDITS $450, FEE $100

THU 6-9 PM, FEB 4 - APR 14 (10 CLASSES) CE 1416C 3 CREDITS $450, FEE $40

REGISTER FOR COURSES AT CS.UARTS.EDU/CE OR 215.717.6006

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DIGITAL PHOTOGRAPHY I

STREET PHOTOGRAPHY

Explore the fundamental principles, techniques and application of digital camera-based image making. Learn to capture images by selecting your exposure settings for aperture and shutter while simultaneously learning about manual metering, color balance and strong composition.

This course employs a mixture of lecture, demonstrations, assignments, field trips and critiques.

You must have your own digital camera with adjustable exposure and focus and the ability to capture in RAW. Students are responsible for print output.

Street photography is a type of candid, documentary photography practiced by such luminaries as Henri Cartier-Bresson, Garry Winogrand, Helen Levitt and others. These photographers documented the drama, turbulence, exoticism and humanity of the great American metropolis as they pushed the constraints of composition, rarely relying on pre-visualization. A skilled street photographer is able to anticipate action, interaction and that attosecond when the ordinary street scene becomes an extraordinary photograph. Students study the work of the noted photographers above, examine contemporary street photography and immerse themselves in the whirl of street life in Philadelphia as they understand what it takes to capture successful street photographs. Prerequisite: Digital Photography II or equivalent experience.

TUE 6-9 PM, FEB 2 - APR 12 (10 CLASSES) CE 2708C 3 CREDITS $450, FEE $40

DIGITAL PHOTOGRAPHY II If you have completed Digital Photography I or are comfortable with the use of a digital SLR camera (in manual mode), this course will allow you to expand your photographic competency and aesthetic sensibility while learning techniques to improve your work and build a greater understanding of advanced functions of the digital camera. The course stresses the development of a cohesive body of work, and the final goal is a series of project-based photographs. Prerequisite: Digital Photography I or equivalent experience.

MON 6-9 PM, FEB 1 - APR 11 (10 CLASSES) CE 2717C 3 CREDITS $450, FEE $40

TUE 6-9 PM, FEB 2 - APR 12 (10 CLASSES) CE 2710C 3 CREDITS $450, FEE $40

REGISTER FOR COURSES AT CS.UARTS.EDU/CE OR 215.717.6006

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DIGITAL PHOTOGRAPHY

DIGITAL PHOTOGRAPHY CERTIFICATE The Digital Photography Certificate provides targeted skills needed in the field — camera techniques, digital editing, technical lighting and image output. Enhancing your technical knowledge, you will build an individual aesthetic — studying works by other photographers, creating thematic work and having guest critiques. You’ll learn about industry opportunities and take your images into new creative areas, culminating in a Capstone project gallery exhibition of your final work.

Participate in the Digital Photography Certificate to: Explore fine art photography, portraiture, documentary, commercial and other genres of photography as a hobby or future career Develop the technical skills to shoot, manipulate and print photographs using digital technology Exhibit your work as part of your Capstone project

Exhibit your work as part of your

DIGITAL PHOTOGRAPHY CERTIFICATE REQUIREMENTS

Capstone project.

DIGITAL PHOTOGRAPHY I

3 CREDITS

DIGITAL MEDIA FOR PHOTOGRAPHERS – LIGHTROOM

3 CREDITS

DIGITAL PHOTOGRAPHY II

3 CREDITS

CREATIVE DIGITAL EDITING FOR PHOTOGRAPHERS – PHOTOSHOP

3 CREDITS

STUDIO PHOTOGRAPHY

3 CREDITS

BUSINESS OF PHOTOGRAPHY

1 CREDIT

ELECTIVES

6 CREDITS

Select six credits from these approved elective options: ADVANCED CAMERA TECHNIQUES (3 CREDITS) ADVANCED DIGITAL EDITING – PHOTOSHOP ( 3 CREDITS) EXPERIMENTAL PHOTOGRAPHY (3 CREDITS) NIGHT + LOW LIGHT PHOTOGRAPHY (3 CREDITS) PHOTOJOURNALISM/DOCUMENTARY PHOTOGRAPHY (3 CREDITS) PORTRAIT PHOTOGRAPHY (3 CREDITS) STREET PHOTOGRAPHY (3 CREDITS) CAPSTONE

3 CREDITS

TOTAL MINIMUM REQUIRED

25 CREDITS

REGISTER FOR COURSES AT CS.UARTS.EDU/CE OR 215.717.6006 23

YOUR BODY IS YOUR INSTRUMENT. LEARN HOW TO PLAY IT.

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MOVEMENT + PERFORMANCE

MOVEMENT + PERFORMANCE TAP REPERTORY

ACTING LAB

In this unique tap class, you’ll not only expand your tap technique but also get the opportunity to perform what you learn. Begin choreography lessons on the first night of class and perform toward the end of the semester (exact date TBA).

The choreography in this class encompasses all levels of experience. Note: This course is only offered during the spring semester.

Tap shoes required.

This course provides a basic foundation into the craft of acting to all participants, regardless of experience. Through investigating techniques in script analysis, movement, voice, ensemble, and collective collaboration, students gain skills widely useful in social, business or public speaking situations. Participants are assigned scene-work and/or monologues as a means of personal exploration, and they work closely with the instructor to discover their strengths and challenges as an actor.

THU 6-7:30 PM, FEB 11 - APR 14 (10 CLASSES) CE 7081N NON-CREDIT $240, FEE $20

WED 6-7 PM, FEB 3 - APR 13 (10 CLASSES) CE 6102N NON-CREDIT $160, FEE $15

VOCAL LAB This course is a wonderful way to participate in the study of voice in a group setting which will build confidence and technique. Class will deal with basic vocal techniques for beginners, including positive breathing habits, posture, good diction, phrasing, interpretation of song literature, resonation, tone, production and diction. Both group and individual singing of simple vocalises and songs are part of each week’s class work. Various singing techniques are covered, including singing with a microphone. This workshop provides a basic foundation into the craft of singing for all participants, regardless of experience, in a fun and welcoming environment.

MON 6-7 PM, FEB 1 - APR 11 (10 CLASSES) CE 6140N NON-CREDIT $160, FEE $15

REGISTER FOR COURSES AT CS.UARTS.EDU/CE OR 215.717.6006

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WRITING

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WRITING

THE PERFECT POST. THE PRIZED PULITZER. THE QUEST FOR EITHER STARTS HERE.

CREATIVE WRITING

SCREENWRITING - DEVELOPING THE SCRIPT

This course is taught in a workshop format to allow both fiction and non-fiction writers to share, critique and improve their craft through lively discussions, conferences, written critiques, personal feedback and more, led by a professional writer. Participants examine plot structure, character developement, effective dialogue, voice and point of view. The goal is to guide students to refine a piece of work in preparation to publish, while honoring the ongoing creative process of writing, editing and critiquing. This course is intended for writers with some work in various stages of development that they are eager to improve and expand.

No matter what stage you’re in, this course uses the workshop approach to help you ignite a new screenplay, make significant headway on one already in progress or finish a first-draft script.

The overall goal is to make sure you have a strong movie premise, a clear genre, a treatment that tells the story well, an outline built on an exciting scene-by-scene sequence structure and a script that can be produced. Sessions include structural breakdowns of feature films, discussion of assigned readings, application of screenwriting techniques and pertinent exercises. You should be prepared to pitch your screenplay on the first night of class. The course may be repeated until a first-draft screenplay is completed.

THU 6:30-9 PM, FEB 4 - APR 14 (10 CLASSES) CE 1913N NON-CREDIT $388, FEE $20

TUE 6-9 PM, FEB 2 - APR 12 (10 CLASSES) CE 1902N NON-CREDIT $430, FEE $20

NEW! WRITING THE SHORT STORY In this class, write and edit stories designed to intrigue readers. Work on creating dramatic tension and building your narrative voice. Writers of all levels and experience will learn how to develop fictive ideas, moving from idea generation toward exciting and heartfelt climaxes.

REGISTER FOR COURSES AT CS.UARTS.EDU/CE OR 215.717.6006

MON 6-9PM, FEB 1 - FEB 29 (5 CLASSES) CE 9026N NON-CREDIT $225, $15

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YOUR MESSAGE. MULTIPLIED.

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SOCIAL MEDIA MARKETING

SOCIAL MEDIA MARKETING DIGITAL MARKETING STRATEGIES The marketing industry has made a significant shift from traditional marketing methods to an increasingly digital focus. The Internet and mobile technologies have made way for new marketing channels, and today’s marketers must be familiar with the ever-evolving digital landscape to stay connected and relevant to their customers. In this course, learn how to drive traffic to a website with social media and SEO strategies, and turn website visitors into customers with effective user experience design. You will also learn how to create effective digital campaign strategies using viral marketing, social media, email and online ads.

TUE 6-9 PM, FEB 2 - APR 12 (10 CLASSES) CE 2231C 3 CREDITS $600, FEE $40

FUNDRAISING + DEVELOPMENT DIGITAL TOOLS Gain practical knowledge and useful tools to establish objectives and implement strategies toward incorporating new digital tools and communication methods into your fundraising and development strategies. Non-profits need to find new methods to reach audiences and build relationships via social media. Use case studies and hands-on excercises to examine best practices and consider the most effective use in your organization.

MON 6-9 PM, FEB 1 - APR 11 (10 CLASSES) CE 2236C 3 CREDITS $600, FEE $40

OVERVIEW OF SOCIAL MEDIA MARKETING Social media represents one of the most significant changes in consumer media behavior, resulting in shifts in the way marketers communicate and interact with audiences. Interactive social media tools are examined, including Facebook, Twitter, Google+, YouTube, Pinterest, LinkedIn, mobile apps and blogging, considering editorial calendars, appropriate use, social listening, policy and copyright, case studies, website optimization, emerging platforms, resources management and content developement.

WED 6-9 PM, FEB 3 - APR 13 (10 CLASSES) CE 2215C 3 CREDITS $600, FEE $40

REGISTER FOR COURSES AT CS.UARTS.EDU/CE OR 215.717.6006

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THE UNIVERSITY OF THE ARTS—CONTINUING EDUCATION

SOCIAL MEDIA MARKETING ESSENTIALS CERTIFICATE The way individuals communicate with one another and choose to give and receive information has changed tremendously over recent years. The Social Media Marketing Essentials Certificate serves a wide range of students who seek to build a solid foundation in this arena, rather than engaging in social media activities based on trial and error. Understand social media tools and who uses them, how to craft real-world strategies and campaigns to reach audiences, as well as methods to evaluate and implement these effectively for various audiences.

In addition, electives allow you to customize your program so you can focus on developing those additional skills in design, writing, web or other areas that will most closely match your desired outcome.

Participate in the Social Media Marketing Essentials Certificate to:

Develop the

Better communicate to your customers/audience using a thoughtful social media strategy —

skills to evaluate the effectiveness of social media efforts.

especially if you work in a small business or non-profit organization Develop and manage branding strategies using social media Develop the skills essential for evaluating the effectiveness of social media marketing with analytics and metrics

SOCIAL MEDIA MARKETING CERTIFICATE REQUIREMENTS OVERVIEW OF SOCIAL MEDIA MARKETING

3 CREDITS

DIGITAL MARKETING STRATEGIES

3 CREDITS

EFFECTIVE COPYWRITING FOR DIGITAL CONTENT

3 CREDITS

ASSESSING, ANALYZING + MONITORING SOCIAL MEDIA

3 CREDITS

ELECTIVES

6 CREDITS

Select six credits from these approved elective options: ADOBE CREATIVE SUITE OVERVIEW (3 CREDITS) ADOBE PHOTOSHOP (1.5 / 3 CREDITS) ADVANCED PHOTOSHOP (3 CREDITS) ADOBE ILLUSTRATOR WORKSHOP (1.5 CREDITS) DIGITAL PHOTOGRAPHY I (3 CREDITS) FUNDAMENTALS OF DESIGN (3 CREDITS) FUNDAMENTALS OF DIGITAL OPERATIONS + PROJECT MANAGEMENT (3 CREDITS) FUNDRAISING + DEVELOPMENT – DIGITAL TOOLS (3 CREDITS) FOUNDATIONS OF WEB DESIGN (3 CREDITS) TYPOGRAPHY (3 CREDITS) VISUAL IDENTITY DESIGN (3 CREDITS) WRITING FOR BLOGS + SOCIAL MEDIA (3 CREDITS) TOTAL MINIMUM REQUIRED

18 CREDITS 30

PROGRAM

Certificate recipients gather to celebrate completion of their respective programs at the Spring 2015 Certificate Reception

FOLLOWING YOUR DREAMS HAS ITS BENEFITS. CERTIFICATE STUDENT BENEFITS As a certificate student, you join our community of designers, artists and innovators.

We provide valuable benefits, guidance and support throughout the program including:

UARTS STUDENT PHOTO ID - receive discounts at Philadelphia eateries, stores, entertainment and cultural venues – plus free admission to the Philadelphia Museum of Art, the Perelman Building and the Rodin Museum.

UARTS CAREER SERVICES - access to University career resources, including the online job community.

COMPUTER HARDWARE DISCOUNTS at the University of Pennsylvania’s Computer Connection.

DIGITAL STORAGE - digital technology certificate students receive accounts in Media Temple, a web hosting platform, to be used for class assignments and projects.

DISCOUNTED PARKING - steeply discounted parking in Center City, just $70 for a group of 10 parking vouchers.

UARTS LIBRARY BORROWING PRIVILEGES borrow materials and access extensive digital resources.

UARTS ALUMNI STATUS - enjoy library privileges, a 25% tuition discount on future Continuing Education classes and discounts on insurance, hotels and local cultural venues. *Completion of the Communication + Web Design, Digital Photography, MBET, Teaching Artist or Web Design Professional certificate program earn alumni status.

For more information on Certificates or to view requirements, visit CS.UARTS.EDU/CE

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INFO + POLICIES REGISTRATION

Registration fees are nonrefundable. All withdrawals must be submitted in writing sent via email to CS@UARTS.EDU. The date the request is received in writing is the date used to calculate the refund amount. Please allow up to 10 business days to receive a response to course withdrawal requests from the Division of Continuing Studies. Please allow at least three weeks for refunds to be processed.

Five Ways to Register: phone (215.717.6006), fax (215.717.6538), by mail, in person or on online at cs.uarts.edu/ce. To register, you must submit the completed registration form with payment in full.

Payment may be made in the form of a check or money order payable to: The University of the Arts.

Credit cards — American Express, MasterCard and Visa — are also accepted. Registration is accepted on a first-come, first-served basis.

Note: It is not our policy to transfer registration from one course to another or one semester to another. Requests of this nature will be processed as a withdrawal, subject to the refund policy above.

TUITION + FEES

TUITION DISCOUNTS

Tuition for Continuing Education at the University of the Arts is listed underneath each course in this brochure.

Materials fees vary by class and are applied to the specific operational costs incurred by activities in certain classes, studios or labs. Payment of fees is required at the time of registration and is nonrefundable.

We are proud to provide members of the following organizations and University groups with tuition discounts. We require proof of membership in all cases — such as a copy of current ID card or similar documentation; see our website for details CS.UARTS.EDU/CE/POLICIES#TUITIONDISCOUNTS. Discounts must be calculated at time of registration; no refunds will be issued retroactively in the case of overpayment. Note: Discounts are not available via online registration.

REFUND POLICY FOR COURSES TOTALING $100 OR LESS: All courses with costs (tuition + fees) that total $100 or less are nonrefundable.

25% A lumni - Graduates of the University of the Arts, Philadelphia College of Art and Design, Philadelphia College of Performing Arts and recipients of Continuing Education Certificates (excluding the Essentials certificates)

FOR COURSES TOTALING MORE THAN $100: All refunds are less nonrefundable fees and are calculated as follows:

15% American Institute of Architects (AIA) members

Classes (5 or more sessions)

15% Th e Professional Association for Design (AIGA Philadelphia) members

100% refund less the $50 nonrefundable registration fee for withdrawal five business days prior to the first class

25% Haviland Society 15% InLiquid members

0% refund less the $50 nonrefundable registration 8 fee for withdrawal fewer than five business days prior to the first class

15% Museum Council of Philadelphia 10% Philadelphia Orchestra Subscribers 10% S eniors over 55 years of age are eligible for a discount on tuition for any CE course meeting for 30 contact hours.

0% refund less the $50 nonrefundable registration 5 fee for withdrawal between the first and second class % refund after the scheduled meeting of the 0 second class Workshops or Short Courses (4 or less sessions) 1 00% refund less the $50 nonrefundable registration fee for withdrawal five business days prior to the workshop 0% refund for withdrawal within fewer than five business days prior to the workshop 32

INFO + POLICIES

IMPORTANT DATES

COURSE CANCELLATION

Monday, February 1 Continuing Education Spring 2016 Semester begins

The University of the Arts reserves the right to cancel classes due to low enrollment. If a cancellation should occur, students will be notified prior to the start of classes and will have the option of taking another course or receiving a full refund.

Monday March 7, 2016 - Friday March 11, 2016 No classes - Spring Break

GRADING + TRANSCRIPTS

CONTACT INFORMATION

All courses taken for non-credit are graded either pass or fail. All courses taken for credit receive a letter grade. Students enrolled in a certificate program must take coursework for credit. Continuing Education students may obtain their final course grades online through WebAdvisor at MyUArts Record.

Mailing Address CONTINUING EDUCATION THE UNIVERSITY OF THE ARTS 320 SOUTH BROAD STREET PHILADELPHIA, PA 19102 Office Location

To obtain an official copy of your transcript, submit your request to the University Registrar at registrar. uarts.edu/services/transcript-request.

CONTINUING STUDIES TERRA HALL, 9TH FLOOR, ROOM 901 211 SOUTH BROAD STREET PHILADELPHIA, PA 19107

This brochure is not a contractual document. The University of the Arts reserves the right to change any curricular offering, policy, faculty assignment or financial regulation described in this brochure.

The University of the Arts gives equal consideration to all applicants for admission and scholarships and conducts all educational programs, activities and employment practices without regard to race, color, sex, religion, national or ethnic origin or disability.

Web Phone Fax Email

33

CS.UARTS.EDU/CE 215.717.6006 215.717.6538 CE@UARTS.EDU

MEET US!

REGISTER FOR COURSES AT CS.UARTS.EDU/CE OR 215.717.6006

Consider your options, discuss your goals, learn about certificates, meet our faculty, speak with current students and ask questions.

SPRING INFORMATION SESSION

WEDNESDAY, JANUARY 13 5:30 - 7:00 PM

SPRING 2016

CONTINUING EDUCATION

Continuing Education 320 S. Broad Street Philadelphia, PA 19102

THE UNIVERSITY OF THE ARTS