CE Certificate Brochure 2014 -15

PRACTICE MAKES PERFECT OPPORTUNITY. ADVANCE YOUR FUTURE BY ENROLLING IN A CERTIFICATE PROGRAM AT THE UNIVERSITY OF THE ARTS.

Continuing Education Certificate Programs 2014 - 2015

A SPARK OF INTEREST CAN FUEL A WORLD OF OPPORTUNITY. Over the course of a lifetime, the average person will change careers up to seven times. Sometimes these changes are born out of necessity, but often, the decision to change direction is drawn from a desire to have more intrinsically rewarding work, increased flexibility or a better work-life balance.

The Certificate Programs from the University of the Arts will provide you with knowledge and networking opportunities to enhance your career, change directions entirely or simply develop expertise around an important personal interest.

Our Certificate Programs require minimal previous experience to apply, which means they are perfect for just about everybody.

And because each program challenges you to apply your new skills and expertise in practical situations, you will be prepared for an increasingly complex workplace and dynamic world.

REGISTER SOON – CLASSES FILL QUICKLY! VISIT US AT CS.UARTS.EDU/CE

GIVE YOUR PASSION A BOOST OF KNOWLEDGE. UArts certificate programs are designed to help you develop and build a body of knowledge and skills in a focused area through sequential coursework.

Each program addresses professional practice and the latest trends.

Our Continuing Education team can help you find the right certificate program to meet your personal and professional goals. Throughout the program, we provide benefits, guidance and support to make your experience valuable.

Choose the Certificate Program that’s right for you!

COMMUNICATION DESIGN ESSENTIALS CERTIFICATE

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WEB DESIGN ESSENTIALS CERTIFICATE

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COMMUNICATION + WEB DESIGN CERTIFICATE

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WEB DESIGN PROFESSIONAL CERTIFICATE

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DIGITAL PHOTOGRAPHY CERTIFICATE

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SOCIAL MEDIA MARKETING ESSENTIALS CERTIFICATE

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TEACHING ARTIST CERTIFICATE

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Join our community of designers, artists and innovators!

Learn more about UArts Certificate Programs at cs.uarts.edu/ce

Continuing Education has three 10-week terms each year: FALL 2014: September 29 - December 11

Info Session: Tuesday, September 9

SPRING 2015: February 2- April 17

Info Session: Wednesday, January 14

SUMMER 2015: June 1 - August 7

Info Session: Wednesday, May 6

cs.uarts.edu/ce • 215.717.6006 • ce@uarts.edu

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COMMUNICATION DESIGN ESSENTIALS CERTIFICATE Our Communication Design Essentials program provides you with a basic understanding of the latest design software skills such as image manipulation, text layout and grid systems. Learn to use these tools to effectively communicate ideas.

Participate in the Communication Design Essentials Certificate program to: Gain a solid understanding of the practical applications of design principles • Become fluent in the Adobe Creative Suite design software • Build a flexible skill set for a career in print and/or digital media • Build a strong portfolio Certificate Requirements:

• Fundamentals of Design (3 credits) Must take at least 3 credits from below:

• Adobe Creative Suite Overview (3 credits) • Adobe Photoshop (1.5 / 3 credits) • Adobe Illustrator (1.5 credits) • Adobe InDesign (1.5 credits) • Adobe Photoshop Advanced (3 credits) Must take at least 3 credits from below:

• Typography (3 credits) • Visual Identity Design (3 credits) Total Minimum Required* for Certificate: 4 courses (12 credits) * For those not proficient in Adobe Photoshop, Illustrator and InDesign, up to 6 additional credits may be required beyond the 12 total.

Take the First Step: Fundamentals of Design Visit cs.uarts.edu for a complete list of dates and times and to download your application!

This course emphasizes the core fundamentals of 2-D design as the building blocks of visual literacy. Through lectures and hands-on assignments, you will gain a working knowledge of concepts and the vocabulary needed to facilitate your understanding of visual organization. Projects in a variety of media develop technical skills, sensitivity and perception in order to communicate effective artistic intent and vision.

CE 0001C - 3 Credits $420, Fee $35 Get started on a Certificate Program, risk free!

Try out the first course before committing to the whole program – at a reduced cost!

GIVE YOUR PASSION HANDS-ON EXPERIENCE. 2 |

WEB DESIGN ESSENTIALS CERTIFICATE Our Web Design programs are designed to provide the essentials needed to enter into this competitive industry, so you are prepared with an understanding of both best practices and good design, as well as the technical skills needed to enter the field. You can continue into the Web Design Professional Certificate to build more targeted skills in web work after completing the Web Design Essentials Certificate program.

Participate in the Web Design Essentials Certificate program to: Build a flexible skill set for a career in digital media • Develop an understanding of the architecture and construction of interactive design • Learn how to create effective websites and build a strong web portfolio • Gain technology skills in CSS3, HTML5, JavaScript, jQuery, wireframing, responsive design and more • Apply thoughtful aesthetics to application design Certificate Requirements:

• Foundations of Web Design + Development (3 credits) • Designing Effective Web Pages (3 credits) • Web I – HTML + CSS (3 credits) • Web II – Intermediate: JavaScript + jQuery (3 credits) • Web III – Advanced: Responsive Design (3 credits) Total Minimum Required* for Certificate: 5 Courses (15 credits) * For those not proficient in Adobe Photoshop and Illustrator, up to 6 additional credits may be required beyond the 15 total.

Take the First Step: Foundations of Web Design + Development

Visit cs.uarts.edu for a complete list of dates and times and to download your application!

This course offers a detailed overview of the tools and languages used and the first half of the process in a modern, front-end designer workflow. Discussions, readings, explanations and a hands-on approach to the subject matter allow you to explore the web as a creative outlet for both designers and developers.

Learn the roles of various participants in the web design process and explore the importance of social media, graphic design, web-based content management systems, multiplatform design and scalable development best practices.

The best practices topics covered in the course revolve around, but aren’t limited to, requirements gathering, wireframing, mood boards and coding standards. This course explores HTML5, CSS3, WordPress and semantic markup and culminates with the design of a simple website to be used as a reference for future work. It is a thorough review of the procedures and technologies that are paramount in a modern and successful web project.

CE 9506C - 3 Credits $680, Fee $35 Get started on a Certificate Program, risk free!

Try out the first course before committing to the whole program – at a reduced cost!

REGISTER AT CS.UARTS.EDU/CE OR 215.717.6006 | 3

COMMUNICATION + WEB DESIGN CERTIFICATE You can earn a combined professional-level certificate by completing all the requirements of the Communication Design Essentials Certificate (see page 2) plus the requirements for the Web Design Essentials Certificate (see page 3) before enrolling in the final Capstone course.

This program builds both print and web skills together that explore a wide range of visual communications. Your portfolio will demonstrate the use of print and web skills in a complementary way. In the Capstone course you will gain experience producing graphics and a website for a real-world client.

Certificate Requirements:

• Capstone (3 credits) Total Minimum Required for Certificate: 10 courses (30 credits)

CALL 215.717.6095 TO SPEAK WITH AN ADVISOR ABOUT WHICH COURSES OR CERTIFICATE PROGRAMS WOULD BE THE BEST FIT FOR YOU. REVIEW SYLLABI, COMPLETE YOUR APPLICATION, READ POLICIES AND MORE ONLINE AT CS.UARTS.EDU/CE/CERTIFICATE-PROGRAMS

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WEB DESIGN PROFESSIONAL CERTIFICATE Our professional-level program is designed for the individual interested in building more complex websites, assessing website functionality, managing projects with clients and staying up-to-date on emerging tools. You can choose courses that best address your professional goals, interests and needs to advance your technical skills and knowledge in areas such as: programming, development, user experience, CMS and client/project management. This certificate culminates in a required Capstone project where you develop a complete website for a real-world client, incorporating the higher-level skills gained in the program.

Participate in the Web Design Professional Certificate program to: Learn the complete process of building a complex website with advanced features • Learn how to evaluate user needs and aesthetic appeal and create a comp, server-side development and programming code • Build sites that use and expand your abilities in writing HTML5, CSS3 and JavaScript • Showcase your design abilities and advanced technical skills in a self-directed Capstone project Students must first complete all requirements of the Web Design Essentials Certificate (see page 3).

Select 9 credits from below:

• Introduction to Programming (3 credits) • Server-Side Web Development – PHP + AJAX (3 credits) • Mobile Application Design (3 credits) • Usability + User Experience (3 credits) • Interaction Web Design Workshop (1.5 credits) • Project Management Workshop (1.5 credits) • Emerging Tools for the Web Workshop (1.5 credits) • WordPress Workshop (1.5 credits) • Evaluating Content Management Systems Workshop (1.5 credits) Required Course:

• Capstone (3 credits) Total MInimum Required for Professional Certificate: 27 credits

TAKE YOUR PASSION TO THE NEXT LEVEL

REGISTER AT CS.UARTS.EDU/CE OR 215.717.6006 | 5

DIGITAL PHOTOGRAPHY CERTIFICATE Our Digital Photography program provides targeted skills needed in the field – camera techniques, digital editing, technical lighting and image output. Enhancing your technical knowledge, you will build an individual aesthetic – studying works by other photographers, creating thematic work and having guest critiques. You’ll learn about the industry opportunities and take your images into new creative areas, culminating in a Capstone project gallery exhibition of your final work.

Participate in the Digital Photography Certificate to: Explore fine art photography, portraiture, documentary, commercial and other genres of photography as a hobby or future career • Develop the technical skills to shoot, manipulate and print photographs using digital technology • Exhibit your work as part of your Capstone project Certificate Requirements:

• Digital Photography I (3 credits) • Digital Media for Photographers – Lightroom (3 credits) • Digital Photography II (3 credits) • Creative Digital Editing for Photographers – Photoshop (3 credits) • Studio Photography (3 credits) Select 6 photography elective credits; photo electives may include:

• Advanced Camera Techniques (3 credits) • Advanced Digital Editing – Photoshop (3 credits) • Experimental Photography (3 credits) • Night + Low Light Photography (3 credits) • Photojournalism/Documentary Photography (3 credits) • Portrait Photography (3 credits) • Street Photography (3 credits) Required Courses:

• Business of Photography (1 credit) • Capstone (3 credits) Total Required for Certificate: 9 courses (25 credits)

Take the First Step: Digital Photography I

Visit cs.uarts.edu for a complete list of dates and times and to download your application!

Explore the fundamental principles, techniques and application of digital camera-based image making. Learn to capture images by selecting your exposure settings for aperture and shutter while simultaneously learning about manual metering, color balance and strong composition. This course employs a mixture of lectures, demonstrations, assignments, field trips and critiques. You must have your own digital camera with adjustable exposure and focus and the ability to capture in raw.

CE 2708C - 3 Credits $495, Fee $35 Get started on a Certificate Program, risk free!

Try out the first course before committing to the whole program – at a reduced cost!

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SOCIAL MEDIA MARKETING ESSENTIALS CERTIFICATE Our Social Media Marketing program serves a wide range of students who seek a solid foundation in this arena, rather than just trial and error on their own. Understand social media tools and who uses them, how to craft real-world strategies and campaigns to reach audiences, as well as methods to evaluate and implement these effectively for various audiences. In addition, electives allow you to customize complementary skills in design, writing, web or other areas that will boost your portfolio. Communication is changing fast, and these courses can help you stay ahead of the pack.

Participate in the Social Media Marketing Essentials Certificate to: Better communicate to your customers/audience using a thoughtful social media strategy – especially if you work in a small business or non-profit organization • Develop and manage branding strategies using social media • Develop the skills essential for evaluating the effectiveness of social media efforts with analytics and metrics Certificate Requirements:

• Overview of Social Media Marketing I + II (3 credits) • Digital Marketing Strategies (3 credits) • Effective Copywriting for Digital Content (3 credits) Select 6 elective credits from these approved options:

• Adobe Creative Suite Overview (3 credits) • Adobe Photoshop (1.5 / 3 credits) • Advanced Photoshop (3 credits) • Adobe Illustrator Workshop (1.5 credits) • Digital Photography I (3 credits) • Fundamentals of Design (3 credits) • Fundraising + Development – Digital Tools (3 credits) • Foundations of Web Design (3 credits) • Typography (3 credits) • Visual Identity Design (3 credits) • Writing for Blogs + Social Media (3 credits) Required Course:

• Assessing, Analyzing + Monitoring Social Media (3 credits) Total Required for Certificate: 18 credits

Take the First Step: Overview of Social Media Marketing I Visit cs.uarts.edu for a complete list of dates and times and to download your application!

Social media represents one of the most significant changes in consumer media behavior, resulting in shifts in the way marketers communicate and interact with audiences. In part one of this course, interactive social media tools are examined, including Facebook, Twitter, Google+, YouTube, Pinterest, LinkedIn, mobile apps and blogging.

CE 0001C - 1.5 Credits $248, Fee $15 Get started on a Certificate Program, risk free!

Try out the first course before committing to the whole program – at a reduced cost!

REGISTER AT CS.UARTS.EDU/CE OR 215.717.6006 | 7

TEACHING ARTIST CERTIFICATE The Teaching Artist Certificate is for artists currently working, promoting and demonstrating their craft who are interested in sharing their talents with students in a K-12 classroom or community center environment. At the end of your coursework, participate in a 10-week discipline-specific residency in your local community.

Simultaneously, participate in a group of online sessions with the other members of your cohort to document your experience and to provide feedback and support to one another.

This certificate is a completely online program that begins with a cohort each fall. It is a unique program with specific application fees and requirements, including its own application form. Visit cs.uarts.edu/teachingartist for details.

Participate in the Teaching Artist Certificate to: Learn how to share your visual or performing artist knowledge in classroom and community settings • Expand your pedagogical knowledge of arts education without pursing a full-time degree • Enhance your skill set developed as a professional artist and grow your career Certificate Requirements:

• Foundations of Learning Theory (2 credits) • Human Behavior + Child Development (2 credits) • Methods for Teaching Artists (3 credits) • Professional Practices (2 credits) • Capstone Residency Project (3 credits) Total Required for Certificate: 5 courses (12 credits)

Take the First Step: Foundations of Learning Theory

Visit cs.uarts.edu/ teachingartist for a complete list of dates and times and to download your application!

Explore the history and philosophy of learning theories and their application to present-day classroom practices. Theoretical models from pre-20th century through current brain-based research are examined in relation to the teaching of the arts. Learning styles and teaching strategies are analyzed as a means to address effective classroom practices.

CE TA01C - 2 Credits $350, Fee $20 Take the First Step: Human Behavior + Child Development Gain a basic understanding of child development theories and current issues in human behavior as related to patterns of change in the most critical age group of learners, ages 4-14. Cognitive, language, social/emotional and motor domains are examined. Explore the ways teaching artists can create ageappropriate arts activities within instructional settings, including preK-12 classrooms and community sites.

CE TA02C - 2 Credits $350, Fee $20 These two courses must be taken simultaneously during the first fall semester.

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FOLLOWING YOUR DREAM HAS ITS BENEFITS.

AS A CERTIFICATE STUDENT, you join our community of designers, artists and innovators. We provide benefits, guidance and support throughout the program to make your experience valuable: • Discounted Parking – Steeply discounted evening parking in Center City, just $70 for a group of 10 parking vouchers ($7 per parking ticket).

• Computer Hardware Discounts – at the University of Pennsylvania’s Computer Connection.

• UArts Library Borrowing Privileges – borrow materials and access extensive digital resources.

• Digital Storage – digital technology certificate students receive accounts in Media Temple, a web hosting platform for class assignments and projects.

• Career Services – access to University career resources, including the online job community.

HOW TO APPLY:

• UArts Student ID – receive discounts at Philadelphia eateries, stores, entertainment and cultural venues – plus free admission to the Philadelphia Museum of Art, the Perelman Building and the Rodin Museum.

• UArts Alumni Status* – enjoy library privileges, a 25% tuition discount on future Continuing Education classes and discounts on insurance, hotels and local cultural venues.

* Completion of Essentials Certificates does not meet eligibility requirements for Alumni Status

1) Download an application from cs.uarts.edu/ce/certificate-programs 2) Prepare a personal statement and résumé 3) Submit your completed application, personal statement, résumé and a $50 application fee – in person or by mail – to the University of the Arts Note: Those with previous Adobe Creative Suite experience can download and submit competency exams, which are used to assess software proficiency and ensure correct course placement. Visit cs.uarts.edu/ce/certificate-programs.

REGISTER AT CS.UARTS.EDU/CE OR 215.717.6006 | 9

ATTEND AN INFORMATION SESSION

Continuing Education 320 S. Broad Street Philadelphia, PA 19102

cs.uarts.edu/ce

Fall: Tuesday, September 9, 2014 5:30 - 7pm Spring: Wednesday, January 14, 2015 5:30 - 7pm Summer: Wednesday, May 6, 2015 5:30 - 7pm

TAKE THE FIRST STEP IN LEARNING ABOUT OUR CERTIFICATE PROGRAMS. • Consider your options

Terra Hall

• Discuss your needs and review expectations

211 S. Broad Street (Corner of Broad + Walnut) 9th Floor, Room 901

• Understand the curriculum • Meet our faculty of industry professionals + master artists • Ask questions • Learn about featured benefits

Need Directions? Go to:

cs.uarts.edu/campus-map-directions

facebook.com/UArtsCE twitter.com/UArtsCE

• Enjoy light refreshments

RSVP to:

Attendees are eligible for a 10% tuition discount for one new CE course during the current semester.

(No retroactive refunds will be given.)

ce@uarts.edu | 215.717.6095

tinyurl.com/UartsCS-on-LinkedIn

Reservations appreciated.

Walk-ins welcome.

my.uarts.edu/creativeconsumption