stfrancis.edu/cobha
Marketing The function of marketing is to create value and satisfaction for customers of for-profit and not-for-profit firms. It is the mechanism that matches buyers and sellers through product development, pricing, logistics and integrated marketing communications. Marketing professionals are dynamic people with creative strengths who interact with customers to interpret their needs.
ACCREDITATIONS
As a Marketing major, you’ll be inspired by research and development, translating products and services into terms of benefits and features that consumers will really understand. Marketing is a crucial strategic business function. USF’s Marketing degree will help you develop the tools, skills, and confidence you need to enjoy a successful and rewarding career in the field.
The University of St. Francis is accredited by both the Higher Learning Commission (hlcommission.org) and the Illinois Board of Higher Education (ibhe.org). The Marketing program and others in COBHA are accredited by the Accreditation Council for Business Schools and Programs (acbsp.org).
An added benefit, seniors who feel inspired to keep studying to obtain an MBA or M.S. degree may take graduate-level courses during their last two semesters for dual undergraduate and graduate credit. That means students can take nine graduate-level credit hours during senior year, and can complete their MBA or M.S. one year after graduating if they attend full time. See course catalog for additional details about the “3 to Degree” program.