ENHANCE YOUR BUSINESS KNOWLEDGE WITH GIS EDUCATION
Master the business of “where” with a graduate certificate that focuses on using GIS to achieve business success
Students will develop technical skills in GIS, AI, location analytics, and storytelling to improve business decision-making and positively impact society
The curriculum blends knowledge of business, analytics, strategy, management, and leadership with hands-on GIS software skills
Students will learn the value of collecting, visualizing, interpreting, and analyzing complex location data to aid organizational decision-making, identify new revenue streams, and achieve competitive advantage
GIS and location analytics are increasingly important for providing intelligence about sales and consumer behavior, operations, supply chain management, distribution/logistics, risk management, and many other critical business areas
A University of Redlands GIS in Business certificate will accelerate professional development and career growth, positioning graduates to take on managerial and leadership roles such as Director of Geospatial Intelligence, Director of Enterprise GIS, and Manager of Geospatial Analytics
CERTIFICATE OVERVIEW
Designed to provide mid-level to senior GIS and business professionals with an introductory overview of business location analytics, the curriculum highlights how to use GIS to effectively address key business needs and develop geospatial strategies to achieve organizational objectives
Students will learn to analyze and predict business patterns and trends using GIS to derive location intelligence that can help organizations spatially analyze complex markets, enhance customer experience, ensure sustainable business growth, and improve decision-making
GAIN CUTTING-EDGE SPATIAL SKILLS
Online class sessions with robust and substantive engagement with instructor and peers
Classes designed and taught by full-time faculty and experienced adjunct faculty from Esri®
Earn graduate-level credits applicable toward an AACSBaccredited Master of Business Administration (MBA) degree
Expand your professional network
Online GIS in Business Certificate
Required Courses
(Each 3-credit course counts toward the AACSB-accredited MBA Degree)
INTRODUCTION TO GIS AND MARKETING
Students are introduced to the fundamentals of location analytics, including location value and spatial maturity and growth across business functions
Moving from fundamentals, the course focuses on the domain of marketing with focus on marketing applications of GIS and location analytics to enhance customer value by understanding, examining, and predicting the needs and preferences of the modern customer
Topics include environmental scanning, market segmentation, target marketing and promotions, and development of an integrated marketing plan using GIS as an analytic tool
LOCATIONANALYTICSANDGEO-AIFOR DECISION-MAKING
Thiscoursefocusesonspatialdecision-makingspanning variousstagesofthelocationvaluechainbyapplyingGISand locationanalytics.
MANAGING THE CONTEMPORARY SPATIAL BUSINESS
This course focuses on strategic, management, and leadership aspects of GIS
Emphasisisonlocationanalytics,spatialstatistics,and introductiontotheprocessbywhichGISprojectsandbusiness applicationsareplanned,developed,andimplemented
Topicsincludeprinciplesoflocationanalytics,locationanalytics inoperations,services,marketing,andsitelocation,GeoAI,GIS datasources,theircosts,benefits,andrisks,corporatesocial responsibilitywithGIS,andethicalimplicationsofGISprojects andapplications StudentsapplyGISsoftwaretosolvebusiness andgovernmentproblemsinexercisesandateamproject
WHY REDLANDS?
Emphasis is on application of management principles for geospatial transformation and development and prototyping of geospatial strategies for competitive advantage spanning the organizational value chain.
Topics include needs assessment for GIS strategy implementation, GIS strategy, cost-benefit analysis and ROI of GIS investments, and championing and leading a 21st century GIS organization
Founded in 1907 on the principle of living a life of impact, the University of Redlands has spent over 100 years relentlessly holding true to our foundation – preparing students to make a meaningful difference in their careers and communities. At Redlands, you’ll become part of a community of students and faculty that understands where you’ve been – and where you’re going Whether you come from a long line of college graduates or are the first in your family to attend a university, we all share a common goal: the relentless pursuit of progress
