March 2023 Catalog _ Desktop

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Luxury fabrics. Engineered fits. Staple styles. Sizes 00 to 40.

universalstandard.com

ALL FOR YOU

You’re the reason why. Why we began, design, and continue to exist and persist despite outdated industry norms and standards.

From crafting your clothing to assisting with styling, it has always been about centering you in everything we do. So, who did we ask to represent all of US in our March catalog? Our community. Our friends. Our family. Together, we’re bringing fashion for all up to a Universal Standard.

From iconic best sellers to new essentials, we’re highlighting the must-have wardrobe builders for this season and beyond. After all, even the most beautiful garment is only just a garment until it’s loved, worn, and celebrated. Your feedback, joy, and personal style bring these pieces to life.

1. Foundation Short Sleeve Square Neck Tee $54

2. Bae Boyfriend Crop Jeans $112

3. Better-Than-Wool Cardigan $128

4. Bae Boyfriend Crop Jeans $112

5. Elbe Liquid Jersey Shirt Slim Fit $94

6. Karlee High Rise Cargo Jeans $138

7. Aimee Liquid Jersey Rib Hem Tee $76

8. ComfortDenim Don’t Call Them Jeggings $88

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Every item in this catalog was styled and shot on real customers.
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TO US, FASHION IS FOR EVERYONE. CLOTHING SIZES 00-40.
2 UNIVERSALSTANDARD.COM SIZES 00-40 1 2 3 4

“US jeans are made for real women with real bodies. The tailoring is impeccable. These are jeans you can wear and look good in all day.”

The cardigan designed to be worn with denim

Your cozy, cashmere-like alternative to wool

So soft, never scratchy, and pill-resistant

Tailored for a skimming, close fit

Available colors:

Your Denim

Engineered to fit every body, Universal Standard jeans are no joke. Cut from premium denim with invisible stretch, each pair is perfectly proportioned with specific measurements by size: 00 to 40. Oh, and we know you love a high rise. So, unless otherwise stated, that’s what you’ll get. Stock up on your favorites and discover the new washes for spring.

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TO US, FASHION IS FOR EVERYONE. CLOTHING SIZES 00-40.
1. Better-Than-Wool Cardigan $128 2. Foundation Short Sleeve Square Neck Tee $54 3. Seine High Rise Skinny Jeans $98
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4 UNIVERSALSTANDARD.COM SIZES 00-40

Not Just a Shirt, a Solution

Made for movement with invisible stretch

Hidden snaps between each button

Lightweight and breathable

Tuck it in, leave it out, tie it in a knot

The best button-down ever. Timeless look. Thoughtful details. Luxe stretch fabrics. The Elbe Shirt was crafted to solve those awkward gaping and button-pop problems. Now a best-seller, your enthusiasm has elevated this essential to iconic status. Cotton poplin or liquid jersey. Full placket or popover-style. Classic or slim fit. The choice is yours.

Available colors:

TO US, FASHION IS FOR EVERYONE. CLOTHING SIZES 00-40. 7

1. Elbe Stretch Poplin Shirt Classic Fit $114 2. Seine High Rise Skinny Jeans $98 3. Elbe Stretch Poplin Shirt Classic Fit *striped $124
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4. Elbe Stretch Poplin Shirt Classic Fit $114
6 UNIVERSALSTANDARD.COM SIZES 00-40 1 2

Wear your Elbe Shirt from conference calls to cocktails. This versatile staple can be styled in so many ways—express every version of yourself.

“When I put on US clothes, I can tell that the designers have considered every detail. I feel like they have thought about me, my life, and how I want to present myself.”

“This shirt fits great and is the perfect answer to staring into your closet with ‘nothing to wear today’. The button front with extra snaps is heaven-sent. I have this shirt in every color in both half and full placket.”

“Beautiful shirt! Attention to detail in the crafting, wonderfully soft yet crisp fabric makes this shirt a must. Loved my first one so much I bought two more!”

— DIANA S. TO US, FASHION IS FOR EVERYONE. CLOTHING SIZES 00-40. 9 — REBECCA T. — PAULETTE S. 1. Elbe Stretch Poplin Shirt Classic Fit *striped $124 2. Farrah High Rise Flared Jeans $128 3. Elbe Stretch Poplin Shirt Classic Fit $114
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4. Bae Boyfriend Crop Jeans $124
8 UNIVERSALSTANDARD.COM SIZES 00-40 1 2

Available colors:

Made For Each Other

And made for you. Our denim and our Foundation basics are quite the duo. Wear your favorite pair of jeans with different tees all week. From square neck to turtleneck and everything in between. Only the softest, stretchiest fabrics—we want you to live in these.

1.
$54 2.
3.
4.
Foundation Short Sleeve Square Neck Tee
Karlee High Rise Jeans $138
Foundation Turtleneck $72
Karlee High Rise Jeans $138
TO US, FASHION IS FOR EVERYONE. CLOTHING SIZES 00-40. 11
10 UNIVERSALSTANDARD.COM SIZES 00-40
— ALY T. 1 2 3 4
“Square neck tops. I always avoided them before, and I thought they’d make me look too boxy, but I love the US ones.”

“[This] feels amazing. Representation matters, and I am excited [to] show others they don’t need to hide their bodies, and they can express themselves fully in their clothing choices.”

AS SEEN IN :

“Community! There is such a sense of community about this brand that I haven’t experienced with other lines.” — AIMEE F.

“I’ve always felt seen and represented by US.” — ALY T.

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— SANDIE B.
1. Kelsey Denim Jacket $138 2. Tee Rex $50 3. Seine Mid Rise Skinny Jeans $98 4. Elbe Stretch Poplin Shirt Classic Fit $114 5. Classic Denim Shirt $122 6. Seine Mid Rise Skinny Jeans $98 7. Elbe Stretch Poplin Shirt Classic Fit *striped $124 8. Seine Mid Rise Skinny Jeans $98 9. Foundation Short Sleeve Square Neck Tee $54 10. Seine Mid Rise Skinny Jeans $98 11. Foundation Short Sleeve Square Neck Tee $54 12. Seine Mid Rise Skinny Jeans $98 13. Elbe Liquid Jersey Shirt Slim Fit $94 14. Seine High Rise Skinny Jeans $98 15. Better-Than-Wool Cardigan $128 16. Seine Mid Rise Skinny Jeans $98 17. Foundation Short Sleeve Square Neck Tee $54 18. Seine Mid Rise Skinny Jeans $98 19. Roitfeld Ribbed Tank $52 20. Seine Mid Rise Skinny Jeans $98 21. Denim Chore Jacket $188 22. Foundation Short Sleeve Square Neck Tee $54 23. Seine High Rise Skinny Jeans $98 1 2 3 4 5 6 15 16 17 18
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Every single piece in every single size. Sizes 00-40.

No sleeves? No problem.

Meet your quintessential tank — the missing piece to complete your closet. Made from the best stretch Pima cotton, it’s ribbed and cut for a skimming fit. Simple but powerful.

“US respects and celebrates its customers and supports them in being their best individual selves.”
— DIANA S.
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TO US, FASHION IS FOR EVERYONE. CLOTHING SIZES 00-40. 1. Roitfeld Ribbed Tank $52 2. Karlee High Rise Jeans $138 3. Denim Chore Jacket $188
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4. Katie High Rise Crossover Jeans $138

The Geneva Dress is transformative.

Five-star rated since it first launched, this is the style you can’t get enough of. Anti-pill Pima cotton. Incredible bounce-back. Subtle side ruching. Soft draping. Asymmetrical hem. The stuff of dreams.

Your Dream Dress

“When you slip a Geneva Dress over your head, you are immediately both comfortable and chic. I don’t know of any other dress style that works for every woman and every occasion the way a Geneva does. I think I have seven of them now.”

“I travel for work and these dresses are epic. I can dress it up or down with shoes, jewelry or a cardigan/blazer. I had other dresses I used for travel which have been pushed to the back of the closet.”

— DIANA S. — SANDIE B.
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TO US, FASHION IS FOR
EVERYONE. CLOTHING SIZES 00-40.
16 UNIVERSALSTANDARD.COM SIZES 00-40
1. Iconic Geneva Tank Dress $116 2. Iconic Geneva V-Neck Dress $128
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3. Iconic Geneva Dress $128

LikeButVintage, Better

We’ve reimagined the classic field jacket with modern details and luxe finishings. You’ve been searching for that just-right transitional layer, so we made it. Take it from US: This is that effortlessly cool piece you’ll throw on with everything forever.

Subtle topstitching details

Easy and flexible in stretch twill

Zip

with hidden snaps

Inner elastic cord to cinch the waist

front closure TO US, FASHION IS FOR EVERYONE. CLOTHING SIZES 00-40. 19 1. Vineyard Stretch Twill Jacket $210 2. Foundation Turtleneck $72 3. Carrie High Rise Wide Leg Jeans $128 4. Vineyard Stretch Twill Jacket $210 5. Roitfeld Ribbed Tank $52 6. Donna High Rise Curve Straight Leg Jeans $118
18 UNIVERSALSTANDARD.COM SIZES 00-40 1 2 3 4 5 6

“US t-shirts shouldn’t even be called t-shirts. The quality of the fabric and precision of the cut make them so much more. You can wear them with a suit as easily as you can wear them with jeans.”

“The t-shirts and basics look like fashionable pieces instead of after thoughts or something you just threw on!” — LIZZIE S.

To a Tee

What happiness feels like. These aren’t just tees. They’re life-changing. Cut from Peruvian Pima cotton with stretch, they fit impeccably and wear beautifully over time. Because you have standards. Because you deserve the best.

Available colors:

Every single piece in every single size. Sizes 00-40.

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TO US, FASHION IS FOR EVERYONE. CLOTHING SIZES 00-40.
20 UNIVERSALSTANDARD.COM
SIZES 00-40
Featured style: Tee Rex $50

Your Style

Your life inspires us. Every style features practical details we designed with you in mind. Imagine our garments as the tools to help you build your best self. From the buttons we choose to how a fabric moves and where we crop a hemline, every decision we make is for you. So you can create looks, layer separates, and live with ease.

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TO US, FASHION IS FOR EVERYONE. CLOTHING SIZES 00-40.
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“US denim fits me perfectly and has lasted years!” — AIMEE F.
1. Elbe Stretch Poplin Shirt Classic Fit $114 2. Better-Than-Wool Cardigan $128 3. Seine High Rise Skinny Jeans $98 4. Tee Rex $50
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5. Jackie High Rise Cropped Jeans $128

The denim jacket. There’s nothing as classic. There’s nothing as versatile. There’s nothing as seasonless. Easy to layer and light enough for warm weather. It’s a true-blue essential. The Kelsey Jacket is your flexible favorite that’s still tailored and sharp.

Available colors:

True Blue

TO US, FASHION IS FOR EVERYONE. CLOTHING SIZES 00-40. 25

“Omg. My US jackets are the best.”
LIZZIE S.
1. Kelsey Denim Jacket $138 2. Tee Rex $50 3. Bae Boyfriend Crop Jeans $124 4. Kelsey Denim Jacket $138 5. Kelsey Denim Jacket $138
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6. Kelsey Denim Jacket $138
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“I feel so honored to represent US and, by extension, to represent that beauty comes in all sizes.” — DIANA S.

“I count on US because they always include women who look like me in their photos, and it takes the guesswork out of shopping.” — LIZZIE S.

“It felt incredible to represent US in this shoot, particularly because of the group of women I was with. Seeing the clothes look incredible on so many different bodies was powerful and changed the way I see my own body.” —

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00-40. 27
US, FASHION IS FOR EVERYONE. CLOTHING SIZES
12 13 24 25 14 15 16 18 17 19 20 21 26 UNIVERSALSTANDARD.COM SIZES 00-40 1. Classic Denim Shirt $122 2. Carrie High Rise Wide Leg Jeans $128 3. Denim Chore Jacket $188 4. Tee Rex $50 5. Dylan High Rise Tapered Jeans $128 6. Elbe Stretch Poplin Shirt Classic Fit $114 7. Seine High Rise Skinny Jeans $98 8. Tee Rex $50 9. Karlee High Rise Jeans $138 10. Better-Than-Wool Cardigan $128 11. ComfortDenim Don’t Call Them Jeggings $88 12. Elbe Liquid Jersey Shirt Slim Fit $94 13. Farrah High Rise Flared Jeans $128 14. Kelsey Denim Jacket $138 15. Tee Rex $50 16. Bae Boyfriend Crop Jeans $124 17. Foundation Turtleneck $72 18. Jackie High Rise Cropped Jeans $128 19. Kelsey Denim Jacket $138 20. Knitted High Neck Tank $108 21. Bae Boyfriend Crop Jeans $112 22. Aimee Liquid Jersey Rib Hem Tee $76 23. Seine High Rise Skinny Jeans $98 24. Foundation Short Sleeve Square Neck Tee $54 25. Katie High Rise Crossover Jeans $138 1 2 4 3 5 6 7 8 9 22 23 10 11
AIMEE F.

We’re bringing fashion for all up to a Universal Standard. Sizes 00 to 40.

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