What
is the Your Passion. Our Purpose. Campaign?
The UnityPoint Health – Des Moines Foundation launches the annual system-wide annual giving campaign, Your Passion. Our Purpose. (YPOP) each September asking employees and volunteers to consider a personal investment in their UnityPoint Health passion. The campaign allows every member of the UnityPoint Health family to help support our system’s mission and patients through personal financial contributions. Our giving campaign represents the meaningful difference philanthropy can make when a large group of supporters band their modest gifts together for an enduring purpose. These donors commit it’s about what can happen when we come together to make a difference.
Is participation in Our Giving Campaign mandatory?
Of course not! Financial contributions are 100% voluntary and 100% appreciated.
When is the 2024 Campaign?
The Your Passion. Our Purpose. campaign runs during YPOP Spirit Week, September 25-29, 2023. (However, we will accept gifts through the end of the year.)
How do I make a donation?
Payroll deduction provides the easiest way to contribute. You can also make a PTO donation, or cash/check.
What is the deadline for making a gift?
You may contribute anytime of the year, but the official Your Passion. Our Purpose. campaign runs September 25-29, 2023.

Where does my donation go?
You tell us! We strongly encourage you to donate to the area of your passion. In essence, you decide where you want to direct your support within UnityPoint Health - Des Moines. The Your Passion. Our Purpose. campaign was created to transparently demonstrate where your gift is directed and its tangible benefits. Learn more about each passion’s fundraising project and get inspired!
To whom do I make my check?
Make checks payable to UnityPoint Health – Des Moines Foundation. Support for United Way and Variety should be made payable to them.
When is a one-time payroll deduction taken out of my paycheck?
One-time payroll deduction is deducted the first pay period in 2024 - January 5, 2024.
How do payroll deductions work?
Your gift per paycheck can add up to a lot each year. Payroll deductions are made over 26 pay periods starting in 2024. Let’s do some number crunching. If you give a little bit...it will add up over time. The chart to the right can assist you in determining annual gift totals.
How are PTO (Paid Time Off) hours deducted?
PTO hours will be deducted November 2023 and February 2024. NOTE: PTO is taxed at 30% and will be deducted from your donation; please contact the Foundation with any questions.
Is my donation tax deductible?
Absolutely! 100% of all outright gifts to the campaign and employee payroll deductions to the UnityPoint Health - Des Moines Foundation are tax-deductible and stay within your passion. Because employee gifts of PTO are made pre-tax, tax rates are figured individually based on hourly rates per employee.
I already give so much, why should I contribute financially?
The sacrifices you make for UnityPoint Health are beyond measure. Still, making a voluntary monetary contribution is another way to strengthen our hospitals ensuring excellent care for future patients. It states loudly to our communities that together we are invested in UnityPoint Health. And ultimately, giving feels good. You can feel good that your gift transparently goes to the project promised and see it in action annually.
Many organizations ask for my support, why should I give to UnityPoint Health - Des Moines?
Giving back to UnityPoint Health is unique because it provides the opportunity for donors to see giving-in-action on the front lines of where many of our donors work every day. By making a gift here, you choose to become a vibrant part of the miracles happening around us. Each year, contributions from thousands of individuals support everything from pediatric programs to hospice care, providing us with the funding needed to be the best at what we do.
I’d like to make a gift to more than one passion. Is that possible?
Of course! We understand it’s sometimes hard to narrow your charitable focus to one area when we’re surrounded by so many worthy causes every day. We are happy to offer the opportunity to split your gift between three different areas. Have additional questions? Reach out to us at unitypointfoundation@unitypoint.org and we are happy to assist you with your preference.
Is there a way to give offline?
You bet! You can download the 2023 Pledge Form here. When you’ve completed the form, please scan and email it to unitypointfoundation@unitypoint.org or simply call us at 515-241-6304, and we can take your gift over the phone.
What is the UnityPoint Health - Des Moines Foundation?
The UnityPoint Health - Des Moines Foundation is a nonprofit organization whose purpose is to raise, invest and disperse funds to support the greatest needs of the UnityPoint Health system. The Foundation is able to provide funding to these institutions through private support secured through the generosity of patients, members of the community, caregivers, physicians, corporations and grants.
Who do I contact if I have questions about my gift or the campaign?
Contact the UnityPoint Health – Des Moines Foundation at 515-241-6304 or e-mail unitypointfoundation@unitypoint.org.