Community Investment & Impact Strategy

United Way’s purpose is creating lasting positive change. We are uniquely able to focus and unite people and resources to improve lives and build community - by creating support, connection, and opportunity - at a time when they are so very needed by the whole community.

Our innovative Community Impact Strategy focuses on solutions and supports to address current, deepened community challenges and build trust and collaboration with the community. We’re looking to new ways of working with our partners to build on what we ’ ve learned over the pandemic and are being radically local in our approach, with the goal of solving local problems with local solutions and empowering those closest to the issues

Our strategy is centered around 5 Focus Areas: Healthy People, Thriving Communities: Building strong, supportive, and inclusive communities that are vital for all of us to thrive

From Poverty to Possibility: Addressing the root causes of poverty and shifting our solutions to create systemic change, while ensuring families and individuals have the financial, social and personal assets they need to improve their quality of life

All That Kids Can Be: Ensuring children and youth have an opportunity to recognize their limitless potential, by giving them more tools to build emotional wellbeing and resiliency.

Equity, Diversity & Inclusion: Addressing the inequities that marginalized groups experience and using our voice to support communities where everyone feels like they belong and are valued for their unique differences

Rural Communities: Applying a local lens to the needs and issues of our rural communities, and recognizing there are certain challenges to finding solutions in rural areas