a
A
Affinity Group
b
B
Highlands Circle relaunched as an affinity group. It has
Blog
Our Education Blog was launched in 2012. There were
904
125
unique views of 26 blog posts.
members, 78 of which are new this year.
I
i
Income
We invested $ 721,000 in Income for 2011-2012. Our return on investment in Income was 113%, or
27,913
lives improved.
q
Q
Quality OutOf- School Time
We work to create
success-ready 9th graders by increasing the quality of and access to out-of-school time programs for students.
J
j
Joint Efforts
Collaborations include Weight of the Nation, WNC Nonprofit Pathways, Beacon, 10Year Plan to End Homelessness, YMCA and many others.
r
R
Return on Investment
c
C
Community Conversations
By year’s end, we’d talked to
315
people at 41 Community Conversations and been part of a worldwide report on opportunity.
K
k
Keeping High Data Quality
D
Day of Caring
Nearly
1,000
volunteers completed 70 projects in one day. This volunteerism is valued at more than $71,000.
L
l
Leadership Giving
Through our efforts to keep
Leadership Givers made
donor data current, we
up of our campaign, with 1,002 Peaks Society members and 60 Tocqueville Society members.
improve donor retention rates, postal return rates and customer satisfaction.
s
S
Summer Discovery
For 2011-2012, we saw an overall ROI of
Created a sixweek summer program at AB Tech with
We expected 59,000 people to improve their lives and instead saw 71,000 do so.
YMCA for
120%.
d
50 middle
school students to help stop summer learning loss.
50%
T
t
2-1-1
2-1-1 received
50,000
calls and had 15,000 visits to the database in Buncombe County. Top needs were utilities, food & housing.
e
E
Education
We invested $ 703,000 in Education for 2011-2012. Our return on investment in Education was 112%, or
3,171
lives improved.
m
M
Middle School Success
Two AmeriCorps Vista volunteers are working with our partners to start a
Community School at Enka Middle.
u
U
Underwriters
F
f
Fall Duos Marketing Campaign
Our billboards, print & online advertising showcased Duos, two people who come from different places but share a common vision.
n
N
New 2-1-1 Coverage
McDowell Co. became the
5th county
served by our 2-1-1 office, joining Buncombe, Henderson, Madison and Transylvania.
V
v
Volunteerism
Thanks to our
2,925
underwriters! Their support makes it possible for us to keep our overhead low and our services high.
volunteers supported 726 projects through Hands On AshevilleBuncombe. Their time is valued at $250,470.
22
United Way of Asheville and Buncombe County Want to know more? Visit unitedwayabc.org
g
G
Get Out The Vote
The Advocacy Committee’s voter drive yielded registrations, & our Election 2012 web content was our #2 most-visited page.
41
o
O
Online Engagement
Check out unitedwayabc. org to pledge,
volunteer, connect to the 2-1-1 database, rsvp for a MSS training, get the e-newsletter and much more!
W
w
Women’s Leadership Council
Planning for our newest
affinity group began in 2012.
WLC members will support our Middle School Success initiative.
h
H
Health
2012
Annual Report
Alphabet
We invested $1.03 million in Health for 2011-2012. Our return on investment in Health was 135%, or
39,975
lives improved.
p
P
Pledge Processing
More than
12,000
donors pledged their gifts this year. We held 279 workplace campaigns and raised $88,568 through special events.
x
X
Xenodochy
Yes, we said it ... Xenodochy! Both our walkin and phone customers say they experience a high level of
customer service.
2012-2013 INVESTMENT STRATEGY Education - $752,733 Income - $758,980 Health - $945,318 2-1-1 - $115,000 Middle School Success - $77,522 Hands On Asheville- Buncombe - $80,000
TOTAL EXPENSES - $6,013,451 Community Investment Fund and Designations - $5,002,928 (Includes Community Investment Fund, 2-1-1, Hands On Asheville-Buncombe and Middle School Success, as well as outside designations.)
United Way Overhead - $646,523 (Overhead as a percentage of total revenue and services is 14.76 percent; Overhead as a percentage of campaign pledges is 12.43 percent.)
Reserved for Uncollectible Pledges - $364,000
TOTAL REVENUE & SERVICES - $6,013,451 Annual Campaign Revenue - $5,200,000 Other Income - $333,647 In-Kind Contributions - $237,115 Investment Income - $51,000 Grants - $191,689
Y
y
Yearly Legislative Briefing
With more than people in attendance, presenters discussed tax modernization, the state budget and other critical issues.
120
z
Z
Zero Errors in our Audit
Thanks to a team effort across departments, our staff once again received an unqualified
opinion of our audited statements.