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Discovering the Arrow's Path

Page 1

AN TI (ALLISON)

S E L E C T E D W O R K S : 2 0 1 7 ­­¯ 2 0 2 1

LIAO

DISCOVERING THE ARROW’S PATH

| B FA ROJECT 01 | T E U S C H E R C H O C O L AT E S

DESIGNER An Ti [ Allison ] Liao PROJECT SELECTED WORKS

Portfolio DISCIPLINE Graphic Deisgn

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DEGREE

2017-2021

Bachelor of Fine Arts INSTITUTION Academy of Art University 05

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AN TI (ALLISON)

LIAO

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S E L E C T E D W O R K S : 2 0 1 7 ­­¯ 2 0 2 1

DISCOVERING THE ARROW’S PATH

DESIGNER An Ti [ Allison ] Liao PR O J E C T Portfolio D I S C I PL I N E Graphic Deisgn DEGREE Bachelor of Fine Arts INSTITUTION Academy of Art University


CO P Y R I G H T © A N T I ( A L L I S O N) L I AO All rights reserved. No part of this book may be reproduced in any form on by an electronic or mechanical means, including information storage And retrieval systems, without per­m ission in writing from the publisher, except by a reviewer who may quote brief passages in a review. A N T I ( A L L I S O N ) L I AO antiliao729@gmail.Com


AN TI (ALLISON)

LIAO

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THIS PORTFOILO IS D E D I C AT E D T O M Y FA M I LY, FRIENDS, AND MENTORS.

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TABLE OF CONTENTS

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0 6 | Page 98-125

T H E F I L M S O F S O F I A CO PP O L A

F LY T H E F R I E N D LY S K I E S

0 2 | Page 26-47

07 | Page 126-145

TA I WA N E S E N I G H T M A R K E T CU I S I N E & CU LT U R E

T H E WO R L D ’ S L A R G E S T PE T R O L & C H E M I C A L CO R P O R TAT I O N

0 3 | Page 48-63

0 8 | Page 146-185

PR E M I U M F U R N I T U R E S TO F U R N I S H YO U R L I F E

S U S TA I N I N FA I R -T R A D E B U S I N E SS

0 4 | Page 64-81 T I M E I S T H E K E Y TO S U CC E SS 0 5 | Page 82-97 THE ORIGINAL ST YLE OF FA M I LY D E L I

0 9 | Page 186-197 T Y PE FAC E O F R OA D S I G N S


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AN TI (ALLISON)

PROJECT : LOST & FOUND

LIAO |

THE FILMS OF SOFIA COPPOLA

B FA ROJECT 01 | LOST & FOUND

PR O J E C T Lost & Found Film Festival SEMESTER Fall 2020 CO U R S E Visual System 2

Hunter Wimmer

A PPR OAC H Lost & Found is the film festival of Sofia Coppola. Sofia Coppola is known as the queen of the ‘90s. Her distinct aspects and techniques on expressing concerns about contemporary society. The film festival is hosting unique experiences for you which showcase an iconic director, Sofia Coppola’s movies.

SELECTED WORKS

I N S T R U C TO R

OB JECTIVE Design a visual system by creating a film festival by a chosen director. The whole visual system should build around the films’ atmosphere and represent the director’s style.

C AT E G O RY

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Branding | Visual System K E Y WO R D S Conusion | Visual System

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AN TI (ALLISON)

P R O J E C T : N I G H T F L AV O R

Ariel Grey

A PPR OAC H Night Flavor is a cookbook for Taiwanese night market cuisine and culture. This cookbook not only has recipes for Taiwanese street food but also introduces some traditional games that locals love to play. The book shows the atmosphere of Taiwanese culture with typography, colors, and layouts.

2017-2021

K E Y WO R D S

Design a cookbook and a series of materials for a book launch event, including a poster, bookmark, ticket, and the website for online purchase. I chose to design a book for people who are interested in Taiwanese street food and night market culuture.

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C AT E G O RY Typography | Publication

OB JECTIVE

SELECTED WORKS

I N S T R U C TO R

N I G H T F L AV O R

Typography 3

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CO U R S E

ROJECT 02

Spring 2020

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PR O J E C T Night Flavor Conceptual Coobook

LIAO

TAIWANESE NIGHT MARKET CUISINE & CULTURE

Diversity | Gathering | Playful

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night flavor Taiwanese night market recipes to make at home


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PROJECT : PINNACLE

LIAO ROJECT 03 | PINNACLE

SEMESTER

B FA

PR O J E C T Pinnacle Furniture

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PREMIUM FURNITURE TO FURNISH YOUR LIFE OB JECTIVE Create a memorable conceptual boutique brand and applications. Design the brand’s identity, stationery, poster, brochure, postcard, and website.

Fall 2019 CO U R S E Graphic Design 2

David Hake

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C AT E G O RY Branding | Print

Pinnacle is a conceptual furniture company which was first established in San Francisco. All of our products were made from Purple Heart wood, and focus on sophisticated design details and function-alities of the product in order to offer a better living environment.

SELECTED WORKS

I N S T R U C TO R

A PPR OAC H

2017-2021

K E Y WO R D S Modern | Sophisticated | Elegant | Premium

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AC LE

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ROJECT 03

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PINNACLE

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PINNACLE

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PINNACLE

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PINNACLE

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PROJECT : PERFECT TIME

LIAO |

TIME IS THE KEY TO SUCCESS

B FA ROJECT 04 | PERFECT TIME

PR O J E C T Perfect Time Mobile App SEMESTER Spring 2020 CO U R S E Graphic Design 3

Phil Hamlet

K E Y WO R D S Energetic | Passion | Vibrancy | Motivation | Optimism | Hue

2017-2021

UX | UI | Branding

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C AT E G O RY

A PPR OAC H Perfect Time is a mobile application that helps students efficiently manage their time. Most of people have a problem with time management. Time management is an essential multi-tasking strategy we need to learn while in school; college and master’s students often have different work situations, such as working on school assignments, internships, and their jobs. Users will be able to use the full functionality and make interaction as simple as possible.

SELECTED WORKS

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OB JECTIVE Design a mobile application which can be used to solve and is based on a real-life problem. The application should have a consistent interactive experience appropriate to the user’s needs based on collected research data, making their overall experience simple, easy, and convenient.

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P R O J E C T : C O L O M B O ’ S D E L I C AT E S S E N

LIAO |

THE ORIGINAL STYLE OF FAMILY DELI

B FA ROJECT 05 |

SEMESTER

C O L O M B O ’ S D E L I C AT E S S E N

PR O J E C T Colombo’s Delicatessen Product Packaging

OB JECTIVE Redesign an new brand identity and packaging for a local California delicatessen. The new design should elevate brand of the store and make it more appealing to local neighobors.

Spring 2020 CO U R S E

I N S T R U C TO R Thomas McNutly

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C AT E G O RY

Colombo’s Delicatessen is an old-style Italian family sandwich shop and delicatessen based in Pacifica, California. I create a new logo and packaging system which highlight the specialities of Colombo’s Delicatessen and give the brand personality.

SELECTED WORKS

Packaging 2

A PPR OAC H

2017-2021

Packaging | Branding K E Y WO R D S Authentic | Personality | Minimin 82

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AN TI (ALLISON)

PROJECT : UNITED AIRLINES

LIAO |

FLY THE FRIENDLY SKIES

B FA ROJECT 06 | UNITED AIRLINES

PR O J E C T United Airlines SEMESTER Summer 2020 CO U R S E Strategries for Branding

Thomas McNutly C AT E G O RY

2017-2021

K E Y WO R D S

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Branding | Visual System

A PPR OAC H The new brand identity integrates the merger of United Airlines and Continental Airlines and also conveys its brand values and purpose. The purpose of United Airlines is to connect and to gather people. I using blue as the primary color so that customers would subconsciously recognize the brand.

SELECTED WORKS

I N S T R U C TO R

OB JECTIVE Rebrand an existing globally known airline company including a graphic standards manual and design applications. The new identity should mix and harmonize the business merger of United Airlines and Continental Airlines, as well as show the personality and unicity of the brand.

Connected | Relaxed | Refreshed | United

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UNITED

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UNITED AIRLINES

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UNITED

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UNITED AIRLINES

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UNITED AIRLINES

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UNITED AIRLINES

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AN TI (ALLISON)

PROJECT : SINOPEC

LIAO

Branding Principles

Andrew Cambouris

A PPR OAC H I developed a new visual identity system for Sinopec. Since Sinopec is one of the largest petroleum and chemical corporations in the world, I elevated the Sinopec brand by created an new corporate identity which convey the company spirit. I implemented 15 applications to show the consistance of new visual system.

2017-2021

K E Y WO R D S

Redesign a an existing company on the list of Fortune 500 companies. The new re-branding of Sinopec should redesign their corporate identity and visual system. Use all of your existing knowledge of design to rebuild the system.

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C AT E G O RY Branding

OB JECTIVE

SELECTED WORKS

I N S T R U C TO R

SINOPEC

CO U R S E

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Fall 2019

ROJECT 07

SEMESTER

B FA

PR O J E C T Sinopec Rebranding

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THE WORLD’S LARGEST PETROLEUM & CHEMICAL CORPORATION

World-wide |

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SINOPECSINOPEC EC SINOPECSINOPEC SINOPEC SINOP SINOPEC SINOPEC SINOPEC SINOPECSINOPECSINOPEC SINOPECSINOPECSINOPEC

SINOPECSINOPEC SINOPEC NOPEC SINOPECSINOPEC SINOPEC SINOPEC SINOPEC SINOPEC SINOPEC SINOPEC SINOPEC SINOPEC SINOP

SINOPECSINOPECSINOPEC SINOPE SINOPECSINOPECSINOPEC SINOPECSINOPECSINOPEC

SINOPE SINOPECSINOPECSINOPEC SINOPECSINOPECSINOPEC SINOPECSINOPECSINOPEC SINOPECSINOPECSINOPEC


5

2 11

3 22

7

25 44

7

A A SINOPEC A SINOPEC SINOPEC SINOPEC SINOPEC SINOPEC SINOPEC

SINOPEC SINOPEC SINOPEC SINOPEC SINOPEC SINOPEC

1

2

SINO S SINOP S

SINOPEC SINOPEC SINOPEC SINOPEC

2

3

B FA

1

36

|

PEC

14 33

LIAO

6

6

AN TI (ALLISON)

4

3

4

4

SINOPEC

EC

BB

A

B

A

C

2

32

43

SINOPEC

24

54

C C

65

4 6

76

5

B B SINOPEC

C

SINOPEC

SINOPEC

3 pt

CA

3 5

|

PEC

1 3

ROJECT 07

SINOPEC SINOPEC SINO SINOPEC SINOPEC SINOPEC SINOPEC SINO SINOPEC SINOPEC SINOPEC SINOPEC SINOPEC SINOPEC SINOPEC SINOPEC SINOPEC SINOP SINOPECSINOPEC SINOPEC SINOPEC SINOPEC SINOPEC SIN SINOPEC SINOPEC SINOPEC SINOPEC SIN

SINOPEC

SINOPEC SINOPECSINOPEC SINOPECSINOPEC SINOPEC SINO SINOPECSINOPEC PEC SINOPEC SINOPEC SINOPEC SINOPEC SINOPEC SINOPEC SINOPEC SINO SINOPEC SINO SINOPEC SINOPEC SINOPEC SINOPEC SINOPEC SINOPEC SINOPEC SINOPEC SINOPEC SINOPEC SINOPECSINOPEC SINOPEC SINOP SI SINOPECSINOPEC SINOPEC SINOPEC SI SINOPEC SINOPEC

PEC

SINOPEC

SINOPEC 2.65 pt

t

SINOPEC D D C C D SINOPEC SINOPEC SINOPEC B SINOPEC SINOPEC SINOPEC SINOPECSINOPEC

SINO SINOPEC SINOP SINOPEC SINOPEC SI SINOPEC SINOPEC SI SINOPEC OPEC SINOPEC SINOPEC SINOPEC SINOPEC SIN SINOPEC SINOPEC SINOPEC SINOPEC SINOPEC SINOPEC SINOPEC SINOPEC SINOPEC SINO SINOPEC SINOPEC SINO SINOPEC SINOPEC SINOPEC SINOPEC SINOPEC C SINOPEC SINOPEC SINOPEC

SINOPEC

D China Petroleum & Chemical Corporation

SINOPEC SINOPEC

SINOPEC SINOPEC

SINO SINOPEC 2017-2021

D

China Petroleum & Chemical Corporation

|

C

SINOPEC

China Petroleum & Chemical Corporation

SELECTED WORKS

C

China Petroleum & Chemical Corporation

SINOPEC SINOPEC SINOPEC SINOPECSINOPEC SIN SINOPEC SINOPEC SINOPEC SINOPEC SINOPEC SINOP SINOPEC SINOPEC SINOPECSINOPEC SINOPEC SINOPECSINOPEC 128

|

129


01

02

03

04

05

06

07

08

09

SINOPEC


AN TI (ALLISON)

LIAO

|

B FA

SINOPEC

ROJECT 07

|

SINOPEC

SELECTED WORKS

|

2017-2021

131

|

130


01

02

03

04

05

06

07

08

09


AN TI (ALLISON)

LIAO

|

B FA

ROJECT 07

|

SINOPEC

SELECTED WORKS

|

2017-2021

133

|

132


01

02

03

04

05

06

07

08

09


AN TI (ALLISON)

LIAO

|

B FA

ROJECT 07

|

SINOPEC

SELECTED WORKS

|

2017-2021

135

|

134


01

02

03

04

05

06

07

08

09


AN TI (ALLISON)

LIAO

|

B FA

ROJECT 01

|

T E U S C H E R C H O C O L AT E S

SELECTED WORKS

|

2017-2021

06

|

05


01

02

03

04

05

06

07

08

09


AN TI (ALLISON)

LIAO

|

B FA

ROJECT 07

|

SINOPEC

SELECTED WORKS

|

2017-2021

139

|

138


01

02

03

04

05

06

07

08

09


AN TI (ALLISON)

LIAO

|

B FA

ROJECT 07

|

SINOPEC

SELECTED WORKS

|

2017-2021

141

|

140


01

02

03

04

05

06

07

08

09


AN TI (ALLISON)

LIAO

|

B FA

ROJECT 07

|

SINOPEC

SELECTED WORKS

|

2017-2021

143

|

142


01

02

03

04

05

06

07

08

09


AN TI (ALLISON)

LIAO

|

B FA

ROJECT 07

|

SINOPEC

SELECTED WORKS

|

2017-2021

145

|

144


01

02

03

04

05

06

07

08

09


AN TI (ALLISON)

PROJECT : GROUNDED GOODS

LIAO |

SUSTAIN IN FAIR.TRADE BUSINESS

B FA ROJECT 08 | GROUNDED GOODS

PR O J E C T

OB JECTIVE

Grounded Goods Retail Store

Collaborate with six teammates to create a unique conceptual retail store and sub-brands. Create a outstanding packaging with variety of products based on brand ethic and spirit.

SEMESTER Fall 2020 CO U R S E Packaging 4

Thomas McNutly

K E Y WO R D S Sustainable | Minimin | Organic | Ethical

2017-2021

Packaging | Branding

|

C AT E G O RY

Grounded Goods is the parent brand which focuses on and values sustainable products in fair-trade global business, and is founded in three principles; ethical production, economic opportunity, and environmental responsibility. Grounded Goods includes the following subbrands: Cozy Cuisine, Companion, Comfort Clothing, Cocoon, and Plentiful. Each sub-brand focuses in on a different market, respectively, on kitchenware, pet products, clothing, home and bath, and food.

SELECTED WORKS

I N S T R U C TO R

A PPR OAC H

146

|

147


01

02

03

04

05

06

07

08

09

B R A N D M AT R I X

Retail Brand

Mission

Sub-Brand

Location

Fair-trade Environmental Responsibility Ethical Production

Kitchenware Home & Bath Pet Products Clothing Food & Beverage

Portland, OR Seattle, WA Brooklyn, NY

T E A M M AT E S Zhaojie Liu Andres Arellano Celine Kianisha| Kelly Zhou Allison Liao Shantih GowdyCannon


Cutting Board Jar Knife

French Press Coffee Maker Kettle Matcha Tea Set Pot Serving Spoons

Small

Medium

Large

Konjac Sponges Bath Brush Soap Bar Candle Diffuser Ceramic Dish

Shower Gel Hand Soap Storage Tray Cushion Cover Throw Pillow Cover Flower Vase

Bath Towels Shower Curtains Wind Chimes

Small

Medium

Large

Soap Bar Supplement

Dry Food Shampoo

Dry Food Dog Bed

Small

Medium

Large

Wallet Socks Underwear Belts

Blanket T-Shirts Sweatshirts Shoes

Tote Bag Sheet Set

Small

Medium

Large

Juice Spices Jams Honey

Coffee Beans Fruit Snacks

Flour Orange Juice

ROJECT 08

Bowl Plate Utensils Set Coffee Filter Tea Strainer

B FA

Large

|

Medium

LIAO

Sub-Brand | Home & Bath

Small

AN TI (ALLISON)

Sub-Brand | Kitchenware

|

Sub-Brand | Clothing

SELECTED WORKS

Sub-Brand | Food & Beverage

GROUNDED GOODS

Sub-Brand | Pet Product

| 2017-2021

148

|

149


01

02

03

04

05

06

07

08

09


AN TI (ALLISON)

LIAO

|

B FA

ROJECT 08

|

GROUNDED GOODS

SELECTED WORKS

|

2017-2021

151

|

150


01

02

03

04

05

06

07

08

09


AN TI (ALLISON)

LIAO

|

B FA

ROJECT 08

|

GROUNDED GOODS

SELECTED WORKS

|

2017-2021

153

|

152


01

02

03

04

05

06

07

08

09


TI (ALLISON)

LIAO

|

B FA

ROJECT 08

|

GROUNDED GOODS

SELECTED WORKS

|

2017-2021

155

|

154


01

02

03

04

05

06

07

08

09


AN TI (ALLISON)

LIAO

|

B FA

ROJECT 08

|

GROUNDED GOODS

SELECTED WORKS

|

2017-2021

157

|

156


01

02

03

04

05

06

07

08

09


AN TI (ALLISON)

LIAO

|

B FA

ROJECT 08

|

GROUNDED GOODS

SELECTED WORKS

|

2017-2021

159

|

158


01

02

03

04

05

06

07

08

09


AN TI (ALLISON)

LIAO

|

B FA

ROJECT 08

|

GROUNDED GOODS

SELECTED WORKS

|

2017-2021

161

|

160


01

02

03

04

05

06

07

08

09


AN TI (ALLISON)

LIAO

|

B FA

ROJECT 08

|

GROUNDED GOODS

SELECTED WORKS

|

2017-2021

163

|

162


01

02

03

04

05

06

07

08

09


AN TI (ALLISON)

LIAO

|

B FA

ROJECT 01

|

T E U S C H E R C H O C O L AT E S

SELECTED WORKS

|

2017-2021

06

|

05


01

02

03

04

05

06

07

08

09


AN TI (ALLISON)

LIAO

|

B FA

ROJECT 08

|

GROUNDED GOODS

SELECTED WORKS

|

2017-2021

167

|

166


01

02

03

04

05

06

07

08

09


AN TI (ALLISON)

LIAO

|

B FA

ROJECT 01

|

T E U S C H E R C H O C O L AT E S

SELECTED WORKS

|

2017-2021

06

|

05


01

02

03

04

05

06

07

08

09


AN TI (ALLISON)

LIAO

|

B FA

ROJECT 08

|

GROUNDED GOODS

SELECTED WORKS

|

2017-2021

171

|

170


01

02

03

04

05

06

07

08

09


AN TI (ALLISON)

LIAO

|

B FA

ROJECT 08

|

GROUNDED GOODS

SELECTED WORKS

|

2017-2021

173

|

172


01

02

03

04

05

06

07

08

09


AN TI (ALLISON)

LIAO

|

B FA

ROJECT 08

|

GROUNDED GOODS

SELECTED WORKS

|

2017-2021

175

|

174


01

02

03

04

05

06

07

08

09


AN TI (ALLISON)

LIAO

|

B FA

ROJECT 01

|

T E U S C H E R C H O C O L AT E S

SELECTED WORKS

|

2017-2021

06

|

05


01

02

03

04

05

06

07

08

09


AN TI (ALLISON)

LIAO

|

B FA

ROJECT 08

|

GROUNDED GOODS

SELECTED WORKS

|

2017-2021

179

|

179


01

02

03

04

05

06

07

08

09


AN TI (ALLISON)

LIAO

|

B FA

ROJECT 08

|

GROUNDED GOODS

SELECTED WORKS

|

2017-2021

181

|

180


01

02

03

04

05

06

07

08

09


AN TI (ALLISON)

LIAO

|

B FA

ROJECT 08

|

GROUNDED GOODS

SELECTED WORKS

|

2017-2021

183

|

182


01

02

03

04

05

06

07

08

09


AN TI (ALLISON)

LIAO

|

B FA

ROJECT 08

|

GROUNDED GOODS

SELECTED WORKS

|

2017-2021

185

|

184


01

02

03

04

05

06

07

08

09


AN TI (ALLISON)

P R O J E C T : T R A N S F O R M I N G C A LV E R T

LIAO |

TYPEFACE OF THE ROAD SIGHS

B FA ROJECT 09 | T R A N S F O R M I N G C A LV E R T

PR O J E C T Transforming Calvert SEMESTER Spring 2019 CO U R S E Typography 2

John Nettleton C AT E G O RY

A PPR OAC H Calvert is designed to be readable at speed as it is famous for using on rail signages since 1980 till now. To show the characteristics with movement by glyphs, layouts, and placements.

| 2017-2021

Typography | Packaging

SELECTED WORKS

I N S T R U C TO R

OB JECTIVE Design a pack of card sets of chosen typeface. The main goal of this project is to introduce information and showing the way to use it. The specific target audiences are artists and design professions. Calvert is a slab serif typeface designed by Margaret Calvert in 1980. It is known for using British transportation signages.

K E Y WO R D S Movement | Reborn

186

|

187


01

02

03

04

05

06

07

08

09


AN TI (ALLISON)

LIAO

|

B FA

ROJECT 01

|

T E U S C H E R C H O C O L AT E S

SELECTED WORKS

|

2017-2021

06

|

05


01

02

03

04

05

06

07

08

09


AN TI (ALLISON)

LIAO

|

B FA

ROJECT 09

|

T R A N S F O R M I N G C A LV E R T

SELECTED WORKS

|

2017-2021

191

|

190


01

02

03

04

05

06

07

08

09


AN TI (ALLISON)

LIAO

|

B FA

ROJECT 09

|

T R A N S F O R M I N G C A LV E R T

SELECTED WORKS

|

2017-2021

193

|

192


AN TI (ALLISON)

LIAO

|

B FA

ROJECT 09

|

T R A N S F O R M I N G C A LV E R T

SELECTED WORKS

|

2017-2021

195

|

194


01

02

03

04

05

06

07

08

09


AN TI (ALLISON)

LIAO

|

B FA

ROJECT 01

|

T E U S C H E R C H O C O L AT E S

SELECTED WORKS

|

2017-2021

197

|

196


AN TI (ALLISON) LIAO |

THANKS

B FA ROJECT 01 | T E U S C H E R C H O C O L AT E S

TO M Y DA D DY, M A M M Y, A N D S I S T E R I appreciate always being supported in every aspect. Thank you for letting me grow up full of love and happiness and trusting me to make my own decision and life path. I cannot have this remarkable experience to live and study in the US without your support.

SELECTED WORKS

TO M Y F R I E N D S I appreciate every one of my friends either companioning with me physically or far away. Thank you for always encouraging pushing me to be a better person.

|

TO M Y I N S T R U C TO R S I appreciate Mary Scott, Phil Hamlet, David Hake, Ariel Grey, Hunter Wimmer, John Nettleton, Thomas McNulty, Andrew Cambouris, and every instructor that I have met. Thank you for helping, inspiring, and guiding me along the right path.

2017-2021

05

|

06


COLOPHON

CO N TAC T

PR I N T I N G A N D B I N D I N G

An Ti (Allison) Liao allisonliao.work antiliao729@gmail.com 408 504 4714

Blurb.com

I N S T R U C TO R Mary Scott SCHOOL Academy of Art University CO U R S E Bachelor of Fine Arts SEMESTER Spring 2021

PA PE R Mohawk Superfine Eggshell ProLine Uncoated 100# Text T Y PE FAC E Didot Avenir PH OTO G R A PH Y Unsplash.com An Ti Liao


AN TI (ALLISON)

LIAO

|

B FA

ROJECT 01

|

T E U S C H E R C H O C O L AT E S

SELECTED WORKS

|

2017-2021

06

|

05


01

02

03

04

05

06

07

08

09


AN TI (ALLISON)

LIAO

|

B FA

ROJECT 01

|

T E U S C H E R C H O C O L AT E S

SELECTED WORKS

|

2017-2021

06

|

05


01

02

03

04

05

06

07

08

09

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