Who we are
Company’s Message
United Selections is a breeder with vast experience in rose breeding and selection that produces, colourful, high-quality & yielding, and sustainable varieties. Our conviction is that this approach culminates in a robust floral chain and satisfaction for the end consumer.
Our breeding and selection operations take place primarily in Nakuru Kenya, in addition we test and develop varieties in locations worldwide including Ethiopia, The Netherlands, Ecuador, Colombia, China, Japan and of course additional locations in Kenya.
Our Mission
The development of competitive, high-yielding and disease resistant hardy varieties optimized for the diverse growing areas of the world. To take on this task in a sustainable manner and most importantly help our clients become just as dominant in their particular competition space.
Vision
To contribute to consistent growth of a reliable and sustainable floral supply chain through collaborative-variety development with special consideration for changing growing conditions and market forces. We aim to forge enduring collaborations in a field that requires long term vision but also responsiveness to sudde
Our core values are
Loyalty & Respect
Loyalty and respect ranks top when it comes to vital values that forms a pivotal part of our culture as a company. These are well in-grained across different levels in our company and extensively in our transactions with our clients.
Market-Focussed
It is our conviction that a sustainable and strong floral supply chain is possible when the needs of the market are well addressed. We integrate these needs early on in our breeding process, to produce varieties aimed at creating tremendous value.
A Colourful world is a happy world
Rose colors have different meanings, which evoke some emotions and add a positive sentiment to our world’s populace. This is one of the values we hold close to our hearts, we intent to breed valuable colors to create a colourful future and living for both our clients and the passionate consumers of our roses.
Sustainability Mindset
We breed our varieties with a sustainability approach, with the aim to provide strong and adaptable varieties able to withstand the ever-evolving market needs.
Use of Novel Breeding Tools
We strive to apply the latest breeding techniques in our breeding program and facility. Together with the big scale and program this results in distinguished variety portfolio.
We look forward to doing business together.
Kind Regards,
United Selections Team
Madam Red PREMADARED
Madam Pink ARMADPIN
Madam Cerise ARMADCER
Miss Mardi
Salamander ARSALAM
Red Torch ARTORC
Elegant Lion ARELELIO
Cafecita ARCAFEC
Key West ARKEWES
Simply Jumilia ARSIMJUM
Pearl Jumilia ARWHJUMI
Jumilia PREJUMI
Rise & Shine ARRISSHIN
Fuchsia Flame ARFUCHFLA
Gladiator
Red Smile ARRESMI
High Key ARHIKEY
Frosty Smile ARFROSMIL
Pink
Adalonia ARAVALO
Taji ARTAJ
Selina ARSELI
Icon ARBICON
Sweet Adalonia ARSWADA
Amina ARRAMIN
Yukon ARKON
Red promise ARREPRO
Primrose ARPRIRO
Sankara ARSANKA
Pink Spring ARPINSPRI
Lovely Peach ARLOVPEA
Red Dress ARREDRES
Shiary ARSHIAR
Celestia ARCELES
Femina WAFEMI
Golden Bird WAGOLBI
Golden Robin WAGOLRO
Vanilla Ice WAVANIC
Pixie WAPIX
Pretty Pillow WAPREPILL
Speedo WASPEED
Orange Weaver WAORAWE
All data, regarding the productivity and keeping quality are based on our in-house tests. Colour, size, length and production numbers at third party growing facilities may vary due to different growing circumstances. The companies, belonging to the United Selections group cannot be held liable for any deviations in these figures and/or when the results and the characteristics at third party growing facilities deviate from our observations.
