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DISCREET PROTECTION
SHIELD
REDUCES RISK OF CONTAMINATION
FA C T
COLD SORE: HIGH CONSULTING POTENTIAL FOR PHARMACY
WHAT DO SUFFERERS WANT FROM TREATMENT?
A cold sore is a common condition associated with painful blistering around lips or nose caused by Herpes Simplex Virus (HSV), which can be stressful for sufferers1
To reduce symptoms4
The vast majority of sufferers opt for self-medication2 It’s not possible to prevent outbreaks, but it’s possible to treat them effectively 3
Most sufferers use conventional remedies such as cold sore creams4 The viral phase lasts only 2 days but a typical outbreak lasts for about 10 days 5,6 Once infected, always infected: sufferers experience outbreaks about 4 times a year 4, meaning they might have a cold sore for 40 days or more in one year.
COMPEED® COLD SORE PATCH Compeed® Cold Sore Patch is effective at every stage of the outbreak as it works in a different way to other remedies. With a thin hydrocolloid layer, it creates the optimal healing environment, reducing the risk of contamination while providing discreet protection.
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4.1
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HEALS COLD SORE
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COLD SORE PATCH
To hide the cold sore, which can make them feel socially uncomfortable,4 possibly causing social stigma and psychological distress.1 Compeed® Cold Sore Patch is effective in providing all this, and 80% of sufferers are open to trying patches.2 What they need is your recommendation.
THE COMPEED® DIFFERENCE: HEALS COLD SORE Not just a cosmetic solution: hydrocolloid particles create a moist environment for optimal healing8 and help prevent scabbing.9
DISCREET PROTECTION The ultra thin patch and matt backing film ensure the patch is transparent, providing discreet coverage and allowing make-up to be applied over the patch.
SHIELD A polyurethane (PU) top film covers the lesion, helping to reduce the risk of viral contamination10,11 Repels water, dirt and bacteria – potential causes of a secondary infection.
PHARMACY ADVICE IS RECOMMENDED SUFFERERS ARE OFTEN UNAWARE OF THE POTENTIAL ADVANTAGES OF COMPEED®:4 SUFFERER BENEFITS
COMPEED® COLD SORE PATCH
TOPICAL ANTIVIRALS
Heals cold sore8 Relieves pain, itching, and burning8 Helps hide the cold sore8 One patch is designed to stay on for up to 12 hours8 Discreet coverage helps avoid social embarrassment8 Shields to reduce risk of contamination8
POSITIVE CONSUMER EXPERIENCE:
86%
80%
87%
felt their cold sores were less visible with Compeed® Cold Sore Patch compared
said that Compeed® Cold Sore Patch helped reduce social anxiety associated with cold
said Compeed ® Cold Sore Patch made “the outbreak more bearable”.8
8
8
WITH EASY-TO-USE APPLICATOR They need to take care not to press down on the protective teal cover.
Users need to wash hands before and after use and ensure skin is clean and dry. 1
They should hold the clear paper applicator at the curved edge. 4
7
3
2
They should apply it to the cold sore and gently press down to firmly place the patch on the cold sore.
5
Users should peel off the clear paper applicator from the protective teal coloured cover.
8
They should gently peel back the applicator, leaving the patch in place. Make-up and lipstick can be applied over the patch.
Users should hold the two products near the clear transparent part of the applicator and tear off one product along the perforated edge. They will see the round cold sore patch on the upper part of the applicator.
6
REFERENCES: 1. The World Health Organisation, Herpes Simplex Virus. Last updated on March 2022. Available at: https://www.who.int/news-room/fact-sheets/detail/herpes-simplex-virus. Last accessed on August 2022. 2. HRA Pharma Data on File, Consumer KPI study 2013, cold sore sufferers. 3. NHS Inform, Cold Sore. Last updated on April 2021. Available at: https://www.nhsinform.scot/illnesses-and-conditions/mouth/cold-sore Last accessed on August 2022. 4. Consumer & Shopper U&A Study ISM July 2019, UK N=752. 5. NHS, Cold Sore. Last updated on July 2020. Available at: https://www.nhs.uk/conditions/cold-sores/ Last accessed on August 2022. 6. Esmann J., The many challenges of facial herpes simplex virus infection. J Antimicrob Chemother, 2001; 47 (SupplT1):17-27. 7. Compeed Cold Sore Patch customer review rating taken from Boots.com September 2023. 8. T. Karlsmark, Clinical investigation report DK034CP, 2005. 9. Erlbaum, Protocol No. CA-P-3978-01, 2008. 10. Eaglstein WH, Mertz PM, Falanga V. Occlusive dressings. Am Fam Physician 1987; 35:211 6 9. 11. Lawrence JC. Are hydrocolloid dressings bacteria proof? Pharm J 1987:184.
IE/COM/0139 Date of preparation: September 2023