SELLER GUIDE
Our Strategic partner Keller Williams Continues to Excel
Keller Williams Realty has accomplished numerous achievements over the years for continued exceptional service, outstanding initiatives and unbeatable numbers. Below are just a few of the remarkable awards that Keller Williams has been honored with.
Large Employers
The people who succeed at the highest level are the people who didn't quit.
Unique is a locally owned, luxury boutique, developed as the “first of it’s kind” off-site luxury firm with a local ownership group who has partnered with the nations #1 franchise company for technology, distribution network and training, Keller Williams Realty International. Locally owned and Globally supported, we strive to set ourselves apart from other real estate companies by offering a personalized and memorable experience to clients. This includes customized marketing strategies at all stages of the relationship, pleasant surprises and connections to the industry professionals that we trust. By providing a tailored experience to both our clients and agent partners we are building confidence and loyalty which leads to repeat business and referrals. We Are “Unique” by design.
Our Culture About Us
At Unique and KW, our culture is not only about how we treat each other in the real estate community, but it is also about giving where we live. Serving our community is an essential part of our company’s culture and goes beyond just business. We developed charitable programs like RED Day, KW Cares, and KW Kids Can to help make a difference in the lives of others and promote positive changes in our environment. Built on a foundation of care and shared abundance, Keller Williams continues to stand out as a top workplace with awardwinning culture.
RED Day allows our agents to renew, energize and donate to the towns and cities they live and work in.
KW Cares helps support associates and their families with hardships as a result of sudden emergency.
KW Kids Can is a program that empowers young adults through self-development events, coaching and scholarships.
In addition to the charitable programs created by Keller Williams, our Asheville area agents and associates are deeply involved with local charities. Our agents are actively involved in our community and love giving back. We love to give where we live. In response to Hurricane Helene we were able to deploy over 1.4 Million dollars of aid to WNC. And We Are Not Done Yet !
Our Partners History
Experience Unrivaled Excellence with UNIQUE and Keller Williams Luxury International, the Pinnacle of Keller Williams Realty – the Global Leader in Real Estate. Our renowned network and time-tested models provide the blueprint for unparalleled profitability in every market worldwide
1983
1998 2007 2013 2017 2021
KELLER WILLIAMS IS FOUNDED IN AUSTIN BY GARY KELLER AND JOE WILLIAMS
KELLER WILLIAMS BEGINS FRANCHISING INTERNATIONALLY
KELLER WILLIAMS DEVELOPS KW LUXURY INTERNATIONAL
KELLER WILLIAMS BECOMES THE #1 LARGEST REAL ESTATE FRANCHISE IN NORTH AMERICA & U.S.
KELLER WILLIAMS BECOMES #1 IN THE U.S. BY AGENT COUNT, UNITS, AND VOLUME, AS WELL AS THE TOP LUXURY REAL ESTATE COMPANY (SALES OVER $1M) IN THE U.S.
KELLER WILLIAMS CONTINUES TO RANK: #1 REAL ESTATE BROKERAGE IN THE U.S. #1 REAL ESTATE BROKERAGE INTERNATIONALLY
UNIQUE COLLECTIVE IS FOUNDED IN ASHEVILLE, NC BY JEFF STEWART...
Capture Global Attention
We unlock worldwide exposure with KW and KWLuxury International partnership, ensuring your property captivates discerning buyers globally. As the international real estate market expands annually, it presents a substantial opportunity for those marketinghighlysought-afterproperties.
Sell More Luxury Real Estate Than Any Other Company Across The Globe COMPLETED TRANSACTIONS BY KW
1M $392B $1B+
About Dave
Meet Dave – Your WNC Real Estate Expert
With 25+ years in real estate and a background in banking and insurance, Dave brings a wealth of knowledge to every client relationship. A U.S. Air Force veteran and Asheville local, he’s helped over 500 property owners across WNC, personally renovating and selling 100+ homes.
Before Asheville, Dave owned an Allstate agency in Charlotte and worked in finance in Philadelphia. He now lives in Kenilworth with his wife Sarah and their three boys. Dave is also deeply engaged in the community through Meals on Wheels, United Way, Food Connection, and Leadership Asheville.
When he’s not showing homes, you’ll find him skiing, fly fishing, biking Bent Creek, or surfing Lake James.
21 Chiles Avenue | Asheville
$2,400,000 | The James Madison and Leah Arcouet Chiles Estate
11 Tamerlane Way | Leicester
$975,000 | 2 Days on Market
1610 Perth Road | Clyde
$5,940,000 | Vast acreage abound on this 195 +/- acre estate
52 Ardmion Park | Asheville
$2,250,000 | 6 Days on MarketSold over asking price
615 Blue Mist Way | Arden
$1,720,000
17 Buckingham Court | Asheville
$1,340,000 | Historic Kenilworth home
Client Testimonials
Dave Cash and Amber Thomas were such a dream team! I cannot recommend them enough for buying or selling Asheville property. They are so well-connected and immediately found a buyer for our property. We were under contract in less than a week. The entire process was handled professionally, with knowledge and expertise. We always felt like we were in good hands.
-Mae
Dave and his team were just great. In fact, it’s great to have a Realtor plus a team – it made the whole process seamless, every person in his or her particular expertise and role getting the job done and being super helpful and accommodating in the process. Everyone we encountered was wonderful to work with. Dave has great experience, knowledge and skill in dealing with the buyer, which was definitely an advantage. Highly recommended!
-Bene
If you require the best service, highest quality of work, stellar ethics and professionalism, Dave Cash and his team are unbeatable. Dave and his knowledgeable team listed our property and worked methodically, and were goal driven to close on our home. We could not be happier with the results, and we highly recommend Dave and his team to facilitate your process.
-Jennifer
The Dave Cash team was amazing. The sale of our house was the smoothest transaction ever. We highly recommend them.
-Bill
VISION & VALUES
At Unique, our actions and decisions are based solely on our core values. These values are what define us, and set us apart from other real estate agencies in the area and keep us energized to over deliver and create opportunities for our clients.
TRUST
We hold trust as a core value, recognizing that it is the foundation upon which we build strong and lasting relationships.
INTEGRITY
Integrity is at the core of everything we do, from our interactions with clients and partners to the way we conduct business.
FAMILY & BUSINESS
How you show up at home matters first. We believe that family and business are integral to our success, and we strive to uphold these values in everything we do. We are also hungry for success, and we are firm believers that this is done through significance first. How you show up for the people in your world matters, and empires are built during the pursuit of industry knowledge, connection, and how you are woven into your community. Who you are with matters and the Unique brand represents commitment to these standards.
COMMUNITY
Community is not just a location, but a vital part of our values, and we strive to foster strong relationships with our neighbors and support the growth and well-being of the communities we serve.
FUN
Having fun is a nonnegotiable. Where you are and who you are with are not only important, but essential to fostering a positive and collaborative work environment ultimately benefiting our clients and agents.
Key Market Factors
We Want You To Know
Most sellers we work with are looking to achieve the following...
Experience the least amount of hassle A timeline that matches their motivation 1 2 3
Net the most money
12 Promotion
Creating a unique way of promoting and marketing your home is crucial because every home and homeowner is unique. A customized approach ensures that your home’s specific needs, features, and attributes are highlighted, and the right audience is targeted. It’s essential to showcase your home in a way that resonates with potential buyers and sets it apart from similar properties in the market.
Learn About the Home
Where
(Percentage Distribution)
Using
Our Reach
18 Point Marketing System
Before We List
STRATEGIC POSITIONING IN PRICING
We don’t price your home to sit, we price it to SELL using experience and scientific market analysis.
MASSIVE EXPOSURE
We market heavily to agents as 96% of residential sales involve REALTORS®.
ADVERTISING
We spent thousands in advertising, attracting hundreds of buyers and increasing awareness of our brand, and specifically your home.
PHOTOGRAPHY
Promotion
Only the best photos highlighting the features of your home will be placed online. Photo/videographer creates curated photos that set your listing apart.
18 Point Marketing System
When We List
GLOBAL NETWORKING
1 in 12 real estate transactions in the US involve an international party, so we pay to have your listing exposed to the global marketplace through ListHub Global, Proxio Pro and we syndicate to Wall St Journal.
MASSIVE INTERNET EXPOSURE
83% of all consumers view properties on the internet prior to purchasing.
SOCIAL MEDIA
Your home will be featured on social media and online platforms.
EMAIL CAMPAIGNS
We are constantly cultivating qualified buyers in the Asheville area and throughout out national network.
BUYER SCREENING
We market to agents who will bring prequalified buyers to your home, reducing stress and eliminating “tire-kickers.”
Promotion
PRINTED TAKEAWAYS
Full color, professionally designed and printed marketing material will be displayed inside your home for potential buyers.
YARD SIGN & LOCK BOX
Placement of the “For Sale” sign in your yard will attract the attention of neighbors and drive-by traffic. A lock box is an important tool when listing your home for sale. It provides convenience, security, access control, and increased exposure, which can all help you sell your home faster and with less hassle.
SHOWING TIME SERVICE
Remote showing convenience that texts / calls / emails sellers to make sure they know about showings ASAP. We follow-up for feedback within 24 hours of showings.
OPEN HOUSE
Conducted by trained agents, utilizing social media postings, door knocking, and physical advertising through signage to create exposure for your listing.
Promotion
After We List
QUICK, RELIABLE RESPONSIVENESS
We pledge to return all correspondence within a timely manner.
CANVASSING YOUR NEIGHBORHOOD
We will communicate with neighbors as they occasionally refer buyers to your property.
SKILLED NEGOTIATING
Your best interest is our best interest, and we will represent you in every phase of the transaction.
UPDATES ON THE MARKET
We will continue to track how many hits your listing generates and respond to online inquiries.
LISTING COVERAGE
Our call team is available every day to field calls on your listing. We believe in “speed to lead” and will act accordingly to communicate quickly and effectivly.
18 Point Marketing System
Promotion
19
PRESENTATION
The presentation of your home creates a lasting impression on visitors and potential buyers, which significantly impacts the overall value of your property. A well-presented home exudes an inviting atmosphere and makes potential buyers feel comfortable, leading to a quicker sale.Ultimately, taking the time to present your home in the best possible light is a wise investment that will pay off. We will consult with you to exceed buyers expectations when viewing your property.
Preparing Your Listing For Sale
For Showings
Turn on all the lights
Open drapes in the daytime
Keep pets secured or outdoors
Play quiet background music
Light the fireplace (if seasonally appropriate)
Vacate the property while it is being shown
Cycle fresh air in via doors or windows when possible.
Presentation 20
Interior
Remove excessive wall hangings, furniture and knick knacks
Clean or paint walls and ceilings
Shampoo carpets
Clean and organize cabinets and closets
Repair all plumbing leaks, including faucets and drain traps
Clean all light fixtures, switches, doors, door handles and door frames
Exterior
Keep the grass freshly cut
Remove all yard clutter
Apply fresh paint or stain to fences if applicable
Paint the front door
Weed and apply fresh mulch to garden beds
Clean windows inside and out Wash or paint the home’s exterior
Tighten any loose door handles
Ensure gutters and downspouts are firmly attached
Presentation
22
Pricing your property at a competitive market value is critical. Historically, your first offer is usually your best offer. More buyers purchase their properties at market value than above market value. If you price your property at Market Value, you are exposing it to a much greater percentage of prospective buyers and you are increasing your opportunity for sale.
Price
Pricing Your Listing
Timing
Timing is extremely important in the real estate market. A property attracts the most activity from the real estate community and potential buyers when it is first listed and therefore has the greatest potential to sell when it is new on the market.
Additional Consideration
PRICE
Pricing your home properly from the start is a deciding factor on how long it will take to sell.
CONDITION
The condition of the property affects the price and the speed of the sale. As prospective buyers often make purchases based on emotion, first impressions are so important. Our agent/partner will be able to help in optimizing the physical appearance of your home to maximize the buyer’s perception of value.
COMPETITION
Prospective buyers are going to compare your property – both the condition and the price – to the other listings in and around your neighborhood. Those buyers will determine value based on properties that are listed or have recently sold in the area.
TIMING
The first 30 days your property is listed is the window of opportunity when buyers and their agents discover your property and are most likely to visit and make offers.
LOCATION
Location is the single most important factor in determining the value of your property.
TERMS
Your goals, needs and motivations can impact the terms of the agreement.
Price
The Offer
Showings Begin
Agent Feedback
The Offer
Negotiating Contracts
1. ACCEPT THE OFFER in which case you have a contract.
2. COUNTER OFFER you are rejecting the buyers proposal but are putting a new offer on the table.
3. REJECT THE OFFER This should be used as a last resort when counter offering is not an option.
Price
Active To Market
Contract To Close
Congratulations on selling your home! Once you have accepted an offer, the process of contract to close begins. This typically involves a series of steps such as a home inspection, appraisal and title search.
Once you accept and sign the offer, your home is considered to be “under contract or pending” and the closing process begins. Unique’s Closing Coordinator will take the lead in this process and your agent will be there to guide you through each step! We’ve simplified this process into ten steps to help you finalize the sale of your home.
1
2
3
4 5 6 7 8 9 Under Contract Inspections Due Diligence & Negotiations
Title Search & Survey Appraisal & Loan Approval Repairs Made & Tracked Review Closing Disclosure Final Walkthrough Closing, Recording & Keys
Close
INSPECTIONS
Inspections and potential repairs are the number one reason sales don’t close. Typically, buyers are given a specific number of days to inspect the property and make a decision on whether to accept or reject it based on the results of mechanical and structural inspections.
HOME WARRANTY PLANS
Home warranty plans go a long way to alleviate some of the risks and concerns buyers have when purchasing a home. For free, the seller can provide a warranty covering specified heating, plumbing, electrical, water heater, and/or appliance break downs during the listing period. Coverage under most plans can be taken over at closing with a fee.
How The Seller Sees The House
How The Buyer Sees The House
How The Inspector Sees The House
CLOSING DAY
A Few Things To Bring To The Closing
A valid government-issued picture ID
House keys
Garage door opener(s)
Mailbox and any other spare keys/fobs
Your Costs
Sellers commonly pay the following at closing:
Mortgage balance and prepayment penalties, if applicable
Other claims against your property, such as unpaid property taxes
Close
Unpaid special assessments on your property
Deed Transfer Tax
Attorney Fees
Agents Commission
As You Vacate
Remove all belongings and debris in the interior and exterior of the property
Leave property clean
Attorney Duties
The attorney will look over the purchase contract and identify what payments are owed and by whom; prepare documents for the closing; conduct the closing; make sure taxes, title searches, real estate commissions and other closing costs are paid; ensure that the buyer’s title is recorded; and ensure that you receive any monies due to you.
