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Retail Pitchbook

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AT A GLANCE Q3 2026

Confidential Information. Reserve judgement when disseminating. For privileged partner eyes only.


TABLE OF CONTENTS 3

Our Story

12

Mutual Title/ UHI/ Foundation

4

Senior Leadership

13

Code of Conduct

6

Production Summary

7

UHM Products

8

Sales Tech & AI

9

Partners Coaching Partners

10

Servicing

11

Marketing/Sponsorships

49

STATES

*Not Licensed in New York

210+

BRANCHES 8,500+ 5-STAR GOOGLE REVIEWS


OUR STORY

Since our inception in 1970, Union Home Mortgage has guided countless aspiring homebuyers through the process of achieving homeownership. We believe that homeownership should be accessible to everyone, and we’re committed to going the extra mile and personalizing the homebuying experience for every customer. When Bill Cosgrove joined UHM in 1994 and later purchased the company in 2000, he aimed to create a culture that stands out in the mortgage industry – one centered on people, integrity, and accountability. Under Bill's leadership as CEO, we have built the world class culture he envisioned by uniting around our Code of Conduct and a commitment to growth, productivity, and execution. Here you won't find employees, but Partners, working together to help individuals and families achieve the dream of homeownership each and every day. Our dedication to delivering personal, high-quality service has expanded our reach into over 49 states and D.C. and grown our closed loan production run rate to $17 billion in 2026. 3


BILL COSGROVE CHIEF EXECUTIVE OFFICER

Bill Cosgrove is the Owner and Chief Executive Officer of Union Home Mortgage (UHM) and partner, Co-Chairman of the Tampa Bay Rays. Bill has enjoyed a storied career as an industry leader and advocate for the mortgage industry. He began his career in mortgage banking as a residential loan officer in 1986, and after consistently outperforming his peers, he developed a reputation as a “go-to” loan officer in Northeast Ohio. Bill joined Union Home Mortgage Corp. in 1994, and through his successes, was eventually named President of the firm in 1998. In 2000, he purchased the organization, becoming the sole owner, and since then, he has led the company in its growth from humble Cleveland beginnings to national acclaim, with an award-winning workplace culture and outstanding business performance. Under his ownership, loan production at UHM has grown over 5000%, reaching $15.7 billion in 2021. Bill maintains his designation as a Certified Mortgage Banker (CMB), a testament to his dedication to the mortgage industry.

Bill has always maintained a firm belief in the American dream of homeownership being accessible to all, and his advocacy and voice are making an impact across the mortgage industry, with service outside of UHM including:

National Chairman, Mortgage Bankers Association (MBA) – 2015 President, Ohio Mortgage Bankers Association (OMBA) – 2007-2008. Only person in the history of Ohio Mortgage Banking to become President of the OMB and MBA. National Chairman, MBA MORPAC – 2008-2010; raised $1.1 million for industry advocacy GSE Repurchase Request Task Force Chairman, MBA Board of Directors – 2012-2019 Co-Chairman, Loan Originator Qualification Task Force Member, MBA Legislative Steering Committee Member, MA Residential Board of Governors (RESBOG) Advisory Committee

Cosgrove also serves on various boards and supports organizations throughout the community, including board seats on the Rock & Roll Hall of Fame and the Playhouse Square Foundation. In September 2025, he further expanded his leadership in professional sports by becoming Co-Chair of the Tampa Bay Rays, as part of the lead investor group that purchased the Major League Baseball franchise.

4


SENIOR

LEADERSHIP Al Blank

SVP Business Development

Jill Ross

SVP Mortgage Operations

Brian Smith COO Retail Lending

Jim Ferriter

SVP Retail Sales

Bryan Wright

Division Manager

Mike Jones

National Sales Manager

Jim Racine

Division Manager

5


2025 - 2026

PRODUCTION SUMMARY HISTORICAL PRODUCTION 2026

2025

Jan. 2026- Aug. 2026

13,060,000,000

Retail

Units

Volume ($)

Retail

Units

Volume ($)

Conventional

9,576

2,988,306,635

Conventional

13,101

3,874,667,098

Government

5,764

1,666,601,078

Government

8,895

2,530,130,112

Total

15,340

4,654,907,713

Total

21,996

6,404,797,210

Wholesale

Units

Volume

Wholesale

Units

Volume

Conventional

9,206

3,682,176,331

Conventional

9,267

3,685,854,639

Government

3,561

1,319,057,945

Government

2,716

889,081,475

Total

12,767

5,001,234,276

Total

11,983

4,574,936,114

Consumer Direct

Units

Volume

Consumer Direct

Units

Volume

Conventional

750

238,634,449

Conventional

1,004

315,525,274

Government

584

191,050,683

Government

568

184,863,565

Total

1,334

429,685,132

Total

1,572

500,388,839

Total

29,441

10,085,827,121

Total

35,551

11,480,122,163

Average Loan Size

$342,578

Average Loan Size

66,000

12,060,000,000

61,000

11,060,000,000

56,000

10,060,000,000

51,000

9,060,000,000

46,000

8,060,000,000

41,000

7,060,000,000

36,000

6,060,000,000

31,000

5,060,000,000

26,000

4,060,000,000

21,000

3,060,000,000

16,000

2,060,000,000

11,000

1,060,000,000

6,000

60,000,000

1,000 2016

2017

2018

$322,920

2019

2020

Volume

2021

2022

2023

2024

2025

*2026

Units

Year

Volume

Units

Year

Volume

Units

2016

2,401,954,175

14,737

2022

5,737,370,468

22,381

2017

2,467,702,755

14,889

2023

5,197,817,030

19,515

2018

3,023,743,060

17,347

2024

7,619,975,420

25,562

2019

4,458,328,599

23,019

2025

11,480,122,163

35,551

2020

10,380,240,074

44,223

2026*

10,085,827,121

29,441

2021

13,111,499,141

52,610

*Jan. 2026-Aug. 2026

6


UHM PRODUCTS

FTHB OPTIONS C2P RENO LENDING

UHM HELOC CORRESPONDENT PRODUCTS 7

GOVERNMENT PRODUCTS

Ready, Set, Home!, First Home Explorer, Temporary Buydown Options, & UHM Grant Program CONV, VA, USDA, FHA, Stick Built & Manufactured/Modular Available, Forward Commitments Available FHA 203(k) Program, Fannie Mae Homestyle, & UHM R.D. Rehab Program Flex, Signature, & Piggyback

UHM Platinum- Bank Statement, DSCR, Jumbo, Non-Owner Occupied

FHA 203(b), FHA 203(h) Disaster Victims Program, FHA 203(k), USDA, USDA Streamlined & Streamlined Assist Refinance, UHM Rural Rehabilitation Program, VA Home Loans 8


TECH STACK STACK AI

SALES TECH

Appraisal Analyzer

Asset Analyzer

Non-QM Navigator

MBS Highway

Credit Analyzer

One-Click Refi

List Reports

Home Reports

Sales Contract

Non-QM Navigator

Finicity

P&L Options

Analyzer Gateless

Truv Gateless

8


PARTNERS COACHING PARTNERS INTERNAL COACHING PROGRAM

294 PCP Partners Contributed 10,636 Units

$3,137,274,781 In 2025, loan officers in PCP closed

FUNDED

49%

Total UHM Retail Volume

64% more business on average compared to those not in coaching.

What is PCP and Why Should I Join?

Partners Coaching Partners (PCP) is UHM’s internal coaching program for loan originators. Currently sitting at 25 coaches and 275 students across 5 coaching levels, PCP fosters a pay-it-forward culture, helping Partners achieve stronger results, financial success, and work-life balance while supporting UHM’s mission of growth and living out our Promises Kept values.

PARTNER GROWTH

PCP has been a game-changer in my early career as a loan officer. It has given me the confidence to communicate effectively with clients and handle objections with ease. The sales strategies I’ve learned have helped me close more deals and build stronger relationships. Brooke Peters Loan Officer


SERVICING Union Home's in-house servicing model helps preserve long-term borrower relationships while delivering an exceptional customer experience long after closing.

91%*

30+

of Closed Loans Retained for In-House Servicing *12 month average as of 9/2026. Subject to change without notice.

Proactive Customer Touchpoints Each Year

100%

Servicing Data Integrated into Our CRM

24/7 Borrower Support Across Multiple Channels 10


MARKETING UHM IS THE OFFICIAL HOME LENDING SPONSOR OF:

11


Established in 2015, the Union Home Mortgage Foundation empowers our Partners to strengthen the communities they serve through charitable giving, volunteerism and financial education.

Mutual Title Agency was founded in 2004 to make closings simpler, smoother, and faster. By utilizing Mutual Title in your next closing, borrower information can stay within the UHM ecosystem- giving your better access to information when you need it, more speed to close, and a world-class customer experience. Our mission is to turn the closing table into a celebration, not a stress point.

OUR CONTACT

$2,000,000 Awarded to Nonprofit Organizations Nationwide

Union Home Insurance (UHI) offers world-class home, auto and more insurance services that are personalized to each customer’s needs. As a necessary step in the homebuying process, UHI is integrated into the UHM experience to help answer questions, provide quotes and help customers save on their insurance.

SERVICES OFFERED

6

Financial Literacy Courses Available for Community Outreach

$500

Group Volunteer Grants for Teams of Six Partners

Title Examinations Title Commitments Notary Services Property Profiles

Owner/Lender Title Insurance Escrow and Closing Services

+123 456 7890

www.reallygreatsite.com

hello@reallygreatsite.com

- MT Licensed - UHI Licensed - MT & UHI Licensed 12


UHM’S UHM’S

CODE OF CONDUCT 13

01 02 03 04 05

Everyday, be engaged and passionate. Your fellow Partners are counting on you.

Have fun, but get it done on time.

Each Partner must be committed to GROWTH, PRODUCTIVITY, and EXECUTION. The foundation of all future success! COMPETITIVE EDGE; Sales Training, Coaching, and Accountability for all loan Officers and Account Executives!

Research before you react.

06 07 08 09 10

As a Partner, you are responsible for creating and maintaining a positive work environment for all other Partners.

Over-communicate with everyone: Customers, Realtors, Brokers, and fellow Partners.

Every day, create “Raving Fans” of Customers and fellow Partners by exceeding expectations.

Be professional - respect fellow Partners; Never have a verbal conflict with anyone over anything. If you do, all Partners lose. Every day, live by our slogan of “Promises Kept.”


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