Understanding The 4 C’s Of Marketing Mix - UniAthena

Marketing is all about understanding the needs and preferences of your customers, and providing them with products or services that meet their requirements. The 4 C's of marketing mix - Customer, Cost, Convenience, and Communication - place the customer at the centre of the marketing strategy. By focusing on these four elements, businesses can create a marketing mix that is designed to meet the needs of their target customer.

● Customer: Instead of focusing on the product, the 4 C's put the customer at the centre of the marketing mix. Understanding the needs, wants, and preferences of the customer is essential in developing an effective marketing strategy. The marketing mix should be designed to meet the needs of the target customer.

● Cost: Cost refers to the price that the customer has to pay for the product or service. The price should be competitive and provide value for money to the customer.

● Convenience: Convenience refers to the ease of purchasing the product or service. The marketing mix should be designed to make it easy for the customer to find, buy, and use the product or service. This includes factors such as availability, accessibility, and ease of use.

● Communication: Communication refers to the way that the product or service is promoted to the customer. The marketing mix should be designed to communicate the benefits of the product or service in a clear and effective way.

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