3C Framework for Customer Engagement - UniAthena

The focus of this 3C Framework is to understand how to connect meaningfully with an audience, converting them into real/actual customers and how to continuously engage them.

● Connect : This stage is the first stage of engagement before moving for the final conversion. At this phase the company approaches the customers through various platforms. This involves building awareness and visibility of the brand, products, and services via different media.

● Convert : This stage is conversion to sale. The conversion could be through online and/or offline channels. The visitors are now ready to take the final step that will convert them into paying clients. Payment is accepted through online or offline sources.

● Continuously engage : It is the stage where a company develops a long-term relationship with first-time buyers to build customer loyalty. This should lead to repeat purchases and possibly advocacy in the future.

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