We’re excited to introduce the 2027 Ad Book - your all-access guide to strategic B2B opportunities designed to help your brand grow.
In my new role as VP, Supplier Services and Revenue Growth Management, I’m thrilled to be more closely connected to this program and the incredible opportunities it creates for our supplier partners.
UNFI Canada’s advertising offering plays an important role in helping brands build visibility and strengthen retailer connections across the independent retail space.
With access to over 2,700 independent retailers across the country, our programs are built to help you show up in meaningful ways at every stage of the retailer journey. From seasonal promotions to custom campaigns this catalogue brings together a strong mix of solutions designed to support your goals.
For 2027, my focus is on diving even deeper into how we can continue to evolve this program and create even greater growth opportunities for our supplier partners. Whether you ’ re launching a new product or building momentum behind your brand, our team is here to help you make the most of every investment.
Thank you for trusting UNFI Canada as your distribution and marketing partner. I’m excited for what’s ahead and look forward to helping make 2027 a year of even greater growth for your brand.
Andy Hull VP, Supplier Services and Revenue Growth Management
Our publications are built to help brands connect with independent retailers at key moments throughout the year With a database of 2,700+ independent retailers, UNFI Canada offers targeted opportunities to market your brand based on your goals, timing and promotional priorities Each publication is supported through digital newsletter promotion before and during its active months, giving retailers time to plan, purchase and act on your offers
What is a Quarterly Catalogue?
Quarterly Catalogues are active for 3 months and include our entire product listing base. When you place an ad in our catalogue, you will get extended exposure throughout the season.
Catalogues see impressions upwards of 5000+ with average read time of 15+ minutes.
What is a Monthly
Special?
Monthly Specials are released two months in advance to showcase your promotions to retailers and allow them to plan their orders Themes flow throughout our specials in order to aid retailers in their purchasing decisions If your brand or products fit into a specific theme, this is a great opportunity to run your promotions and book your marketing
Specials earn an average read time of over 10 minutes.
We offer both full-page and half-page advertising opportunities within our publications. Full-page placements provide maximum visibility for larger brand stories, product launches or key campaigns, while half-page options offer a more accessible way for emerging or smaller brands to stay in front of retailers.
What should you include on a full page ad?
Discount Amount
Product information
UNFI codes
CTA - Order through your UNFI rep!
Benefits of booking our featured half-page ads:
We design your ad! Simply submit high-res product images and 1-5 lines of copy in English and French. Book an ‘In the Spotlight’ ad to draw attention to your active promotion. Book a ‘Fresh to Market’ ad for your product launch
myUNFI-easyonlineordering.
Reach retailers when they are ready to buy. myUNFI, our online ordering platform, connects your brand with over 2,700 independent retailers across Canada as they browse, plan and place product orders. With an average of 30k+ retailer orders per month, advertising on myUNFI helps keep your brand visible at one of the most important points in the purchasing journey.
HOME PAGE ROTATOR AD - $650
Home Page Rotator Ad: get your brand on the home page of myUNFI, visible to retailers as soon as they log in, right at the top.
BANNER AD - $750
Banner Ads: showcase your brand on our Brand Search Page. This is where retailers go to search for the brand they want - and your ad will be front and centre
CUSTOM BRAND PAGE - $2000
Custom brand page: a simplistic and engaging shopping experience, similar to an Amazon brand store. Your page will remain active for 12 months along with your free home page ad.
YourBrand.TheirInbox.
Get your brand directly into the inboxes of 2,200+ independent retailers through our two email marketing options.
EXCLUSIVE EMAIL CAMPAIGN - $1400
Tell your whole brand story. You can convey any information within your email that you choose Announce your new product launch, share your charitable partnerships, or just highlight your product catalogue and feature.
Direct retailers to your links. We include your myUNFI link so retailers can directly shop your products, but you can also include your website or social media links as you see fit.
Quick turnaround - we can execute within one month.
NEWSLETTER BANNER AD - $850
Your ad is seen four times within one month. We always want to give our brands added value, so we decided to run banner ads four times in our FreshlyPicked newsletter during your selected month.
Perfect for highlighting your promotion. Let retailers know your product is on promo - directly on your ad! We can link your ad directly to myUNFI so retailers can easily add your products to their cart and complete their purchase
Get seen NOW! Are you promoting a seasonal product? Added additional promotion last minute? Need new eyes on a product launch? We can execute your banner ad as long as you provide creative before the 1 of your selected month st
YOUR BANNER AD HERE
TRUCK STATS
10+ STOPS PER DAY
10-12 HOURS ON ROAD PER DAY
3,600 STOPS PER YEAR
MoreMiles.MoreVisibility.
Benefits of a truck wrap: Target both retailers and consumers with rolling billboards that reach millions of people throughout the country Our fleet is dedicated to city deliveries, regardless of size, and keep moving all day from customer to customer. Larger trucks are equipped with a tailgate so they can access various locations, such as street-level stores without dock access. This flexibility allows us to deliver to a range of customers, not just large ones. Choose the region and truck size that suits your brand’s needs, provide artwork and we’ll do the rest. Your ad will remain on for a minimum of 12 months.
Your size, your region.
Size and region are subject to availability
Pricing: 26' - $5000 28' - $5400
Pricing is for one side of your selected truck
More Exposure. More Savings.
Packages are tiered based off of marketing mediums, with our highest package offering touchpoints across all of
Book
and enjoy discounted pricing on all future a la carte bookings. View discounted pricing within the marketing booking tab of your promo planner.
Innovation Showcase
We’ve brought together our Vendor Summit and Innovation Showcase into one reimagined experience
Day 1: Supplier Summit
Join us for a half-day, supplier-only session featuring industry guest speakers, insights from UNFI leaders and engaging discussions on the topics shaping our industry
Day 2: Innovation Showcase
Exhibit your brand in a show designed for relationship-building with retailers—major banners and strategic independents plus the UNFI team.
Why Attend
Learn and engage in an exclusive supplier session
Build stronger relationships in an intimate showcase environment
Gain added exposure through the Pitch Slam and Display Contest
February 2 & 3, 2027
Terrace Events
1680 Creditstone Rd, Concord
EXHIBIT WITH EXHIBIT WITH EXHIBIT WITH UNFI CANADA UNFI CANADA UNFI CANADA
CHFA NOW
Exhibit within the high-visibility UNFI Pavilion.
Feature your products on our display shelving.
Network with the UNFI team and industry leaders during our cocktail hour.
Leverage our sales team to maximize your CHFA experience
CHFA NOW Toronto September 26 & 27, 2026
CHFA NOW Vancouver 2027 May 1 & 2, 2027
More than distribution we deliver partnership. Tap into UNFI Insights, GS1 expertise, sales training, and exclusive discounts with ProConnect partners.
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UNFI Insights
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What is UNFI Insights?
UNFI Insights equips brands with interactive sales and inventory dashboards to help you leverage data for daily decision-making.
Advanced analytics give you an edge to grow sales, understand chargebacks, manage inventory, and more.
No need to download and clean reports:
Access data instantly through a self-serve interface
View dashboards that are refreshed regularly with up to two years of historical data
Get data piped directly into your favourite tools like Excel, Power BI, and Snowflake
UNFI Insights helps you prevent out-of-stocks, find opportunities to grow your business, and reduce waste.
Email reportscanada@unfi.com to sign up today.
GS1 Consulting
Stay compliant and optimize your brand with GS1 consulting!
Our Services:
Creating and updating GTINs
Fixing product data errors
Publishing product info to retailers and UNFI Canada
Updating Country of Origin and “Made in Canada” claims
We also help keep your product images current and retailready by:
Requesting new images and handling sample shipments
Certifying eCommerce and nutrition content used by major retailers
Your Benefits:
Expert GS1 support to save time and avoid errors
Faster listings with key retail partners
Full support for Canadian regulatory claims
Up-to-date, verified images and product content
Clean data that keeps your supply chain running smoothly
Stronger digital presence with optimized content
One point of contact for hands-on, personalized help
Contact gs1inquiries@unfi.com to sign up.
ProConnect Partners Sales Training (Webinar)
Connect directly with UNFI Sales teams across the country to present your upcoming innovation, promotional initiatives, or important changes
Cost: $500 per region (West, Central, East)
Training Includes:
20-minute sessions per region (15 min presentation + 5 min Q&A)
Presentation shared with the entire Sales Team Webinars take place every other Friday, excluding holidays
Sales Training (In-Person)
Present to our sales team face-to-face! Share product information, provide samples, and interact personally with the team
Cost per session: $1200
Audience: Field Sales Reps and Key Account Team
Visit https://canada.unfi.ca/webinar to sign up today!
Discover the ProConnect program, connecting you with industry experts to promote your brand.
The companies featured here are experts offering valuable services to CPG brands, especially in the natural industry
Many of our partners offer exclusive promotions and discounts to UNFI Canada vendors. For a personal introduction, contact your SRM If you reach out directly, please mention UNFI Canada For more information on our partners and the program, please read our full brochure here
Get an exclusive discount by disclosing UNFI Canada referred your brand.
Specs
DIGITAL ADS
myUNFI Custom Brand Page
1 Logo: 96x96 pixels (at least)
1 Hero Image: 3000x1500 pixels
1 Wide Banner Image: 3000x750 pixels
4 Vertical Images: 750x1500 pixels
myUNFI Home Page Rotator Ads
Ad size: 300x250px
150 words of copy
myUNFI Banner Ads
728x90px, 150dpi
Email Campaign
Image (minimum 2000px wide)
High resolution logo 150dpi
Copy (if not included in the image)
French artwork and copy for emailing
Quebec (if applicable)
Newsletter Banner Ads
Banner Size: 1280 x 350 px
Quality: 300 dpi
Format: JPEG/JPG file
Bilingual or separate French version
PUBLICATION ADS
Full Page Ads
Trim 8 25" x 11"
Minimum 300dpi
PDF or JPEG
Fully bilingual or separate French version
‘In the Spotlight’ and ‘Fresh to Market’ Ads
High resolution product image(s) and copy, up to a max of 5 sentences in English and French
TRUCK ADS
Dimensions will be provided depending on the size of truck being booked
AI, INDD, PSD, PDF, EPS, TIFF files are accepted; please preserve all layers 3” bleeds on all sides; at 10% Scale, bleed = 0.3
Creative Deadlines
DIGITAL ADS
myUNFI Ads + Email Campaigns
Due 15 of the month prior to your selected month (ie if June is your advertising month, your artwork is due May 15th) th
Newsletter Banner Ads
Due on the 30 of the month prior to your select month (ie. if June is your advertising month, your artwork is due May 30th) th
PUBLICATION ADS
Monthly Specials:
January - October 15 2026
February - November 15 2026
March - December 15 2026
April - January 18 2026
May - February 15 2027
June - March 15 2027
July - April 19 2027
August - May 17 2027
September - June 21 2027
October - July 19 2027
November - August 16 2027
December - September 20 2027
Quarterly Catalogues:
Winter - November 15 2026
Spring - February 15 2027
Summer - May 17 2027
Fall - August 18 2027
TRUCK ADS
Once your booking is confirmed, we will send an artwork guideline along with the dimensions of your selected truck size
Once your team provides us the final artwork, we will send a proof for final approval
Once approved, your wrap will be printed and scheduled for installation
Generally your wrap will be installed within 2 weeks of final artwork approval
Use the marketing booking tab within your 2027 promo planner to select your marketing options. If you haven’t completed one yet, you can download the template from our supplier services site. Once completed, send to marketingcanada@unfi.com to finalize your booking.
What are the best practices when booking marketing?
Align your marketing with your promotions for the greatest sales lift. ie. if you have 15% off running in May, you would select May to run your marketing. Call out your promotional discount in your ad! Ensure your team is familiar with the specs & deadlines information required for your ads.
