SEO Optimization Audit Report (Music in Motion DJs) 06142022

Underdog Solutions - the nation's first unmarketing agency

Let US take over the day to day marketing responsibilities to effectively get you back to what matters most.

"Relentlessly helping small business' grow since 2018"

Underdog Solutions "US" is a full-service business solution committed to assisting small businesses in overcoming the scalability curve to fast-track the roadmap to company success.

Underdog is not your typical agency with disconnected liaison's and untrained marketing robots. At Underdog, you are hiring a fully invested Director of Operations & Marketing, a trained Executive Creative Director, and an entire team of support affiliates and specialists, focused on helping you reach your goals.

TRUSTED ACROSS THE UNITED STATES

Take a peek inside to understand the benefits of a full-service agreement and find out if your business qualifies for scalable growth with the Underdogs.

Continually discovering & GROWING ourselves in the industry to add to our credentials and help you win.

thefoundingstory Underdog Solutions ("US") was founded in 2018 by Avauntee and Niko Andrepoint. After spending 10 lucrative years as a corporatelevel leader in the healthcare & service industries, generating more than an 84% overall revenue increase, & 97.3% increase in effective operations, Avauntee found her life's passion within business operations/efficiency through brand story marketing.

Soon after, Niko and Avauntee launched their agency for small business expansion.

Being conscious of what failed within the agency, they used the next two years to continue to build WITHOUT charging any advertising fees. (More than $160K invested into learning) They immersed themselves in advanced digital marketing skills training & re-built the agencies processes/formula around a start-up of their own and a contracted position.

With their new-found confidence and proven formula for success, they rebranded the agency and reopened to clients in 2020.

Generating and managing more Like many other businesses, year than $8 million within the following one was a battle. Through self24-months, Avauntee & Niko built admitted lack of belief in the business they envisioned with themselves (and their formula), nothing more than grit and a they found themselves leading an relentless desire to better agency that didn't align with their themselves and the results established mission to provided. accomplish what they set out to Today, Underdog Solutions is more do. than an agency. It's a movement for Ultimately taking some significant the everyday Underdog and a safe losses in the market throughout haven for "underdog" business year one and learning some owners around the United States. difficult lessons, Avauntee & Niko Together they've defied the odds decided to take a step back and against them and committed their analyze the business, the core lives to finally getting to be just "US." principle, and the wins/failures We look forward to welcoming you that occurred within the 12-month to the Underdog Family. run.

GETTOKNOWUS We are a family of 6 that loves to explore and travel the world. We have five children: Dereon, Sharmaine, Kereon, & King + one sassy mini Chartreux Cat, "Choppa." We enjoy outdoors, action movies, historic centers, and theme parks in our off time & have one hell of a time pranking each other throughout every moment. While we believe that we have accomplished incredible achievements in our professional lives, we pride ourselves on the foundation we have built at home, above all else.

The Andrepoint Family, 2020

"Underdog Solutions has been our dream since we got married and we have spent years perfecting our craft and achieving our understanding of success. Through established business connections and hard work, we are working daily to build a business that will help entrepreneurs around the country free their time and start to truly grow their business."

- niko andrepoint, chief creative + media officer

We look forward to getting to know your business, your business family, and helping to make an impact that lasts a lifetime. Thank you for your time and God Bless.

the underdog family Meet the nationwide team of Underdogs that help make and keep the agency great through their dedicated support, expertise, and commitment to success.

Avauntee Andrepoint Chief Visionary Officer + Designer

Niko Andrepoint Chief Creative Officer + Media Director

Nicole Cooper, MBA Financial Director of Accounting

Cole Jackson Director of Sales & Marketing

Karissa Johnson Director of Client Success

Summer Solomon Director of Client Success

(West Coast)

(East Coast)

Nathan Clubb Director of Communications

Joshua Williams Director of Project Operations

Dawn Schnecks Business Operations Manager

Mystery Clubb Marketing Support Specialist

Jayvian Hicks Marketing Support Specialist

Arria Jackson Photo/Video Support Specialist

Dakota Williams Outside Sales Specialist

Emily Thomaselli Inside Sales Specialist

PIP Cary

Printing Operations Affiliate Specialist

DESIGN SERVICES

MARKETING SERVICES

BRAND DESIGN

SOCIAL MEDIA MARKETING & MANAGEMENT

Brand design services including logo design, branding guidelines (custom hex codes, typography, voice + messaging, and more), social media page designs, and materials - such as service magazines + more.

WEBSITE DESIGN Website design and re-design to provide brand consistency, rank improvement, and functionality increases. Certified partners of WIX & Shopify. Award-winning designs.

GRAPHIC DESIGN Graphic design including A-frame designs, signage, brochures, banner ads, service magazines, mailers. brand-specific forms, & much more.

See our print catalog for details.

Conversion-specific social media content creation, daily posting, branding, activity posting, and engagement with your customers to build brand recognition and begin creating online conversions.

SEARCH ENGINE OPTIMIZATION Website, digital, and content SEO to build search engine rank consistency through post frequency, value content provided, and responsive texts for searches.

DIGITAL & DIRECT ADVERTISING

PRINT & MAILING

Digital: Social media paid advertising, billboard design and strategic placement, and Google Ad creation and management.

Direct: Mailers, hanging advertisements, signage, + more.

All of our graphic designs can be produced in-house.

LEAD CONVERSION CRM outbound and inbound call

Circle prospecting mailers, postcard brochures, farming, & more.

fielding for increased conversion.

GETTING SET UP

YOUR NEW TEAM

We build a brand (& ad campaigns) that niche's your company in your

We launch your marketing plan and take over the day to day tasks associated with your growth.

industry and compels consumers to

Typically including:

take a second look... or three.

Daily content creation and social media posting on all relevant platforms

Typically between 30-45 days to complete.

We utilize your new branding to create a cohesive and consistent brand across multiple digital and direct platforms.

We implement any of the brand designs or renovations suggested within your initial audit for services.

We build an extensive 6-month marketing plan (with the input of your team) to align with your new branding and target each platform individually, to include monthly KPI's and targeted goals.

We engage with the community and identify the need, the current demand, and the plan to position you into the front of the line.

We get a thorough understanding of (or create) your customer journey map and ensure that your operations are ready to scale.

Happening on a day to day basis monthly.

Daily social media engagement with your customer and target audience Daily ad management & correction/supervision - lead gen Weekly CRM management and process verifications Weekly blog posting and SEO management Weekly newsletter releases focused on engaging your past and current customers Weekly activity marketing and prospecting in multiple forms Weekly inside sales follow up and new lead screening to nurture your existing leads and grow your network Weekly or Monthly (based on need) photography / videography visits for social media & content posting Monthly marketing reports / meetings All other routine tasks required in your individual plan

BRAND DISCOVERY MEETING

We schedule a call with you/your team and ask a series of simple questions that will help US understand how you believe your brand should be represented online vs. how your brand is currently performing. This FREE 60-90 minute call helps US to determine your goals, your story, and build an understanding of your niche.

FULL-SERVICE BRAND/MARKETING AUDIT

Our team conducts an advanced multi-search engine & keyword audit of your brand and the overall consumer & response experience. We then take a deep dive to discover what value you are providing your consumers & answer the question, "can we / an algorithm trust this business?" We then run a comprehensive SEO scan for more than 40 channels to compile an extensive brand audit.

FULL-SERVICE AUDIT REPORT / STRATEGIC PLAN

Using all of the information gathered by each of our departments, we compile a 25+ page Audit Summary Report ("ASR") giving you a comprehensive understanding of your current performance, your brand's SWOT, and what we believe our agency can do for you. Once you've had some time to look it through & make some decisions, we meet to prepare for your launch date.

Scan the QR Code to get a complete case study of all services and designs we offered, our progress, and timeline on account.

beginning audit

logo design BRAND STORY

BRAND CONSISTENCY WEBSITE DESIGN

Primary Logo

Monogram

WEB PERFORMANCE SOCIAL MEDIA BRAND SOC. MEDIA PRESENCE SOCIAL ENGAGEMENT

Wordmark

Badge

ONLINE PRESENCE ONLINE OPTIMIZATION MARKETING OUTREACH SPHERE CONNECTION

Social

LOCAL MARKET SHARE

social design carolinadiscountmovers

current audit carolinadiscountmovers

carolinadiscountmovers

BRAND STORY BRAND CONSISTENCY WEBSITE DESIGN WEB PERFORMANCE SOCIAL MEDIA BRAND SOC. MEDIA PRESENCE

carolinadiscountmovers

carolinadiscountmovers

carolinadiscountmovers

SOCIAL ENGAGEMENT ONLINE PRESENCE ONLINE OPTIMIZATION MARKETING OUTREACH SPHERE CONNECTION LOCAL MARKET SHARE

Scan the QR Code to get a complete case study of all services and designs we offered, our progress, and timeline on account.

beginning audit

BRAND design BRAND STORY

BRAND CONSISTENCY WEBSITE DESIGN WEB PERFORMANCE SOCIAL MEDIA BRAND SOC. MEDIA PRESENCE SOCIAL ENGAGEMENT ONLINE PRESENCE ONLINE OPTIMIZATION MARKETING OUTREACH SPHERE CONNECTION LOCAL MARKET SHARE

social design kellyevansandassociates

current audit kellyevansandassociates

kellyevansandassociates

BRAND STORY BRAND CONSISTENCY WEBSITE DESIGN WEB PERFORMANCE SOCIAL MEDIA BRAND SOC. MEDIA PRESENCE

kellyevansandassociates

kellyevansandassociates

kellyevansandassociates

SOCIAL ENGAGEMENT ONLINE PRESENCE ONLINE OPTIMIZATION MARKETING OUTREACH SPHERE CONNECTION LOCAL MARKET SHARE

underdogsolutions.net

Ph: 919-428-5218

USA

We cannot wait to build your brand + support the vision.