underdogsolutions.net
Ph: 919-428-5218
USA
LABRATORIES AUDIT SUMMARY REPORT
OUR AUDIT PROCESS Before we work together, we work.
In order to determine if we can help your business, we've researched your brand online inside and out. Below we've outlined our audit process and how we have gotten to the results that have generated your report.
STEP 1
Done
STEP2
Done
We schedule a call / meeting with you and ask simple questions that will help us understand what our audit is looking for and what we may find.
We do an advanced Google & keyword search of your business and the consumer experience. We investigate what online services you're using, what profiles you have available, & what the internet tells us about your business.
STEP 3
Done
We dive deep into your current brand and what impression you are giving to your consumers. We answer the question, "can we / an algorithm trust this business" and explore what can be done to change or further support the answer.
STEP 4
Done
We generate your report and develop a growth strategy internally to prepare for your "Go Live" date. We then deliver our report to you and wait to hear back on your thoughts and forward intention.
UNDERSTANDING
YOUR RESULTS A legend to help break it down.
These little icons symbolize you/your brand's current performance. Where you find your icon on the audit chart is where your brand is currently ranked online within the categories.
0%
Moderate
Weak
10 0% Excelling
This is your audit chart. It shows you how well your brand is currently ranked in each category. The definitions are listed below.
Weak This means that your brand was either NOT found online or had less than three landings.
Moderate This means that we were able to find your brand online but it showed areas of improvement and lost revenue opportunities,
Excelling YOU ARE KILLING IT! You've got the foundation down. Congrats!
YOUR AUDIT RESULTS BRAND STORY BRAND CONSISTENCY WEBSITE DESIGN WEB PERFORMANCE SOCIAL MEDIA BRAND SOC. MEDIA PRESENCE SOCIAL ENGAGEMENT ONLINE PRESENCE ONLINE OPTIMIZATION MARKETING OUTREACH SPHERE CONNECTION LOCAL MARKET SHARE On the next few pages we will give you a detailed understanding of WHY these results were generated and where we looked to find the information.
BREAKING DOWN YOUR BRAND RESULTS your brand is how people perceive you wherever they interact with your business-both the impressions you can control and the ones you can't. BRAND STORY What's Brand Story? A Brand Story is what makes your customers feel connected or united to you/your business. Areas of Investigation: Website, Google, Social Media Accounts, & Yelp
As a brand new business, we understand that you do not yet have any of the brand foundation established and are looking for our team to set all of these items up for you. Based on our search, we were unable to find a brand story, as disclosed.
BRAND CONSISTENCY What's Brand Consistency? Brand Consistency is what helps give customers / end-users trust in your business and generate goodwill. Areas of Investigation: Website, Google, Social Media Accounts, & Yelp
As a brand new business, we understand that you do not yet have any of the brand foundation established and are looking for our team to set all of these items up for you. Based on our search, we were unable to find any brand consistency, as disclosed.
BREAKING DOWN YOUR WEBSITE RESULTS a website is your employee that will promote your business 24/7, speak on your behalf, and answer questions that lead to dollars. WEBSITE DESIGN What's Website Design? Website Design is the appearance, functionality, and accessibility of the current website. Areas of Investigation: Website (www.getzautomotive.com)
We were able to take a look at your current website (that is scheduled to be delivered on Tuesday) and got an understanding of what would need to be done. Your website will need to have detailed services, payment features, scheduling capabilities, and will need to display compliance with ADA and HIPAA guidelines. We also did not see any present optimization or ranking keywords added into the HTML scripting.
WEB PERFORMANCE What's Website Performance? Website Performance is how well your website converts a prospect to a customer and generates leads. Areas of Investigation: Website (www.getzautomotive.com)
In order to determine the performance of your website, we generally hold a roundtable discussion to get a consumer opinion. Because there is no current website, our team skipped this step. How likely are you to use this service based on the website alone? N/A How likely are you to have to call to get the information you need? N/A How likely are you to look up other options before making a decision? N/A How well do you relate to the business or feel compelled to use their service? N/A How likely are you to remember the website? N/A How likely are you to schedule an appointment with no further information? N/A
BREAKING DOWN YOUR SOCIAL RESULTS social media is a business' tool to identify likeability and become the first & only choice in the niche. SOCIAL MEDIA BRAND What's Social Media Brand? Social Media Brand is the story used on social media to generate likeability, relativity, and customer loyalty. Areas of Investigation: Facebook, Instagram, LinkedIn, Twitter, & TikTok
As a brand new business, we understand that you do not yet have any of the brand foundation established and are looking for our team to set all of these items up for you. Based on our search, we were unable to find any social media accounts, as disclosed.
SOC. MEDIA PRESENCE What's Social Media Presence? Social Media Presence is the number accounts that exist for your business, relevant to your market. Areas of Investigation: Facebook, Instagram, Google+, Twitter, LinkedIn, & Tik Tok
As a brand new business, we understand that you do not yet have any of the brand foundation established and are looking for our team to set all of these items up for you. Based on our search, we were unable to find any social media accounts, as disclosed.
SOCIAL ENGAGEMENT What's Social Engagement? Social Engagement is the number of reactions, shares, comments, and likes on your posted materials. Areas of Investigation: Facebook & Instagram
As a brand new business, we understand that you do not yet have any of the brand foundation established and are looking for our team to set all of these items up for you. Based on our search, we were unable to find any social media accounts, as disclosed.
BREAKING DOWN YOUR "SEO" RESULTS search engine optimization is a watered down way to say content marketing & content marketing is a commitment not a campaign. ONLINE PRESENCE What's Online Presence? Online Presence is the # and ranking of the accounts that populate in direct and generic searches for your business. Areas of Investigation: Google, Bing, Firefox, Safari
As a brand new business, we understand that you do not yet have any of the brand foundation established and are looking for our team to set all of these items up for you. Based on our search, we were unable to find any online presence, as disclosed.
ONLINE OPTIMIZATION What's Online Optimization? Online Optimization is the ranking amount that your website and listed information populates correctly. Areas of Investigation: Google, Bing, Firefox, Safari, Yext Partnership
As a brand new business, we understand that you do not yet have any of the brand foundation established and are looking for our team to set all of these items up for you. Based on our search, we were unable to find any consistency or fluidity in your online presence, as disclosed. Your business currently scored an Optimization Rate of 3%
BREAKING DOWN YOUR MARKET RESULTS Your market outreach is the impact that your brand is bringing to your community. MARKET OUTREACH What's Market Outreach? Market Outreach is the amount of online activity that shows your brand engaging & contributing to your market. Areas of Investigation: Google, Facebook, Instagram, & Tik Tok
As a brand new business, we understand that you do not yet have any of the brand foundation established and are looking for our team to set all of these items up for you. Based on our search, we were unable to find any current online market outreach, as disclosed.
SPHERE CONNECTION What's Sphere Connection? Sphere Connection is the presence of your brand connecting back to its customers and building a following. Areas of Investigation: Facebook, Instagram, Google+, Twitter, LinkedIn, & Tik Tok
As a brand new business, we understand that you do not yet have any of the brand foundation established and are looking for our team to set all of these items up for you. Based on our search, we were unable to find any connection, as disclosed.
LOCAL MARKET SHARE What's Local Market Share? Local Market Share is the amount of the market that prefers your brand over others and follows your digi-efforts. Areas of Investigation: Facebook & Instagram
As a brand new business, we understand that you do not yet have any of the brand foundation established and are looking for our team to set all of these items up for you. Based on our search, we were unable to find any market share, as disclosed.
YOUR CURRENT
SCORE
How well we believe you're maximizing the internet for your business
3% Weak
e w , ion his t a rs rt e o v f n o ed c r r is a u h p t o e pr ng can on i t d d e n e e Bas cted a our m rry, we BIG e o a n exp ore i on't w act in sc .D g mp i n i n n a e Y! k eve A a W pm l e h Weak Don't fret! This means that we can help develop your business and quickly get you on track to successfully generating clients!
Moderate Not a problem. We can build off of what you've started and help you get to a place of generating revenue!
Excelling We can still help! You've got the foundation and the ground work done so you've saved yourself a lot of time. Now let us help you launch it!
OUR 90-DAY CORRECTION MEASUREMENT GOAL BRAND STORY BRAND CONSISTENCY WEBSITE DESIGN WEB PERFORMANCE SOCIAL MEDIA BRAND SOC. MEDIA PRESENCE SOCIAL ENGAGEMENT ONLINE PRESENCE ONLINE OPTIMIZATION MARKETING OUTREACH SPHERE CONNECTION LOCAL MARKET SHARE On the next few pages we will give you a detailed understanding of WHY these projections were generated and how we plan on making this happen for your business! We've also included tips & tricks for your team now, as promised!
YOUR POTENTIAL
SCORE After working with US for 90-Days
87% Excelling
ent d i f on c ine l n e r ur o at ea o W y . ht Th ve . g i s o r r y t al imp 90 da th a e y r l l w a ut sa ica d o t u n s b ing o a t a ra Y e e n d k i nc e ar an e c g. s m c n p e a e d r t w rm o re p ex rte o n a f t r e s th pe s m o ge t n n o a nt ow me o h i t t da ck ou n u fo he C . h wit Weak Don't fret! This means that we can help develop your business and quickly get you on track for successfully generating clients!
Moderate Not a problem. We can build off of what you've started and help you get to a place of generating revenue!
Excelling We can still help! You've got the foundation and the ground work done so you've saved yourself a lot of time. Now let us help you launch it!
OUTLINING OUR PROPOSED TIMELINE This timeline operates on business days (M-F) and is proposed if we were to get started immediately. Timeline is subject to change based on start date, availability, and service changes.
category start date
7/16 WEBSITE DESIGN
6 DAYS - 20H
ONLINE SET-UP
2 DAYS - 8H
4 DAYS - 18H
date all set up is done and we start marketing your product DIGITAL BLAST
MONTHLY
17 DAYS - 38H
8/10
ry prev. categaote deadline d
8/16
PHOTO/VIDEO
2 DAYS - 8H
8/18 8/20
MARKETING PLAN
BRAND DESIGN
SOCIAL SET-UP
3 DAYS - 14H
8/23 8/27
9/02
AD CAMPAIGNS
2 DAYS - 16H
EXPLAINING OUR SUCCESS STRATEGY BRAND STORY What's Brand Story? A Brand Story is what makes your customers feel connected or united to you/your business. Deliverables: Brand Guideline Presentation & Digital Designs for Branded Materials.
We will first begin with creating a vision board based on a professional, yet approachable medical brand. To do so, we will spend some time researching the current providers and their targets, the available HCP's and their online presence, and your competitors in the area. Once we believe we've captured a brand you'd be proud of, we'll meet to present you with the brand details and get modification/approval. Once approved, we will then finalize your brand package and provide you with a 36-page Brand Guideline Presentation, outlining the brand promise and overarching guidelines, brand voice, grammar and tone, typography, color palette, patterns, iconography, representation, variations, imaging, and swag. You will also receive business card designs, letterheads, custom email signatures, and standard print materials.
BRAND CONSISTENCY What's Brand Consistency? Brand Consistency is what helps give customers / end-users trust in your business and generate goodwill. Deliverables: Digital Designs for Branded Online Accounts
Once your guidelines have been created and we are ready to launch our efforts, we will create all of your social media designs, including all of your cover images, highlight covers, + more. We will then immediately get to work on building a consistent and approachable medical brand across many platforms so that we can begin your optimization promptly after we've finished your website.
EXPLAINING OUR SUCCESS STRATEGY WEBSITE DESIGN What's Website Design? Website Design is the appearance, functionality, and accessibility of the current website. Deliverables: Branded Website with full shopping functionality.
Once we have all of your branding guidelines and prototype photography/videography, we will work on creating a compelling website that provides you with the functionality for HIPAA certified patient account management and tracking, scheduling, customer relationship management, and cash pay or insurance information. Included in the website design fee will be the cost of 12-months of website hosting & the 38-hour expected design time.
WEB PERFORMANCE What's Website Performance? Website Performance is how well your website converts a prospect to a customer and generates leads. Deliverables: A roundtable report that includes updates and improvements, as needed
In order to determine the performance of your website, we will now hold a roundtable discussion to get a consumer opinion. Based on the customer response, we will make changes and revisions to the site to ensure that we are launching a site that exceeds consumer expectations and has been audited for efficiency and demand. How likely are you to use this service based on the website alone? TBD How likely are you to have to call to get the information you need? TBD How likely are you to look up other options before making a decision? TBD How well do you relate to the business or feel compelled to use their service? TBD How likely are you to remember the website? TBD How likely are you to schedule an appointment with no further information? TBD
EXPLAINING OUR SUCCESS STRATEGY SOCIAL MEDIA BRAND What's Social Media Brand? Social Media Brand is the story used on social media to generate likeability, relativity, and customer loyalty. Deliverables: Branded Cover Images and Activity Templates for Social.
Within the first billing cycle, we will establish your Key Performance Indicators ("KPI's"), create compelling advertisements for your page, build a dynamic audience and following, and focus on establishing your online niche to build traction. Based on our Imagination Session, we believe that we should begin with targeting LinkedIn, then Facebook, & lastly Instagram - to focus on creating goodwill to establish affiliate relationships in the community. This will be included in the 6-Month Strategy you receive in M1.
SOC. MEDIA PRESENCE What's Social Media Presence? Social Media Presence is the number accounts that exist for your business, relevant to your market. Deliverables: Facebook, Instagram, Google+, Twitter, LinkedIn, & Tik Tok account/pass. Now we will establish all of your social media accounts and add all of the branded materials created to the pages. Your highlight account will be LinkedIn and your primary account will be Instagram with a focus on HCP networking. Every HCP within a 15 mile radius will be connected to the page in one fashion or another, with a goal of peaing their interest enough to follow or connect with you.
SOCIAL ENGAGEMENT What's Social Engagement? Social Engagement is the number of reactions, shares, comments, and likes on your posted materials. Deliverables: Tik Tok & Instagram KPI Report with Direction & Changes Outlined
Our marketing support staff will spend time on your highlight and primary account DAILY engaging with your audience, building relationship and conversation within your niche, and upholding the brand's voice on multiple platforms.
EXPLAINING OUR SUCCESS STRATEGY ONLINE PRESENCE What's Online Presence? Online Presence is the # and ranking of the accounts that populate in direct and generic searches for your business. Deliverables: Google My Business Account
We will utilize our man-power, affiliates, and partnerships in the SEO field to build your Google profile and create high-ranking on your website. We will establish target keywords, search terms, and clientele to ensure that your product is found when people are searching within your niche. In this phase we will also begin creating your circle prospecting materials, email campaigns, and the direct networking materials that we will be sending out to doctors offices, naturopathic physicians, fight teams, diagnostic clinics, probation teams (for drug/alcohol blood screening), and more. Finally, in this phase we will release a series of strategic press releases and direct campaigns that explain the launch of the product and story brand in hopes of assisting in our attempt for viral content.
ONLINE OPTIMIZATION What's Online Optimization? Online Optimization is the ranking amount that your website and listed information populates correctly. Deliverables: Google, Bing, Firefox, and Safari Listing
We will test all links, verify all 46 business listing accounts are reporting accurately, and ensure that your website is responsive to Google and populating results, where possible. This is also where we will begin posting frequently on your blog and targeting the Google QA response. Your business is projected to score an Online Optimization Rate of 75% after 45 days
EXPLAINING OUR SUCCESS STRATEGY MARKETING OUTREACH What's Market Outreach? Market Outreach is the amount of online activity that shows your brand engaging & contributing to your market. Deliverables: Social Media
We will utilize the created social media accounts to begin marketing with local doctors offices, and medical practice centers, establishing a foundation for you to begin pitching your product to individual providers, to establish community relationships.
SPHERE CONNECTION What's Sphere Connection? Sphere Connection is the presence of your brand connecting back to its customers and building a following. Deliverables: Social Media / Digital Ads
We will utilize the created social media accounts to locally engage within your community and get people to see the ease and access of using your service. We will target an audience that has recently visited a medical facility or thats IP Address has been within the radius of a medical facility 2 or more times within the last 30d. We will use geofence digital campaigns for this effort.
LOCAL MARKET SHARE What's Local Market Share? Local Market Share is the amount of the market that prefers your brand over others and follows your digi-efforts. Deliverables: NONE
We will provide you with strategic coaching on which local doctors offices have been responsive to our efforts and would be interested in your stationary materials, such as brochures and product displays, as needed, to provide a lunch n learn appointment. (Printing not included)
ESTIMATE OPTIONS EXPLAINED FULL-SERVICE
Full service means that our prices are reduced from $125/hr to $95/hr and you receive access to a growth-focused Director of Operations & Marketing for the length of your package, to include - unlimited revisions, weekly check in meetings, and industry conversations
BEST VALUE
ONE-TIME FEE + $999 MONTHLY SOCIAL MEDIA & CONTENT PACKAGE
$500 OFF
Execute your agreement on the same day you receive your audit and estimate to receive a $500 same-day booking discount!
1 Mo. FREE
Get one month of social media marketing added to your 6-month agreement when you select full-service at check out.
SINGLE-SERVICE
Single service means that we are going to charge by product at our standard rate of $125/hour, based on scheduling availability. This will include unlimited revisions on eligible projects, and $75 / hour billing for administrative meetings or reporting, billed weekly.
TOTAL ONE-TIME FEE'S + NO MONTHLY DIGITAL MARKETING PACKAGE
underdogsolutions.net
Ph: 919-428-5218
LET'S GROW
USA