COT-24-Campaign-Design-Guide

Tulsa is a !

6 6

p s p о R

ROUTE 66 2024 CAMPAIGN DESIGN GUIDE

CUBANO

Roboto Bold Sub header font

HEADER FONT

Bli Re lar Dec a nt

COLORS HEX RGB PANTONE CMYK

Roboto regular Body font

RED

BLUE

BONE

MUSTARD

C6202E

162B49

248,241,224

EBAD21

198,32,46

22,43,73

F8F1E0

253,173,33

186 C

289 C

468 C

130 C

15,100,91,5

96,83,44,43

2,3,11,0

7, 33,100,0

BRAND ELEMENTS These branding elements will be used consistantly for all design collateral across the 2024 campaign. Colors were pulled from the Tulsa flag to help create a sense of unity in designs. The fonts were selected for their flexiablity across many mediuems, ensuring any language will be easily read no matter the application.

PRINT ADS For this year’s campaign we will focus on vintage style photographs and a scrap-booking aesthetic to communicate how Tulsa is a retro, fun, and memory making place to stop on Route 66.

PRO 160

WOW!!

TULSA R066

TULSA R066

PRO 160

PRO 160

Best s p о R 66 !

LEARN MORE TULSA R066

s ’ a s l u T

i M t ’ о D 6 6

R о s

i m 28

Tulsa is ! best s p о R 6 6

LEARN MORE

DIGITAL ADS Dо’ t Mi Tulsa’s R 6 6 LEARN MORE

Tulsa is a !

6 6

R о p p s LEARN MORE

Digital ads will be simple with short impactful language.

Because digital ads act like billboads on the web they will be designed to communicate the message to the view in a matter of seconds.

We continued the branding executed with print ads in order to keep messafing consistent across all mediums.

This will help the viewrs retain content more efficiently.

BRANDING EXCEPTIONS Some events may utilize unique colors, fonts, and other visual expressions in order to better represent the event. In example, Twinkle Tour has its own branding standards as established in 2023. It relies on illustrated graphics that focus on Tulsa’s iconic neon.

THANK YOU