For the Wegdams, Retail Is a Rewarding Way of Life

For the Wegdams, Retail Is a Rewarding Way of Life

By Leonard Shapiro

Twenty-five years ago, serial entrepreneurs Tara and Ben Wegdam signed a lease to open a shop on Middleburg’s Madison Street they would share with a women’s hair salon called “Pony Tails.” Not much separated the two businesses on the same ground floor save for what each had to offer.

Ben and Tara Wegdam

Photo by Doug Gehlsen of Middleburg Photo

Tara Wegdam with a display of colorful Swedish dripless candles at Crème de la Crème.

Photo by Vicky Moon

The book room at Crème de la Crème is filled with intriguing authors and titles.

Photo by Vicky Moon

A sliver of elegance for a flower pop-up at Crème de la Crème with Bridget Wilson.