Graduate Program Handbook

2011-12 GRADUATE STUDIES Handbook

TABLE OF CONTENTS Welcome 3 M.A. and Ph.D. in Mass Communication 4 • M.A. in Mass Communication Program Overview and Requirements 6 • Ph.D. in Mass Communication Program Overview and Requirements 8 • Applying to the M.A. & Ph.D. in Mass Communication 9 Professional M.A. in Strategic Communication 12 • Program Overview 12 • Degree Requirements 15 Graduate Faculty 18 Graduate Course Descriptions 24 General Information 31 Facilities, Technology and Research Centers • Murphy Hall 32 • Digital Information Resource Center/ Eric Sevareid Library 32 • Digital Media Studios (Computer/Video Lab) 33 • SJMC Research Division 33 • Silha Center for the Study of Media Ethics and Law 33 Tuition and financial aid

34 • Reciprocity 34 • Scholarships and Fellowships 34 • Graduate Assistantships 36 • Loans 36 • Research Funding 36 Helpful Links and Resources 2

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WELCOME Minnesota has been recognized historically as one of the foremost institutions for the study of mass communication. One reason for this is the quality of our faculty members, which is apparent with a quick look at the awards they have won, the positions they have held in national and international organizations, and their roles as editors, editorial board members, and contributors to the discipline’s top journals. State-of-theart classrooms, labs, and research facilities enhance graduate education at Minnesota, as does the program’s location in a dynamic media hub.

Perhaps our greatest resource is our graduate student body. Every year, our students present research at major conferences, publish in leading journals and books, receive recognition by academic organizations, and work for major media organizations. SJMC Ph.D. graduates have gone on to academic positions at top-ranked universities such as Harvard, Wisconsin, Georgia, and Penn State. Other Ph.D. and M.A. students have begun careers at high-profile non-profit organizations, major advertising, public relations and media organizations, large corporations, and as consultants.

Mass audiences might accumulate and grow in different ways than in the days of three U.S. broadcast television networks, but mass audiences nonetheless are still vital to understanding global dynamics. Doing research in this arena in a satisfying way requires an interdisciplinary approach. Our faculty composition reflects this idea. We have psychologists, attorneys, and anthropologists on our faculty. We actively collaborate with faculty and students in political science, public health, psychology, and computer science, among other programs. What unites us is a fundamental interest in understanding the structure, function, and processes involved in mass communication and a commitment to advancing useful knowledge.

We need new scholarship on mass communication to guide society’s future decision-making. We hope you will want to start that work here.

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M.A. AND PH.D. IN MASS COMMUNICATION The School of Journalism & Mass Communication (SJMC) offers academic M.A. and Ph.D. degrees in mass communication designed to develop independent scholarship, originality, and competence in research.

Both degrees are intended to refine your intellectual skills and prepare you to conduct research, teach mass communication, and/or advance your professional communication career through theoretical study of the field in which you work.

The Social Science Core and the Humanities Core make up the foundation of our academic M.A. and Ph.D. programs and all students are required to select and complete one of these core programs as part of their curriculum.

All M.A. or Ph.D. degree course work must be 5xxx-level or 8xxx-level.

Incoming students may transfer a limited number of credits from other graduate programs, subject to approval by the director of graduate studies and the Graduate School. These decisions are made after students have been admitted, at the time they file a formal program plan. For additional information, see the current edition of the Graduate School Catalog.

Most graduate work is conducted in seminars and small classes, so students form close ties with faculty and fellow students. A substantial part of a graduate program is devoted to individual research leading to papers, publishable articles, and a thesis or dissertation.

The Graduate School Catalog is available online at www.grad.umn.edu.

Generally, M.A. students spend two years in residence, while Ph.D. students spend three or four years in residence. Students are required to complete at least six credits per semester for full-time registration, however most students take nine credits per semester to complete the degree in a timely manner.

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SOCIAL SCIENCE CORE Required courses • JOUR 8001 Studies in Mass Communication I • JOUR 8002 Studies in Mass Communication II And two of the following: • • •

JOUR 8501 The Process of Quantitative Mass Communication Research JOUR 8502 Multimethod Research in Mass Communication A complementary methodology course inside or outside the SJMC.

HUMANITIES CORE Required courses • JOUR 8001 Studies in Mass Communication I • JOUR 8002 Studies in Mass Communication II And two of the following: • • • •

JOUR 8513 Seminar: Ethnographic Methods in Mass Communication Research JOUR 8601 Methods in Mass Communication History Research JOUR 8679 Research Methods in Media Ethics and Law A complementary methodology course inside or outside the SJMC.

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M.A. IN MASS COMMUNICATION

PROGRAM OVERVIEW AND DEGREE REQUIREMENTS

Course work for the M.A. in mass communication focuses on the theoretical study and analysis of the mass media. While our curriculum’s interdisciplinary nature allows you to develop a unique research program tailored to your individual interests, most students center their study within several broad areas: communication law and regulation; international mass communication; new media communication; media ethics; history of mass communication; health communication; political communication; and mass media structures, processes, and effects.

Upon graduation, you will be prepared to begin a career in communication policy or research, within communication industries as a specialist in areas such as politics and health communication, or as an educator at the community college level. You also have the option to fashion a sequence of courses for your M.A. degree that can form the initial stages of doctoral study (see Change-of-Status section).

All M.A. students must complete a minimum of 27 graduate credits, 10 thesis credits (for a total of 37 credits), and a thesis. All course work must be taken on an A-F grading basis.

M.A. Degree Requirements • Required Social Science or Humanities Core courses: (12 cr) • Other mass communication courses (6 cr) • Courses in departments outside SJMC (6 cr) • An additional 3 cr from inside or outside the SJMC • Master’s thesis credits (10 cr) • Approved thesis • Final oral examination While the majority of M.A. course work consists of courses and seminars offered by the SJMC, many students also work toward a graduate minor in a field other than mass communication during their studies in the SJMC. The University of Minnesota has many nationallyranked departments offering minors that complement the study of 6

mass communication, including sociology, history, political science, psychology, public health, marketing, anthropology, and American studies.

Change-of-Status If you are interested in research or teaching at the university level and wish to pursue a Ph.D. in mass communication, you may apply for a Change-of-Status during your second year of study in the M.A. program.

If the SJMC graduate faculty and the Graduate School approve your Change-of-Status application, you will continue into the mass communication Ph.D. program after completing your M.A. degree.

Applications for a Change-of-Status are due December 15 and are reviewed during the spring semester. Admission to the Ph.D. program is highly competitive and only students who have excelled during their M.A. program should consider applying for a Change-of-Status.

If your M.A. degree program has been planned well, the course work will apply in full toward completion of the doctoral degree, allowing you to make steady progress toward achievement of your graduate education goals. All Change-of-Status students are expected to have their M.A. thesis completed no later than the end of their first semester in the Ph.D. program.

STAY INFORMED The Murphy Weekly blog and corresponding email provide students with updated information about special academic opportunities, fellowships and scholarships, calls for papers, job opportunities and other information.

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PH.D. IN MASS COMMUNICATION

PROGRAM OVERVIEW AND DEGREE REQUIREMENTS

The Ph.D. program prepares students for research-oriented positions in academic institutions, government agencies, and industry. To be eligible to apply for the Ph.D., you must have completed or be in the process of completing a master’s degree or equivalent advanced degree. If you are interested in the Ph.D. program but do not have an advanced degree, you should apply to the M.A. in mass communication program with the intent of applying for a change of status during your second year of master’s study.

Once admitted to the Ph.D. program, you will work closely with a faculty adviser to select your dissertation field and supporting course work.

The curriculum’s interdisciplinary nature and the opportunity to minor in related fields allow you to develop a plan of study that is customized to your specific research and career interests. All Ph.D. students must complete a minimum of 54 graduate credits, 24 thesis credits (for a total of 78 credits), and a dissertation. All coursework must be taken on an A-F grading basis.

Ph.D. Degree Requirements • Required Core Credits in social science or humanities (12 cr) • Other mass communication courses (21 cr) • Courses in departments outside of the SJMC (18 cr) • An additional 3 cr from inside or outside the SJMC • Written and oral preliminary examinations • Doctoral thesis credits (24 cr) • Approved dissertation • Final oral examination Written and oral preliminary examinations cover the required methodology core courses, dissertation area courses and supporting area courses, and are taken when all graduate course work is complete (usually at the end of the third year of study).

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APPLYING TO THE M.A. AND PH.D. IN MASS COMMUNICATION Applications for graduate study in the School of Journalism & Mass Communication are accepted for fall semester admission only.

Applicants are required to complete both an application to the SJMC and an application to the Graduate School of the University of Minnesota.

Applications must be submitted by December 15 to be considered. Please read and follow the application instructions closely. Applications submitted after the deadline date will not be reviewed and the application fee will not be refunded. Incomplete applications will not be reviewed.

SJMC Application A complete SJMC application includes: • The SJMC application for admission, available online at www.sjmc. umn.edu.

• Your statement of objectives. This statement should specifically address why the current faculty offer a good fit for your intended program of study.

• Three letters of recommendation.

Letters of recommendation should be from persons well-acquainted with your academic work. At least one of these letters should be from an undergraduate adviser, major professor, or department chair who can evaluate your capabilities for graduate work. For Ph.D. applicants, one of the three letters should be from the major adviser at the graduate level. Letters of recommendation must be written on official letterhead and sent by the letter writer directly to the director of graduate studies OR letters can be submitted through the Graduate School online application system, “Apply Yourself.”

• Samples of academic work: The writing sample submitted by M.A. applicants should consist of one or two papers written for courses; Ph.D. applicants should submit a copy of their master’s thesis or equivalent research papers at the graduate level. All submitted academic work must be written in English; we will not accept creative work or professional clips as part of the writing sample.

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Graduate Record Examination (GRE) scores: All applicants must submit GRE scores (general test only). Visit www.gre.org for registration information. When registering for the GRE, please note that the SJMC’s institution code is 6874 and our department code is 4503.

The SJMC Application for Financial Support (optional), available online at www.sjmc.umn.edu.

A resume or curriculum vita.

Students should submit all materials through the Graduate School application system, “Apply Yourself.”

If you are unable to submit your application electronically, you may send materials to: Director of Graduate Studies School of Journalism & Mass Communication University of Minnesota 111 Murphy Hall 206 Church Street S.E. Minneapolis, MN 55455 Graduate School Application A complete Graduate School application includes: • A completed Graduate School application for admission. This application must be completed online at www.grad.umn.edu. Those seeking admission to the M.A. or Ph.D. from another graduate program at the University of Minnesota should complete the “Re-admission or Change-of-Status” Graduate School application.

• The application fee of $75 ($95 for international applicants). The application fee must be submitted online via credit card during the online application process.

• Transcripts from each institution attended at the undergraduate and graduate levels.

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International applicants must also submit: • Students whose native language is not English must submit their results of the Test of English as a Foreign Language (TOEFL) or International English Language Testing Service (IELTS). However, students who have completed 24 quarter or 16 semester credits in residence as a full-time student at a recognized institution of higher learning in the United States within the last 24 months are not required to submit the TOEFL or IELTS score.

Application Review Process The review process for all complete M.A. and Ph.D. applications begins soon after the SJMC deadline, making it imperative that application materials arrive on time. Every effort is made to notify applicants of admission decisions by March 1.

Admission to the M.A. and Ph.D. programs is very competitive. The average grade-point average of those admitted in recent years is 3.50 for M.A. students and 3.90 for Ph.D. students. The SJMC does not have a minimum requirement for GRE scores, but admitted M.A. students typically have quantitative and verbal scores in the 500s or above and analytical scores at 4.0 or above. Admitted Ph.D. students typically have quantitative and verbal scores in the 600s or above and an analytical score of at least 4.5.

HELPFUL TIP NOTE: The requirements listed here pertain to the application process for the academic M.A. and Ph.D. degrees in mass communication. Application requirements for the professional M.A. degree in strategic communication can be found on page 12.

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PROFESSIONAL M.A. IN STRATEGIC COMMUNICATION PROGRAM OVERVIEW

The Professional M.A. in Strategic Communication is designed exclusively for working professionals in advertising, public relations, corporate communications, non-profit organizations, and government.

The two year, 33-credit program is conceptually and structurally distinct from the academic master’s degree in mass communication in that it focuses on advanced professional study of communications strategy, planning, evaluation, and creative management. The curriculum is tailored to provide a solid foundation for future communication leaders, and recognizes that the communication industry is changing rapidly and is more volatile than ever. With the massive organizational and global forces reshaping the U.S. economy, communication leaders face significant challenges and can prepare themselves by in-depth study of strategic process management.

Students in the Professional M.A. in Strategic Communication: • Earn a master’s degree in only two years through night classes.

• Learn from nationally-recognized faculty in the fields of advertising, public relations, and communications theory.

• Refine their ability to create, coordinate, and implement effective communications strategies across multiple media and markets.

• Develop analytical capability and critical thinking skills.

• Learn how to create, plan, and manage compelling integrated communications strategies.

Application Requirements Applicants to the program must be currently employed in an advertising, public relations, or marketing firm, or in a communications function within a corporation or non-profit organization, and must have a baccalaureate degree from an accredited U.S. institution or its foreign equivalent and at least two years of professional experience. This professional experience should be in one or more of the following areas: • Account planning, account management, advertising management, media planning or buying, media sales, promotion marketing • Corporate communications, public affairs, public relations, investor relations 12

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Direct marketing, sales management, marketing management, brand management, market research or event management

Applications must be submitted in a dual process to both the SJMC and the University of Minnesota Graduate School. Applications are available online only. Students are admitted to the two-year program for fall semester only, and applications must be received before June 15 for September enrollment. Acceptance is on a rolling basis, with approximately 20 students accepted per year. Applications will be processed only when they are complete and accompanied by the application fee, which is nonrefundable.

A complete SJMC application includes: • The application for the M.A. in Strategic Communication, available online.

• A statement of objectives.

• A personal resume.

• Three letters of recommendation.

At least one letter must be from a current or previous supervisor who can verify your work experience and attest to your communication skills. The other two letters may also be from current or previous supervisors, or may be from academic or personal references.

• Official Graduate Record Examination (GRE) general test scores sent by the testing agency. When registering for the GRE, please note that the SJMC’s institution code is 6874 and our department code is 4503.

• Writing samples in English. Submit no more than three pieces of professional work, such as writing clips or multimedia design samples.

The above materials should be sent to: Director, Professional M.A. in Strategic Communication School of Journalism & Mass Communication University of Minnesota 111 Murphy Hall 206 Church Street S.E. Minneapolis, MN 55455

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A complete Graduate School application includes: • A completed Graduate School application for admission. This application must be completed online at www.grad.umn.edu.

• The current application fee. The application fee must be submitted online via credit card during the online application process.

• Transcript from each institution attended at the undergraduate and graduate levels.

Applicants may be required to submit additional evidence to substantiate professional experience.

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PROFESSIONAL M.A. IN STRATEGIC COMMUNICATION DEGREE REQUIREMENTS

The Professional M.A. in Strategic Communication requires 33 semester credits to be completed within 24 calendar months. All students must take the same 18 course credits in communication, and complete the six-credit individual project. In addition, nine credits of supporting course studies at the graduate level (at least six outside SJMC) must be completed.

To complete the degree, students must maintain a GPA of at least 3.0 and achieve a grade of B or higher on their final six-credit project. Student progress is evaluated by the program director, director of graduate studies, and program faculty. Students must progress each semester to continue in the program, though a student who must temporarily leave the program may return at a later date and resume their studies, providing they satisfy Graduate School re-admission requirements.

CURRICULUM SEQUENCE All students are required to complete the following courses in sequence: YEAR ONE: FALL • JOUR 8200 Communication Strategy Research in Rapidly Changing and Complex Media Environments • JOUR 8201 Factors Affecting Communication Strategy YEAR ONE: SPRING • JOUR 8202 Generation and Selection of Communication Strategies • Elective Course YEAR ONE: SUMMER • JOUR 8203 Integration of Communication Strategies Across Media 15

YEAR TWO: FALL • JOUR 8204 Measuring the Effectiveness of Strategic Communication Campaigns • Elective Course YEAR TWO: SPRING • JOUR 8205 Cases in Strategic Communication • Elective Course YEAR TWO: SUMMER JOUR 8206 This course is a sequence of two capstone courses designed to support completion of individual strategic communication campaign projects demonstrating mastery of the entire curriculum in the MA in Strategic Communication. This project is completed by taking Jour 8206 in the May Session (for 3 credit hours) and again in the Summer Session (repeating the course for an additional 3 credit hours). This approach is designed to provide ongoing instructional support for effective completion of the individual capstone case study projects.

Elective Courses: Students take nine credits of graduate-level credits, generally courses designated as 5xxx level and above, from a list approved by the director of graduate studies. At least six of the nine credits must be from departments outside the SJMC. Questions?

For further information, call the program coordinator at 612-626-7240.

Financial Support Student loans from government sources and administered by the Graduate School are available. SJMC teaching assistantships are not available for students in this program, but may be available in other departments or colleges of the University. Limited financial aid in the form of scholarships and fellowships is available and awarded to applicants after the start of classes on a need basis.

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Professional Strategic Communication Faculty Please see pages 18-23 for complete faculty bios.

Kenneth O. Doyle, Associate Professor John Eighmey, Professor, Raymond O. Mithun Land Grant Chair

in Advertising, Director of the Professional M.A. in Strategic Communication Earl Herzog, Teaching Specialist Heather L. LaMarre, Assistant Professor Gordon Leighton, Lecturer, Program Coordinator for the Professional M.A. in Strategic Communication Albert R. Tims, Associate Professor, SJMC Director Daniel B. Wackman, Professor Steve Wehrenberg, Teaching Specialist Michelle Wood, Lecturer Marco Yzer, Associate Professor

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SJMC GRADUATE FACULTY, INSTRUCTORS AND AFFILIATED FACULTY Giovanna Dell’Orto, Assistant Professor M.A. & Ph.D., mass communication, University of Minnesota Scholar of 19th-century journalists’ interpretation of free speech rights; a former reporter for the Associated Press and contributing writer for City Pages and the Stillwater Gazette.

Kenneth O. Doyle, Associate Professor Ph.D., psychology, University of Minnesota Areas of research include money and property in social communication; new-media technology in developing countries; biopsychosocial patterns in attitude and motivation within and among racial and ethnic groups.

John Eighmey, Professor Raymond O. Mithun Land Grant Chair in Advertising Director of the Professional M.A. in Strategic Communication M.A. and Ph.D., marketing, University of Iowa Professional experience includes senior positions at Young & Rubicam in New York and the Federal Trade Commission in Washington, D.C. Eighmey has held faculty positions at Iowa State University, the University of Notre Dame, Northwestern University, and the University of Alabama.

David Fan, Professor* Department of Genetics, Cell Biology, and Development Ph.D., biology, Massachusetts Institute of Technology Areas of research include computer content analysis of text; time trend modeling of the impact of persuasive information; application of time trend modeling to the news media, advertising, and issues of public health.

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John R. Finnegan Jr., Professor and Dean* School of Public Health M.A. and Ph.D., mass communication, University of Minnesota Areas of research include media communication and public health; community health campaigns; “Knowledge Gaps” and public health outcomes; digital information technology and its impact on public health.

Kathleen A. Hansen, Professor, Director of Undergraduate Studies M.A., English, and M.A., library science, University of Wisconsin–Madison Areas of research include information access and communication; sociology of news; and new media technologies effects; and computer gaming and pedagogy.

Jisu Huh, Associate Professor, Director of Graduate Studies M.A. and Ph.D., advertising, University of Georgia Areas of research include advertising effects with an emphasis on third-person effect and indirect effects, health communication (direct-to-consumer prescription drug advertising), and interactive advertising.

Jane Kirtley Professor, Silha Professor of Media Ethics and Law Director of the Silha Center for the Study of Media Ethics and Law M.S., journalism, Northwestern University and J.D., law, Vanderbilt University Areas of research include media law; First Amendment issues; and freedom of information. Kirtley is an affiliated faculty member of the University of Minnesota Law School.

Heather L. LaMarre, Assistant Professor M.P.A. and Ph.D., The Ohio State University Specializes in strategic and political communication. Work on political satire and late-night comedy has been covered in the national and international media. Co-authored “The Irony of Satire: Political Ideology and the Motivation to See What You Want to See in The Colbert Report.” Member of inaugural AEJMC Scholars Program.

Note: An asterisk (*) indicates an affiliate faculty member whose primary departmental appointment is outside the SJMC.

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Seth Lewis, Assistant Professor M.B.A., Barry University and Ph.D., University of Texas Austin Former editor at The Miami Herald. Studies media sociology and journalism innovation. Dissertation was a case study of the Knight Foundation and its Knight News Challenge that explored how news innovators sought to develop an ethic of participation in journalism’s professional culture.

Gordon W. Leighton, Lecturer, Program Coordinator of the Professional M.A. in Strategic Communication B.A., McMaster University G.D.J., University of western Ontario Founding partner of Foghorn Communication Solutions, vice president at Padilla Speer Beardsley Inc. and manager of public issues at Xcel Energy Inc. Extensive experience leading all facets of corporate and marketing communications, from crisis management to market research and hands-on operational management.

Joanne Miller, Associate Professor* Department of Political Science M.A. and Ph.D., psychology, Ohio State University Specialities include political participation, media and politics, political psychology, survey research methods and political propaganda. Research focuses on the impact of psychological motivations on citizens’ decisions to become politically active.

Mark Pedelty, Associate Professor M.A. and Ph.D., anthropology, University of California, Berkeley Areas of research include ethnographic research in new media, the relationship between news and popular culture, and issues in media ethnography in Mexico, Central America, and the United States.

Amy Kristin Sanders, Assistant Professor M.A., journalism and J.D., University of Iowa Ph.D., mass communication, University of Florida Areas of research include government regulation of speech, the monopolization of the media and the Eighth Amendment as it may or may not apply to indecent broadcasting.

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Mark Snyder, McKnight Presidential Chair in Psychology* Department of Psychology Ph.D., psychology, Stanford University Areas of research include how individuals create their social worlds; processes by which individuals construct and enact motivational agendas for action; the integration of personal identity in a social setting; individuals and their interaction with society, specifically involvement in pro-social movements such as philanthropy, social activism and political movements.

Catherine R. Squires, Associate Professor Cowles Professor of Journalism, Diversity and Equality M.A. and Ph.D., communication studies, Northwestern University Areas of research interest include diversity, media and the public sphere, with emphasis on controversies surrounding social identities, racial identities and mass media.

Daniel Sullivan, Professor Cowles Chair of Media Management and Economics Ph.D., economics, Yale University Area of research is the identification of economic/business models and measurement systems that support the proposition that “good journalism� can be good business.

Shayla Thiel-Stern, Assistant Professor M.A., communication, Georgetown University; Ph.D., mass communication, University of Iowa Areas of research include integrating new media with cultural studies, specifically gender and social identity through the use of instant messaging.

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Albert R. Tims, Associate Professor, Director of the SJMC M.A., journalism, and Ph.D., mass communication, University of Wisconsin-Madison Areas of research include theory and methodology; public opinion and political communication; and media socialization.

Daniel B. Wackman, Professor M.S., political science, M.S., journalism, and Ph.D., mass communication, University of Wisconsin-Madison Areas of research include political communication (including political advertising) and information processing of media messages. Areas of teaching include advertising and research methods.

Jennifer Williams, Assistant Professor Ph.D., mass communication, University of Minnesota General area of research is political communication with an emphasis on the use and social psychological effect of political message frames.

Thomas Wolfe, Associate Professor* Department of History Master of International Relations, Columbia University, and Ph.D., anthropology and history, University of Michigan Areas of research include 20th century modernity, with a concern with the formation of disciplines, worldviews, and knowledge complexes. Research and teaching center on the place of communications practices and institutions in the creation of modern social and political movements.

Marco Yzer, Associate Professor M.A. and Ph.D., social & organizational psychology, University of Groningen (Netherlands) Areas of research include the evaluation of mass media campaigns, experimental tests of message effectiveness, tests of the validity of theories of behavioral change and the applicability of such theories to health communication.

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M.A. in Strategic Communication Adjunct Faculty Earl Herzog, Teaching Specialist B.A. History, University of Minnesota Herzog is executive vice president director of media operations at Campbell Mithun’s Compass Point Media. Extensive experience includes retail, packaged goods, financial services, technology, consumer durables, agribusiness, entertainment, and business-to-business strategies. Recipient of the Minnesota Advertising Federation Silver Medal award for outstanding achievement.

Steve Wehrenberg, Teaching Specialist B.A., English/communications, Augsburg College Wehrenberg is the CEO of Campbell-Mithun, the largest advertising and marketing communications company in the Twin Cities. He is responsible for the agency’s account planning, direct marketing and promotions planning, integration.

Michelle L. M. Wood, Lecturer M.A., journalism; Ph.D., mass communication, University of Wisconsin—Madison Areas of research include strategic communication with an emphasis on consumer processing of media messages; resistance to influence; and science communication.

Note: An asterisk (*) indicates an affiliate faculty member whose primary departmental appointment is outside the SJMC.

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GRADUATE COURSE DESCRIPTIONS JOUR 5251 Psychology of Advertising 3 cr; A-F only

Psychological principles, research techniques, and applications in advertising/ strategic communication. Consumer attitudes/behavior. Psychological mechanisms upon which effectiveness of advertisements and other promotional efforts depend.

JOUR 5501 Communication and Public Opinion 3 cr; A-F only

Theories of communication, persuasion, attitude change. Functions of interpersonal/ mediated communication in diffusion of information and in opinion formation.

JOUR 5541 Mass Communication and Public Health 3 cr; A-F only

Intersection of mass media, public health, and behavior. Role of theory in understanding intended and unintended campaign effects, the state of health journalism, and decisions that inform media-based interventions.

JOUR 5552 Law of Internet Communications 3 cr; A-F only

Whether/how/which traditional media laws/regulations apply to the Internet.

Developing law of communication on Internet, global/ethical issues.

JOUR 5601W History of Journalism 3 cr; A-F only

Development of American media, from beginnings in Europe to present day.

Rise of film/radio/television/Internet. Relation of communications development to political, economic, social trends.

JOUR 5606W Literary Aspects of Journalism 3 cr; A-F only

Literary aspects of journalism as exemplified in, and influenced by, works of American/British writers, past/present. Lectures, discussions, weekly papers, critiques.

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JOUR 5615 History of the Documentary 3 cr; A-F only

Social history of photography, film, video. Informational, documentary, propaganda, and entertainment functions of visual communication. Rise/influence of visual media industries and of public image making.

JOUR 5725 Management of Media Organizations 3 cr; A-F only

Introduction to concepts/principles of media management. Strategic planning, leadership, organizational strategies, ethical/legal issues. Working in teams. Balance sheets, income statements. Motivating/promoting people.

JOUR 5771 Media Ethics: Principles and Practice 3 cr; A-F only

Connecting theoretical approaches to media ethics with real-life case studies.

History of ethical standards in journalism, public relations and advertising. Making ethical judgments in complex situations.

JOUR 5777 Contemporary Problems in Freedom of Speech and Press 3 cr; A-F only

Legal/constitutional derivation of freedom of press/speech. Emphasizes case law, statutes, judicial theories. Leading cases in privacy torts, prior restraints, news gathering/dissemination. Access to courts/government, including via the Internet. Legal-research techniques.

JOUR 5991 Special Topics in Mass Communication: Context 3 cr; A-F only

Topics specified in Class Schedule.

JOUR 8001 Studies in Mass Communication I 3 cr; A-F only

Introduction to key concepts, theories and methods in the study of mass communication from a social science perspective; survey of research literature utilizing individualistic and structural approaches to mass communication.

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JOUR 8002 Studies in Mass Communication II

3 cr; prereq concurrent registration in 8001; A-F only

Literature on history of the field, cultural and humanistic approaches to its study, and legal and ethical issues.

JOUR 8003 The Changing Media Environment 3 cr; A-F only

Prepares entering graduate students to work in the changing media environment, emphasizing its political, social, economic, legal, ethical, and technological implications nationally and globally; students produce scholarly research about changing media.

JOUR 8200 Communication Strategy Research in Rapidly Changing and Complex Media Environments 3 cr; prereq Strat Comm M.A. grad major; A-F only

Concepts, analytical techniques, and methods to analyze audiences, target markets, and social trends affecting communication strategy in context of complex and rapidly changing media environments.

JOUR 8201 Factors Affecting Communication Strategy 3 cr; prereq Strat Comm M.A. grad major; A-F only

Literature/research concerning identification/analysis of the media and environmental, regulatory, competitive, and economic factors that affect the development of communication strategy.

JOUR 8202 Generation and Selection of Communication Strategies 3 cr; prereq Strat Comm M.A. grad major; A-F only

Concepts/methods to support analytic/creative processes that lead to development of breakthrough communication strategies. Criteria for selecting among strategic alternatives.

JOUR 8203 Integration of Communication Strategies Across Media

3 cr; prereq 8200, 8201, 8202, Strat Comm M.A. grad major; A-F only

Concepts, analytical techniques, and methodologies used to plan communication strategies and implement communication campaigns utilizing a diverse range of media.

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JOUR 8204 Measuring the Effectiveness of Strategic Communication Campaigns 3 cr; prereq 8203, Strat Comm M.A. grad major; A-F only

Examination, evaluation, and application of concepts/methods to evaluate effectiveness of strategic communication campaigns and their components.

JOUR 8205 Cases in Strategic Communication

3 cr; prereq 8203, Strat Comm M.A. grad major; A-F only

Case study analysis concerning development, implementation, and evaluation of communication strategies. Cases cover broad range of organizations, focus on such issues as brand introduction, brand reinforcement, revitalizations, crisis communication, issues management, and legal/ethical considerations.

JOUR 8206 Directed Study: Development of an Integrated Strategic Communication Campaign 3 cr; prereq 8205, Strat Comm M.A. grad major; A-F only

Project to develop a case study analysis concerning development, implementation, and evaluation of a strategic communication campaign.

JOUR 8501 Seminar: The Process of Quantitative Mass Communication Research 3 cr; prereq 9 cr soc sci, EPsy 5260 or equiv; A-F only

Logic of social sciences research. Relationship between theory and research, concept explication, measurement, instrumentation and design issues.

JOUR 8502 Seminar: Multimethod Research in Mass Communication 3 cr; prereq 8501, [EPsy 5260 or equiv]; A-F only

Quantitative/qualitative research principles/techniques applied to mass communication and kindred questions. Reliability, generalizability, and validity in their classic/contemporary senses. Survey methods, focus groups, interviews, other methods. Emphasizes “triangulation� of diverse methods.

JOUR 8513 Seminar: Ethnographic Methods in Mass Communication Research 3 cr; prereq [8001, 8002]; A-F only

Theoretical foundations in anthropology/sociology. Field projects.

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JOUR 8514 Seminar: Mass Communication Theory 3 cr; prereq 8001, 8002; A-F only

The process of theory development as it relates to mass communication inquiry.

JOUR 8601 Seminar: Methods in Mass Communication History Research 3 cr; prereq 8001, 8002; A-F only

Critical analysis of research in journalism/ communication history. Research designs/methods. Development of a research project.

JOUR 8602 Seminar: History of Mass Communication 3 cr; prereq 5601; A-F only

Research in history/development of U.S. mass media.

JOUR 8603 Seminar: Theories and Models in Mass Communication History Research 3 cr; prereq 5601; A-F only

Literature on theory in historical research. Uses of theoretical models in historical explanations. Role of theory in historical research, debate about uses.

Specific works in journalism/communication history in context of theoretical models. Development of major paper examining models/theories relevant to student’s project.

JOUR 8620 Seminar: Advertising Research 3 cr; prereq 5251; A-F only

Advertising as persuasive communication. Current research/theory related to advertising and the consumer decision-making process.

JOUR 8651 Seminar: Mass Media and Social Change 3 cr; prereq 8001 or 8002 or equiv; A-F only

Survey of social change research, including study of social movements, crosscultural comparison, and technological change. Specific emphasis on roles of mass media in these dynamics.

JOUR 8673 Seminar: Media Management

3 cr; prereq 5725 recommended; A-F only

Management issues in media organizations. Relation to dynamics of organization structure, employees, markets, economics/ finances.

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JOUR 8675 Seminar: Issues in Information Access and Communication 3 cr; A-F only

Societal, industrial, technological and policy aspects/developments that affect information access, particularly through mass media.

JOUR 8678 Seminar: Constitutional Law–Theories of Freedom of Expression 3 cr; prereq 5777 or law student; A-F only

Problems of constitutional/tort law affecting the press. Underlying theories.

JOUR 8679 Seminar: Research Methods in Media Ethics and Law 3 cr; A-F only

Research at intersection of First Amendment and media ethics.

JOUR 8681 Seminar: Media and Globalization 3 cr; prereq 4801 or 5825; A-F only

Main problems/currents. Concepts, research, policy relevant to global development. Issues of freedom/constraint, media technology, role of journalism in world affairs.

JOUR 8721 Seminar: Communication Agencies as Social Institutions 3 cr; A-F only

Influences/effects of mass communication, internal dynamics of media organizations, criticism/modes of reform. Theoretical frameworks for analysis.

JOUR 8801 Seminar: Comparative Research in Mass Communication, a Cross-National Approach 3 cr; prereq 4801 or 5825; A-F only

Comparative research designs/strategies. Analysis of production, presentation, transmission, and consumption of mass media products/services (particularly news, entertainment, and information) across national borders. Theoretical concerns, empirical problems, policy. Ethical issues involving research on form/ content of mass communication within/between countries.

JOUR 8990 Special Problems in Mass Communication 3-4 cr; A-F only

Topics specified in Class Schedule.

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GENERAL INFORMATION The SJMC graduate student body is made up of approximately 80 active scholars from across the United States and around the world, including students from China, Korea, and Russia, among other countries. Students take part in a broad range of scholarly work, from developing and presenting independent research at regional, national, and international conferences to co-authoring and publishing ground-breaking research articles with our internationally renowned faculty.

The University of Minnesota The SJMC is located on the East Bank of the University of Minnesota’s Twin Cities campus. Students from all 50 states and nearly 100 countries populate the campus to make up one of the largest student bodies in the country. The Twin Cities is the 15th largest metropolitan center in the country and hosts daily newspapers, a number of local radio and television stations, scores of suburban, community, and specialized publications, and many nationally-known advertising and public relations agencies. Leading companies such as 3M, General Mills, and Medtronic also call the Twin Cities home. Theater and music buffs can attend performances at the celebrated Guthrie Theater, Ordway Center, Orchestra Hall, and a number of other theaters and live-music venues, while sports fans can cheer for (or against) the Minnesota Vikings, Twins, Timberwolves, Lynx and Wild. Outdoor enthusiasts can take full advantage of the area’s abundant lakes, rivers, and parks for activities ranging from canoeing to hiking to snowboarding.

Alumni Alumni of the SJMC’s graduate program can be found around the world at major universities, large news organizations, nationally and internationally known companies and research facilities, and nonprofit organizations. Recent M.A. graduates have found employment at the Associated Press, the Brechner Center for Freedom of Information, Fleishman-Hillard, the Minnesota Medical Association, Padilla Speer Beardsley, the Poynter Institute for Media Studies, the University of Florida-Gainsville, and the University of Wisconsin-River Falls. Recent Ph.D. graduates have begun their careers at the University of WisconsinMadison, the University of Washington-Seattle, Michigan State University, the University of Tennessee, University of Hawaii, Purdue University, University of New Mexico-Albuquerque and the National Cancer Institute.

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FACILITIES, TECHNOLOGY AND RESEARCH CENTERS Murphy Hall Murphy Hall is the home of the SJMC. The state-of-the-art facility includes four multimedia classrooms, a 150-seat multimedia auditorium, a 52-workstation digital media studio and digital video production lab, a focus group facility, a multimedia teleconference center for distance education, short courses and professional development workshops, and a Digital Information Resource Center (DIRC/Eric Sevareid Library) that is integrated into the School’s programs.

SJMC Graduate Student Organization The SJMC Graduate Student Organization (GSO) coordinates social and academic activities, including the annual GSO Conference, where students are invited to present new research and receive feedback in a positive learning environment. GSO also provides graduate student representation on SJMC and University committees.

Digital Information Resource Center/Eric Sevareid Library 20 Murphy Hall 612-625-7892 sjmclib@umn.edu The SJMC is one of the few departments at the University of Minnesota to boast its own library: the Digital Information Resource Center/Eric Sevareid Library. The DIRC serves the students, faculty, and staff of the SJMC with a collection that includes more than 8,000 books and 200 journal, newspaper and reference subscription titles. The University Libraries website at www.lib.umn.edu offers numerous links to article indexes, reference sources, and policy information. Along with its collections, the DIRC also offers computer workstations with design software for publications, Web development, and video work. The DIRC works in conjunction with SJMC instructors by hosting various class materials and offering two teaming rooms in which students can meet in groups or work on projects in an enclosed, quiet environment.

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Digital Media Studios (Computer/Video Lab) 10 Murphy Hall http://dms.sjmc.umn.edu 612-625-1847 digims@umn.edu The SJMC houses one of the most technologically advanced facilities in the nation. The digital media studios consist of Macintosh and PC computer workstations, all with software for publication, Web development and digital video production and editing.

SJMC Research Division 330 Murphy Hall www.sjmc.umn.edu 612-626-0221 The SJMC Research Division’s mission is to promote top-notch quantitative and qualitative research. It provides consulting about research design, data collection, and data analysis; supplies hardware and software for research purposes; maintains a small library of readings on research methods; coordinates the SJMC Human Subjects Protection Program and the Research Participants Program (“Subject Pool”); and sponsors colloquia, short courses, and special programs on researchrelated topics. All Research Division services are free to students.

Silha Center for the Study of Media Ethics and Law 421 Murphy Hall www.silha.umn.edu 612-625-3421 silha@umn.edu The Silha Center for the Study of Media Ethics and Law’s primary mission is to conduct research on and promote the understanding of legal and ethical issues affecting the mass media. The Silha Center sponsors an annual lecture, hosts forums, produces a quarterly newsletter (The Silha Bulletin) and other publications, and provides information to the public about media ethics and law issues. It also supports outstanding graduate and law students in their research through the Silha Fellowships.

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TUITION AND FINANCIAL AID To view the most current rate of tuition, visit http://onestop.umn.edu and click on “Costs and Tuition” under the Finances category.

Reciprocity For residents of North Dakota, South Dakota, Wisconsin, or Manitoba who qualify for reciprocity privileges, tuition rates are comparable to resident rates. For more information, visit http://admissions.tc.umn.edu.

Graduate School Fellowships Intended for recruiting outstanding new students to the university’s graduate programs, these one-year fellowships provide a stipend of approximately $22,000 for the academic year plus tuition for up to 14 credits per semester and health insurance coverage (fees not included).

Students of superior ability who are admitted to the program are nominated for these fellowships by the SJMC faculty.

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Diversity Of Views And Experiences Fellowships Only U.S. citizens and permanent residents entering the Graduate School for the first time may be nominated. These one-year fellowships provide a stipend of approximately $22,000 for the academic year plus tuition for up to 14 credits per semester and health insurance coverage (fees not included). Students of superior ability who are admitted to the program and meet the fellowship criteria are nominated by the SJMC faculty.

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Macarthur Fellowships Only students entering doctoral programs will be considered.

Applicants should have backgrounds and interests relevant to the issues central to the MacArthur Program, which are focused in four broad dimensions of contemporary world society: globalization, society and the ecosphere, war and institutions of violence, and identity and social power. Students interested in this fellowship can download application materials at www.icgc.umn.edu and click on “Fellowships.”

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Graduate School Doctoral Dissertation Fellowship The purpose of the Doctoral Dissertation Fellowship program is to give outstanding final-year Ph.D. candidates who are making timely progress toward the degree an opportunity to devote full-time effort to the research and writing of the dissertation. The top candidate for the Ralph D. Casey Dissertation Research Award is nominated for this fellowship by the SJMC faculty. The award includes a stipend of approximately $22,000 for the academic year and tuition and health insurance coverage.

SJMC Graduate Student Fellowships and Scholarships Graduate students who have superior academic records are eligible for SJMC awards ranging from $1,000 to $14,000 annually. These awards are made as part of the admission process (submit the Application for Financial Support with your Application for admission) and may be renewed depending on funding and availability.

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SJMC Fellowship Awards Stanley W. Carlson Graduate Scholarship Hazel Dicken-Garcia Graduate Fellowship Herbert Berridge Elliston Graduate Scholarship Arle and Billy Haeberle Scholarship Hubbard Broadcasting Scholarship Joel and Laurie Kramer School of Journalism Fund DJ Leary Strategic Communication Fellowship for Strategic Communication graduate students Ray Tarleton Strategic Communication Fellowship Vincent Bancroft Shea Fellowship William D. Wells Graduate Fellowship

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Silha Center Research Fellowships In Ethics And Law Silha Fellowships offer graduate and law students the opportunity to engage in a variety of research projects in media ethics and law.

Silha Fellowships are available to graduate students who have demonstrated interest and ability in the study of mass communication ethics and/or law. For further information about the Silha Fellowship Program, visit http://www.silha.umn.edu

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Graduate Assistantships In addition to scholarship and fellowship awards, graduate students may seek positions as research or teaching assistants. These positions involve quarter- or half-time appointments as assistants to the faculty and staff of the SJMC. Students obtaining assistantships are eligible for resident tuition rates and partial or full tuition waivers depending on their appointment (50% tuition waiver for quarter-time assistantship; 100% tuition waiver for half-time assistantship).

Teaching assistantships Teaching assistantships are awarded to graduate students who have highly developed verbal proficiency in English and demonstrated degree objectives, scholarly achievement, experience, and financial need.

Research assistantships may be available in association with faculty and center research projects.

Loans For information, about educational loans, visit http://www.onestop. umn.edu and click on“Financial Aid�, or contact the OneStop Student Services office at 612-624-1111 or onestop@umn.edu.

For more information on financing your graduate education, visit www. grad.umn.edu/Prospective_Students/Financing/index.html.

Research Funding The University of Minnesota and the SJMC each offer special funding opportunities for conducting graduate student research. These opportunities range from travel funding to help mitigate the cost of presenting research at national conferences to a full fellowship for advanced Ph.D. students ready to embark upon writing their dissertation.

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These opportunities include: • Costello Travel Funds Graduate students presenting papers at academic conferences are eligible to apply for Costello Travel Funds to help defray the cost of transportation to areas outside the Twin Cities. Students may apply for travel funds each academic year that they are within their window of support.

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Kriss Research Support Grants These grants are designed to provide assistance to mass communication Ph.D. students in meeting direct costs associated with research. To be eligible, students must complete their preliminary exams and have their dissertation proposal approved by a full committee within six months of the last date of coursework and before their original window of support (as described in their offer of admission and financial assistance) ends. Qualifying students must submit a budget approved by their adviser and then will have access to a research account for items listed in that budget.

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Ralph D. Casey Dissertation Research Award A bequest to SJMC from funds left by the School’s distinguished first director makes possible these annual awards for outstanding, meritorious dissertation research projects. Doctoral candidates in mass communication who have completed their written and oral preliminary examinations and who have filed their dissertation thesis proposals with the Graduate School are eligible to apply. This application process also serves as the internal competition for the Graduate School Doctoral Dissertation Fellowship nomination.

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CONNECT WITH US ONLINE SJMC on Facebook

http://www.facebook.com/umnsjmc SJMC on Twitter http://www.twitter.com/umn_sjmc

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HELPFUL LINKS School of Journalism & Mass Communication www.sjmc.umn.edu OneStop Student Services www.onestop.umn.edu International Student and Scholar Services (ISSS) www.isss.umn.edu Council of Graduate Students www.cogs.umn.edu University of Minnesota Job Center employment.umn.edu Center for Teaching and Learning www.umn.edu/ohr/teachlearn Housing & Residential Life www.housing.umn.edu University Counseling & Consulting Services www.uccs.umn.edu Disability Services ds.umn.edu Parking & Transportation Services www.umn.edu/pts/maps Graduate Record Examination www.gre.org International English Language Testing System www.ielts.org Test of English as a Foreigh Language www.toefl.org

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This publication/material can be made available in alternative formats for people with disabilities.

Direct requests to: SJMC Graduate Student Services Office 110 Murphy Hall 206 Church Street S.E. Minneapolis, MN 55455 612-625-4054 sjmcgrad@umn.edu The University of Minnesota is committed to the policy that all persons shall have equal access to its programs, facilities, and employment without regard to race, color, creed, religion, national origin, sex, age, marital status, disability, public assistance, status, veteran status, or sexual orientation. Š 2011 by the Regents of the University of Minnesota.

All rights reserved.

Printed 8/26/10