Dakota Lewis - Studio_1201

Studio_1201 Design Consultancy

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Ann Arbor

Creative Collective

___Hello, _ Hi, Howdy, Yo.

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Welcome to our side of the pond.

Studio_1201 is a multi-disciplinary design consultancy that merges contemporary technology and timeless design elements to develop unique design solutions.

___Who Are We?

Studio_1201 is composed of a couple of pals that bumped heads on their educational journey. Some since the early days of high school, others since the early days of college, living long days and long nights doing what we love.

___Contents _ 04_05

Our Studio

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Our Brand

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Our Strategy

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Our Projects

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Us

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___Our _ Studio ___Mission

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We aim to cultivate an image for entrepreneurs, business owners, scientists, creatives, and for all who seek to but their own work out into the world. By focusing on our human-based design process we enhance our results with technology to provide the best possible solution for all.

___Design Philosophy

We design experiences by evoking the human senses through social and cultural values, resulting in unique ways for people to connect. We believe that design should be strategic. By addressing business goals and vision, we seek to deliver successful metrics based on project performance, economics, and measurable impact.

Our signature process can be applied to your unique project, whether it be in Architecture, Fashion Design, User Experience, Brand Development, Visual Marketing, Multimedia Production, or Graphic Design. This unique methodology consistently delivers exceptional business results for our clients.

Confident, Bold + Straight to the Point.

___Our Brand

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The identity program is more than just a logo; it is a design scheme comprised of several core elements that collectively reflect the values and voice of Studio 1201.

This compendium guides you through the various components of the Studio_1201 brand, setting the foundation of the brand to be distinct, consistent, and recognizable across platforms.

___Typography Typeface: Category: Created:

Century Gothic Sans-serif Monotype Imaging _1991

The Studio_1201 typeface, Century Gothic, is at the heart of the Studio_1201 identity and is the foundation for all our branding. Clean distinctive and legible, Century Gothic is available in a variety of weights and styles; that express both contemporary and classical qualities.

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Studio_1201 Studio_1201 Studio_1201 Studio_1201 Studio_1201 Studio_1201

___Color Scheme

Primary colors are the physiological response of the eye to light. Human color vision is trichromatic, using three primary colors. Essentially, visible light is a continuous spectrum of wavelengths that can be detected by the human eye, an infinite-dimensional stimulus space.

Primary Colors are the root of every other color; hence we are at the origin of color, where we can explore all possibilities.

Grey RGB - 63 / 63 / 63 HEX - 3f3f3f CMYK - 67 / 60 / 60 / 48

White RGB - 247 / 248 / 249 HEX - 00239C CMYK - 2 / 1 / 1 / 0

Blue RGB - 3 / 3 / 249 HEX - 0303f9 CMYK - 88 / 77 / 0 / 0

Yellow RGB - 255 / 212 / 0 HEX - ffd400 CMYK - 1 / 14 / 99 / 0

Red RGB - 255 / 0 / 0 HEX - ed2024 CMYK - 0 / 98 / 97 / 0

Black RGB - 2 / 3 / 3 HEX - 020303 CMYK - 75 / 67 / 67 / 88

___Export Formating Raster_

.bmp .jpg .jpeg .psd .tif .gif .png

Vector_

.svg .svgz .ai .eps .pdf .eps .ait

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___Our Strategy

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___Pre-Project Development

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___Client Engagement

Create a series of questions, inquiries, according to clients’ needs, style, the idea of what they are asking. Analysis & information are at the core of design thinking.

Good design is the difference between sympathy and empathy. We must fully understand the needs that our client may or may not be aware of, this itself will be the main factor in providing a service and creating a design that contributes to culture as well as client relationship.

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___Project Research

Research consists of many components depending on the nature of the project & client. As a creative design firm, we aim to utilize our efforts and beliefs as a moment to create humanistic creations, which allows us to analyze our client’s preference through sensory research.

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Visual - Compose a collection of imagery concerning project inquires, client’s preferences, and investigations on personal curiosity relating to the project.

Statistical - Generate, analyze, and compose quantitative data that can be manipulated through code to draw conclusions related to the project, First-Hand - Reach out to our consumer base, or client personally to understand and evaluate potential information that may be unavailable as well as provide a humanistic approach to the research process.

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___Project Development

___Why & How Approach

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Defining the project point of view, producing an established relationship between inquiry and definition, allowing us to take a stand on the project and provide insight for further steps in project development, which we can always re-iterate.

___Ideation •

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Brainstorming - A series of spitball ideas, taking note of any themes that could contribute to the project, creativity is welcomed.

Analysis - Analyzing idea potential in every possible aspect for compatibility to fit clients and company goals.

Consolidation – Compose a hierarchy of realistic outcomes for potentials ideas for further development as client work.

Finalization – Compose a set of THREE realistic solutions to the client’s inquiry that strives for the best results.

___Project Delivery • • •

Content Organization Documentation Content Transfer

Artistic Premium

Our Projects

Adaptable Universal Innovative

___Our Projects ___Brand Identity

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Studio_1201 has engaged in developing a logo design for various types of businesses.Through market research and design development, we create unique designs that build upon our client’s vision and reflect the core values.

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___Brand Development Studio_1201 goes further to offer our clients brand development, where we assist in building the brand into products, websites, apparel, and many other options. At Studio_1201, we want to make sure that our clients get the most out of their brand by completely adjusting our client’s styles to any platform.

___Cinematography Casabella

Guac-Lock

https://vimeo.com/336014917 Guac-Lock is an emerging company that recently launched a non-profit campaign aimed to send underprivileged students to Michigan Football games. All profits generated from their new product, a Michigan themed Guac-Lock, will be dedicated to decreasing ticket prices for these students.​Our Studio assisted their company in promoting this campaign through a video advertisement production.

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___Animation Geared For Green Circular Economy

https://vimeo.com/372920006

GearedforGreen is a team of plastics and sustainability experts, committed to helping re-think how our clients make, package, use, and sell plastic product. We have a 360-degree focus on sustainability to improve economic, environmental, and social brand value. Our Studio assisted their company in promoting this campaign through a video advertisement production.

___Spatial Design The Control Room RAW_POPUP / MIAMI ART BASEL 2018

Our installation comprised of an interior structure of an atomic shelter reproduced into a socially interactive setting. The installation included various walls and screens of vintage TV monitors set up as digital canvases, displaying hypnotic imagery that responds to motions within the space. These motion graphics correspond to data input from a camera lens that will be translated into a program that will return visual feedback onto the screen. The data recorded will consist of color readings such as the RGB input from activation within the space or light and dark readings from within the space.

The intention was to re-create a psychological experimental experience, focusing on the idea of subject-bias. We wanted the audience to enter into a conscious state of knowing what the piece/installation is about, what information it is providing; yet contrary to psychology experiments, the true intention of the piece will be revealed to the audience as they unconsciously and unintentionally interact and become a collaborative element of the entire installation.

RAW POP UP Art Basel Week 2018

RAW POP UP The Control Room Ad

https://youtu.be/GlGnuvKwe50

https://vimeo.com/306230178

___Spatial Design StudioB

Metalsmithing & Jewlery Design Studio

In September of 2019, The MatrixB Group opened StudioB as a destination for jewelry artisans, curious beginners, and small groups to learn this multi-faceted ancient art form in a fun, wellappointed, light-filled setting, with an emphasis on personal growth and mindful processes.

Studio_1201 was tasked with designing the interior renovation to accommodate jewelry studio equipment for Studio B.

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EXISTING WEST ELEVATION

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EXISTING INTERIOR SECTION /ELEVATION

EXISTING FLOOR PLAN

jura + arch

STUDIO B 12345-B NE 6th Ave. Nrth Miami FL 33161

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KEY LOCATION PLAN

Us

_Dakota D. Lewis Co-Founder / CTO University of Michigan B.S Information Analysis B.A User Experience Design Dakdlew@umich.edu

_Juan V. Marco Co-Founder / CCO University of Michigan B.A Industrial Design B.S Architecture Design juanmarc@umich.edu

We thank you for taking the time to visit us, and we hope to see you again.

Studio_1201 © Studio1201.com s1201.info@gmail.com @Studio_1201

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Long_Day • Late_Night