Ulster Publishing marketing guide 2016

Almanac Weekly • Woodstock Times • New Paltz Times • Kingston Times • Saugerties Times

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ULSTER PUBLISHING 2016 ADVERTISING GUIDE 322 Wall St. FAX 845-334-8202 Kingston, NY 12401

PHONE 845-334-8200 ADDRESS

info@ulsterpublishing.com WEBSITE www.ulsterpublishing.com EMAIL

ADVERTISING & READERSHIP We publish the most widely read weekly newspapers in the Hudson Valley.

With four local newspapers, the regional Almanac Weekly guide to arts and entertainment (featuring our calendar and classifieds sections) and popular website, we are the area’s most trusted source for in-depth coverage of news and events.

AD OPTIONS Almanac Weekly

Reach the most readers by placing your display ad in our weekly arts and entertainment guide.

Almanac Weekly Classifieds Take out a line or display ad in the leading regional classifieds and get noticed by our exclusive readership.

Multi-Paper Combo

Special rates are available for advertisers who prefer placement in more than one of our regional weeklies.

Locally Targeted

If you’d like to specifically target customers in your area, pick one or several of our weekly newspapers.

Special Sections

Reach your audience directly with our specially-themed advertising sections, inserted in all our papers.

Inserts

We’ll include your preprinted inserts in our newspapers for $65 per thousand.

PHONE 845-334-8200 ADDRESS 322 Wall St. FAX 845-334-8202 Kingston, NY

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TOTAL NEWSPAPER READERS / WEEK

42,500+ ALMANAC WEEKLY

42,500+ NEW PALTZ TIMES

11,250+ WOODSTOCK TIMES

10,750+ SAUGERTIES TIMES

4,250+ KINGSTON TIMES

3,875+ TOTAL WEB VISITORS / MONTH

65,000+ 12401

EMAIL info@ulsterpublishing.com WEBSITE www.ulsterpublishing.com

C I R C U L AT I O N Our circulation coverage is comprehensive, with distribution points throughout the entire Hudson Valley. Here’s a more specific breakdown of just some of the towns, cities and counties we cover.

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ALMANAC WEEKLY

In addition to being found inside each of our four weekly newspapers, you can pick up Almanac in Hudson in Columbia County; Red Hook and Rhinebeck in northern Dutchess County, along Route 9, through Hyde Park and into Poughkeepsie; in Ulster County along the southwest Route 209 corridor to Ellenville. Total Circulation 17,000.

3,500+ subscriptions in addition to dealer distribution Hudson

80+ locations 1,000+ papers

Saugerties

WOODSTOCK TIMES

Woodstock

35+ locations 700+ papers

and Rte 28 corridor to Pine Hill

Woodstock, West Hurley, Kingston, Saugerties, Olive, Phoenicia and other communities in Northern Ulster County.

60+ locations 1,750+ papers

Red Hook/Tivoli 30+ locations 1,000+ papers

Rhinebeck

Kingston & Hurley Ulster County

NEW PALTZ TIMES

New Paltz, Gardiner, Rosendale, High Falls, Stone Ridge and communities throughout southern Ulster County.

Columbia County

38+ locations 1,000+ papers

100+ locations 2,000+ papers

Rosendale, Stone Ridge & High Falls

Dutchess County

45+ locations 600+ papers

Rte. 209 corridor and Ellenville

SAUGERTIES TIMES

25+ locations 350+ papers

Saugerties and surrounding communities.

KINGSTON TIMES

Kingston, Ulster and surrounding communities.

Hyde Park

New Paltz

45+ locations 1,400+ papers

40+ locations 1,200+ papers

Poughkeepsie 75+ locations 1,400+ papers

Highland

and Rte 9W corridor

25+ locations 350+ papers

SPECIAL SECTIONS

Fishkill/Beacon 100+ papers

Inserted in Almanac Weekly.

distribution 322 Wall St. FAX 845-334-8202 Kingston, NY 12401

PHONE 845-334-8200 ADDRESS

info@ulsterpublishing.com WEBSITE www.ulsterpublishing.com EMAIL

SIZE BREAKDOWN - ALMANAC WEEKLY 9.75″

4 COLUMNS

7.25″

3 COLUMNS

4.75″

2 COLUMNS 1 COLUMN

2.25″

1/2 page

15.5″

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size

width

height

total inches

full page

4 columns

15.5”

62”

1/2 page

4 columns

8”

32”

1/4 page

2 columns

8”

16”

1/8 page

2 columns

4”

8”

1/16 page

1 column

4”

4”

1/4 page

1/8 page

1/16 page

COLUMN INCHES PER PAGE: 62 PHONE 845-334-8200 ADDRESS 322 Wall St. FAX 845-334-8202 Kingston, NY

12401

EMAIL info@ulsterpublishing.com WEBSITE www.ulsterpublishing.com

SIZE BREAKDOWN - WEEKLIES Woodstock Times, New Paltz Times, Kingston Times, Saugerties Times and Special Section advertising specifications.

10″

3 COLUMNS

6.5″

2 COLUMNS 1 COLUMN

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3″

1/2 page

size

width

height

total inches

full page

3 columns

15.5”

46.5”

1/2 page

3 columns

8”

24”

1/4 page

2 columns

6”

12”

1/8 page

1 columns

6”

6”

1/16 page

1 column

3”

3”

15.5″

1/4 page

1/8 page

1/16 page

COLUMN INCHES PER PAGE: 46.5

322 Wall St. FAX 845-334-8202 Kingston, NY 12401

PHONE 845-334-8200 ADDRESS

info@ulsterpublishing.com WEBSITE www.ulsterpublishing.com EMAIL

2016 SPECIAL SECTION CALENDAR

Explore Hudson Valley JANUARY 2015

A Wintry Mix

• ULSTER PUBLISHING • WWW.EXPLOREHUDSONVALLEY.COM

Healthy Hudson Valley FEBRUARY 26, 2015

●

ULSTER PUBLISHING

●

Health, Sports & Fitness

HEALTHYHV.COM

Seasonal activities

New sports for young bodies

plus The State of Our Valley

Skiing the Berkshires & Catskills, the Culinary Institute's long reach, what's up with the real estate market, long drives for battling cabin fever, creative economies and the threat of gentrification, and what to do with the kids this time of year.

Fresh takes on the old systems The Field Goods' revolution Running in winter Vaccination worries Sloth How to stay healthy as a parent

Throughout the year, we publish 15 special advertising sections related to specific subjects: the economy, love, health, things to do, home and shopping local. Our special sections are packed with 100-percent local writing and photography. They are distributed to all newspaper subscribers and on newstands in Ulster and Dutchess counties.

Celebrations of Love JANUARY 29, 2015 ∙ ULSTER PUBLISHING ∙ WWW.ULSTERPUBLISHING.COM

Weddings, romance & beyond

Home HudsonValley

MARCH 19, 2015 • ULSTER PUBLISHING • ºWWW.HOMEHUDSONVALLEY.COM

Spring Home Improvement

Spring at last!

Marriage = Love2

Three special publications have websites: Explore Hudson Valley, Healthy Hudson Valley and Home Hudson Valley, as well as Hudson Valley Business Review. Ask your sales rep about print/web combo deals.

Outside repair jobs and inside improvements with an eye to real estate needs and words of inspiration

What we think about love when very young, in it, out of it, and putting on our daughter’s wedding... plus tips on romantic music, marriage vows, spas, local honeymooning, and the dangerous allure of great chocolate.

Explore Hudson Valley

Celebrations of Love

Healthy Hudson Valley

Home Hudson Valley

The best regional guide of places to go and things to do.

Weddings, romance, community

Health and fitness, Western and alternative medicine, living well

A Wintry Mix

Winter

Making the most of your Hudson Valley Home, including interior, exterior, garden and home finance.

Deadline: Jan. 11 Published: Jan. 14

Where to...* Deadline: April 8 Publication: April 14

Deadline: Feb. 1 Published: Feb. 4

Fall in the Valley Deadline: Sept. 26 Publication: Sept. 29

Deadline: Feb. 22 Published: Feb. 25

Summer Deadline: July 18 Published: July 21

Summer in the Valley Deadline: June 6 Publication: June 9

Health, Sports & Fitness

Hudson Valley Community Taste of New Paltz* Partner with New Paltz Chamber of Commerce Deadline: Sept. 2 Publication: Sept. 8

HV Health Magazine* Deadline: April 28 Published: May 5

Healthy Communities Deadline: Aug. 8 Publication: Aug. 11

Healthy Body & Mind Deadline: Oct. 24 Publication: Oct. 27

FAX 845-334-8202

Deadline: March 14 Publication: March 17

Home, Lawn & Garden Deadline: May 9 Publication: May 12

Fall Home Improvement Deadline: Sept. 12 Publication: Sept. 15

Holiday Gift Guide The best guide to shopping local in the Hudson Valley.

Deadline: Dec. 5 Publication: Dec. 8

*Magazine format

PHONE 845-334-8200

Spring Home Improvement

322 Wall St.

Kingston, NY 12401

ADDRESS

info@ulsterpublishing.com WEBSITE www.ulsterpublishing.com

EMAIL

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PRINT CIRCULATION, READERSHIP AND RATES

CIRCULATION READERSHIP

ALMANAC WEEKLY

Columbia, Dutchess & Ulster Counties (Included in all community newspapers)

17,000 42,500

WOODSTOCK TIMES

4,300 10,750

NEW PALTZ TIMES (includes coverage of Highland, Gardiner, Marlboro & beyond)

4,500 11,250

KINGSTON TIMES

1,550

SAUGERTIES TIMES

1,700 4,250

SPECIAL SECTIONS

3,875

Columbia, Dutchess & Ulster Counties

17,000 42,500

$ / COLUMN INCH

COL. IN. / PAGE

ALMANAC WEEKLY 62 Columbia, Dutchess & Ulster Counties

NOT FOR PROFIT

$27

$24

(Included in all community newspapers)

One Paper

46.5 $17 $15

Two Papers

46.5 $27 $25

Three Papers

46.5

$33

$30

All Four Papers

46.5

$36

$33

46.5

$36

$33

SPECIAL SECTIONS

Columbia, Dutchess & Ulster Counties

PRE-PRINTED INSERTS: $65/1000 322 Wall St. FAX 845-334-8202 Kingston, NY 12401

PHONE 845-334-8200 ADDRESS

info@ulsterpublishing.com WEBSITE www.ulsterpublishing.com EMAIL

DISCOUNTS, TERMS & INFO IMPORTANT: DISPLAY AD DEADLINE IS MONDAY AT 3 PM Publication day for all newspapers is Thursday.

COLOR

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Newspapers are not just black and white -- all our issues feature color covers and center spreads.

The charge for spot color (one single color) is $75 per color.

The charge for full four-color process (all colors) is $10 per inch per ad, per newspaper.

PLACEMENT CONSECUTIVE DISPLAY ADVERTISING DISCOUNTS

(Does not apply to preprint inserts)

# of insertions

Discount

4 5% 8 8% 13 10% 26 15% 52 20% YEARLY BULK SPACE CONTRACTS

column inch

Discount

250 10% 500 15% 750 20% 1000 25% 1500 30% 2000 35% Terms of contract: Payment is due upon billing. If payment is not received within 20 days after billing date, all discounts are rescinded.

Exact placement within the newspaper (such as left or right page, front or back section) cannot be guaranteed except by extra charge. We will always try to honor placement requests, however, no allowances will be given if position requests cannot be met.

CLASSIFIED ADS To advertise in the Almanac Weekly classified section, contact us before the deadline on Tuesday at 11 am for that week’s publication. Weekly rates are $20 for up to 30 words and 20¢ per additional word. Frequency rates for ads up to 30 words are $72 for a 4-week run, $225 for a 13-week run, $425 for a 26-week run and $800 for a year-long run. Classified ads are payable in advance. There is no billing. Help Wanted and Real Estate classified ads will appear on our hudsonvalleytimes.com website for free.

LEGAL NOTICES Legal notice prices are established by state law. Contact us for more info.

TERMS & REFUNDS No refunds, only credit given. Our maximum liability for any error appearing in an advertisement is limited to the cost of the space actually occupied. No allowance, however, will be granted for any error that does not materially affect the value of an advertisement. All errors must be reported within seven days of publication. Credit for errors is limited to first insertion. The publisher is not responsible for the return of artwork, photos, etc. Advertisers may not simultaneously take consecutive display and yearly bulk discounts. All new display advertisers must pay in advance until credit is established. Comissionable and national rates are 15% above listed rates. For contract display advertisers with a zero balance only, a 5% additional prepayment discount is available. A finance charge of 1.5% per month will be imposed on all accounts 30 days past due.

Advertisers not fulfilling their contract commitments will be short-rated to the nearest earned rate. Contract and prepayment rates are not applicable to not-for-profit organizations.

PHONE 845-334-8200 ADDRESS 322 Wall St. FAX 845-334-8202 Kingston, NY

12401

EMAIL info@ulsterpublishing.com WEBSITE www.ulsterpublishing.com

HOW TO PLACE AN AD Being your local advertising platform is our business, so we’ve made it as easy as 1-2-3 to place your ad in Ulster Publishing newspapers.

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1. Contact Us Call us at 845-334-8200 or send us an email at info@ulsterpublishing.com and we will connect you with a friendly ad sales representative. Your sales rep will give you personal service and advice on how to maximize your advertising budget.

2. Design Your Ad We will accept camera-ready art in a wide variety of formats. Please see the file submission guidelines below for our preferred file formats and specifications.

If you lack the resources of a graphic designer and cannot provide an ad, your sales rep will work with the Ulster Publishing design department to create an ad based on text and graphics you submit. This service is provided free to our clients. If you require services such as logo design, illustration or custom ad production, contact us for a quote.

3. Approve and Run Once you’re happy with the way your ad looks, simply give your approval and it will appear in the next issue(s) of the newspaper.

You can choose to run your ad once, or take advantage of bulk pricing deals. You’ll save money every time you run, and you can change your ad weekly to offer new deals and promotions.

FILE SUBMISSION GUIDELINES: PDF preferred. Images should be 300 dpi. Please be aware that ads submitted in image formats (jpg, gif, png, etc.) will result in inferior quality reproduction. Please contact us for guidelines for producing color ads, or if you have any other questions about submitting your file. We will be happy to help.

322 Wall St. FAX 845-334-8202 Kingston, NY 12401

PHONE 845-334-8200 ADDRESS

info@ulsterpublishing.com WEBSITE www.ulsterpublishing.com EMAIL

ULSTER PUBLISHING

Advertising info Something for everyone Ulster Publishing (Est. 1972) is an independent local CIRCULATION Newspaper

Circulation

Readership

Col. In. / Page

Almanac Weekly

17,000

42,500

62

Woodstock Times

4,300

10,750

46.5

New Paltz Times

4,500

11,250

46.5

Saugerties Times

1,550

3,875

46.5

Kingston Times

1,750

4,250

46.5

Special Sections

17,000

42,500

46.5

Advertising options Ulster Publishing offers solutions for every campaign and budg W E E K LY

NEWSPAPERS

one paper

two papers

three papers

four papers

Hyperlocal

Expand your reach

Focus on a trio of towns

Cover the entire county

Reach customers in two neighboring communities

Concentrate on any three communities

31,000+ Ulster County readers

Focus on customers in your community

General information Create your ad: Work with your sales rep and our design department to create an ad that fits the current and future needs of your business. We also accept camera-ready ads (PDF preferred, images at 300dpi).Send to ads@ulsterpublishing.com. The image area of each page is 10˝ wide and 15.5˝ tall.

Calculate ad size: Newspapers use column inches. Multiply the number of columns by the height (in inches). So, an ad five inches tall and two columns wide would equal 10 column inches.

Note: Newspapers have three columns and Almanac Weekly has four columns (Column width 3˝ and 2.25˝ respectively) Deadline: 3 p.m. Monday for display ads Four-color ads: $10 per inch per ad per

newspaper.

Spot color: $75 Preprint inserts: $65 per thousand Publication: Thursday Placement is not guaranteed, but we will try to accommodate requests. Mistakes must be reported within seven days. No refunds, only credit given in case of a mistake that affects the material value of the ad. Publisher is not responsible

4 in

for return of Contract de insertion cont simultaneous billing. If paym 20 days after are rescinde advertisers m credit is esta and national

Why advertise with Ulster Publishing?

We publish the most widely read weekly newspapers in the Hudson Valley. Our advertisers benefit from our diverse readership: no other weekly publications allow businesses to reach readers of local news and regional arts & entertainment in print and on the web.

media company with 5 weekly papers, 11 websites and 14 special sections.

Newspaper

DISCOUNTS

RATES Col. In. rate

Consecutive insertions

(Reg./Non-profit)

Almanac Weekly

$27/$24

One paper

$17/$15

Two papers

$27/$25

Three papers

Bulk space (yearly)

#

Discount

Col. In.

Discount

4

5%

250

10%

8

8%

500

15%

13

10%

750

20%

$33/$30

26

15%

1000

25%

All four papers

$36/$33

52

20%

1500

30%

Special Sections

$36/$33

2000

35%

get almanac weekly

web

special sections

Three counties

Go digital, reach new customers

Target specific readers

65,000+ local & regional readers per month

Find customers searching for what you have to offer

42,500+ readers weekly n Columbia, Dutchess & Ulster counties

artwork, photos, etc. eals: Bulk and consecutive tract deals may not be used sly. Payment is due upon ment is not received within r billing date, all discounts ed. Terms: New display must pay in advance until ablished. Commissionable rates are 15% above listed

rates. For contract display advertisers with a zero balance only, a 5% additional prepayment discount is available. A finance change of 1.5% per month will be imposed on all accounts 30 days past due. Advertisers not fulfilling their contract commitments will be short-rated to the nearest earned rate. Contract and prepayment rates are not applicable to not-for-profit organizations.

Classified ads: $20 for 30 words; 20 cents for each additional word. $72 for four weeks (30 words); $225 for 13 weeks; $425 for 26 weeks; $800 for a year; each additional word after 30 is 20 cents per word per week. Future credit given for cancellations, no refunds. Call 334-8200 or go to ulsterpublishing.com.

Deadline is 11 a.m. Tuesday.

IT’S EASY Mix and match options to find what works for you and your business. Our friendly sales reps can help you design a campaign you’re comfortable with.

CONTACT 845-334-8200 info@ ulsterpublishing.com

PREMIUM ADVERTISING BANNER

TOP of PAGE $250 week 728 pixels x 90 pixels

Ulster Publishing

WEBAdvertising

Get noticed! Your ad will appear on 10 of our websites over a 7-day period for 1 low price, serving the people visiting and living in the Hudson Valley.

STORY BANNER - 1 available

$200 week 468 pixels x 60 pixels - Above the stories

HudsonValleyTimes.com HudsonValleyAlmanacWeekly.com WoodstockX.com NewPaltzX.com SaugertiesX.com

ROTATING BUTTON AD $50/week

for print advertisers

$75/week

for web-only advertisers

300 pixels x 250 pixels

KingstonX.com

NON-ROTATING BUTTON AD

HomeHudsonValley.com

$100 week

ExploreHudsonValley.com

300 pixels x 250 pixels

HudsonValleyBusinessReview.com

only 4 available

HealthyHV.com

Call your Sales Representative at 845.334.8200 Nominal design set-up fee may apply for animated ads. Ask your sales representative.

10 web ads 72,725 visitors 128,468 page views* 1 low price *Google Analytics, April, 2014