Marketing guide 2014

Almanac Weekly • Woodstock Times • New Paltz Times • Kingston Times • Saugerties Times

U

U

ULSTER PUBLISHING 2014 ADVERTISING GUIDE PHONE FAX

845-334-8200 845-334-8202

ADDRESS

322 Wall St. Kingston, NY 12401

EMAIL WEBSITE

info@ulsterpublishing.com www.ulsterpublishing.com

ADVERTISING & READERSHIP We publish the most widely read weekly newspapers in the Hudson Valley.

With four local newspapers, the regional Almanac Weekly guide to arts and entertainment (featuring our calendar and classifieds sections) and a popular website, we are the area’s most trusted source for in-depth coverage of news and events.

AD OPTIONS Almanac Weekly

Reach the most readers by placing your display ad in our weekly arts and entertainment guide.

Almanac Weekly Classifieds Take out a line or display ad in the leading regional classifieds and get noticed by our exclusive readership.

Multi-Paper Combo

Special rates are available for advertisers who prefer placement in more than one of our regional weeklies.

Locally Targeted

If you’d like to specifically target customers in your area, pick one or several of our weekly newspapers.

Special Sections

Reach your audience directly with our specially-themed advertising sections, inserted in all our papers.

Inserts

We’ll include your preprinted inserts in our newspapers for $65 per thousand.

PHONE FAX

845-334-8200 845-334-8202

ADDRESS

U

TOTAL NEWSPAPER READERS / WEEK

40,000+ ALMANAC WEEKLY

40,000+ NEW PALTZ TIMES

11,250+ WOODSTOCK TIMES

10,750+ SAUGERTIES TIMES

4,250+ KINGSTON TIMES

3,875+ TOTAL WEB VISITORS / MONTH

65,000+

322 Wall St. Kingston, NY 12401

EMAIL WEBSITE

info@ulsterpublishing.com www.ulsterpublishing.com

C I R C U L AT I O N Our circulation coverage is comprehensive, with distribution points throughout the entire Hudson Valley. Here’s a more specific breakdown of just some of the towns, cities and counties we cover.

U

Ulster Saugerties  Phoenicia  Woodstock  Boiceville  Kingston  Stone Ridge  Rosendale 

 Red Hook  Rhinebeck  Hyde Park

New Paltz  Gardiner  Highland  Ellenville 

 Poughkeepsie  Wappingers Falls

Dutchess ALMANAC WEEKLY

In addition to being found inside each of our four weekly newspapers, you can pick up alm@nac in Red Hook and Rhinebeck in northern Dutchess County, along Route 9, through Hyde Park and into Poughkeepsie. Also in Ulster County along the southwest Route 209 corridor to Ellenville.

PHONE FAX

845-334-8200 845-334-8202

ADDRESS

WOODSTOCK TIMES

SAUGERTIES TIMES

Woodstock, West Hurley, Kingston, Saugerties, Olive, Phoenicia and other communities in Northern Ulster County.

Saugerties and surrounding communities.

KINGSTON TIMES

Kingston, Ulster and surrounding communities.

NEW PALTZ TIMES

New Paltz, Gardiner, Rosendale, High Falls, Stone Ridge and communities throughout southern Ulster County.

322 Wall St. Kingston, NY 12401

SPECIAL SECTIONS

Inserted in all newspapers.

distribution

EMAIL WEBSITE

info@ulsterpublishing.com www.ulsterpublishing.com

SIZE BREAKDOWN - ALMANAC WEEKLY 9.75″

4 COLUMNS

7.25″

3 COLUMNS

4.75″

2 COLUMNS 1 COLUMN

2.25″

1/2 page

15.5″

U

size

1/4 page

width

height

total inches

full page

4 columns

15.5”

62”

1/2 page

4 columns

8”

32”

1/4 page

2 columns

8”

16”

1/8 page

2 columns

4”

8”

1/16 page

1 column

4”

4”

1/8 page

1/16 page

COLUMN INCHES PER PAGE: 62 PHONE FAX

845-334-8200 845-334-8202

ADDRESS

322 Wall St. Kingston, NY 12401

EMAIL WEBSITE

info@ulsterpublishing.com www.ulsterpublishing.com

SIZE BREAKDOWN - WEEKLIES Woodstock Times, New Paltz Times, Kingston Times, Saugerties Times and Special Section advertising specifications.

10″

3 COLUMNS

6.5″

2 COLUMNS 1 COLUMN

U

3″

1/2 page

size

width

height

total inches

full page

3 columns

15.5”

46.5”

1/2 page

3 columns

8”

24”

1/4 page

2 columns

6”

12”

1/8 page

1 columns

6”

6”

1/16 page

1 column

3”

3”

15.5″

1/4 page

1/8 page

1/16 page

COLUMN INCHES PER PAGE: 46.5 PHONE FAX

845-334-8200 845-334-8202

ADDRESS

322 Wall St. Kingston, NY 12401

EMAIL WEBSITE

info@ulsterpublishing.com www.ulsterpublishing.com

Celebrations of Love

Hudson Valley Business Review January 17, 2013 ● Ulster Publishing ● hudsonvalleybusinessreview.com

Looking Forward 2013

JANUARY 31, 2013 ● ULSTER PUBLISHING ● WWW.ULSTERPUBLISHING.COM

Weddings, romance & beyond

Healthy Hudson Valley FEBRUARY 28, 2013

●

ULSTER PUBLISHING

●

HEALTHYHV.COM

HEALTH, SPORTS & FITNESS

empowering regionalism to an unanticipated extent

Competition for tangible state resources has changed the game

What's in for weddings in 2013 Going for the

gold

The unifying effects of the distribution of state money

April – June 2013 Explore Hudson Valley

| 1

Explore HudsonWhere Valley to Guide APRIL - JUNE 2013

●

ULSTER PUBLISHING ● WWW.EXPLOREHUDSONVALLEY.COM

Home Hudson Valley

MARCH 21, 2013

●

ULSTER PUBLISHING

●

WWW.HOMEHUDSONVALLEY.COM

Spring Home Improvement

See the valley with new eyes

Whether you’re a native or a newcomer, there’s always something to be discovered in the place we call home

How to merge financial lives

Your 2013 yoga guide

Dating after 40 — yes, it can work Limited mobility, unlimited intimacy

Fresh

STYLE

Hundreds of ideas to brighten your Hudson Valley home

Want to buy a bowling alley?

Charley Rosen’s last comeback — part 1 The perfect pillow

Gluten verboten

carol zaloom

W

Empowering regionalism

U

...and more

hen our reporters recently asked people questions about regionalism, they — and we — were surprised by how much the conversation tended to come back to governor Andrew Cuomo’s new system of allocation of resources organized by region. The fact that tangible state resources are being competed for seems to have entirely changed the ball game of state political allocation. It has empowered regionalism to an unanticipated extent.

To use one of the governor’s favorite buzzwords, there has been a transformation of regionalism. Rather than the traditional horse-trading among municipalities and counties for the division of spoils that it has been since time immemorial, regionalism is fast Continued on Page 2

to re he ere e, w th se et to to g at Wh how

, go

Contents Welcome......................3 Energy efciency..........4 Landscaping trends.....6 Revive a room...............8 Home nance................11

lauren thomas

The collector.................12 Tile trends......................19 Creating space............20 Local antique style.....23 Architects’ best...........26

TAMME STITT/ABLUEMOONAGENCY.COM

dion ogust

2014 SPECIAL SECTION CALENDAR Throughout the year, we publish 16 special advertising sections related to specific subjects: the economy, love, health, things to do, home and shopping local. Our special sections are packed with 100-percent local writing and photography. They are distributed to all newspaper subscribers and on newstands in Ulster and Dutchess counties.

Four special publications have websites: Hudson Valley Business Review, Explore Hudson Valley, Healthy Hudson Valley and Home Hudson Valley. Ask your sales rep about print/web combo deals.

Hudson Valley Business Review

Healthy Hudson Valley

Home Hudson Valley

Explore Hudson Valley

Looking Forward Annual assessment of the local economy and what the new year will bring.

Health and fitness, Western and alternative medicine, living well

Making the most of your Hudson Valley Home, including interior, exterior, garden and home finance.

The best regional guide of places to go and things to do.

Deadline: Jan. 13 Published: Jan. 16

Health, Sports & Fitness Deadline: Feb. 24 Published: Feb. 27

Celebrations of Love Weddings, romance, community Winter Deadline: Jan. 27 Published: Jan. 30 Summer Deadline: July 14 Published: July 17

HV Health Magazine Deadline: April 14 Published: April 24 Healthy Communities Deadline: Aug. 4 Publication: Aug. 7 Healthy Body & Mind Deadline: Oct. 20 Publication: Oct. 23

Where to...

Deadline: April 7 Publication: April 10

Spring Home Improvement Deadline: March 17 Publication: March 20 Home, Lawn & Garden Deadline: May 5 Publication: May 8 Fall Home Improvement Deadline: Sept. 8 Publication: Sept. 11

Summer in the Valley Deadline: June 2 Publication: June 5 Fall in the Valley Deadline: Sept. 29 Publication: Oct. 2

Holiday Gift Guide

Hudson Valley Community Taste of New Paltz Partner with New Paltz Chamber of Commerce Deadline: Aug. 29 Publication: Sept. 4

The best guide to shopping local in the Hudson Valley.

Deadline: Dec. 1 Publication: Dec. 4

Hudson Valley Harvest Festival Partner with Cornell Cooperative and Family Deadline: Sept. 15 Publication: Sept. 18

PHONE FAX

845-334-8200 845-334-8202

ADDRESS

322 Wall St. Kingston, NY 12401

EMAIL WEBSITE

info@ulsterpublishing.com www.ulsterpublishing.com

U

PRINT CIRCULATION, READERSHIP AND RATES

CIRCULATION

READERSHIP

16,000

40,500

WOODSTOCK TIMES

4,300

10,750

NEW PALTZ TIMES (includes coverage of Highland, Gardiner, Marlboro & beyond)

4,500

11,250

KINGSTON TIMES

1,550

3,875

SAUGERTIES TIMES

1,700

4,250

16,000

40,000

ALMANAC WEEKLY Dutchess & Ulster Counties (Included in all community newspapers)

SPECIAL SECTIONS Dutchess & Ulster Counties

COL. IN. / PAGE

$ / COLUMN INCH

NOT FOR PROFIT

62

$27

$24

ALMANAC WEEKLY Dutchess & Ulster Counties

(Included in all community newspapers)

One Paper

46.5

$17

$15

Two Papers

46.5

$27

$25

Three Papers

46.5

$33

$30

All Four Papers

46.5

$36

$33

46.5

$36

$33

SPECIAL SECTIONS Dutchess & Ulster Counties

PRE-PRINTED INSERTS: $65/1000 PHONE FAX

845-334-8200 845-334-8202

ADDRESS

322 Wall St. Kingston, NY 12401

EMAIL WEBSITE

info@ulsterpublishing.com www.ulsterpublishing.com

DISCOUNTS, TERMS & INFO IMPORTANT: DISPLAY AD DEADLINE IS MONDAY AT 3 PM Publication day for all newspapers is Thursday.

COLOR

U

Newspapers are not just black and white -- all our issues feature color covers and center spreads.

The charge for spot color (one single color) is $75 per color.

The charge for full four-color process (all colors) is $250 per ad, per newspaper.

PLACEMENT CONSECUTIVE DISPLAY ADVERTISING DISCOUNTS

(Does not apply to preprint inserts) # of insertions

Discount

4 8 13 26 52

5% 8% 10% 15% 20%

CLASSIFIED ADS To advertise in the Almanac Weekly classified section, contact us before the deadline on Tuesday at 11 am for that week’s publication. Weekly rates are $20 for up to 30 words and 20¢ per additional word. Frequency rates for ads up to 30 words are $72 for a 4-week run, $225 for a 13-week run, $425 for a 26-week run and $800 for a year-long run. Classified ads are payable in advance. There is no billing. Help Wanted and Real Estate classified ads will appear on our hudsonvalleytimes.com website for free.

LEGAL NOTICES

YEARLY BULK SPACE CONTRACTS column inch

Discount

250 500 750 1000 1500 2000

10% 15% 20% 25% 30% 35%

Legal notice prices are established by state law. Contact us for more info.

TERMS & REFUNDS

Terms of contract: Payment is due upon billing. If payment is not received within 20 days after billing date, all discounts are rescinded.

PHONE FAX

845-334-8200 845-334-8202

ADDRESS

Exact placement within the newspaper (such as left or right page, front or back section) cannot be guaranteed except by extra charge. We will always try to honor placement requests, however, no allowances will be given if position requests cannot be met.

No refunds, only credit given. Our maximum liability for any error appearing in an advertisement is limited to the cost of the space actually occupied. No allowance, however, will be granted for any error that does not materially affect the value of an advertisement. All errors must be reported within seven days of publication. Credit for errors is limited to first insertion. The publisher is not responsible for the return of artwork, photos, etc. Advertisers may not simultaneously take consecutive display and yearly bulk discounts. All new display advertisers must pay in advance until credit is established. Comissionable and national rates are 15% above listed rates. For contract display advertisers with a zero balance only, a 5% additional prepayment discount is available. A finance charge of 1.5% per month will be imposed on all accounts 30 days past due.

Advertisers not fulfilling their contract commitments will be short-rated to the nearest earned rate. Contract and prepayment rates are not applicable to not-for-profit organizations.

322 Wall St. Kingston, NY 12401

EMAIL WEBSITE

info@ulsterpublishing.com www.ulsterpublishing.com

HOW TO PLACE AN AD Being your local advertising platform is our business, so we’ve made it as easy as 1-2-3 to place your ad in Ulster Publishing newspapers.

U

1. Contact Us Call us at 845-334-8200 or send us an email at info@ulsterpublishing.com and we will connect you with a friendly ad sales representative. Your sales rep will give you personal service and advice on how to maximize your advertising budget.

2. Design Your Ad We will accept camera-ready art in a wide variety of formats. Please see the file submission guidelines below for our preferred file formats and specifications.

If you lack the resources of a graphic designer and cannot provide an ad, your sales rep will work with the Ulster Publishing design department to typeset an ad based on text and graphics you submit. This service is provided free to our clients. To be clear, typesetting submitted content is not the same as designing artwork from scratch. If you require services such as logo design, illustration or custom ad production, contact us for a quote.

3. Approve and Run Once you’re happy with the way your ad looks, simply give your approval and it will appear in the next issue(s) of the newspaper.

You can choose to run your ad once, or take advantage of bulk pricing deals. You’ll save money every time you run, and you can change your ad weekly to offer new deals and promotions.

FILE SUBMISSION GUIDELINES: PDF preferred. 300 dpi. We accept other formats, but please ensure all text is converted to outlines, or the fonts are included. Accepted formats include InDesign, Photoshop, Illustrator, QuarkXPress. If you have any questions about submitting your file, contact us and we will be happy to help.

PHONE FAX

845-334-8200 845-334-8202

ADDRESS

322 Wall St. Kingston, NY 12401

EMAIL WEBSITE

info@ulsterpublishing.com www.ulsterpublishing.com

ULSTER PUBLISHING

Advertising info

Something for everyone Ulster Publishing (Est. 1972) is an independent local m CIRCULATION Newspaper

Circulation

Readership

Col. In. / Page

Almanac Weekly

16,000

40,000

62

Woodstock Times

4,300

10,750

46.5

New Paltz Times

4,500

11,250

46.5

Saugerties Times

1,550

3,875

46.5

Kingston Times

1,750

4,250

46.5

Special Sections

16,000

40,000

46.5

Advertising options Ulster Publishing offers solutions for every campaign and b W E E K LY

N E W S PA P E R S

one paper

two papers

three papers

four papers

Hyperlocal

Expand your reach

Focus on a trio of towns

Cover the entire county

Reach customers in two neighboring communities

Concentrate on any three communities

31,000+ Ulster County readers

have three columns and Almanac Weekly has four columns - (Column width 3” and 2.25” respectively) Deadline: 3 p.m. Monday for display ads Four-color ads: $250 per ad / per newspaper.

Spot color: $75 Preprint inserts: $65 per thousand Publication: Thursday Placement is not guar-

anteed, but we will try to accommodate requests.

Mistakes must be reported within seven days. No refunds, only credit given in case of a mistake that affects the material value of the ad. Publisher is not responsible for return of artwork, photos, etc.

Contract deals: Bulk and consecutive insertion contract deals may not be used

Focus on customers in your community

General information Create your ad: Work with your sales rep and our design department to create an ad that fits the current and future needs of your business. We also accept camera-ready ads (300dpi .pdf preferred).

Send to ads@ulsterpublishing.com. The image area of each page is 10” wide and

15.5” tall. Make sure ads are an 1/8-inch shorter in height than the space purchased.

Calculate ad size: Newspapers use column inches. Multiply the number of columns by the height (in inches). So, an ad five inches tall and two columns wide would equal 10 column inches. Note: Newspapers

Why advertise with Ulster Publishing?

We publish the most widely read weekly newspapers in the Hudson Valley. Our advertisers benefit from our diverse readership: no other weekly publications allow businesses to reach readers of local news and regional arts & entertainment in print and on the web.

media company with 5 weekly papers, 11 websites and 14 special sections.

Newspaper

RATES Col. In. rate

DISCOUNTS Consecutive insertions

(Reg./Non-profit)

Almanac Weekly

$27/$24

One paper

$17/$15

Two papers

$27/$25

Three papers

Bulk space (yearly)

#

Discount

Col. In.

Discount

4

5%

250

10%

8

8%

500

15%

13

10%

750

20%

$33/$30

26

15%

1000

25%

All four papers

$36/$33

52

20%

1500

30%

Special Sections

$36/$33

2000

35%

budget almanac weekly

web

special sections

Both sides of the river

Go digital, reach new customers

Target specific readers

42,500+ readers weekly in Ulster & Dutchess counties

65,000+ local & regional readers per month

Find customers searching for what you have to offer

simultaneously. Payment is due upon billing. If payment is not received within 20 days after billing date, all discounts are rescinded.

Terms: New display advertisers must pay in advance until credit is established.

Commissionable and national rates are 15% above listed rates. For contract display advertisers with a zero balance only, a 5%

additional prepayment discount is available. A finance change of 1.5% per month will be imposed on all accounts 30 days past due. Advertisers not fulfilling their contract commitments will be short-rated to the nearest earned rate.

Contract and prepayment rates are not applicable to not-for-profit organizations.

Classified ads: $20 for 30 words; 20 cents for each additional word. $72 for four weeks (30 words); $225 for 13 weeks; $425 for 26 weeks; $800 for a year; each additional word after 30 is 20 cents per word per week. Future credit given for cancellations, no refunds. Call 334-8200 or go to ulsterpublishing.com.

Deadline is 11 a.m. Tuesday.

IT’S EASY Mix and match options to find what works for you and your business. Our friendly sales reps can help you design a campaign you’re comfortable with.

CONTACT 845-334-8200 info@ ulsterpublishing.com

PREMIUM ADVERTISING BANNER

TOP of PAGE $200 week 728 pixels x 90 pixels BOTTOM of PAGE $75 week 728 pixels x 90 pixels

Ulster Publishing

WEBAdvertising

Advertise on ALL of our websites, websites serving the people coming to and living in the Hudson Valley.

STORY BANNER - 1 available

$150 week 468 pixels x 60 pixels - Above the stories

ROTATING BUTTON AD

HudsonValleyTimes.com

$25 week/$50

HudsonValleyAlmanacWeekly.com

for advertisers not in our print edition

300 pixels x 250 pixels

WoodstockX.com NewPaltzX.com SaugertiesX.com KingstonX.com

NON-ROTATING BUTTON AD

HomeHudsonValley.com

$100 week

ExploreHudsonValley.com

300 pixels x 250 pixels

HudsonValleyBusinessReview.com

only 3 available

HealthyHV.com

10 web ads 68,566 + visitors 128,468 page views* 1 low price *Google Analytics January 31, 2014