2017 ulster publishing media kit

Ulster Publishing Media Kit | 2017

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What we do

Community papers

Almanac Weekly

Four weekly newspapers sold on newsstands and by subscription, covering their namesake and surrounding communiites.

Covers arts, entertainment & adventure. Included in the four weekly newspapers and distributed as a standalone throughout Ulster, Dutchess, Columbia & Greene counties.

Woodstock Times

New Paltz Times

Saugerties Times

Kingston Times

Web

Special sections

Hudson Valley One is the one-stop shop for all editorial content from the newspapers, breaking news and web-only content. It also includes a searchable events calendar and links to classified ads and e-subscriptions. There’s also Almanac Weekend, a weekly events newsletter.

We publish 15 annual pullout special sections, with topics ranging from health and home improvement to weddings and where-to.

Hudson Valley One

Almanac Weekend

Why Ulster Publishing?

Ulster Publishing is the premier multi-platform publisher of news and culture in the Mid-Hudson Valley. Advertisers benefit from a loyal readership that values shopping locally and shares the values of community, citizenship and adventure.

While other local media companies are shrinking, our print and web audience continues to grow. This wouldn’t be possible if advertisers didn’t achieve a good return on investment by advertising with us.

Why it works

Timing The papers come out once a week and are 100-percent local. This means each issue is packed with only the content readers are interested in, and they keep it around all week.

For advertisers, it’s the perfect balance between timeliness and shelf-life.

Content-rich

Web experience

Immersion

Conversion

Pick up an Ulster Publishing paper and you’ll see how much there is to read. We have dozens of staff and hundreds of contributors, all local, publishing scores of articles each week.

Hudson Valley One was designed with modern tastes in mind. That means clean, mobile-optimized design with no site-crashing pop-up ads.

Print readers give their undivided attention. Studies suggest the physical act of handling tangible material feels more “real,” triggering emotional reactions that leave a “deeper footprint” in the brain. More engagement with the content means more engagement with advertising.

Digital advertising is best used after a potential customer is familiar with your brand and ready to make a purchase. A display ad linking to your website is ideal. Our print/web combo packages were designed to help local businesses convert eyeballs to dollars.

76%

of small businesses say their ideal marketing strategy encompasses a combination of both print and digital communication. We can help with both.

Reach

print readership

monthly web users

Catskill

Saugerties

Phoenicia Mt. Tremper

Woodstock

Kingston

Germantown Tivoli Red Hook Rhinebeck

Stone Ridge Kerhonkson

Hudson Valley One Everywhere, but strongest in the areas shown, plus a sizeable amount of NYC users.

By paper

Hudson

Tannersville

Almanac Weekly & Special sections Four-county area shown on map.

57v+16156

45k 72k

Four weeklies Our “Times� newspapers cover their namesake and surrounding communities.

Ellenville

Rosendale New Paltz Highland Gardiner Marlboro

Almanac & Special sections

Hyde Park

Poughkeepsie Wappingers Falls Fishkill Beacon

New York City

New Paltz Times Woodstock Times Saugerties Times Kingston Times

Socially active

15201 6476 1100 Facebook fans

Twitter followers

Newsletter subscribers

Editorial calendar

Special sections

Section

Issue

Deadline

Published

Special sections are distributed within Almanac Weekly and in numerous standalone locations across the region.

Explore Hudson Valley

A Wintery Mix

1/9

1/12

Celebrations of Love

Weddings, Romance & Beyond

1/30

2/2

Explore Hudson Valley: Stuff to do. Geared toward tourists and locals who want to discover something new in their backyard.

Healthy Hudson Valley

Health, Sports & Fitness

2/20

2/23

Home Hudson Valley

Spring Home Improvement

3/20

3/23

Explore Hudson Valley

Where to Guide

4/7

4/13

Healthy Hudson Valley

HV Health Magazine

4/28

5/4

Home Hudson Valley

Home, Lawn & Garden

5/15

5/18

Explore Hudson Valley

Summer in the Valley

6/9

6/15

Celebrations of Love II

Weddings, Romance & Beyond

7/17

7/20

Healthy Hudson Valley

Healthy Communities

8/7

8/10

Event Guide

Taste of New Paltz

9/1

9/7

Home Hudson Valley

Fall Home Improvement

9/11

9/

Explore Hudson Valley

Fall in the Valley

9/29

10/5

Healthy Hudson Valley

Healthy Body & Mind

10/23

10/26

Holiday Gift Guide

Shop Local

12/4

12/7

Celebrations of Love: Love, marriage, rites of passage; all manner of celebratory traditions. (A less creative publisher might simply call it the “wedding section.�

Home Hudson Valley: Home & garden, home improvement.

Healthy Hudson Valley: All things health.

Holiday Gift Guide: Shopping local.

Event Guides: Programs for local events.

Format Our special sections come in two sizes, magazine and tabloid (11x17, three columns, same as newspapers). Magazine sections include: Explore Hudson Valley Where to Guide, Summer in the Valley and Fall in the Valley; Healthy Hudson Valley HV Health Magazine; and the Taste of New Paltz event guide. All others are tabloid size.

Ulster Publishing | 845-334-8200 | info@ulsterpublishing.com

Print ad sizes

Print ads are calculated by multiplying the height of an ad by the number of columns it spans. For example, a 6-inch tall, two-column wide ad would be 12 column-inches. The actual measurement in a three-column paper would be 6.5 inches wide by 6 inches tall, and 4.75 inches wide by 6 inches tall in Almanac Weekly.

3"

6.5 "

10"

2. 25 "

4.75 "

7. 25 "

9.75 "

Some marketers find it easier to think in terms of common page dimensions, so we included some sample sizes in the figure on the left and table below.

We can, of course, create ads of any column-width and height.

1/16

15.5 "

Three-column papers

1/16

Size

Width

Height

Col

Col-inches

10"

15.5"

3

46.5"

1/2

10"

8"

3

24"

1/4

6.5"

6"

2

16"

1/8

6.5"

6"

1

8"

1/16

3"

3"

1

4"

full

1/2

1/8

1/2

1/4

1/4 1/8

32"

Almanac Weekly Size

Width

Height

Col

Col-inches

10"

15.5"

4

62"

1/2

10"

8"

4

32"

1/4

4.75"

8"

2

16"

1/8

4.75"

4"

2

8"

1/16

2.25"

4"

1

4"

full

Three-column papers

Almanac Weekly

Woodstock, New Paltz, Kingston and Saugerties Times, most Special Sections

Almanac is our only four-column paper.

Ulster Publishing | 845-334-8200 | info@ulsterpublishing.com

Web ad sizes

Hudson Valley One

Desktop

Mobile

Two sizes, four slots available.

One Leaderboard 728x90 on desktop and tablet, 320x50 on mobile (two different versions needed).

Three medium rectangles 300x250, same size on all devices. Appear in the sidebar on the desktop site and within the flow of content on mobile.

Almanac Weekend email newsletter

hv1

Leaderboard

Content

L

R1

Three spaces available. The layout is identical to “mobile view” on right, with three ad spaces interspersed with content.

Two options: Display ads & Sponsored Post. Display ads are static image ads, 565px wide, no more than 400px tall. Sponsored posts look like the regular event posts. They’re composed of an image (same dimensions as above), a headline (13 words or fewer) and teaser text (50 words or less). Content should be arts, entertainment or event-based.

hv1

R1

Content

R2

R2

R3 R3 “Wow!” Ulster Publishing | 845-334-8200 | info@ulsterpublishing.com

Rates & Specs

Consecutive insertions

COLOR

Bulk space (yearly)

Newspaper

Circulation

Readership

Col. In./Page

Newspaper

Col. In. rate

Almanac Weekly

17000

42500

62

Almanac Weekly

$27/$24

#

Discount

Col. In.

Discount

Woodstock Times

4300

10750

46.5

One newspaper

$17/$15

4

5%

250

10%

8

8%

500

15%

13

10%

750

20%

plus some other misc.

4-color

$10 per inch per paper

Spotcolor

$75

New Paltz Times

4500

11250

46.5

Two papers

$27/$25

Saugerties Times

1550

3875

46.5

Three papers

$33/$30

26

15%

1000

25%

Prepaid inserts

$65 per 1000

Kingston Times

1750

4250

46.5

Four papers

$36/$33

52

20%

1500

30%

Format

2000

35%

.pdf, 300dpi

Special sections

1700

42500

HV1

WEB

DISCOUNTS

RATES

46.5

Special sections

SPECS

Ad size

CPM

Static: JPEG, PNG or GIF

Leaderboard 728x90

$10

Rich-media: HTML5

Medium rectangle 1 300x250

$10

Audio: click to initiate

Medium rectangle 2 300x250

$10

Newsletter display: 565 wide, no more than 400 tall.

Medium rectangle 3 300x250

$10

Animation time: 15 seconds

NEWSLETTER

Ad type

Cost

Display

$40

Sponsored post

$80

Newsletter sponsored post: Three parts: Image, headline, teaser text. Image: 565 wide, no more than 400 tall; Headline: 13 words or less; Teaser text: 50 words or less.

CPM: Cost per 1000 impressions.

Units: All dimensions above in pixels

MORE INFO

PRINT

CIRCULATION

$36/$33

Placement for print display ads is not guaranteed, but we will try to accommodate requests. Mistakes must be reported within seven days. No refunds, only credit given in case of a mistake that affects the material value of the ad.

Publisher is not responsible for return of artwork, photos, etc.

Contract deals Bulk and consecutive insertion contract deals may not be used simultaneously. Payment is due upon billing. If payment is not received within 20 days after billing date, all discounts are rescinded. Terms: New display advertisers must pay in advance until credit is established. Commissionable and national rates are 15% above listed rates. For contract display advertisers with a zero balance only, a 5% additional prepayment discount is available. A finance change of 1.5% per month will be imposed on all accounts 30 days past due. Advertisers not fulfilling their contract commitments will be short-rated to the nearest earned rate. Contract and prepayment rates are not applicable to not-for-profit organizations.

Classified ads Appear in Almanac Weekly. $20 for 30 words; 20 cents for each additional word. $72 for four weeks (30 words); $225 for 13 weeks; $425 for 26 weeks; $800 for a year; each additional word after 30 is 20 cents per word per week. Future credit given for cancellations, no refunds. Call 3348200 or go to ulsterpublishing.com. Deadline is 11 a.m. Tuesday.

845-334-8200

info@ulsterpublishing.com hudsonvalleyone.com/advertise

Reach your target audience

Special Sections

Ulster Publishing's special sections are distributed within Almanac Weekly and in numerous standalone locations across the region.

Section

Issue

Deadline Published

Explore Hudson Valley

A Wintry Mix

1/9

1/12

Explore Hudson Valley: Stuff to do. Geared toward tourists and locals who want to discover something new in their backyard.

Celebrations of Love

Weddings & Romance

1/30

2/2

Healthy Hudson Valley

Health, Sports & Fitness

2/20

2/23

Celebrations of Love: Love, marriage, rites of passage; all manner of celebratory traditions.

(A less creative publisher might simply call it the “wedding section.”)

Home Hudson Valley

Spring Home Improvement

3/20

3/23

Explore Hudson Valley

Where to Guide

4/7

4/13

Healthy Hudson Valley

HV Health Magazine

4/28

5/4

Home Hudson Valley

Home, Lawn & Garden

5/15

5/18

Explore Hudson Valley

Summer in the Valley

6/9

6/15

Celebrations of Love II

Weddings & Romance

7/17

7/20

Healthy Hudson Valley

Healthy Communities

8/7

8/10

Event Guide

Taste of New Paltz

9/1

9/7

Home Hudson Valley

Fall Home Improvement

9/11

9/14

Explore Hudson Valley

Fall in the Valley

9/29

10/5

Healthy Hudson Valley

Healthy Body & Mind

10/23

10/26

Holiday Gift Guide

Shop Local

12/4

12/7

Home Hudson Valley: Home & garden, home improvement.

Healthy Hudson Valley: All things health.

Holiday Gift Guide: Shopping local.

Event Guides: Programs for local events.

Our special sections come in two sizes, magazine (7¼" x 10") and tabloid (10" x 15.5").

Magazine sections include: Explore Hudson Valley Where to Guide, Summer in the Valley and Fall in the Valley; Healthy Hudson Valley HV Health Magazine; and the Taste of New Paltz event guide. All others are tabloid size.

Ulster Publishing Special Section

A wintry mix A climactic overview

Explore Hudson Valley: A Wintry Mix, like all our special sections, is full of interesting articles by local writers. It combines an overview of seasonal Hudson Valley activities with analysis of the business climate from a regional perspective. A little bit of fun, and a little bit of seriousness; not a bad way to start off the year.

Reach your target customers

Reach over 60,000 print readers in four counties within trusted community weekly newspapers, including thousands of subscribers. A digital version of the section will also appear on hudsonvalleyone.com, which receives over 75,000 monthly visitors, many from New York City. All sorts of people read Ulster Publishing papers, but we're especially popular among upper-income readers who value community and buying locally. As the largest independent local media company dedicated to local news, we attract just the type of reader most likely to make a special point of patronizing local businesses.

Be included

New York City

1/9

845-334-8200

Deadline. Published 1/12.

info@ulsterpublishing.com | explorehudsonvalley.com/advertise

Ulster Publishing Special Section

Celebrations of Love Weddings & more

Celebrations of Love, like all our special sections, is full of interesting articles by local writers.

Topics include how to plan a wedding, honeymoons, proposals, anniversaries and planning a family. Readers don't just skim these sections - they read them closely, and that means more engagement with ads.

Reach your target customers

Reach over 60,000 print readers in four counties within trusted community weekly newspapers, including thousands of subscribers. A digital version of the section will also appear on hudsonvalleyone.com, which receives over 75,000 monthly visitors, many from New York City. All sorts of people read Ulster Publishing papers, but we're especially popular among upper-income readers who value community and buying locally. As the largest independent local media company dedicated to local news, we attract just the type of reader most likely to make a special point of patronizing local businesses.

Be included

Catskill Tannersville

Hudson

Saugerties Woodstock Kingston

Ellenville

Rhinebeck

New Paltz

1/30

845-334-8200

Deadline. Published 2/2.

info@ulsterpublishing.com | hudsonvalleyone.com/advertise

Poughkeepsie

Beacon

New York City

Ulster Publishing Special Section

Health, Sports & Fitness Game on!

Ulster Publishing's Healthy Hudson Valley: Health, Sports and Fitness localizes important issues in health today for Hudson Valley readers. In addition to our 100-percent original, local content, advertisements in Healthy Hudson Valley help inform readers of local health professionals who can help them live healthier lives and find peace of mind. This includes Western medicine, alternative medicine, sports facilities, gyms, healthy food providers and restaurants, bookstores, fitness centers, yoga practitioners, massage therapists and much more.

Reach your target customers

Reach over 60,000 print readers in four counties within trusted community weekly newspapers, including thousands of subscribers. A digital version of the section will also appear on hudsonvalleyone.com, which receives over 75,000 monthly visitors, many from New York City. All sorts of people read Ulster Publishing papers, but we're especially popular among upper-income readers who value community and buying locally. As the largest independent local media company dedicated to local news, we attract just the type of reader most likely to make a special point of patronizing local businesses.

Be included

Catskill Tannersville

Hudson

Saugerties Woodstock Kingston

Ellenville

Rhinebeck

New Paltz Poughkeepsie

Beacon

New York City

2/20

845-334-8200

Deadline. Published 2/23.

info@ulsterpublishing.com | hudsonvalleyone.com/advertise

Ulster Publishing Special Section

Spring Home Improvement A local perspective

As winter turns to spring, the Hudson Valley homeowner's mind turns to thoughts of home improvement. Home Hudson Valley: Spring Home Improvement issue is packed with 100-percent local articles and photos on a huge variety of topics. Every page of Home Hudson Valley features the kind of local home inspirations your customers are interested in. If you can only advertise in one home-related publication this spring, make it this one.

Reach your target customers

Reach over 60,000 print readers in four counties within trusted community weekly newspapers, including thousands of subscribers. A digital version of the section will also appear on hudsonvalleyone.com, which receives over 75,000 monthly visitors, many from New York City. All sorts of people read Ulster Publishing papers, but we're especially popular among upper-income readers who value community and buying locally. As the largest independent local media company dedicated to local news, we attract just the type of reader most likely to make a special point of patronizing local businesses.

Be included

Catskill Tannersville

Hudson

Saugerties Woodstock Kingston

Ellenville

Rhinebeck

New Paltz

3/20

845-334-8200

Deadline. Published 3/23.

info@ulsterpublishing.com | hudsonvalleyone.com/advertise

Poughkeepsie

Beacon

New York City

Ulster Publishing Special Section

Where To Guide A local perspective

The Hudson Valley is a beautiful place, never more so than in a spring. Each year, residents spend their weekends enjoying the natural beauty that surrounds us, and tens of thousands of weekenders and tourists begin to converge on the region. Explore Hudson Valley: Where to Guide is the region’s definitive guide to Mid-Hudson Valley spring activities. Where to is one of our most popular sections because it’s so useful for both residents and tourists of all kinds. Everyone reads Where to: it really has everything.

Reach your target customers

Reach over 60,000 print readers in four counties within trusted community weekly newspapers, including thousands of subscribers. A digital version of the section will also appear on hudsonvalleyone.com, which receives over 75,000 monthly visitors, many from New York City. All sorts of people read Ulster Publishing papers, but we're especially popular among upper-income readers who value community and buying locally. As the largest independent local media company dedicated to local news, we attract just the type of reader most likely to make a special point of patronizing local businesses.

Be included

Catskill Tannersville

Hudson

Saugerties Woodstock Kingston

Ellenville

Rhinebeck

New Paltz

4/7

845-334-8200

Deadline. Published 4/13.

info@ulsterpublishing.com | hudsonvalleyone.com/advertise

Poughkeepsie

Beacon

New York City

Ulster Publishing Special Section

HV Health Magazine A local perspective

Ulster Publishing's Healthy Hudson Valley: HV Health Magazine localizes important issues in health today for Hudson Valley readers. In addition to our 100-percent original, local content, advertisements in Healthy Hudson Valley help inform readers of local health professionals who can help them live healthier lives and find peace of mind. This includes Western medicine, alternative medicine, sports facilities, gyms, healthy food providers and restaurants, bookstores, fitness centers, yoga practitioners, massage therapists and much more.

Reach your target customers

Reach over 60,000 print readers in four counties within trusted community weekly newspapers, including thousands of subscribers. A digital version of the section will also appear on hudsonvalleyone.com, which receives over 75,000 monthly visitors, many from New York City. All sorts of people read Ulster Publishing papers, but we're especially popular among upper-income readers who value community and buying locally. As the largest independent local media company dedicated to local news, we attract just the type of reader most likely to make a special point of patronizing local businesses.

Be included

Catskill Tannersville

Hudson

Saugerties Woodstock Kingston

Ellenville

Rhinebeck

New Paltz

4/28

845-334-8200

Deadline. Published 5/4.

info@ulsterpublishing.com | hudsonvalleyone.com/advertise

Poughkeepsie

Beacon

New York City

Ulster Publishing Special Section

Home, Lawn & Garden A local perspective

As spring comes into bloom, the Hudson Valley homeowner's mind turns to thoughts of green and growing things. Home Hudson Valley: Home, Lawn & Garden is packed with 100-percent local articles and photos. Every page of Home Hudson Valley features the kind of local home inspirations your customers are interested in.

Reach your target customers

Reach over 60,000 print readers in four counties within trusted community weekly newspapers, including thousands of subscribers. A digital version of the section will also appear on hudsonvalleyone.com, which receives over 75,000 monthly visitors, many from New York City. All sorts of people read Ulster Publishing papers, but we're especially popular among upper-income readers who value community and buying locally. As the largest independent local media company dedicated to local news, we attract just the type of reader most likely to make a special point of patronizing local businesses.

Be included

New York City

4/28

845-334-8200

Deadline. Published 5/4.

info@ulsterpublishing.com | hudsonvalleyone.com/advertise

Ulster Publishing Special Section

Summer in the Valley A local perspective

The secret is out: the Hudson Valley is a beautiful place. Each year, residents spend their weekends enjoying the natural beauty that surrounds us, and tens of thousands of weekenders and tourists converge on the region. Both look to Ulster Publishing's community newspapers for their authentic and in-depth coverage of news, art and entertainment. By advertising in Explore Hudson Valley: Summer in the Valley, which is distributed in all five newspapers, you'll reach the most people for the least amount of investment.

Reach your target customers

Reach over 60,000 print readers in four counties within trusted community weekly newspapers, including thousands of subscribers. A digital version of the section will also appear on hudsonvalleyone.com, which receives over 75,000 monthly visitors, many from New York City. All sorts of people read Ulster Publishing papers, but we're especially popular among upper-income readers who value community and buying locally. As the largest independent local media company dedicated to local news, we attract just the type of reader most likely to make a special point of patronizing local businesses.

Be included

New York City

6/9

845-334-8200

Deadline. Published 6/15.

info@ulsterpublishing.com | hudsonvalleyone.com/advertise

Ulster Publishing Special Section

Celebrations of Love Weddings & more

Celebrations of Love, like all our special sections, is full of interesting articles by local writers.

Topics include how to plan a wedding, honeymoons, proposals, anniversaries and planning a family. Readers don't just skim these sections - they read them closely, and that means more engagement with ads.

Reach your target customers

Reach over 60,000 print readers in four counties within trusted community weekly newspapers, including thousands of subscribers. A digital version of the section will also appear on hudsonvalleyone.com, which receives over 75,000 monthly visitors, many from New York City. All sorts of people read Ulster Publishing papers, but we're especially popular among upper-income readers who value community and buying locally. As the largest independent local media company dedicated to local news, we attract just the type of reader most likely to make a special point of patronizing local businesses.

Be included

New York City

7/17

845-334-8200

Deadline. Published 7/20.

info@ulsterpublishing.com | hudsonvalleyone.com/advertise

Ulster Publishing Special Section

Healthy Communities A local perspective

All health is local, that's why where you live can have a big impact. In this spirit, Ulster Publishing's Healthy Hudson Valley: Healthy Communities takes on health from a community perspective. What unique options do we have in the Mid-Hudson Valley? What's being done in the public health sector? Healthy Communities localizes important issues in health today for Hudson Valley readers. In addition to our 100-percent original, local content, advertisements in Healthy Hudson Valley help inform readers of local health professionals who can help them live healthier lives and find peace of mind. This includes Western medicine, alternative medicine, sports facilities, gyms, healthy food providers and restaurants, bookstores, fitness centers, yoga practitioners, massage therapists and much more.

Reach your target customers

Reach over 60,000 print readers in four counties within trusted community weekly newspapers, including thousands of subscribers. A digital version of the section will also appear on hudsonvalleyone.com, which receives over 75,000 monthly visitors, many from New York City. All sorts of people read Ulster Publishing papers, but we're especially popular among upper-income readers who value community and buying locally. As the largest independent local media company dedicated to local news, we attract just the type of reader most likely to make a special point of patronizing local businesses.

Be included

8/7

845-334-8200

Deadline. Published 8/10.

info@ulsterpublishing.com | hudsonvalleyone.com/advertise

New York City

Ulster Publishing Special Section

Taste of New Paltz Good eats

The Taste of New Paltz festival includes all of the great food the Hudson Valley has to offer, plus a business expo, children’s events, country stores, arts & crafts, farm market, a beer & wine tasting site, wellness demonstrations and more. Each year, we publish the official program. Let us carry your message to all of our weekly readers plus all of the attendees of the festival.

Reach your target customers

Reach over 60,000 print readers in four counties within trusted community weekly newspapers, including thousands of subscribers. A digital version of the section will also appear on hudsonvalleyone.com, which receives over 75,000 monthly visitors, many from New York City. All sorts of people read Ulster Publishing papers, but we're especially popular among upper-income readers who value community and buying locally. As the largest independent local media company dedicated to local news, we attract just the type of reader most likely to make a special point of patronizing local businesses.

Be included

9/1

845-334-8200

Deadline. Published 9/7

info@ulsterpublishing.com | hudsonvalleyone.com/advertise

New York City

Ulster Publishing Special Section

Fall Home Improvement A local perspective

As summer turns to fall, the Hudson Valley homeowner's mind turns to thoughts of home improvement. Our Fall Home Improvement issue is packed with 100-percent local articles and photos on a huge variety of topics. Every page of Home Hudson Valley features the kind of local home inspirations your customers are interested in. If you can only advertise in one home-related publication this fall, make it this one.

Reach your target customers

Reach over 60,000 print readers in four counties within trusted community weekly newspapers, including thousands of subscribers. A digital version of the section will also appear on hudsonvalleyone.com, which receives over 75,000 monthly visitors, many from New York City. All sorts of people read Ulster Publishing papers, but we're especially popular among upper-income readers who value community and buying locally. As the largest independent local media company dedicated to local news, we attract just the type of reader most likely to make a special point of patronizing local businesses.

Be included

New York City

9/11

845-334-8200

Deadline. Published 9/14

info@ulsterpublishing.com | hudsonvalleyone.com/advertise

Ulster Publishing Special Section

Fall in the Valley A local perspective

The Hudson Valley is a beautiful place, never more so than in autumn. Each year, tens of thousands of residents spend their weekends enjoying the natural beauty that surrounds us, and tens of thousands more "leaf-peepers" plan their vacations around it. Explore Hudson Valley: Fall in the Valley is the region's definitive guide to Mid-Hudson Valley autumnal activities. It's a guided tour of all the big community events and annual activities in the area. Fall in the Valley is one of our most popular sections because it's so useful for both residents and tourists of all kinds. Everyone reads Fall in the Valley: it really has everything.

Reach your target customers

Reach over 60,000 print readers in four counties within trusted community weekly newspapers, including thousands of subscribers. A digital version of the section will also appear on hudsonvalleyone.com, which receives over 75,000 monthly visitors, many from New York City. All sorts of people read Ulster Publishing papers, but we're especially popular among upper-income readers who value community and buying locally. As the largest independent local media company dedicated to local news, we attract just the type of reader most likely to make a special point of patronizing local businesses.

Be included

9/29

845-334-8200

Deadline. Published 10/5.

info@ulsterpublishing.com | hudsonvalleyone.com/advertise

New York City

Ulster Publishing Special Section

Healthy Body & Mind A local perspective

The more we learn about the body and mind, the more we understand the connection between mental and physical health. Ulster Publishing's Healthy Hudson Valley: Healthy Body & Mind looks at this aspect of health from a local perspective. In addition to our 100-percent original, local content, advertisements in Healthy Hudson Valley help inform readers of local health professionals who can help them live healthier lives and find peace of mind. This includes Western medicine, alternative medicine, sports facilities, gyms, healthy food providers and restaurants, bookstores, fitness centers, yoga practitioners, massage therapists and much more.

Reach your target customers

Reach over 60,000 print readers in four counties within trusted community weekly newspapers, including thousands of subscribers. A digital version of the section will also appear on hudsonvalleyone.com, which receives over 75,000 monthly visitors, many from New York City. All sorts of people read Ulster Publishing papers, but we're especially popular among upper-income readers who value community and buying locally. As the largest independent local media company dedicated to local news, we attract just the type of reader most likely to make a special point of patronizing local businesses.

Be included

Catskill Tannersville

Hudson

Saugerties Woodstock Kingston

Ellenville

Rhinebeck

New Paltz Poughkeepsie

Beacon

New York City

10/23

845-334-8200

Deadline. Published 10/26.

info@ulsterpublishing.com | hudsonvalleyone.com/advertise

Ulster Publishing Special Section

Holiday Gift Guide Shop local

The weeks between Thanksgiving and the New Year are a crucial time for local businesses.

During these weeks, we set aside space in our newspapers to allow local businesses to promote their holiday offerings, and we also publish a full-size pullout special section. Advertise in either or both and reach readers who value shopping local.

Reach your target customers

Reach over 60,000 print readers in four counties within trusted community weekly newspapers, including thousands of subscribers. A digital version of the section will also appear on hudsonvalleyone.com, which receives over 75,000 monthly visitors, many from New York City. All sorts of people read Ulster Publishing papers, but we're especially popular among upper-income readers who value community and buying locally. As the largest independent local media company dedicated to local news, we attract just the type of reader most likely to make a special point of patronizing local businesses.

Be included

Pullout section Deadline: 12/4 Published: 12/7 Internal sections Published: 11/30, 12/14, 12/21 and 12/28. Deadlines generally three days prior, but vary with holidays.

Catskill

Hudson

Tannersville

Saugerties Woodstock Kingston

Ellenville

Rhinebeck

New Paltz Poughkeepsie

Beacon

New York City

845-334-8200 info@ulsterpublishing.com | explorehudsonvalley.com/advertise

A content-rich email newsletter of local events and culture

Almanac Weekend

Promote your event alongside hand-picked content from Almanac Weekly and reach local readers eager to try something new.

1100

Audience

Engaged readers

Options

With an open rate of 40%, it’s 2.5 times the newsletter average*

5x

The number of readers who click on at least one item exceeds the average* by five times

Sponsored post

Display ad

Placement

Resembles the event postings created by our editorial team, with an image, headline & blurb.

A JPEG ad that combines text and images, similar to a display ad on the web.

Ads appear within the flow of newsletter content. There are three spots available, first-come, first served.

Specs Image: 565px wide, less than 400px tall.

Headline: 13 words or less.

Description: 50 words or less Please include a URL destination users will reach when they click the ad.

Price: $80

Info

2.5x

Specs 565px wide, less than 400px tall. (Tip: Use larger type size than usual so the ad will read well on mobile, where ad will appear 1/2-width due to smaller screen size.)

Examples Sponsored post

Display

Price: $40

Call 845-334-8200 or go hudsonvalleyone.com/advertise

*Source: Mailchimp stats for Media & Publishing newsletters

hv1

Everything Ulster Publishing has to offer under one roof. Advertise now to take advantage of special introductory rates.

New look. Same mission.

Hudson Valley One includes content from our four weekly newspapers, Almanac Weekly and special sections, as well as digital content from across our coverage area. As with our newspapers, Hudson Valley One is dedicated to local, independent and substantive journalism.

Our main news coverage area includes Ulster, Dutchess, Columbia and Greene Counties

Sizes and pricing

Desktop

Mobile Four ad sizes available:

hv1

Leaderboard

Content

hv1 L

R1

Leaderboard 728x90* on desktop and tablet, 320x50 on mobile (two different versions needed).

Three medium rectangles 300x250, same size on all devices. Appear in the sidebar on the desktop site and within the flow of content on mobile.

Rates(Through 12/31/16) $10 CPM for all spots.

CPM = cost per 1000 impressions. $25 minimum.

R1

Content

*All dimensions in pixels.

R2

R2

R3 R3 hudsonvalleyone.com

10"

Ad sizes

2x10

Three-column papers 9"

8" 2x8

7"

6" 1x6

5" 1x5

2x5

4" 1x4

3" 1x3

2x3

#

2"

ad

si ze s

1x2

1"

1"

2"

3"

papers

/

co st

($)

1

2

3

4

2x10

340

540

660

720

2x8

272

432

528

576

2x5

170

270

330

360

2x3

102

162

198

216

1x6

102

162

198

216

1x5

85

135

165

180

1x4

68

108

132

144

1x3

51

81

99

108

1x2

34

54

66

72

4"

5"

6"