ULEN RODRIGUEZ
2024 | 1 edition
MOOD SPACE BRAND GUIDE LINES
EMPOWERING YOUR MOOD, NURTURING YOUR SOUL. Our Motto
“TO PROVIDE ACCESSIBLE AND PERSONALIZED WELLBEING SOLUTIONS THAT EMPOWER INDIVIDUALS TO PRIORITIZE SELF-CARE, CULTIVATE INNER HARMONY, AND ENHANCE OVERALL QUALITY OF LIFE.”
Mission Statement
“OUR VISION IS TO CREATE A WORLD WHERE EVERY INDIVIDUAL HAS THE TOOLS AND SUPPORT THEY NEED TO THRIVE MENTALLY, EMOTIONALLY, AND PHYSICALLY, FOSTERING A GLOBAL CULTURE OF WELL-BEING AND SELF-CARE.”
Vision Statement
CONTENT BOARD
08 09 12 13 16 17
MOOD BOARD LOGO STUDY FINAL LOGO APPLICATIVES COLOR STUDY FONT STUDY
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LOGO1
9
LOGO2
10
LOGO3
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FINAL LOGO
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MOOD
SPACE
PRIMARY MOOD SPACE LOCKUP main logo featuring a tranquil blue hue with the name displayed in a soft black tone. The blue symbolizes calmness, while the heart shape embodies the human aspect, reflecting emotions and feelings. The nut represents the AI, robotic element of the app.
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MOOD White pressentation
SPACE
E-
PAC S D
MOO
M O O
In addition to its primary aesthetic, Mood Space secondary design featuring a circular shape with letters arranged around the main icon of the app. This design choice emphasizes unity and connectivity.The circular shape symbolizes wholeness and inclusivity, while the arrangement of letters around the main icon adds a sense of dynamism and movement, reflecting the app’s vibrant and engaging nature.
PA DS C
SECONDARY MOOD SPACE LOCKUP
MOO E
E-
PAC S D
PA DS C
MOO E
White pressentation 14
OTHER APLICATIVES In addition to its primary aesthetic, Mood Space secondary design featuring a circular shape with letters arranged around the main icon of the app. This design choice emphasizes unity and connectivity.The circular shape symbolizes wholeness and inclusivity, while the arrangement of letters around the main icon adds a sense of dynamism and movement, reflecting the app’s vibrant and engaging nature.
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HEX: F1F7EE RGB: 241,247,238 CMYK: 2,0,4,3
HEX: 21,21,21 RGB: 33,33,33 CMYK: 0,0,0,87
Blueish colors are often associated with calmness and health due to their psychological impact. Blue hues are known to evoke feelings of tranquility and serenity, promoting a sense of relaxation. Additionally, blue is often linked to nature, such as the sky and water, further reinforcing a connection to health and well-being. This calming effect can be attributed to the color’s ability to lower blood pressure and reduce stress, making it a popular choice in environments where a sense of calm and wellness is desired.
HEX: 3066BE RGB: 48,102,190 CMYK: 75,46,0,25
HEX: AEECEF RGB: 174,236,239 CMYK: 27,1,0,6 16
COLOR STUDY
Primary Grotesque MT Std
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnoprstuvwxyz 1234567890 ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnoprstuvwxyz 1234567890 ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnoprstuvwxyz 1234567890 TYPE STUDY
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Primary Grotesque MT Std
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnoprstuvwxyz 1234567890 ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnoprstuvwxyz 1234567890 ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnoprstuvwxyz 1234567890
TYPE STUDY
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ULEN RODRIGUEZ 2024 | 1 edition