Short Stay Summit 2026 Event Guide

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Tourism Reimagined: A People-Led, Future-Focused Industry EVENT GUIDE CONTENTS Welcome Letter 01 | Wayfinder 02-04 | Services Directory 05 | Main Stage Agenda 06-07 Learning Labs Stage Agenda 08-11 | Workshop Talks Stage Agenda 12-13 | CEO Round Table Sessions 14 Event Notice Board 15 | Sponsor Adverts 16-35 *Correct at time of print

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Thank you to all of our Sponsors Title Sponsor

Platinum Sponsor

The Short Stay Summit is an accredited sustainable event

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Organised by

Event Supporters

The conversations today will be as much about the people and places at the heart of this industry as they are about the economics.

On behalf of the Short-Term Accommodation Association, welcome to our conference, the 2026 Short Stay Summit.

Our theme this year is “Tourism Reimagined: A People-Led, Future-Focused Industry”.

This reflects something we genuinely believe: that it’s the hosts, guests, communities, and partners who shape where this sector goes. Today’s programme is built around that idea, with keynotes, panels, and interactive sessions designed to spark real thinking and useful connections.

Community impact, technology, and building to last run through everything we’ve put together. The conversations today will be as much about the people and places at the heart of this industry as about the economics.

We’re delighted to welcome attendees from across Europe, the United States, and beyond.

That breadth of perspective is genuinely valuable, so make the most of every conversation, including the ones between sessions.

There are easier years to be gathering as an industry than this one. Conflict in the Gulf is unsettling travel patterns across the globe, costs remain elevated, and regulatory pressure on short-term rental operators, our businesses, continues in most major markets. That makes the fact you’re here more meaningful, not less.

Thank you for being part of this. The Summit is a not-for-profit event; every penny made is used by the STAA to support our sector. The STAA team are all on site, meet them, join the STAA if you aren’t a member already and finally, thank you for being here. I look forward to meeting many of you throughout the day.

Graham Donoghue, Chair, STAA

Headline Press Partner

Headline Media Partner

Online Media & Industry Awards Partner

Headline Charity Partner

Podcast Partner

Cloak Room Partner

01

Wayfinder Ground Floor

74

75

77

76

78

Cloak room 52 Speaker Entrance

Main Stage

65

51a

73

Water

72 71 70 68

66 67

Seating Area

Coffee

51

Speaker Registration

64

50

63

61

60

55

58

59

49 Main Stage Entrance

Entrance

48

47

46

44

45

Sweats

34

35

36

37

38

39

41

43

40

42

Lifts for: Workshop Talks Stage, CEO Round Table Sessions, Airbnb Coffee Lounge & Meeting Room, STAA Networking & Coffee Lounge

21 Pancakes

19 32

Coffee

24

26

23

27

22

14

15

18

Coffee

33 Registration

25

17

29

1

30

31A 31B

Learning Labs Stage

28 2 3

4

5

6

7

8a 8b

9

10

11 Water

12

16

Stand Occupancy

Stand Occupancy

1

Replenico (Formerly Airlinen)

38

Yale Lock

2

Guest365

39

Hostaway

3

RentalReady

40

Holidu

4

Rentals United

41

Suiteop

5

Keynest

42

Sykes Cottages

6

Charge Automation

43

Avantio

7

Dharma Group

44

Zeal

8a

Nextpax

45

VisitEngland

8b

Guestway

46

Booking.com

9

Breezeway

47

Hospitable

10

Full-Price

48

Trip.com

11

QIAS

49

Hostify

12

Trustedstays

50

Tara Home Consulting

14

Pacho

51

Truvi

15

i4me

51a

Short Term Rentalz

16

Enso Connect

52

Hospiria

17

Eviivo

55

Time Away – Charity

18

OnSeason

58

Simply Owners

19

Homes & Villas by Marriott

59

Turno

21

Besty Ai

60

Supercontrol

22

Hostfully

61

ISAAP

23

Eureka Capital

63

Strly

24

Awaze

64

AirDNA

25

Keydata

65

26

AutoRank

Hometogo Smoobu

27

Wheelhouse

66

Bookalet

28

PriceLabs

67

Infrared Group

29

SENTINEL by Angel Host

68

Boom

30

Guesty

70

Aeve.ai

31a

Resnexus

71

Iron Free

31b

Beyond

72

Uplisting.io

32

Airbnb

73

PriceAdvize

33

Vrbo Expedia Group

74

Host Planet

34

Stasher

75

Extenteam

35

Pikl Insurance

76

Abode Press Lounge

36

Out of Eden

77

Libi Loves

37

Minut

78

Bed Display

03

Wayfinder Mezzanine Floor

Airbnb Meeting Room

VOID

CEO Round Table Sessions

Coffee

Airbnb Coffee Lounge AV Water

Networking

Stairs Water

Workshop Talks Stage

STAA Networking Lounge & Coffee

VOID

Coffee

Meeting Rooms

Stairs to Event Hall

H&S

AV Storage

AV Storage

Vrbo Guesty

Services Directory Accreditations ISAAP QIAS VisitEngland Association UK STAA Automations Huisku - Pacho Booking Platform HomeToGo Booking Platform - Corporate & Government Bookings TrustedStays Business Services AirDNA Eureka Capital Host Planet ISAAP KeyData QIAS STRZ Magazine Tara Home Consulting VisitEngland Zeal

Guest Communication, Messaging and/or Experience Boom Breezeway Dharma Group Extenteam Guestway SuiteOp Guest Screening Strly Truvi Heating & Energy Infrared Group Holiday Rental Agencies Awaze Sykes Hospitality Products Supplier Libi Out of Eden Insurance & Guest Protection Services Pikl Strly Truvi i4ME

Channel Manager Avantio Bookalet Guesty HomeToGo Hostaway Hostfully Hostify NextPax RentalReady Smoobu Supercontrol Uplisting.io

Key Handling Keynest

Charity Time Away

Luggage Solutions Stasher

Cleaning Turno

Media Host Planet

Data AirDNA KeyData

OTA Airbnb Booking.com Expedia VRBO Holidu HomeToGo Homes & Villas by Marriott Bonvoy Trip.com

Digital Guest Book Breezeway ChargeAutomation Enso Connect Hostfully Direct Booking Strategy OnSeason Tara Home Consulting Dynamic Pricing Full Price Guest Automation Software Aeve.ai Enso Connect Eviivo Hospitable

Linen & Towel Hire Airlinen Iron Free Listing Optimisation & Performance PriceAdvice SENTINEL by Angel Host Locks and Access Yale Locks

Owner Retention Wheelhouse Property Management Besty AI Property Management Service Airlinen Awaze Guest 365 Property Management Systems Avantio Uplisting.io Beyond (Pricing) Boom Guesty Holidu Hospiria Hospitable Hostaway Hostfully Hostify PriceLabs RentalReady Rentals United ResNexus Smoobu Supercontrol Sykes Property Manager Eviivo i4ME Property Managers Growth Consulting Tara Home Consulting Property Security & Monitoring Minut Yale Locks Public Relations Abode Worldwide Revenue Management Pikl PriceAdvice SENTINEL by Angel Host Wheelhouse Revenue Management Coaching Full Price Revenue Management Software AutoRank Full Price PriceLabs

OTA Listing Optimisation AutoRank

Staffing Solutions Extenteam

OTA Direct Bookings Simply Owners

Tax Eureka Capital Zeal

Online Checkin ChargeAutomation Operations Platform Breezeway Dharma Group Guestway Huisku - Pacho Turno

Travel Technology NextPax Website Builder Bookalet OnSeason Smoobu

05

Main Stage Agenda (Ground Floor) TIME

SESSION TITLE AND TOPIC OUTLINE

09:00 - 09:45

Arrival and Networking

09:45 - 10:05

Welcome and keynote opening address

Host: Andy Fenner, CEO, STAA Speaker: Chris Webb, MP, Blackpool South and Chair, APPG for Hospitality and Tourism

10:05 - 10:45

Looking beyond the headlines - defending the value of the short stay sector in Britain’s tourism economy. How strategic distribution protects communities, preserves heritage, and powers regional prosperity As our sector faces unprecedented regulatory scrutiny, it’s time to shift the narrative from problem to solution. While Edinburgh grapples with 1.2 million guest nights in short-term lets in just one quarter and London absorbs 70% of international visitors, rural tourism accounts for 70-80% of all domestic UK tourism and contributes £14.56 billion to England and Wales’ economy. Drawing on evidence from across Europe and the UK’s emerging policy frameworks - from Scotland’s licensing regime to England’s forthcoming registration reforms - this session explores how professionally managed short-stay accommodation, properly distributed and thoughtfully regulated, represents one of the most powerful tools for inclusive, sustainable economic growth. The panel will discuss how to position our sector as essential partners in solving over-tourism through geographical and seasonal dispersal, while articulating our irreplaceable contribution to the regional economies, job creation, and preservation of rural and coastal communities that depend on tourism for survival.

Host: Joss Croft OBE, CEO, UKInbound Speakers: Andy Fenner, CEO, STAA Chris Webb, MP, Blackpool South and Chair, APPG for Hospitality and Tourism Kate Nicholls OBE, Chair, UKHospitality Luke Impett, Head of Public Affairs and

10:45 - 11:00

Global Pulse 2026: The Short-Stay Accommodation Economy A fast, data-first briefing from AirDNA on the macro and inventory forces shaping short-stay performance worldwide, giving context to UK performance.

Host: Rohit Bezewada, CEO, AirDNA Speaker: Martha Wilson, New Business Manager, AirDNA

11:00 - 11:15

UK State of Play: Benchmarking Performance and Data Insight • A dive into the latest UK market trends with Key Data.

• What shifts are we seeing in traveller behaviour? From channels to cancellations, length of stay and booking windows, Key Data will share the latest trends, as we examine the lessons from 2025 and look ahead to 2026.

Host: Sally Henry, VP of Business Development, Key Data

11:15 - 11:45

Making sense of data and decoding the guest: pricing, operational and strategic responses to evolving trends The panel will respond to the key questions posed by the global and uk-overview given

by AirDNA and Key Data, looking at the implications for the sector, optimal responses and maximising revenue and cost-saving given the data insights. Contributors will consider what’s missing from our data picture and how to fill in the gaps, the implications of trends like shorter booking times and how to hold our nerve and hold prices in volatile markets.

Host: Sally Henry, VP of Business Development, Key Data Speakers: Maria Flores Portillo, CRO Beyond Pricing Rohit Bezewada, CEO, AirDNA Vered Raviv-Schwarz, President and COO, Guesty Thibault Masson, Head of Product Marketing, PriceLabs

11:45 – 12:00

Refreshment break

12:00 – 12:20

Open for Business: A pro-growth vision for UK tourism and the short stay sector The short stay sector is one of Britain’s great economic assets — a driver of local jobs, community investment and inbound growth. But punishing tax rises, regulatory overreach and a government that treats hospitality as a cash cow rather than a growth engine are putting that at risk. Andrew Griffith sets out an alternative vision: a policy framework that backs short stay operators, unlocks the sector’s potential, and puts tourism at the heart of a serious plan for British prosperity.

Host: Andrew Griffith MP, Shadow Secretary of State for Business and Trade

12:20 – 13:00

Beyond borders – global opportunities for short term rental businesses Growth in short-term rentals is no longer just about adding supply. It is about knowing where demand is heading, how guest expectations are changing, and which business models are best positioned to win across markets.

Host: Emily Goldfischer, Editor in Chief and Founder, hertelier Speakers: Chris Stephenson, VP, Homes and Villas by Marriott Bonvoy Merilee Karr, Founder and CEO, Under The Doormat Group Lisa Marçais, General Manager for Northern Europe and MEA, Airbnb Bo Xian Ye, VP Alternative Accommodation, Trip.com

Bringing together perspectives from Trip.com, Airbnb, Homes & Villas by Marriott Bonvoy, and UnderTheDoormat, this panel will explore where the biggest global opportunities now lie, how companies are adapting to shifting travel patterns, and what innovation, resilience, and local insight will matter most in the years ahead.

13:00 - 14:00

Lunch

SPEAKERS

Partnerships, Northern Europe, Airbnb

TIME

SESSION TITLE AND TOPIC OUTLINE

SPEAKERS

14:00 – 14:35

Beyond booking: Reimagining the future of flexible living Mixed-use developments, co-living, Branded Residences and the evolution of how we define our sector As flex lets, co-living spaces, and hotels with Branded Residences all grow in popularity and hybrid models blur traditional boundaries, the short-term rental sector faces fundamental questions about its identity – are we hospitality, real estate, or something entirely new? This session explores the forces reshaping our industry’s edges and expanding its possibilities, examining emerging models, new asset classes, and investment opportunities. We’ll trace how far the sector has come—from holiday cottages to a sophisticated ecosystem, and look ahead to what will define its future, exploring how developers are designing for flexibility, what this means for short term rental businesses, and how we ensure we’re positioned to shape the next chapter rather than simply react to it.

Host: Jessica Gillingham, Founder and CEO, Abode Worldwide Speakers: Maxime Leufroy-Murat, Founder and CEO City Relay / Opago / Leufroy Rebekah Tobias, Co-Founder and Managing Partner, Propela Ventures

14:35 - 15:10

Inside the platforms: Exclusive insights from OTA leadership Product roadmaps, strategic priorities, and what’s coming from Airbnb, Booking.com, and Vrbo

Host: Graham Donoghue, Group Chief Executive Officer, Forge Holiday Group Speakers: James Cassidy, Senior Director, Partner Success Vacation Rentals, EMEA at Expedia Group Jordi Suarez Cambra, Director, Homes Supply, EMEA, Airbnb Matina Keramida, Head of Product Marketing, Vacation Rentals and Families, Booking.com

15:10 – 15:45

Fireside chat and LIVE podcast recording Hospitality, Elevated: Where technology and Human Connection Work Together With 82% of short-term rental guests now comparing hotels with short stay accommodation rentals when planning trips, the pressure is on to evolve whilst maintaining authenticity. This session seeks to map the future of hospitality across four essential pillars: standardisation, technology and AI, operational excellence, and human connection. Our panellists will explore how these pillars work in concert to elevate the entire guest journey, using innovation not as an end in itself but as a means to empower hosts to deliver the memorable, personal experiences that define exceptional hospitality.

Hosts: Annie Holcombe, Founder, Chief STRategist, The Real Women of Vacation Rentals Alex Husner, VP of Marketing, The Real Women of Vacation Rentals Speaker: Tim Rosolio, VP of Vacation Rentals Partnerships, Expedia Group

15:45 - 16:20

The Next Frontier: A deep dive on AI strategy for short-stay accommodation innovation AI is becoming one of the most critical drivers of operational efficiency and revenue growth in the short-stay accommodation industry today. This session brings together the pioneers in the business who are implementing cutting-edge AI strategies for an unfiltered discussion on how they are moving beyond theory to deliver measurable results. The panel will unpack the fascinating strategy, execution, and ROI of groundbreaking AI initiatives; from out-of-the-box experimentation and team buy-in, to optimisation and hyper-personalised guest experiences. This session is essential for executives, property managers, and owners looking to drive success by embracing the technological innovation that is reshaping the future of short-term accommodation.

Host: Kate Cox, CMO, Guesty Speakers: Graham Donoghue, Group Chief Executive Officer, Forge Holiday Group Steve Schwab, CEO, Casago/Vacasa

16:20 - 16:55

To sell or not to sell, that is the question...

Strategic choices for property managers: business model evolution, M&A dynamics, and pathways to sustainable growth Every property management business eventually confronts the growth question: do we scale beyond where we are now, and if so, how? This session brings together founders and leaders who’ve successfully navigated these strategic crossroads to examine the business models actually working today, from positioning as operator versus platform, pursuing mergers or acquisitions, balancing direct booking ambitions with OTA realities, to exploring adjacent segments like corporate housing.

Whether you’re a single-property owner contemplating expansion or a mid-sized operator planning your next phase, you’ll gain frameworks, cautionary tales, and success principles from those who’ve made the difficult decisions and invested in growth infrastructure – or the insight to recognise when staying focused and thriving at your current scale is the smartest move of all.

Host: Simon Lehmann, CEO and Co-Founder, AJL Atelier Speakers: Alexander Limpert, Founder and CEO, GuestReady Jennifer Day, Chief Growth Officer, Awaze Constantin Schroeder, Co-Founder and CEO, Arbio Christian Schwarz Lausten, CEO, Landfolk

16:55 - 17:00

STAA Closing Remarks

*Correct at time of print.

07

Learning Labs Stage Agenda (Ground Floor) TIME

SESSION TITLE AND TOPIC OUTLINE

RECOMMENDED FOR

DELIVERED BY

08:30 - 09:45

Power Up: Women in STR Roundtable Join us for an empowering networking and mentoring session designed to connect women leaders and allies in the short‑term rental industry. This interactive roundtable will provide a space to share challenges, exchange ideas, and learn from peers who are driving change in travel and hospitality. Whether you’re looking to build your network, gain fresh perspectives, or explore strategies for leadership growth, this is your opportunity to power up and be part of a supportive community shaping the future of STR.

Invite only.

Delivered by: WELL (Women at Expedia Lead and Learn), in collaboration with Women in Short Term Rentals, Women in Travel THRIVE and Yhangry

09:45 - 10:10

Welcome and keynote opening address (Main Stage)

10:00 - 10:45

Getting your business on the GDS – a practical guide to Global Distribution Systems – Unlock worldwide travel agency access and transform your booking potential

Property owners and managers.

Host: Robin Clifford, Director of Sales EMEA, Guesty Speaker: James Brown, Head of Commercials and Partnerships, Trusted Stays

10:45 - 11:30

If your property was inspected today, would you still host tonight?

A hands-on working session to identify real safety gaps in short-stay properties - and fix the ones that matter most.

Safety failures in short-term rentals are rarely hidden — they’re overlooked. In this interactive Learning Lab, participants will work through real short-stay property scenarios to identify the safety issues that most often lead to guest injuries, incidents, and legal exposure. Attendees will leave with a practical, inspection-driven framework they can immediately apply to improve safety across their own portfolios. The session begins with a short scene-setting presentation highlighting real incidents, inspection findings, and recurring safety failures seen across thousands of short-term rentals. Participants will then work in small table groups using provided laptops to review safety scenarios, compare approaches, and discuss how they would identify, prioritise, and address risks in their own operations. The session closes with shared takeaways and practical next steps.

• Property owners and managers.

• Short-stay hosts and property managers • Operations and portfolio managers.

• Trust, safety, and compliance leads • Anyone responsible for guest safety, inspections, or incident prevention.

Host: Justin Ford, Director of Safety & Certification Programs at Breezeway, International Vacation Rental Safety Expert

What you’ll learn in this session: • The most common safety failures found in short-term rentals — and why they’re so often missed.

• How to think like a safety inspector, not just a host or operator • Which safety issues should trigger immediate action, not “fix it later” • How to create a repeatable, defensible safety process that teams can follow consistently

*Correct at time of print.

TIME

SESSION TITLE AND TOPIC OUTLINE

RECOMMENDED FOR

DELIVERED BY

11:30 - 12:15

Watch this space… extra session to be announced today!

• Announced today

12:15 - 13:00

Proven Playbook to grow inventory: Learn an actionable method to find and win new clients You will walk out of the workshop with 10 high-quality leads for you to go win a signed contract; we will walk through the tactical step-by-step approach to get there:

Property managers looking to grow their portfolio.

Host: Martha Wilson, New Business Manager, AirDNA

Property managers, OTAs and PMS providers.

Host: Louise Birritteri, CEO, Pikl

• Learn how to find high-quality property leads • Learn how to accurately forecast their revenue • Learn how to win homeowners using data 13:00 - 13:30

Lunch

13:30 – 14:00

Turning flexibility into revenue: How cancellations can drive growth Guests now expect hotel-style flexible cancellation, yet many operators still see it as a costly risk. This session shows how flexibility can be re-engineered as a paid addon that boosts conversion, generates revenue, and builds owner confidence. Drawing on work with leading shortterm rental operators, Louise Birritteri, CEO of Pikl, explains how to price and package cancellation options, identify the real revenue risk, and use insurance-enabled models to protect income. The focus is practical and commercial: replacing refunds and goodwill gestures with a clearly priced, profitable flexibility model.

Key takeaways •H ow to measure the real P&L impact of cancellations • Proven paid-flexibility models guests will accept • Using protection and guarantees to safeguard income • Positioning flexible cancellation to owners as a growth driver • Real examples of increased booking value and loyalty

Agenda continued overleaf...

09

Learning Labs Stage Agenda (Ground Floor) TIME

SESSION TITLE AND TOPIC OUTLINE

RECOMMENDED FOR

DELIVERED BY

14:00 - 15:00

How I Run 70+ holiday rentals at 95% Occupancy and 100% remote using tech & teams Build or optimize a scalable, hands off short-stay rental business using the exact systems, software, and remote teams that power a 70+ property portfolio.

This session is designed for short-stay rental property owners, operators, and managers who want to scale their businesses without scaling their stress. It’s ideal for hosts managing multiple properties, operators looking to systemise and go remote, and anyone serious about leveraging technology and teams to build a sustainable, hands-off short-stay rental business.

Host: Hailie Maarie, Founder and CEO, CMH BNB

Property managers and hosts looking to grow their portfolios through inbound lead generation rather than outbound prospecting.

Host: Patryk Swietek, Owner, The Cohost Company

Running a growing short-stay rental portfolio doesn’t have to mean being on call 24/7 or tied to one location. In this highly interactive Learning Lab, you’ll get a behind the scenes breakdown of the complete tech stack and remote team structure used to operate 70+ properties entirely remotely. From property management systems and pricing tools to CRMs and AI employee training softwares, you’ll see how the right technology paired with the right people creates scale, consistency, and freedom.

This session goes beyond theory. After walking through each component of my tech stack, you’ll have the opportunity to engage directly with the partners themselves. Attendees will rotate into focused discussions with the vendors they’re most interested in, making this a hands-on, collaborative session designed to help you leave with clarity, confidence, and a roadmap you can implement immediately.

What you’ll learn: • The full tech stack required to manage and scale a shortterm rental portfolio remotely. Including PMS, pricing tools, CRMs, AI training platforms and how they all work together.

• How to hire, train, and retain a high-performing remote team that runs 100% of operations without constant owner involvement.

• Practical workflows and systems that reduce owner workload while improving guest experience and operational efficiency.

• How to evaluate, select, and implement the right technology partners for your business with direct access to vendors for real-time questions and insights.

15:00 – 16:00

Scaling your STR business to 150 units by becoming the go-to expert in your market - Learn how to position yourself as the leading operator in your local market so homeowners reach out to you directly In this session, Patryk will share the strategies he used on his journey to scaling to 150 units, including how he established himself as the go-to expert that homeowners actively seek out. He’ll lead interactive workshop activities where you’ll practise applying thought leadership principles and demonstrating expertise within your own local markets. You’ll leave with actionable tactics you can implement immediately to start attracting inbound enquiries.

You’ll gain: • Battle-tested strategies for growing your management company’s inventory through inbound leads.

• Practical methods for establishing yourself as the go-to expert in your market.

• Hands-on techniques to position yourself as a local market authority and attract homeowners proactively.

• Real-world examples of how to demonstrate thought leadership that converts into new business.

TIME

SESSION TITLE AND TOPIC OUTLINE

RECOMMENDED FOR

16:00 – 17:00

Build Your AI Operating System Build a system that generates bookings and saves hours every week

• Hosts and operators who are Host: Mark Simpson, Founder, Boostly busy and want AI to remove admin, not add another tool to learn.

• Property managers who want to increase output without adding headcount.

• Anyone responsible for guest comms, ops, or marketing who wants a repeatable setup, not random prompting.

• People who have tried ChatGPT and felt the results were generic, inconsistent, or unreliable.

Most people use AI in short bursts. They ask questions, copy answers, and move on. The result is generic output, more noise, and no real impact on the business.

In this Learning Lab, Mark Simpson will break down his actual AI tech stack and show you how to turn it into a single, working system that supports bookings, guest communication, and day-to-day operations.

This is not a tools overview or a prompt dump. You’ll learn how to connect prompts, projects, and workflows so AI understands your business, works in your voice, and produces consistent outputs you can reuse every day.

DELIVERED BY

You’ll build this system live during the session. By the end, you’ll have a practical setup you can immediately use to reduce admin, improve consistency, and save hours every week while supporting more bookings. This lab is designed for operators who want AI to do real work inside the business, not become another experiment or distraction.

What you’ll learn: • How to create a Master Prompt and System Prompt so AI understands your business and responds in your voice • How to organise ChatGPT Projects so you stop repeating yourself and can run ongoing work streams (pricing, comms, marketing, ops) in one place • How to use Canvas to refine outputs properly (emails, SOPs, guest comms) and then turn the final version into a reusable System Prompt • How to set Custom Instructions and build Custom GPTs so repeatable tasks become one click outputs 16:55 - 17:00

STAA Closing Remarks (Main Stage)

*Correct at time of print.

11

Workshop Talks Stage Agenda (Mezzanine Floor) TIME

SESSION TITLE AND TOPIC OUTLINE

09:45 - 10:10

Welcome and keynote opening address (Main Stage)

10:10 - 10:45

How to build a brand and identity that unites your team and wins guest loyalty Identity and brand are more than logos; they are the foundation that aligns your internal team and tells guests who you are. This practical session explores how to establish a clear brand identity and communicate it consistently across every channel to drive bookings, build guest loyalty, and create a cohesive organisation.

Discover how leading property managers and hosts have developed distinctive brand positioning, visual identity, and messaging that resonates with their target market, and learn how they’ve adapted that brand across OTAs, direct booking channels, and partnerships with local DMOs. Our panellists will consider establishing your brand identity, communicating consistently across channels,choosing your channel strategy and converting brand recognition into revenue.

SPEAKERS

Host: Steve Taggert, Founder and Managing Director, My Getaways Speakers: Nick Taylor, Managing Director, Nox Cape Town Amber Erickson-Hurdle, Brand Strategist & Professional Keynote Speaker, Amber Hurdle Consulting, Anna Calder Urquhart Morris, Co-Founder and MD, Adore Scotland

Whether you’re a solo host building from scratch, a growing property manager scaling up, or an established operator refining your position, you’ll leave with actionable strategies to stand out in a crowded market and build a brand that works as hard as you do 10:45 - 11:20

How to survive the realities of hosting Property management uncensored: Join seasoned short-stay business-owners as they share their uncensored view on the state of hosting in 2026 The session will explore some of the tough questions owners have to ask and how they have arrived at a solution. The panel will look at everything from balancing channel strategies and discovering practical strategies for offsetting rising operating costs to building reliable, long-term cleaning and maintenance teams in today’s competitive labour market. This is your reality check: unfiltered challenges, proven solutions, and the actionable strategies you need to stop playing host and start running a scalable and profitable business. If you want to survive and scale in 2026, you need to hear this.

Host: James Varley, Founder and CEO, Host Planet Speakers: Jamie Miles, Owner and Managing Director, Anglesey Holiday Lettings Margaret Murphy, Director, Boss Places and Airbnb community ambassador Germaine Mason, Franchisee and Host Success Lead, Pass the Keys

11:20 - 11:45

How to supercharge your productivity and elevate your customer service using AI - without losing the personal touch Most of us only really know about ChatGPT, but there are numerous applications available that can be easily implemented into your daily workflow to maximise efficiency. The panel will look at their pick of AI- tools - ones that are straightforward to bring into your business yet have a big impact. They’ll also consider how to implement AI-powered customer service systems that respond instantly to common queries, escalate complex issues appropriately, and free up ‘human teams’ to focus on creating memorable guest experiences.

Host: Jannik Abraham, MD, Smoobu Speakers: Shahar Goldboim, Founder and CEO, Boom Simon Seroussi, Co-Founder and COO, SuiteOp Bart-Jan Leyts, Founder & CEO, Otamiser & AutoRank

11:45 - 12:20

How to sleep better at night by optimising property operations and management What are the fundamentals of operations that mean you’ll have happy customers - and smooth sailing? What is a customers’ definition of good service, and how do you deliver on it? The panel will examine how to use customer insights to drive planning for your operations and management systems, ensuring you can protect - and grow- your reputation and bookings with systematic approaches to quality control and problem resolution.

Host: Matthew Durrant, Managing Director, i4me Speakers: Aga Sudek, Director of International Sales, Breezeway Chris Rule, VP Customer Experience, Turno Stephanie Flint, Director and Business Owner, Rural Stays and Rural Cleans Yorkshire

12:20 - 12:55

How to elevate guest experiences while building secondary revenue streams This panel looks at how property managers and owners can transform their properties from accommodation providers into memorable experience destinations that command premium rates and generate additional income.

Delegates will learn how to design value-added services, implement technology that enhances satisfaction, and create touchpoints that turn satisfied customers into enthusiastic advocates.

Host: Laura Muse, The Upsell Queen and Director, Muse Escapes Speakers: Rose Tipka, Founder and CEO, Your Family’s Place Charlotte Maxwell, Director and Co-Founder, Glo Pamper Ltd Nicholas Bozorg, Co-Founder, Replenico (formerly Airlinen)

*Correct at time of print.

TIME

SESSION TITLE AND TOPIC OUTLINE

13:00 - 13:30

Lunch

13:30 - 14:00

Tax to the max!

Proven strategies for maximising tax efficiency and retaining more of your profits during a period of significant regulatory change.

The panel will share essential insights into the full implementation of Budget 2025’s property income tax increases, which will see rental income taxed at separate, higher rates from April 2027, a fundamental shift affecting how short-term let owners calculate and manage their tax obligations. Attendees will also learn about the critical window remaining to claim Capital Allowances and benefit from any unclaimed historical allowances on property purchases, refurbishments, and embedded fixtures. Whether you’re looking to optimise your current tax position or recover missed allowances before time runs out, this session will equip you with practical, actionable knowledge to mitigate tax impacts and strengthen your business’s financial resilience.

Host: Matt Jeffery, MD & Tax Partner, Zeal Tax

14:00 - 15:00

How to navigate the UK regulatory landscape in 2026...

Panel session followed by Ask the Expert open questions The regulatory environment for short-stay accommodation in the UK has undergone significant transformation, and property managers and owners must now navigate a complex web of requirements to remain compliant and competitive. This session will provide a comprehensive overview of the critical regulatory frameworks affecting your business in 2026, including:

Host: Mitch Price, Executive Director, Short Term Rentals Asia Speakers: Carl Thomson, Public Policy Manager, Airbnb Charlie Reith, Government Affairs at Expedia Group, UK, Ireland and the Nordics Rick Wild, Corporate Strategy Consultant, Travel Chapter Fiona MacConnacher, Head of Public Affairs, UK and Ireland, Booking.com

• the proposed and existing registration and licensing schemes across England, Scotland, Wales, and Northern Ireland; • the evolving tourism tax landscape; • how to comply with new consumer protection regulations around fake and misleading reviews • the emerging sustainability standards that will reshape guest expectations and legal requirements.

SPEAKERS

Whether you’re managing a single property or a portfolio, this session will equip you with the practical knowledge to stay ahead of regulations and properly comply to emerging standards.

15:00 - 15:35

How to protect your revenue from fraud and financial loss Identity verification, guest screening, and chargeback defence strategies This session will help delegates learn to implement robust identity verification and guest screening systems that catch fraudulent bookings before they cost them money. The session will cover recognising suspicious booking patterns, selecting the right screening technology, managing chargeback disputes effectively, and ensuring businesses have proper insurance coverage. The aim of the session is for you as delegates to learn practical protocols that protect your revenue while maintaining a smooth booking experience for legitimate guests.

Host: Priya Khaira, Editor, Short Term Rentalz Speakers: Humphrey Bowles, CEO and Founder, Truvi Derek Jones, VP Sales and Partnerships, Hospitable Thomas Tewolde, CEO / Founder, Charge Automation

15:35 - 16:10

How to thrive in suppressed market conditions and extend your booking window - Smart strategies for pricing, growth, and sustainable success When occupancy alone no longer tells the full story of your property’s success, it’s time to look deeper. This panel brings together industry experts to explore the sophisticated revenue management approaches that separate thriving properties from those merely surviving. Whether you’re managing a single property or a growing portfolio, this session will equip you with practical frameworks for making smarter pricing decisions, understanding your true profitability, and strategically expanding your business.

Host: Jessica Gillingham, Founder and CEO, Abode Worldwide Speakers: Oliver Stern, Head of EMEA, Wheelhouse James Fothergill, Director of Revenue Management, Forge Holiday Group Sally Henry, VP of Business Development, Key Data

16:10 - 16:45

How to build a connected property management tech stack Eliminate data silos and manual work by integrating the right systems for your operation- a session examining the essential technology decisions that create operational efficiency such as evaluating and selecting a PMS that matches property count and growth trajectory, understanding feature trade-offs and pricing structures, and configuring channel managers to distribute inventory across OTAs without overselling. The panel will also advise on how to audit current technology investments to identify redundant functionality, find critical gaps, and rationalize your tech stack for maximum efficiency at minimum cost.

Host: Margot Schmorak, CEO and Co-Founder, Hostfully Speakers: Adam Buckmaster, Director, Product Marketing and Strategic Solutions, Eviivo Oreste Fischetti, Area Sales Director, South Mediterranean Countries, Avantio Maria Lopez, Vice President of Product, Hostaway

16:55 - 17:00

STAA Closing Remarks (Main Stage)

13

CEO Round Table Sessions Private Invite Sessions (Located on the Mezzanine Level) TIME

SESSION TITLE AND TOPIC OUTLINE

HOSTS

09:00 – 10:30

Abode Worldwide’s leadership breakfast Invite Only

Host: Abode Worldwide

09:45 – 10:10

Welcome and keynote opening address (Main Stage)

10:30 – 11:30

Booking.com Invite Only

Host: Booking.com

12:00 – 13:45

Vrbo working lunch Invite Only

Host: Vrbo

14:00 – 15:00

Mergers and Acquisitions Whether you’re thinking about scaling, selling, or simply building a stronger business join this round table session to ask your questions.

Host: Simon Lehmann, Founder & CEO, AJL. www.ajlatelier.com

16:55 - 17:00

STAA Closing Remarks (Main Stage)

*Correct at time of print.

E V E N T N OT I C E B OA R D

Hydration Stations

Tables with water and snacks available around the venue.

The STAA Networking Lounge + Coffee (Mezzanine Level) The Airbnb Coffee Lounge (Mezzanine Level)

Sponsored by

Tea, Coffee, Hot Chocolate available at these Exhibitor stands

*alternative milk options available

Pick n Mix at

Prize Giveaway & Promotion Sign-up for a LiBi Collection account onsite and win a prize.

Special discount codes for owners on their first orders.

LiBi Collection HOTEL QUALITY PRODUCTS AT EXCLUSIVE TRADE PRICES

Mini Dutch Pancakes at

HOT FOOD + SOFT DRINKS AVAILABLE 11AM – 3PM

15

Powering Europe’s most trusted holiday brands

Create a performance summary report for the owner of this property

“Subject: Quick performance update -- Coastal Cottage (Cornwall, UK) Hi there, Here's a short update on how Coastal Cottage is performing and a few recommended next steps to protect and grow revenue.

Performance snapshot Performance — Coastal Cottage (last 90 days) Average nightly rate - £215 Average occupancy - 45% Total revenue - £8.707 What’s going well • We are converting demand in important windows: there are confirmed reservations in July, August, and September including the popular break periods.

• This listing is priced premium for summer demand and the listing health score is current high

Visit Beyond in booth 31B to learn more

Hospitality is hard work.

Breezeway was built to make it easier and smarter.

We’ve powered over 75M tasks— streamlining departure cleans, inspections, maintenance, and guest communication.

With smart scheduling, real-time updates, and detailed checklists, teams get the job done right.

vip@breezeway.io 857.600.2799

More Bookings More Holiday Happiness for Your Guests

in cooperation with

Running on empty?

Or running on Guesty

Full potentia

The difference is measurabl 15-20% higher occupanc

Real revenue growt

5-star review

Operational efficienc

Come fuel up at our boot Power up with a delicious brew

See the real metrics and how the Guesty engine work

Guesty. The engine inside your growt

Grab a doughnut and free swa

Missed us at the Summit?

No problem. Book a dem

Simple at one door.

Simple at one h ndred

Own every guest journey with Hospitable, the AI-powered property management platform trusted by tens of thousands of hosts worldwide 4.9/5 by G

“Hospitable Al-powered automation enabled us to focus on enhancing the guest experience, growing our partner base, and scaling our business.

David Hilla

100+ propertie

“We use Hospitable for everything. Having a PMS like you guys, in my opinion, hands down the best for guest communication.

Chad Philli

200+ propertie

Want to build a better property management business?

hostplanet.club

The industry standard for performance visibility.

Key Data gives professional property managers a clear view of how they’re really performing.

Built on verified, first-party PMS data.

Not scraped estimates. Not guesses.

See true revenue, real occupancy, and defensible benchmarks so you can price with confidence, retain owners, and stay ahead of your market.

Short Stay Summit attendees For a limited time, receive a free performance report of the UK market. See exactly how your portfolio compares to the competition.

When others estimate, we verify.

Claim your UK market report. keydatadashboard.com

Your One-Stop Shop for Hospitality Products

www.outofeden.co.uk | 01768 372 939

4.9/5 6000+ Customer Service Reviews

Help the STAA help your business.

Join today.

The STAA is the UK wide trade body for the short-term rental industry. We are working for your business at the highest levels of government to ensure your business is heard.

We are helping to shape fair, communityfriendly legislation that opens new markets and supports growth.

The STAA are the proud organisers of today’s event

Advocacy: We champion your interests with policymakers and regulators.

Industry Advice: Stay informed on the latest regulations, trends, and best practices.

Leading Industry Events: Our flagship Short Stay Summit brings the community together to learn, network, and innovate.

Leading the STR Sector: We drive initiatives that expand opportunities and promote responsible short-term rentals.

Join STAA to stay connected, informed, and help shape the future of the UK’s short-term rental industry.

HOST MEMBER

BUSINESS MEMBER

AFFILIATE MEMBER

Individuals or businesses hosting and/or managing up to 50 properties.

Companies facilitating bookings or managing short-term rentals from 51 properties upwards.

Companies selling to or providing services for the short-term rental sector.

www.ukstaa.org

|

enquiries@ukstaa.org

Home of the Staycation Your holiday home, our expertise Dedicated account management £35 million annual marketing spend Smart Pricing to boost income

Visit us on Stand 42 Or visit our website: www.sykescottages.co.uk

Donate time in your short term let to a family in need of a break Free time in your booking calendar?

Scan to doante.

www.timeaway.org.uk

IN PARTNERSHIP WITH STAA & ARL

Bringing corporate guests to quality property providers

Working with over 100+ partners including:

trustedstays.co.uk

tspartners@trustedstays.co.uk

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16:33

Helping your business thrive Discover how VisitEngland Quality Assessment gives guests confidence in your property.

Visit our stand to learn more.

visitenglandassessmentservices.com/join

Visit Tees Valley/Michael Lazenby

PRICING | SETS | PERFORMANC

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Convenient access for your guests, peace of mind for you.

Forget the hassle of keys under flowerpots or behind rocks. Let our Smart Locks make you a better host and have the freedom to let in guests from wherever, whenever. Grant date-specific virtual guest keys and provide housekeepers and handymen secure access without the need for you to physically be there.

yalehome.co.uk

Let Yale help make managing and staying in holiday rental smarter, more secure, and more hassle-free.

CREATING EXPERIENCES THAT DELIVER RESULTS

We specialise in designing and delivering high-impact, memorable events that connect people, inspire action and drive business success. With over 30 years of international experience across 40+ countries, our team brings creativity, precision and professionalism to every project.

We don’t just run events — we create experiences that leave a lasting impression. Let’s Create Something Exceptional.

Get in touch today to discuss your next event diane.lloyd@3glevents.com www.3glevents.com

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Supporting the responsible growth of short-term rental travel & tourism Short term rental tourism = • Supports thousands of jobs across the UK • Brings investment into local communities • Supports local businesses • Offers flexible, affordable accommodation for millions of travellers

Scan to find out more

www.ukstaa.org