THIS IS ADVERTISING: POWERING RESPONSIBLE GROWTH
ADVERTISING ADDS UP...
£39bn
UK jobs supported by advertising and marketing. will be spent on UK advertising in 2024. ...to more than you’d think!
1.4m
£18bn UK advertising and marketing services exported in 2023.
RESPONSIBLE GROWTH IN YOUR COMMUNITY
60% of advertising and marketing jobs are located outside of London.
DID YOU KNOW? NOT TO MENTION ON TOP OF THAT AND FINALLY
Advertising provides vital funding for sports stadiums and music venues.
Advertising is essential for free services to operate, such as local radio stations, TV, newspapers, and online services.
Over 3 million SMEs advertise online to connect with their customers.
THE UK IS HOME
• The UK is the world’s second biggest exporter of advertising and marketing services.
• Recognised for award-winning creativityover 1,900 Cannes Lions won since 2005.
• Our Exports Group helps UK businesses go global with government-backed trade missions.
POWERING OUR DIGITAL ECONOMY
• £3 of every £4 spent on UK advertising is invested online.
• Advertising creates £18 billion in annual savings for households from ad-supported online services.
• Our industry training hub helps upskill our talent.
• Our AI Taskforce is driving the standards for responsible use of AI in advertising.
Find out how advertising is using AI responsibly to drive productivity and growth.
Download our report: Advertising and AI: Showcasing applications and responsible use.
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