1787799597_10_Media_Kit

Media Kit · Little Scholars School of Early Learning

Media Kit Little Scholars School of Early Learning Prepared for Search Scope · Drew Heslehurst, Executive Director · August 2026

Everything here is pre-approved for use without checking with us first. It is written to stay accurate for years, so it deliberately carries no campus count, no ratings count, no headcount and no figures of any kind.

Spokesperson: Jae Fraser, Founder. He does the interviews. Subject-matter attributions for other named leaders are set out under "What we can credibly speak about".

For citation Your standard "about" paragraph Copy this verbatim. It contains no figure that will date.

Little Scholars School of Early Learning is a family-owned early education provider operating childcare and kindergarten campuses across South East Queensland. It was founded on the Gold Coast in 2014 by Jae Fraser, who began his career as an early childhood educator and went on to run Australia's largest publicly listed childcare provider before leaving to open his own campus. Little Scholars provides long day care for children from six weeks to five years and a government-approved kindergarten program taught by a qualified early childhood teacher at every campus, along with outside school hours care at selected campuses. It is known for building programs the sector has not seen before, including Date Nights, the WonderNest virtual reality program and the Grandfriends intergenerational program.

A pre-approved quote, and who it is attributed to Three options, all attributed to Jae Fraser, Founder of Little Scholars School of Early Learning. All are approved for print without further checking. Pick whichever suits the story.

On why the business exists: the default "I was part of a decision to fund additional educators above ratio. It was a genuine quality decision. The research supported it, the educators had asked for it. By the time it reached an actual service it had become a line on a roster. The educators on the floor had no idea it was ever meant to be about quality. To them it was just hours that appeared some weeks and disappeared others."

Jae Fraser, Founder, Little Scholars School of Early Learning

On why it happens: the strongest line "I worked alongside genuinely good people who cared deeply about children. But good people inside a structure with no memory will still dismantle good things. At that scale, the child is never in the room where decisions get reviewed. The spreadsheet is."

Jae Fraser, Founder, Little Scholars School of Early Learning

On what he built instead "I built a group small enough to remember. I am in our campuses every week. That is not a nice-to-have, it is the actual mechanism that protects intent. When a program exists at Little Scholars, every leader knows why, because I have told them myself. At hundreds of centres the message cannot survive the structure. At our size, with real relationships, it never has to."

Jae Fraser, Founder, Little Scholars School of Early Learning

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Media Kit · Little Scholars School of Early Learning

On parents and time "The years with small children and two working parents are relentless. You get home at six, everyone is wrecked, and there is still dinner and a bath and the haircut you have been meaning to sort for a month. We already have the child, the space and the kitchen, so we do the haircut, the dentist comes to us, and dinner goes home with you. It is not a marketing idea. It is just the obvious thing to do."

Jae Fraser, Founder, Little Scholars School of Early Learning

All four are approved for use. The first three are Jae's own words, lightly edited from a recorded conversation.

Assets and angles What visual assets can you supply on request?

Logo • Primary logo, owls, wordmark and branch, in light-background and dark-background versions.

• Secondary logo, wordmark and branch without owls, in both versions.

• Anniversary and seasonal variants, where relevant to the story.

• Vector and raster formats.

People • Professional headshots of Jae Fraser, Drew Heslehurst, Melanie Excell and Jen Haydock.

• Headshots follow a consistent style: natural outdoor settings, textured backgrounds, waist up.

Campuses and environments • Interior photography of learning studios, communal spaces and cosy learning nooks.

• Outdoor play spaces and playgrounds.

• Campus exteriors.

• Kitchens and chef-prepared food.

Programs and daily life • Lifestyle photography of children and educators: authentic, natural light, not posed.

• Outdoor Explorers sessions, including Bush Kinder and Beach Kinder.

• Grandfriends intergenerational sessions.

• WonderNest sessions in progress: footage almost nobody else in the sector has.

• Date Nights.

• Annual events. Camp Out under the stars, Picnic in the Park, the Science Fair, Book Week parades, and the Mini Games at an athletics track.

Video • Extensive b-roll of campus environments and daily life, available at short notice.

• Broadcast segments that have aired are not available for third-party use, as we do not hold the copyright.

Conditions on imagery: please read before requesting • Every identifiable child requires written family consent. We can only supply images where that consent is held, so we cannot guarantee a specific shot at short notice.

• No child is ever named, and no image showing a child's name may be used.

• We supply the images. Please do not source Little Scholars imagery from social media or third-party sites, where consent status cannot be verified.

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Media Kit · Little Scholars School of Early Learning

• No stock photography of children is used or supplied.

What can you credibly speak about?

Topics where we have genuine first-hand experience, by spokesperson.

Jae Fraser. Founder, and our media spokesperson • How the early education sector actually works from the inside, having run both the largest listed operator in the country and an independent group.

• Why quality erodes between head office and the room, and what structurally prevents it.

• Independent and family ownership versus corporate operation in childcare.

• Educator retention as a child outcome rather than an HR metric.

• Innovation in early learning: why the sector rarely tries new things, and what happens when someone does.

• Starting and growing an early education business.

Melanie Excell. Operations Manager, Queensland Children's Rights Ambassador • Child safety practice in early education: what it looks like day to day rather than in a policy.

• Children's rights, including what it looks like to genuinely consult children. We run a Children's Council at every campus.

• Building a speak-up culture in an organisation that cares for children.

• What parents should look for, and ask about, when assessing a centre's safety.

Jen Haydock. Quality Practice Manager • Early language development, the Abecedarian Approach and Conversational Reading, including what parents can do at home.

• Play-based learning, and why it is not the soft option.

• What a good kindergarten year looks like, and why it is not academic drilling.

• Transition to school, and the practical side of school readiness. What actually goes wrong on a five-year-old's first day and how it is prevented.

• The National Quality Standard, and what ratings actually mean for a family.

• Outdoor and nature-based learning.

Drew Heslehurst. Executive Director Bachelor's and Master's qualified, with more than 25 years' marketing experience alongside his operating role.

• The commercial reality of operating early education in Australia, including the effect of funding and wage reform.

• Growing a multi-site independent group.

These are subject-matter attributions for expert comment and bylines. General media enquiries and interviews go to Jae.

Topics we can speak to as an organisation • The mental load carried by working parents, and practical rather than sympathetic responses to it. We run a free parent webinar series, Raising Little Scholars, on exactly this territory.

• Food in early education: what children actually eat and why so much of the sector does it badly.

• Intergenerational programs and what they do for both children and older adults.

• Technology in early learning, and how to use it without it becoming screen time.

• Why the Child Care Subsidy makes advertised childcare fees meaningless to families, and what parents should ask instead.

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Media Kit · Little Scholars School of Early Learning

What we will not comment on • Individual children, families, incidents or complaints.

• Another provider's incident, rating or practice, including sector safety cases in the news. We will discuss the underlying issue and what we do about it.

• Party politics. We will discuss childcare policy factually where it affects families.

• Our former employer, which is never named.

Media contact Kat Orchard, Director JAG Communications 0449 188 561 | kat@jagcommunications.com.au JAG Communications handles media enquiries and interview requests on behalf of Little Scholars. Interviews are conducted by Jae Fraser, Founder.

NEEDS INPUT None. Every question in this document is answered from confirmed source material.

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