J an u a r y 3 1 , 20 23
• Tree nursery area Zundert is developing rapidly • Mechanisation and robotisation are undeniably on the rise • Tree nursery region Zundert dynamic and innovative • Water, ground, and soil-controlled solutions for the tree nursery • Plants are not just beautiful, they are indispensable • Climate change affects the garden, tree nursery, and public green
COLOPHON: This KwekersBode is a cooperation between Uitgever de Bode and GrootGroenPlus | Distribution: Municipalities of Halderberge, Etten-Leur, Rucphen, and Zundert | Print: 54,000 copies | Acquisition: John van Aert | Layout: Jan Bastiaenen | Text contributions: Frank van Suchtelen and Chantal van Kuyck.
THEME TRADE FAIR GROOTGROENPLUS 2023: DYNAMIC AND DIGITAL The theme of the 33rd edition of the trade fair, which will be held on 4-6 October 2023, is announced: in December, the theme Dynamic and Digital was unanimously chosen.
Current and future-proof
We currently see an enormous movement in the
industry, which comes with much digitalisation in
we can see an exponential growth in this area. Which makes the theme more relevant than ever.
all areas. And that digitalisation is very necessary;
A lot of movement
sales requires increasingly more effort. That means
more important. Being dynamic, playing into the
the industry still experiences a shortage of staff, and that resources have to be used wisely. It also requires a certain dynamic within companies, a future-proof vision.
Digitalisation has been a topic in many other
industries for quite a while, but in the tree nursery
industry it is rather new. Until a few years ago, the fax machine was still a commonly used device.
Now, the industry is changing fast, and digitalisation moves from the office to the work field, for example
with mechanisation, automation and robotisation -
which all contribute to expansion and efficiency. And
The role of dynamics is also becoming increasingly
aware of the importance of green. That is something
market conditions, the dynamics between the industry
but also together, for example through a platform
and education, which has to provide educated staff,
but also the dynamics within companies. For example
that the industry plays into. Each company on its own, such as GrootGroenPlus.
when it comes to issues regarding succession, where
Future-proof
about the possibilities that digitalisation has to offer.
industry are focusing on the future. That we’re
the younger generation is usually very enthusiastic And of course, we also have the dynamics of the
modern times. More than ever, it is important to move boundaries, to be prepared for future challenges. These days, costs are increasing at a rapid pace,
which means people can spend less, also on green
products. At the same time, due to the corona period and of course the climate issues, people are very
The theme indicates that the trade fair and the looking at it in a positive way. And that the dynamics and digitalisation offer plenty of opportunities and possibilities, and that it is moving forward, despite
challenges. Playing into the constant changes and keep moving. And trade fair GrootGroenPlus is the perfect place to show this progress in the green industry.