The Blowfly Effect

Small things secretly determine what you do

Eva van den Broek & Tim den Heijer, illustrations Familie De Kort

Find out how small things determine our everyday behaviour

An educational and highly topical book which improves media literacy in a playful manner

Make your parents act the way you want them to

Did you know that one little fly saves thousands of Euros in cleaning expenses every year? Something small which furtively influences our behavior in a great way, is called the Blowfly Effect. You see it all around you, every day. But only if you know where to look!

As you get older, you can decide more and more on your own. But are you really making choices, or is it the apps, influencers and ads around us that do so for you? In this book, behavioural scientist Eva van den Broek and ad strategist Tim den Heijer teach you how to recognize the Blowfly Effect and its consequences, and how to use it to your own advantage. At school, in shops, online and at home!

Eva van den Broek is a behavioural scientist and founder of Behavioural Insights Nederland. She is a highly sought-after speaker. Tim den Heijer is a creative strategist, copywriter and founder of B.R.A.I.N. Creatives. He has over 20 years of experience in advertising and has worked for many of the most famous brands in the world.

200 x 200 mm | 128 pages | 17,300 words hardcover | B&W illustrations | age group: 12+ all rights available