CAMPAIGN for addressing Offline and Online Hate Speech Name of or campaign:

Hate2Hate

Overall campaign goal: Awareness about the hate speech and fight it Overall campaign message: “Not to hate speech” Campaign start date: Today hah Campaign end date: Don’t know yet What change do you want (short and long term): -

Reduce the hate speech and every kind of discrimination online and offline

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To create an online space to share information and tools about the hate speech and why and how to fight it

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Fighting against cyber bullying

Identifying your audience/target Who do want to talk to this campaign? -

Our main target it will be the young people

Why? -

Because they are the future and they can change the environment and influence and educate others, and it is also to learn to not hate in a younger age.

What do they like? -

Sports, youtubers, videogames, social media….

Why would they engage in your campaign? -

Because they encourage to believe that they are worthy enough to change the environment and they are strong enough in that big movement of themselves.

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We will try to create non boring content 😊😊

What do you know about their lifestyle? Where they live? Married. Single, kids? Where do they work? What do they struggle with? European kids and youths living at home, their circumstances depends…. Choose the media Social Media I could use for this campaign:

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Instagram or Twitter.

Traditional Media I could use for this campaign: Voice to voice, we will say it to our young friends 😊😊 Choose the most appropriate method •

Direct action (non-violent protest actions): -Posts in the Instagram account #Hashtags -Workshops (online meetings working on the topic) - Different types of contest or challenges (for example: summarize in a 30 seconds video why do you not support hate) and later we would combined it and put it together.. Ex: Hello im Yazdan, im from Iran and I say hate to hate because…. 😊😊 -Other contest: art vs the hate speech (that would be cool) - Games to talk about the situation - Question games - Menti taskss like write 3 words that represent for you hate (examples: nazis, violence…) Words that represent what can you do vs the hate : (examples, love, education….)

Memes vs hate contest? Funny but not disrespectful 😊😊 Followers can even vote In the stories…

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Political lobbying: Perhaps hare some important speeches about hate speech (SHORT ONES not bored hopefully) like the Martin Luther King video talking about segregation + TedTalks…

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Public demonstrations/festivals/manifestations: (Not presentially, sorry) The interaction in the contests it would be a good way of show what do the youths thing about the topic…….

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Education: All the contents will be educative and focus on the the learnings and trying to approach the topic with a positive perspective

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Media: Instagram

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Other: Down here he still need to organise this better

The campaign Action Plan Action

Media

By

When

Expected Result

whom Choosing a cool name

/

US

10

Catchy name

MINUTES

HATE2HATE

AGO To create a common Instagra Instagram account it

Create

m

Today

communication channel

3

our

To post every day (the

EVERY DAY

first week) later at least

To get followers and public audience

2 posts per week Campaign Communication Plan Communication

Dat

By

Medi

Expected

e

whom

a

Result

Through instagram

Visibility

Ask you organization and movements like the hate speech movement to collaborate GUYS IT WOULD BE GREAT IF YOU COLLABORATE WITH US WITH THIS CAMPAIGN SHARING THE PROFILE AND ALSO POSTING CONTENTS THAT YOU FIND USEFUL AND APPROPIATE FOR IT

Lovely work made by : Yazdan, Izskar, Sandra and Jorge FEEL FREE TO SUGGEST WHATEVER YOU WANT!

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