CAMPAIGN for addressing Offline and Online Hate Speech Name of or campaign:
Hate2Hate
Overall campaign goal: Awareness about the hate speech and fight it Overall campaign message: “Not to hate speech” Campaign start date: Today hah Campaign end date: Don’t know yet What change do you want (short and long term): -
Reduce the hate speech and every kind of discrimination online and offline
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To create an online space to share information and tools about the hate speech and why and how to fight it
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Fighting against cyber bullying
Identifying your audience/target Who do want to talk to this campaign? -
Our main target it will be the young people
Why? -
Because they are the future and they can change the environment and influence and educate others, and it is also to learn to not hate in a younger age.
What do they like? -
Sports, youtubers, videogames, social media….
Why would they engage in your campaign? -
Because they encourage to believe that they are worthy enough to change the environment and they are strong enough in that big movement of themselves.
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We will try to create non boring content 😊😊
What do you know about their lifestyle? Where they live? Married. Single, kids? Where do they work? What do they struggle with? European kids and youths living at home, their circumstances depends…. Choose the media Social Media I could use for this campaign:
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