WCD2016 - 4 September Webinar Presentation

Campaign Launch Webinar

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Webinar 1 – 8h30 CET Webinar 2 – 16h00 CET

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WEBINAR AGENDA 1. Background on World Cancer Day •• What is World Cancer Day •• Why World Cancer Day is important •• Key results from World Cancer Day 2015

3. How to get involved 4. Acknowledgments 5. Q&A session 6. Contact us

2. World Cancer Day 2016-2018 •• •• •• •• •• •• ••

Theme – We Can. I Can. Key messages Visual identity Iconography Brand application Social media Timeline

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BACKGROUND ON WORLD CANCER DAY What is World Cancer Day? A truly global event taking place every year on 4 February, World Cancer Day unites the world’s population in the fight against cancer.

It aims to save millions of preventable deaths each year by raising awareness and education about the disease, pressing governments and individuals across the world to take action.

World Cancer Day’s primary objective To get as many people as possible around the globe to talk about cancer on 4 February

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BACKGROUND ON WORLD CANCER DAY Why World Cancer Day is important •• Currently, 8.2 million people die from cancer worldwide every year, out of which, 4 million people die prematurely (aged 30 to 69 years)

CANCER INCIDENCE & MORTALITY

•• World Cancer Day is the ideal opportunity to spread the word and raise the profile of cancer in people’s minds and in the world’s media

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BACKGROUND ON WORLD CANCER DAY Key results from World Cancer Day 2015

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WORLD CANCER DAY 2016-2018

A THREE-YEAR CAMPAIGN FOR REACH AND IMPACT

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WORLD CANCER DAY 2016-2018 Theme – We Can. I Can. Taking place under the tagline ‘We Can. I Can.’, World Cancer Day 2016-2018 will explore how everyone – as a collective or as individuals – can do their part to reduce the global burden of cancer.

TRANSLATION CHALLENGE

Just as cancer affects everyone in different ways, all people have the power to take various actions to reduce the impact that cancer has on individuals, families and communities.

Please support us by translating the following in your language to better promote WCD around the globe:

World Cancer Day is a chance to reflect on what you can do, make a pledge and take action. Whatever you choose to do ‘We Can. I Can.’ make a difference to the fight against cancer.

“World Cancer Day We Can. I Can. Join us on 4 February 2016” 7

WORLD CANCER DAY 2016-2018 Key Messages

WE CAN.

I CAN.

Inspire action, take action

Make healthy lifestyle choices

Prevent cancer

Understand that early detection saves lives

Challenge perceptions

Ask for support

Create healthy environments

Support others

Improve access to cancer care

Take control of my cancer journey

Build a quality cancer workforce

Love, and be loved

Mobilise our network to drive progress

Be myself

Shape policy change

Return to work

Make the case for investing in cancer control

Share my story

Work together for increased impact

Speak out 8

WORLD CANCER DAY 2016-2018 Visual Identity

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WORLD CANCER DAY 2016-2018 Iconography

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WORLD CANCER DAY 2016-2018 Brand application

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WORLD CANCER DAY 2016-2018 Brand application

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WORLD CANCER DAY 2016-2018 Social media OFFICIAL HASHTAGS

#WorldCancerDay #WeCanICan #WorldCancerDay facebook.com/ worldcancerday @worldcancerday

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WORLD CANCER DAY 2016-2018 Timeline 4 September 2015 Official campaign launch End of September 2015 Available in French, English, Spanish on worldcancerday.org: fact sheets, toolkits, posters October 2015 Re-branded website launch October – December 2015 Call to UICC members and partners January 2016 Media hook/press release 4 February 2016 World Cancer Day 14

HOW TO GET INVOLVED Share your plans on the Map of Impact Join our social media campaign Help us translate campaign materials Indicate spokespeople we can contact Spread the word amongst your network Use the official WCD press release Financially support the campaign 15

ACKNOWLEDGEMENTS World Cancer Day Advisory Group

contre le cancer www.aliam.org

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ACKNOWLEDGEMENTS World Cancer Day sponsors

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Q&A SESSION

Please type your questions in the chat box and we will do our best to answer them 18

CONTACT US ••info@worldcancerday.org ••worldcancerday.org

••Subscribe to the World Cancer Day newsletter: http://eepurl.com/0WQc1

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••Facebook: facebook.com/worldcancerday

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