Market leaders for 30 years
Unique is a leading natural health distributor, connecting innovative brands with Australian retailers and driving growth across the industry. More than a distributor, we create opportunities for sustainable global expansion through expertise in marketing, sales, logistics and compliance.
We partner with leading national and international brands that share our commitment to quality, innovation and evolving consumer needs.
From import and onboarding to range expansion, Unique delivers strategic support across regulatory compliance, trend forecasting, retail positioning and market opportunities, helping brands grow, secure premium shelf space and succeed within Australia’s competitive natural health market.
One man, a van and a dream
Unique originated in 1996 by founder Dale Parkes from a passion for natural health and a mission to forge the future, prioritising people and the planet. Unique’s colossal success tributes to Dale’s perseverance against the odds. From selling one product to 4,200+, global recognition and a growing national team as Australia’s most trusted natural product distributor.
National Sales Force & Distribution
30K+ PRODUCTS PACKED DAILY
97% ORDER FULFILMENT RATE
NEW PURPOSE BUILT WAREHOUSE
EFFICIENT FREIGHT MANAGEMENT
ON-ROAD FIELD TEAM
SALES SUPPORT
Representation across all states and regional areas
STRATEGIC MARKETING
Comprehensive in-house marketing team
NATIONAL SALES & MARKETING TEAM
ON-ROAD FIELD TEAM
GOODS-TO-PERSON AUTOMATION
FIRST CLASS LOGISTICS
NATIONAL DISTRIBUTION
State-of-the-art warehouse and first-class logistics
EDUCATION & TRAINING
Industry insights and team product training
We supply
5,000+ retailers
Expand your brand’s global awareness and reach across all Australian retail channels, including grocery, health, pharmacy, e-commerce, convenience stores and practitioner networks.
• Major grocery
• Health food stores
• Independent grocery
• Small traders
• Online stores
• Pharmacy Channels
Our Portfolio
Our purchasing team maintains 97% stock levels across 4,200+ SKUs, supported by efficient warehousing and logistics operations.
230+ BRANDS
4,200+ PRODUCTS
We make global expansion easy
What we do for your brand
STRATEGIC SUPPORT
• Comprehensive launch planning tailored for the Australian market
• Regulatory compliance to meet local standards
• E-commerce management for enhanced online presence
• Australian marketing expertise to position your brand effectively
SALES & DISTRIBUTION
• National sales team with no commissions, retainers or brokerage fees
• Australia-wide distribution and logistics services
Accounts receivable and inventory financing to manage cash flow
• Reporting to keep you informed and agile
CUSTOMER & RETAILER SUPPORT
• Dedicated customer service team for seamless communication
• 24/7 efficient online ordering platform
• Execution of trade promotions, merchandising, trade shows and events
What our brands say
I’m impressed by Dale, Kylie, and the Unique team for continually evolving their business facility and organisation structure in a smart, creative way. I always appreciate their collaborative working style and humanistic approach to problem-solving and brand-building.
STEVE GROSSMAN
CLIF BAR & COMPANY
When it comes to distributors of healthy food and natural beauty products, it simply doesn’t get better than Unique. They cover the entire country with first-class logistics, proactive sales staff, and impeccable customer service.
ZACH FREDERICK FREDERICK EXPORTS
I loved my trip to Unique in Australia. Dale, you and your staff were so wonderful. With blessings of health, peace and love for the great Unique team.
PATRICIA BRAGG
CEO
& FOUNDER BRAGG
Brand partner support
Our in-house sales & marketing team enhances your brand’s visibility and drives sales through strategic partnerships, targeted B2B campaigns, events and endorsements.
Trade marketing
DIGITAL ADVERTISING
MONTHLY RETAILER PROMOTION
We offer
• Industry insights
• Social media
• Communications
• Booklet and range recommendations
• Expos and corporate events
• Photography
• POS and retailer support*
• Digital advertising*
• Graphic design*
Expos & events
We develop your brand recognition and exposure at significant channel-specific events.
• Attract new stockists
• Launch new products
• Encourage immediate line sales
• Promote range expansion
• Faciliate product sampling
