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WHAT'S TRENDING

The supplements edit

The global nutritional supplements market is booming and expected to reach $43.5 billion by 2033.* Stocking recognised, highperforming brands helps reduce shopper hesitation in a crowded category, driving repeat purchase and boosting category performance. Flip through and discover Sodii’s HASTA-certified chocolate hydration salts, made with no added sugar and designed for cellular hydration. Macro Mike launches allergyfriendly, premium almond protein powders inspired by

Banana Paddle Pop and Bubble O’Bill flavours. Mingle introduces gluten-free avocado oil-based salad dressings made with natural ingredients. Save up to 30% OFF top-selling brands including Amazing You and selected SuperFeast, 20% OFF Bragg Nutritional Yeast, and 15% OFF Peppertux and selected Nutra Naturals.

*Wallaby Wellness, 2026

LOOP

$5k in prize money for standout displays!

Bone broth boom

Nutra Naturals is driving mass awareness, trial and repeat purchase across the bone broth category this winter with a $1.5 million national, multi-channel campaign. A supporting in-store Visual Merchandising Challenge will help convert awareness into purchase, positioning Nutra Naturals’ broth as a must-have winter essential.

Koala Eco: Cartons now live

Koala Eco has transitioned to carton only packaging to support improved supply consistency and smoother distribution. The updated packaging will replace existing single-unit formats, with no change to ordering throughout the transition.

ELMNT Health rebrand

ELMNT has rebranded to ELMNT Health to better reflect its science-led focus on molecular hydrogen. Positioned as a natural, on-the-go alternative to caffeine-heavy energy drinks, the range supports cleaner, more intentional daily hydration. The new packaging will be introduced progressively as existing stock moves through distribution.

Gimme moves to cartons

Gimme is moving to carton quantities from 1 July to support a more efficient and consistent supply experience. The updated packaging will enable streamlined distribution and improved availability moving forward.

What's New

Stock your shelves with the latest trending products.

CHOCOLATE HYDRATION

Tapping into the $64.6 billion electrolyte drinks market, Sodii expands its Everyday Hydration Salts range with Salty Chocolate, an on-trend flavour driving increased consumer interest in functional hydration, made with certified organic salt and no added sugar.* The addition supports cellular hydration, delivering everyday electrolyte support – available in single-serve sachets and tubs.

Protein collab

Collaborating with Streets, Macro Mike launches Almond Protein in Banana Paddle Pop and Bubble O’Bill inspired flavours – gluten and dairy free, made with no artificial flavours and delivering 21g+ protein/serve. Plant-based Cookies & Cream Protein Indulgence Bar completes the launch – available in a CDU of 12.

CLEAN PANTRY

Mingle introduces All Natural Salad Dressings to its health-conscious pantry range. Made with plant-based ingredients and avocado oil, the dressings are gluten free and available in three flavours – Everything, Balsamic and Japanese Style.

Better-for-you snacks

A strong opportunity for checkout displays, DJ&A launches ready-to-eat Pickle-Licious Pickle Flavoured Cucumber in Jalapeno and Kimchi. Freeze Dried Banana, Mango & Yellow Peach also joins the range, rich in nutrients and naturally sweetened.

No artificial colours or flavours

Spreads that sell

Live Wholefoods debuts with plant-based, gluten-free Organic Activated Nut Butters. The range is available in six varieties - ABC, Almond, Cashew, Hazelnut Cacao, Macadamia and Peanut Hemp.

BOOST COLLAGEN

Meeting demand for functional wellness drinks, Happy Way adds Collagen Hot Choccy to its extensive no-nasties range. Packed with botanicals, minerals, amino acids and L-theanine, the addition is non-GMO and delivers 5g collagen/serve.

No added sugar

Digestive blends

Switch Nutrition introduces its Gut Restore range, formulated to support digestive health and reduce bloating with natural ingredients. The blends meet growing demand for gut health support, delivering pre-, pro- and postbiotics to support a healthy microbiome.

Adaptogenic wellness

Gynostemma Tea joins SuperFeast’s adaptogenic supplement range, traditionally used in Chinese medicine to support immunity and wellbeing. Tremella Matcha also launches, combining on-trend, ceremonialgrade matcha with premium tremella mushroom to support digestive health and spleen function.

Beauty supplement

With the collagen supplement market expected to reach $3.6 billion by 2036, Protein Supplies Australia launches Unflavoured Marine Collagen Peptides.* A clean, clinically validated formulation with no additives, gluten or dairy that supports skin, hair and nails.

FAIRTRADE CHOCOLATE

Bennetto reintroduces Organic Dark Chocolate 60% Dark Coffee, combining dark chocolate and Arabica coffee brittle in a vegan-friendly, gluten-free format –available in a convenient CDU of 12.

Size extension

Rich in omega 3 and 9 fatty acids, Sol Organics releases its 100% pure ghee in a 400g format, available in Organic or Grass Fed.

Staple seasoning

Planet Organic adds finely ground Organic Onion Powder to its highquality range of herbs. Free from additives and anti-caking agents, it adds flavour to everyday cooking.

Bulk value

With a high smoke point ideal for cooking and frying, Eumundi Botanicals introduces 100% natural Dharma Ghee in a 1L size offering.

Herbal tea-tox

Eden Healthfoods releases Organic Herbal Dtox Tea, a traditional botanical blend for daily wellbeing. Naturally free from caffeine, it is formulated to support digestive balance and natural detoxification.

SUPPORT RECOVERY

Ritua releases highly bioavailable Magnesium Glycinate to support healthy muscle function and restful sleep. The capsules are third-party lab tested for purity, available in full size and trial pack options.

Essential vitamins

Solutions 4 Health launches Natural Vitamin C for daily nutritional support. Crafted from wholefood ingredients and rich in antioxidants, it contains no artificial ascorbic acid. Vitamin D3+K2 joins the range, designed to support cardiovascular and bone health while maintaining calcium balance.

20% OFF

NATURAL INCENSE

Plastic-free living

Marco Polo’s Treasures releases Incense Sticks Sandal of Mysore, made from 100% natural origin ingredients and ICEA-certified for ethical production practices.

Natural Health Co meets demand for plastic-free household alternatives with Horse and Boar Bristle & Bamboo Toothbrushes. Made from natural, biodegradable materials, the bristles are woven into a sustainable bamboo handle, free from glues, chemicals, BPA, phthalates and hormone disruptors.

Ethically sourced

Himalayan salt remedies

Designed to drive companion sales, Nirvana Organics extends its range with a Himalayan Crystal Salt Inhaler Refill. The addition features a ceramic salt pipe for simple refill and replacement of salt crystals, supporting respiratory wellness routines.