Graduate Conference Program

JANUARY 8 – 9, 2021 HILTON UNIVERSITY OF HOUSTON HOUSTON, TEXAS VIRTUAL CONFERENCE

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A N N U A L

GRADUATE EDUCATION & GRADUATE STUDENT RESEARCH

CONFERENCE IN

H O S P I TA L I T Y & T O U R I S M

TABLE OF CONTENTS 3 4 6 7 8

Schedule At-a-Glance Welcome Message from the Founder Welcome Message from the Planning & Paper Chairs Our Keynote Speaker: Michael Levie of citizenM Hotels General Sessions: Graduate Conference Panels Friday, January 8 – A session with three editors Saturday, January 9 – Effectively engaging students

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Industry Sessions Conference Tracks & Chairs Conference Awards Conference Schedule 12-23 Friday, January 8 24-42 Saturday, January 9

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Our Sponsors

SCHEDULE AT-A-GLANCE

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All times are Central Standard Time (CSR, UTC-6).

THURSDAY, JANUARY 7

13:00 - 17:00 Pre-Conference Sessions FRIDAY, JANUARY 8 8:30 - 9:45

Deans/Directors’ Meeting

10:00 - 10:45

Opening Welcome Session/Keynote Speaker

11:00 - 12:15

Paper Presentations I (Concurrent sessions)

12:15 - 13:00

Break

13:00 - 14:15

Paper Presentations II (Concurrent sessions)

14:30 - 15:45

Paper Presentations III (Concurrent sessions)

16:00 - 17:00

General Session I

17:15 - 18:00

Poster Session A

18:05 - 20:00

Sponsoring Schools Fair & Career Fair

SATURDAY, JANUARY 9 8:00 - 9:15

Paper Presentations IV (Concurrent sessions)

9:30 - 10:15

Poster Session B

10:30 - 11:30

General Session II

11:45 - 12:30

Poster Session C

12:30 - 13:30

Break

13:30 - 14:45

Paper Presentations V (Concurrent sessions) & Industry Session

15:00 - 15:45

Poster Session D

16:00 – 17:15

Paper Presentations VI (Concurrent sessions)

17:45 - 18:45

Planning Meeting for Sponsors

19:00 - 21:00

Awards Ceremony

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WELCOME MESSAGE FROM THE FOUNDER Welcome to the 26th Annual Graduate Education and Graduate Students Research Conference in Hospitality and Tourism! We are very honoured to have your participation in the Conference, held virtually for the first time to accommodate the needs of everyone in consideration of the ongoing impact of COVID-19.

Founded in 1996, the Annual Graduate Education and Graduate Students Research Conference in Hospitality and Tourism has been instrumental in promoting academic and research exchange and furthering research development in the hospitality and tourism field for more than two decades. The Conference has four specific objectives: (1) providing a platform for the exchange of cutting-edge research in the field of hospitality and tourism; (2) fostering healthy research culture in the field of hospitality and tourism; (3) providing a forum for networking among and between graduate students and faculty members in hospitality and tourism; and (4) serving as a career mart for graduate students who are completing their terminal degrees. Over the years, the Conference has developed into an important research and networking forum for graduate students and faculty in hospitality and tourism.

The Graduate Conference is administered by a Standing Committee chaired by myself as the Founding Chairman. Members of the Standing Committee consist of representatives from all sponsoring institutions who are responsible for soliciting and selecting the destination of the Conference each year. I am grateful to the following institutions which have hosted the Conference during the past 25 years.

1st Conference in 1996, in Houston, hosted by University of Houston 2nd Conference in 1997, in Las Vegas, hosted by University of Nevada, Las Vegas 3rd Conference in 1998, in Houston, hosted by University of Houston 4th Conference in 1999, in Las Vegas, hosted by Kansas State University 5th Conference in 2000, in Houston, hosted by University of Houston 6th Conference in 2001, in Atlanta, hosted by Georgia State University 7th Conference in 2002, in Houston, hosted by University of Houston 8th Conference in 2003, in Las Vegas, hosted by Oklahoma State University 9th Conference in 2004, in Houston, hosted by University of Houston 10th Conference in 2005, in Myrtle Beach, hosted by Purdue University and the University of South Carolina 11th Conference in 2006, in Seattle, hosted by Washington State University

12th Conference in 2007, in Houston, hosted by University of Houston

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13th Conference in 2008, in Orlando, hosted by University of Central Florida 14th Conference in 2009, in Las Vegas, hosted by University of Nevada, Las Vegas 15th Conference in 2010, in Washington D.C., hosted by The Pennsylvania State University and Virginia Tech 16th Conference in 2011, in Houston, hosted by University of Houston and The Hong Kong Polytechnic University 17th Conference in 2012, in Auburn, hosted by Auburn University 18th Conference in 2013, in Seattle, hosted by Washington State University 19th Conference in 2014, in Houston, hosted by University of Houston and The Hong Kong Polytechnic University 20th Conference in 2015, in Tampa, hosted by University of South Florida 21st Conference in 2016, in Philadelphia, hosted by Temple University 22nd Conference in 2017, in Houston, hosted by University of Houston and The Hong Kong Polytechnic University 23rd Conference in 2018, in Fort Worth, hosted by Texas Tech University and Iowa State University 24th Conference in 2019, in Houston, hosted by University of Houston and The Hong Kong Polytechnic University 25th Conference in 2020, in Las Vegas, hosted by University of Nevada, Las Vegas 26th Conference in 2021, in Houston, hosted by University of Houston and The Hong Kong Polytechnic University

I wish also to thank our sponsors and partners for their generous support. As the Founding Chairman of the Conference, I look forward to the role the Annual Graduate Conference will continue to play in promoting academic and research exchange, and furthering the research development in our field of hospitality and tourism.

May I wish you all a successful and rewarding Conference.

Professor Kaye Chon Founding Chairman & Dean and Chair Professor Walter Kwok Foundation Professor in International Hospitality Management School of Hotel and Tourism Management The Hong Kong Polytechnic University

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WELCOME MESSAGE FROM THE PLANNING & PAPER CHAIRS January 7, 2021 A sincere virtual welcome to the 26th Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism! The past year has been a challenging time for all of us. Since we cannot all be together to network and collaborate in person, we have been looking forward to seeing our friends and colleagues virtually from around the globe.

We are honored you chose to join us online to continue the tradition of this important annual conference hosted this year by the University of Houston Conrad N. Hilton College of Hotel and Restaurant Management and the Hong Kong Polytechnic University.

With the vision of our Founding Chair, Professor Kaye Chon, this Conference has been tremendously successful in sharing knowledge among graduate/undergraduate honor students and faculty from throughout the world. Many of the former student attendees who have participated in this rigorous – and friendly spirited – event return as our colleagues and have come full circle to bring their own graduate students to this experience. It’s rewarding to see!

Before things get started, we would like to take this opportunity to thank all of the academic and corporate sponsors for making this Conference possible. We would also like to extend our gratitude to the Paper Review Committee and panel members.

Finally, we wish to express our special thanks to all of the graduate and undergraduate student researchers who will present at this Conference. We trust that you will enjoy this opportunity to share your research as you prepare yourselves to become hospitality/tourism educators.

If you have any specific questions or needs during the next three days, please don’t hesitate to contact us. Congratulations to all of our presenters and have a terrific conference!

Planning Committee Co-Chairs

Paper Review Committee Chair

Yoon Koh, Ph.D.

Jason Draper, Ph.D.

Dan Wang, Ph.D.

ykoh@uh.edu

jadraper@uh.edu

d.wang@polyu.edu.hk

OUR KEYNOTE SPEAKER Michael Levie Chief Operating Officer citizenM Hotels Upon graduating from Essec MBA in hospitality management (IMHI Cornell/Essec), Michael Levie worked for various international hotel chains, including Sonesta International Hotels Corporation and various NH Hoteles around the world. As vice president of operations, he managed large hotel portfolios. Michael also worked for SynXis, where he started and headed up the European office. Currently, he is a founding partner in charge of operations at citizenM hotels.

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GRADUATE CONFERENCE PANELS All times are Central Standard Time (CSR, UTC-6).

FRIDAY, JANUARY 8

16:00 - 17:00 General Session I

A session with three editors: Discussions on research and publication MODERATOR: Y oon Koh, Ph.D. Associate Professor University of Houston

PANELISTS Kaye Chon, Ph.D. Editor-in-Chief of Journal of Travel and Tourism Marketing Editor-in-Chief of Asia Pacific Journal of Tourism Research

Fevzi Okumus, Ph.D. Editor-in-Chief of International Journal of Contemporary Hospitality Management Editor-in-Chief of Journal of Hospitality and Tourism Insights

Bruce Tracey, Ph.D. Editor-in-Chief of Cornell Hospitality Quarterly

SATURDAY, JANUARY 9 10:30 – 11:30

General Session II

Effectively engaging students MODERATOR: Jason Draper, Ph.D. Associate Professor University of Houston

PANELISTS Dr. Agnes L. DeFranco, Professor and Conrad N. Hilton Distinguished Chair, University of Houston Dr. Robin DiPietro, Director and Professor, University of South Carolina Dr. Lindsey Lee, Assistant Professor, Temple University

INDUSTRY SESSIONS

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All times are Central Standard Time (CSR, UTC-6).

THURSDAY, JANUARY 7

13:00 - 14:50 Hospitality and Tourism Research Brainstorming

PRESENTED BY: S teve Hood Senior Vice President, STR

15:00 - 16:50 Experiential Learning for Hospitality Management and Lodging Operations Via Interactive, Browser-Based Simulations - Ideal for Remote or Classroom Teaching

PRESENTED BY: J eff Rutherford Director of Marketing, Knowledge Matters

SATURDAY, JANUARY 9

13:30 - 14:45 Global Hotel Industry Outlook

PRESENTED BY: S teve Hood Senior Vice President, STR

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CONFERENCE TRACKS & CHAIRS TRACK

CHAIRPERSON

AFFILIATION

Consumer Behavior, Hospitality

Dr. Laurie Wu

Temple University

Consumer Behavior, Tourism

Dr. Ksenia Kirillova

Institute Paul Bocuse, France

Education

Dr. Nicholas Thomas

DePaul University

Finance & Economics

Dr. Agnes L. DeFranco

University of Houston

Human Resources & Leadership

Dr. Hyounae “Kelly” Min

Cal Poly Pomona

Lodging Management & Service Quality

Dr. David Kwun

University of Central Florida

Marketing

Dr. Wan Yang

Cal Poly Pomona

Restaurant & Food Service

Dr. Junehee Kwon

Kansas State University

IT Adoption & Application

Dr. Thomas Schrier

Iowa State University

Tourism & Sustainability

Dr. Vincent Tung

The Hong Kong Polytechnic University

CONFERENCE AWARDS BEST PAPER AWARDS PRESENTED BY: Asia Pacific Journal of Tourism Research Cornell Hospitality Quarterly Journal of Hospitality and Tourism Technology Journal of Travel & Tourism Marketing

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CONFERENCE SCHEDULE All times are Central Standard Time (CSR, UTC-6).

THURSDAY, JANUARY 7

13:00 - 17:00 PRE-CONFERENCE SESSIONS FRIDAY, JANUARY 8

8:30 - 9:45

DEANS/DIRECTORS’ MEETING

10:00 - 10:45 OPENING WELCOME SESSION/KEYNOTE SPEAKER 11:00 - 12:15 (Concurrent Sessions)

PAPER PRESENTATIONS I – CONSUMER BEHAVIOR, HOSPITALITY (ROOM I1) MODERATOR: D r. Zeya He, University of Houston #105 Lifestyle Sojourn and Eudaimonic Well-Being Fei Hao, The Hong Kong Polytechnic University; Honggen Xiao, The Hong Kong Polytechnic University; Kaye Chon, The Hong Kong Polytechnic University #194 What Does Family Travel Mean to Me: Responsibility or Desire?

Bing Fu, Shenyang City University; Erwei Dong, Arizona State University/Hainan University #221 The impact of Social Media on Travel Intentions of International Students in China: An Empirical Study based on SmartPLS Dai Jingjing, Woosong University; Zhang Binchao, Woosong University; Eka Diraksa Putra, Woosong University

EDUCATION (ROOM I2) MODERATOR: Dr. Agnes L. DeFranco, University of Houston #122 Communication Experiences In Hospitality Management Education Mohammad Shahidul Islam, National Hotel & Tourism Training Institute #251 Examination Of Students’ Perceptions On Concept Of Hospitality, Parental Influences, Concerns Of Hospitality Job In Career Choice In China Bing Fu, Shenyang City University; Erwei Dong, Arizona State University/Hainan University #21 Affective Learning Outcomes from Study Abroad: A Systematic Synthesis Xueting Dou, Purdue University; Alei Fan, Purdue University; Liping Cai, Purdue University

13 HUMAN RESOURCES & LEADERSHIP (ROOM I3) MODERATOR: D r. Priyanko Guchait, University of Houston #15 The impact of employee-generated reviews and best employer awards on job-seekers’ application intentions Yunxuan Zhang, University of Nevada, Las Vegas; Amanda Belarmino, University of Nevada, Las Vegas; Cass Shum, University of Nevada, Las Vegas #23 The impact of gender-diverse top management teams on financial performance: A resource-based view of the restaurant industry Michelle Russen, University of Houston; Minwoo Lee, University of Houston; Mary Dawson, University of Houston; Juan M. Madera, University of Houston #28 Work And Family Conflicts On Family Cohesion: Emotional Intelligence As A Moderator Yi Liu, University of Houston; Juan M. Madera, University of Houston; Jason Draper, University of Houston

TOURISM & SUSTAINABILITY (ROOM I4) MODERATOR: Dr. Nathan Jarvis, University of Houston #30 Is a good place to live a good place to visit? Destination performance measures and quality of life indicators Adiyukh Berbekova, University of Massachusetts Amherst; Muzzo Uysal, University of Massachusetts Amherst; Albert Assaf, University of Massachusetts Amherst #44 Exploring Persuasive Sales Techniques to Improve Customer Acceptance of Unfamiliar Menu in Restaurants Chris H. Cai, University of Houston; Tiffany S. Legendre, University of Houston; Anni Ding, University of Houston #77 Understanding the perceptions of risk insiders on Florida’s Red Tide: A phenomenological perspective Frida Bahja, University of Central Florida; David Boote, University of Central Florida

14 RESTAURANT & FOOD SERVICE (ROOM I5) MODERATOR: Dr. Scott Taylor Jr., University of Houston #48 Investigating the Efficacy of an Online Food Safety Training Toolkit (FoSTT) to Enhance Novice Food Handlers Exam Competence Karla Acosta, University of Houston; Alberto Beiza, University of Houston; Isabella Raschke, University of Houston; Sujata Sirsat, University of Houston #62 Effect of Sonication on the Perception of Wine Astringency Imran Ahmad, Florida International University; Lucheng Wang, Florida International University; Tianyu Pan, Florida International University; Xingzhe Yang, Florida International University; Anqi Liu, Florida International University; Xinyue Peng, Florida International University; Kyaw M. Htet, Florida International University #67 Impact of perceived risk on consumers’ behavioral intentions about food delivery services-based on comparisons before and after the covid-19 pandemic Lucheng Wang, Florida International University

MARKETING (ROOM I6) MODERATOR: A rlene D. Ramirez, University of Houston #205 The Impact of Emotional Advertisements on Children’s Tourism Intention: Evidence from EEG Activity in the Alpha Frequency Range Ningning Xing, The Hong Kong Polytechnic University; Guyang Lin, The Hong Kong Polytechnic University; Mimi Li, The Hong Kong Polytechnic University #8 What is Rogue Marketing?

Cortney Norris, University of Houston; D. Christopher Taylor, University of Houston; Scott Taylor Jr., University of Houston #51 Assertive vs. nonassertive: How language style affects persuasion in online reviews Huiling Huang, The Ohio State University; Stephanie Q Liu, The Ohio State University; Zhi Lu, University of Victoria

12:15 - 13:00

BREAK

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13:00 - 14:15 (Concurrent Sessions)

PAPER PRESENTATIONS II – CONSUMER BEHAVIOR, TOURISM (ROOM II1) MODERATOR: Dr. Minjung Shin, University of Houston #56 Fake but better? An exploratory study on travel photo retouching in the social media age Ningqiao Li, University of South Carolina; Fang Meng, University of South Carolina #58 Understanding User Interactions in Online Travel Communities from A Social Network Perspective Hui Jiang, University of South Carolina; Bing Liu, Sun yat-sen University; Fang Meng, University of South Carolina #74 Anime tourism experience: a Netnography of Tokyo anime destinations Tianjian Liu, Auburn University; Sijun Liu, Auburn University; Imran Rahman, Auburn University

CONSUMER BEHAVIOR, HOSPITALITY (ROOM II2) MODERATOR: Dr. D. Christopher Taylor, University of Houston #175 Taking Stock and Moving Forward: A Content Analysis of Research Methods Used in Hospitality Research in the 2010s Jaimi Garlington, University of Nevada, Las Vegas; Cass Shum, University of Nevada, Las Vegas; Ankita Ghosh, University of Nevada, Las Vegas; Seyhmus Baloglu, University of Nevada, Las Vegas #209 In Search of the Origins of Chinese Hospitality through Western Lenses Jianan Lee, Purdue University; Liping Cai, Purdue University

HUMAN RESOURCES & LEADERSHIP (ROOM II3) MODERATOR: Dr. Juan M. Madera, University of Houston #63 A meta-analytic review of antecedents of firm performance: A cross cultural comparison Sanggon Edward Lim, Temple University; Chihyung Michael Ok, Temple University #177 Experience of Shame and Its Consequences Among Hospitality Frontline Employees: Does Difference of Industry Tenure Matter?

Huy Gip, University of Houston; Xingyu Wang, The Hong Kong Polytechnic University; Do The Khao, University of Houston; Priyanko Guchait, University of Houston; Aysin Pasamehmetoglu, Ozyegin University

16 TOURISM & SUSTAINABILITY (ROOM II4) MODERATOR: T ucker Johnson, University of Houston #89 The moderating role of tourist experience on thriving Solbi Lee, University of Nevada, Las Vegas; James Busser, University of Nevada, Las Vegas; Minji Kim, University of Nevada, Las Vegas #90 The Role of Gastronomy in a Gastronomy Creative City from a Strategic Management Perspective: The Case of San Antonio, Texas Mohammad Alimohammadirokni, Texas Tech University; Atefeh Emadlou, Texas Tech University; Jessica Yuan, Texas Tech University #138 A Grounded Theory Study of Crowdsourcing in Tourism Apps Huiying Zhang, University of Nevada, Las Vegas; Xi Leung, University of North Texas; Billy Bai, University of Nevada, Las Vegas

RESTAURANT & FOOD SERVICE (ROOM II5) MODERATOR: Dr. Sujata Sirsat, University of Houston #75 The Impact of Mask Wearing on U.S. Customer Perceptions of Quality in Restaurants Luana Nanu, Auburn University; Cihan Cobanoglu, University of South Florida; Khuraman Shahtakhtinskaya, University of South Florida; Faizan Ali, University of South Florida; Imran Rahman, Auburn University #97 Communication of Food Waste Messages: The Effects of Communication Modality, Presentation Order, and Mindfulness on Food Waste Reduction Intention Nicole Olavarria-Key, University of Houston; Anni Ding, University of Houston; Tiffany S. Legendre, University of Houston #126 The Effect of Social Media Message on Consumer Engagement during Covid-19 Pandemic: A focus on the US Restaurant Industry Mawufemor Amuzu, Texas Tech University; Catherine Jai, Texas Tech University

MARKETING (ROOM II6)

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MODERATOR: Cathy Cheatham, University of Houston #65 The Effect of Upcycling in Promoting Event Attendees’ Intention to Recycle: A Moderated Mediation Analysis Xingyi Zhang, Iowa State University; Eunha Jeong, Iowa State University; Xiaolong Shao, Iowa State University; Eric D. Olson, Iowa State University #146 Hotel sales promotion fit effectiveness: Fit presence vs. absence Esra Topcuoglu, University of Nevada, Las Vegas; Seyhmus Baloglu, University of Nevada, Las Vegas

14:30 - 15:45 (Concurrent Sessions)

PAPER PRESENTATIONS III – CONSUMER BEHAVIOR, TOURISM (ROOM III1) MODERATOR: Dr. Jaewook Kim, University of Houston #83 Game Players’ Flow, Experience, and Spatial Presence for Destination Image Creation Seung Jeon, Iowa State University; So Jung Lee, Iowa State University #113 Service Redesign in Theme Parks: How Nostalgia Backfires Ruoxi Qi, The Ohio State University; Yizhi Li, The Ohio State University; Wei, University of Central Florida; Milos Bujisic, New York University #124 Reciprocal links between remembered destination brand experience and social media stickiness: a three-wave longitudinal study Yueying He, Oklahoma State University; Kevin Kam Fung So, Oklahoma State University

CONSUMER BEHAVIOR, HOSPITALITY (ROOM III2) MODERATOR: Dr. Zahra Mohammad, University of Houston #127 Antecedents and Subsequent of Delight: A Meta-Analysis Introduction Abraham Terrah, University of South Florida; Sijun Liu, Auburn University; Luana Nanu, Auburn University; Jesse Michael, Auburn University #143 The impact of COVID-19 on hospitality and tourism behavior intentions Luana Nanu, Auburn University; Imran Rahman, Auburn University; Shaniel Bernard, Virginia Tech University; Sijun Liu, Auburn University #155 Can Restaurants’ Preventive Measures Improve Customers’ Dine-in Intentions during the COVID-19 Pandemic?

Heewon Kim, Purdue University; SooCheong Shawn Jang, Purdue University

18 HUMAN RESOURCES & LEADERSHIP (ROOM III3) MODERATOR: D r. Priyanko Guchait, University of Houston #192 Effects of observed abusive supervision on observers’ turnover intention Wen Jiang, University of Nevada, Las Vegas; Cass Shum, University of Nevada, Las Vegas; Carola Raab, University of Nevada, Las Vegas #246 Outcomes of prosocial rule-breaking to help customers among hospitality employees Ankita Ghosh, University of Nevada, Las Vegas; Cass Shum, University of Nevada, Las Vegas; Billy Bai, University of Nevada, Las Vegas; Anthony Gatling, University of Nevada, Las Vegas #103 The empowering, the empowered and the empowerment disparity: An integrated model of empowerment using a multilevel analysis Pattamol Kanjanakan, Auckland University of Technology; Peter Kim, Auckland University of Technology; Pola Wang, Auckland University of Technology

TOURISM & SUSTAINABILITY (ROOM III4) MODERATOR: Dr. Zeya He, University of Houston #185 The Role Of Tourism In Measuring Community Resilience Eunjung Yang, University of Florida; Jinwon Kim, University of Florida #193 Crowding-out effect of Chinese tourists on Vietnamese inbound markets Linh Le, University of Central Florida; Jorge Ridderstaat, University of Central Florida

RESTAURANT & FOOD SERVICE (ROOM III5) MODERATOR: Dr. Scott Taylor Jr., University of Houston #176 Truth well-told: Consumer persuasion knowledge toward honesty in restaurant green advertising Yang Xu, Iowa State University; Eunha Jeong, Iowa State University #211 The Impact of Message Appeal and Health Concern on Restaurant Dine-in Intention Minji Kim, University of Nevada, Las Vegas; Billy Bai, University of Nevada, Las Vegas; Eun Joo Kim, University of Nevada, Las Vegas

MARKETING (ROOM III6)

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MODERATOR: Arlene D. Ramirez, University of Houston #161 Developing relational bonds in luxury guests: The role of personalization Dennis Baloglu, University of Houston; Billy Bai, University of Nevada, Las Vegas #172 Exploring the Impact Factors of Repeated Purchase Behavior in China Yuhan Li, Florida International University; Xiaoxiao Shang, Florida International University; Xuejin Wang, Florida International University; Tianyu Pan, Florida International University; Imran Ahmad, Florida International University

16:00 – 17:00 GENERAL SESSION I 17:15 - 18:00

POSTER SESSION A CONSUMER BEHAVIOR, HOSPITALITY (ROOM A1) MODERATOR: Dr. Zeya He, University of Houston #102 Did it grow here or made here? Perception and preference of processed food Inhaeng Jung, The Pennsylvania State University; Amit Sharma, The Pennsylvania State University #119 Integrating Online and Offline Offerings of Lodging Businesses: A Bridge through Incentive Programs Christopher Slaney, Iowa State University; Liang Tang, Iowa State University #140 Consumers’ perception of wine value and purchasing intention Xinyue Li, Purdue University; Carl Behnke, Purdue University #141 Examining Consumer’s Decision Postponement Towards Online Hotel Booking Decisions Pengsongze Xue, University of Guelph; Woomi Jo, University of Guelph #142 Co-created values of Human Robot Interaction in mega event and the mediating role of front-line employees Jijun Chen, University of Kentucky; Pei Zhang, University of Kentucky; Ying Lu, University of Kentucky #160 The emotional responses in the context of memorable dining experience Manya Ebrahimzadeh, Texas Tech University; Jessica Yuan, Texas Tech University #162 What Motivates Customers To Help Restaurants During A Widespread Crisis?: Exploration Of Consumer Behaviors During The Covid-19 Pandemic Inneke Sarwono, Kansas State University; Junehee Kwon, Kansas State University #171 PPE and the Impact of Hospitality Design: A survey of guest perceptions of architectural alternatives Glenn Nowak, University of Nevada, Las Vegas; Mehmet Erdem, University of Nevada, Las Vegas

20 IT ADOPTION & APPLICATION (ROOM A2) MODERATOR: Dr. Minwoo Lee, University of Houston #152 How user-generated photos and users’ profile embedded within online reviews influence hotel guests’ perceived information quality, credibility, and value of online reviews Qingxiang An, University of Central Florida; Ahmet Bulent Ozturk, University of Central Florida #156 What Context Reviews of Customers Tell about Covid-19 Pandemic?

Jiyeon Jeon, Iowa State University; Liang Tang, Iowa State University; Fanli Zhou, Iowa State University #166 Captive Service Experience: The Role of Technology Interventions in Consumers’ Well-being Dan Zhu, The Ohio State University; Kuo Feng, Oxford Brookes University; Ana Korper, Linköping University; Vanja Bogicevic, New York University #173 Revisiting the Uncanny Valley – The Effect of Anthropomorphism on Emotions and Behavioral Intention Maryam Charmchian Langroudi, University of Houston; Carl A. Boger Jr., University of Houston #180 What Triggers You to Perceive Authenticity in Virtual Reality?

Understanding the Power of Narrative Transportation Hyejin Park, University of Florida; Svetlana Stepchenkova, University of Florida #217 Investigating Customers Intention To Use Airbnb Online Experiences By Integrating Tam With IS Success Model Yang Zhou, Texas Tech University; Hyojung Jung, Texas Tech University; Samuel Orji, Texas Tech University; Jessica Yuan, Texas Tech University #224 When Service Robots’ Personality Matters: The Effect of Personality Match Between Service Robot and Customers on Customer Satisfaction Xianmei Wu, Washington State University; Soobin Seo, Washington State University #244 A multiple inquiry into AI-friendly hotel brand experience: Reciprocal effects between customers and employees Bonhak Koo, Oklahoma State University; Catherine Curtis, Oklahoma State University

21 MARKETING (ROOM A3) MODERATOR: Dr. Minjung Shin, University of Houston #117 Ungrounded: A Case Study Of Post-Pandemic Airline Travel To Hawaii Ricardo Avila, Florida International University; Lisa Cain, Florida International University #118 The Effects of Awareness, Acceptability, Accessibility, and Affordability (4A’s) on Intention to Hire A Wedding Planner Inna Soifer, The University of Mississippi; Eun-Kyong Choi, The University of Mississippi #133 Extension of the Theory of Narrativity: Time-of-Day Effect in User-Generated Content Wenqi Wei, University of Massachusetts Amherst; Irem Önder, University of Massachusetts Amherst #190 Storytelling as a Destination Promotion Strategy: Comparing the Persuasiveness of Story and Fact Wen Zhang, University of Central Florida; Alan Fyall, University of Central Florida #234 Social Media Influencer and Independent Restaurants Choice in Saudi Arabia Abdulmohsen Asswailem, University of North Texas; Jie Sun, California State Polytechnic University, Pomona; Xi Leung, University of North Texas

22 RESTAURANT & FOOD SERVICE (ROOM A4) MODERATOR: Dr. Scott Taylor Jr., University of Houston #84 Surprise!! The Influence of Memorable Dining and the Timing of Surprises on Delight and Loyalty of Guests in the U.S. Restaurant Industry Forest Ma, University of South Carolina; Robin DiPietro, University of South Carolina #85 Craft Brewery Collaborations with Non-Brewing External Partners: Motivations and Challenges Forest Ma, University of South Carolina; Robin DiPietro, University of South Carolina #86 Online Food Delivery Service And Purchase Intention Amid Covid-19 – An Adapted TPB Approach With Online Payment Privacy Concerns As Moderator Wenfang Liu, University of Houston; Jaewook Kim, University of Houston #91 Millennials and their Wine Consumption Behaviors in Casual Restaurants Jiaqi Lyu, University of North Texas; Han Wen, University of North Texas #95 Examining the Impact of Food Delivery Apps on Consumers in Difference Generations during Covid-19 Jiyeon Jeon, Iowa State University; Liang Tang, Iowa State University #109 Developing linkages in emerging Canadian agri-food supply chains: A service logic perspective Michael Yu, University of Guelph; Simon Somogyi, University of Guelph #110 An Eye-Tracking Study: Do Intrinsic And Extrinsic Cue Words Of Locally Grown Food Menu Items Influence Consumers’ Visual Attention And Product Choice At Hyper-Local Restaurants?

Yoonah Conoly, Auburn University; Yee Ming Lee, Auburn University

23 FINANCE & ECONOMICS (ROOM A5) MODERATOR: Dr. Sadegh Kazemi, University of Houston #35 Determinants of post-IPO performance in the hospitality industry: Changes in ownership, corporate governance, and corporate strategies Hyoung Ju Song, The Pennsylvania State University; Seoki Lee, The Pennsylvania State University #68 Can Machine Learning Yield a More Accurate Hotel Breakeven Model?

Jack Hodges, University of Houston; Arlene D. Ramirez, University of Houston; Agnes L. DeFranco, University of Houston #163 The Impact of COVID-19 on Macau Gambling Industry Fanli Zhou, Iowa State University; Tianshu Zheng, Iowa State University; Jiyeon Jeon, Iowa State University #178 H2B visa: Are we importing labor to keep costs down?

Rebecca Stamper, University of South Carolina; Scott Smith, University of South Carolina #232 The Adverse Impacts Of Covid-19 On The Hospitality And Tourism Industry In The United States Andres Concha, Florida International University; Sungsoo Kim, The University of Southern Mississippi; Howook Sean Chang, Florida International University

18:05 - 20:00 SPONSORING SCHOOLS FAIR & CAREER FAIR

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8:00 - 9:15 (Concurrent Sessions)

PAPER PRESENTATIONS IV – CONSUMER BEHAVIOR, TOURISM (ROOM IV1) MODERATOR: Dr. Jaewook Kim, University of Houston #29 Will hyper-speed ground transportation transform European tourism in daily leisure mobility? In a future in which the hyperloop will be our everyday transportation mean, will Europe become our daily activity space?

Vania Doninelli, Università della Svizzera Italiana #37 Analyzing the Factors Affecting the Medical Tourists’ Decision-Making to Choose Iranian Hospitals Reza Abbasi, The Hong Kong Polytechnic University; Nafiseh Rezaei, The Hong Kong Polytechnic University #40 Tourist Motivations for Visiting an Urban Waterfront Regeneration Area and their Behavior on Site: HafenCity in Hamburg as a Case Study Gisela Etter, Università della Svizzera Italiana

CONSUMER BEHAVIOR, HOSPITALITY (ROOM IV2) MODERATOR: Dr. Agnes L. DeFranco, University of Houston #41 Grotesque in the Burning Man Festival and Contemporary Carnival-goers’ Self-expression: Take Bakhtin’s Carnival Theory as a Reference Zhuxian Li, Sun Yat-sen University; Xiaoming Zhang, Sun Yat-sen University #47 Convention Attendees’ Risk Aversion Perceptions of Cancelation Policies Smita Singh, Iowa State University; Eric D. Olson, Iowa State University #106 Overtourism in the eyes of tourism experts and tourists: Evidence from Macao Zhuo Ying Wei, Macao Institute for Tourism Studies; Yue Ying Xu, Macao Institute for Tourism Studies

25 HUMAN RESOURCES & LEADERSHIP (ROOM IV3) MODERATOR: Tucker Johnson, University of Houston #239 Separating Sphere? – Sisters Who Make Waves in Hospitality Weiwei Liu, The Hong Kong Polytechnic University; Mimi Li, The Hong Kong Polytechnic University; Tingting Liu, Nankai University #243 How COVID-19 Impact Pilots’ Organizational Citizenship Behaviors: An Application of Affective Event Theory and Organizational Support Fangyu Liu, University of North Texas; Xi Leung, University of North Texas

TOURISM & SUSTAINABILITY (ROOM IV4) MODERATOR: D r. Tiffany S. Legendre, University of Houston #11 Community Initiatied Event Tourism In The Global South: The Case Of South Africa And Kingdom Of Lesotho Lwazi Apleni, University of Zululand; Jankie Kgalabi Phale, Tshwane University of Technology; Unathi Sonwabile Henama, Tshwane University of Technology #12 Mega-event lessons about the 2010 FIFA World Cup: The case of South Africa Pfarelo Manavhela, Tshwane University of Technology; Unathi Sonwabile Henama, Tshwane University of Technology #151 Rural and Mountainous Tourism Consumption in South Africa: Challenges, Prospects and Opportunities Xolile Dlamini-Mnisi, Tshwane University of Technology; Lwazi Apleni, University of Zululand; Petrus Maphanga, Tshwane University of Technology; Dinah Mangope, University of Freestate; Unathi Henama, Tshwane University of Technology

TOURISM & SUSTAINABILITY (ROOM IV5) MODERATOR: Dr. Sujata Sirsat, University of Houston #4 Assessing safe food handling knowledge and practices of food service managers in Doha, Qatar Hassan Wasswa, Qatar Airway Catering Company QACC #54 Should I Open Here? Predictive Models for Restaurant Success Guy Llewellyn, The Hong Kong Polytechnic University #6 Using the Experiential Value Scale and Social Value to Understand Independent and Chain Restaurant Patrons’ Values Cortney Norris, University of Houston; Michelle Russen, University of Houston; Scott Taylor Jr., University of Houston

26 FINANCE & ECONOMICS (ROOM IV6) MODERATOR: Dr. Sadegh Kazemi, University of Houston #101 The effects of tourism specialization and market competition on the efficiency of travel agencies: Evidence from China Jinghua Tu, Zhongnan University; Dapeng Zhang, Zhongnan University #80 Risk induced game-theoretic dynamic pricing model: Market comparison Fatemeh Binesh, University of Nevada, Las Vegas; Amanda Belarmino, University of Nevada, Las Vegas #82 Externally induced awareness of the disruptor: Institutional pressures and competitive reactions to Airbnb Simone Bianco, Virginia Tech University; Manisha Singal, Virginia Tech University; Florian Zach, Virginia Tech University

9:30 - 10:15

POSTER SESSION B CONSUMER BEHAVIOR, HOSPITALITY (ROOM B1) MODERATOR: Dr. Marisa Ritter, University of Houston #18 Big Data Use: What does Vacation Mean for Americans? Relation between Vacation Search on Google and Happiness Ali Iskender, University of South Carolina #202 Can Mobile Payments Improve Customer Satisfaction in the Hotel Industry?

Valery Alfonso, Florida International University; Anais Dardiner, Florida International University; Ashley Temstet Benhamou, Florida International University; Tianyu Pan, Florida International University; Imran Ahmad, Florida International University #96 Improving hygiene and satisfaction among hotel customers in the context of global pandemic normalization Boyu Chen, Florida International University; Yuqi Guo, Florida International University; Lisa Cain, Florida International University #99 The influence of electronic word of mouth on accommodation popularity: focusing on the Chinese accommodation sharing platform Yuwan Wang, Kyung Hee University; Lin Li, Kyung Hee University; Sung-Byung Yang, Kyung Hee University #9 How do the online review types affect the booking intention of Peer-to-Peer accommodation among consumers from different cultures?

Hhye Won Shin, Purdue University; Alei Fan, Purdue University

#10 How Do The Host Pictures Influence Consumers’ Booking Intention Of Peer-To-Peer Accommodation Across Different Cultures? – An Eye-Tracking Approach Hhye Won Shin, Purdue University; Alei Fan, Purdue University #17 COVID-19 drives future hotels: Investigating customers’ intention to visit contactless unmanned smart hotels in China Lan Lu, Florida International University; Jinlin Zhao, Florida International University #20 A netnography study of tourists from China: How could “Mojito and its music video attract Chinese tourists to visit Havana?

Chunhao Wei, Auburn University; Lan Lu, Florida International University; Jinlin Zhao, Florida International University

IT ADOPTION & APPLICATION (ROOM B2) MODERATOR: Dr. Mary Dawson, University of Houston #92 Rethinking Positive and Negative Impacts of Information and Communication Technologies on Tourist Experience: What Do We Already Know?

Fengwei Dai, The Hong Kong Polytechnic University; Dan Wang, The Hong Kong Polytechnic University #94 The impact of perceived enjoyment on employee continuance intentions in computer-based training in the hotel industry Kimberly Peterkin, The Hong Kong Polytechnic University; Lisa Gao, The Hong Kong Polytechnic University #5 “How video games induce us to travel’ – Examining the influence of presence and nostalgia on visit intention: imagination proclivity as a moderator Jiahui Dong, University of Guelph; Marion Joppe, University of Guelph; Lianne Foti, University of Guelph #13 Event Attendees’ Perception towards Service Robots: A Leximancer Study Smita Singh, Iowa State University; Eric D. Olson, Iowa State University; Chin Hsun Tsai, Iowa State University #27 Exploring the Roles of Hotel Green Technologies on Customer Satisfaction Through Business Analytics Mahsa Bitaab, University of Houston; Minwoo Lee, University of Houston; Ki-Hoon Lee, Griffith University #112 The impact of virtual reality on travel intention towards heritage sites Binxia Yin, Florida International University; Jinlin Zhao, Florida International University #128 Man vs Machine: Customers’ Perception of Service Recovery through Human or Robot Interaction Kenia Taylor, The University of Tennessee, Knoxville; Lisa Cain, Florida International University #145 Understanding the value of Extended Reality and Gamified Technologies for Destination Marketing Organizations Marcos Medeiros, University of Central Florida; Arthur Huang, University of Central Florida

28 MARKETING (ROOM B3) MODERATOR: Dr. Zeya He, University of Houston #100 Attracting Chinese Tourists To Lesser-Known Destinations: The Case Of Trentino Hongbo Zhang, The Hong Kong Polytechnic University; Marco Lovati, Dalarna University; Italo Trevisan, University of Trento #66 Vietnamese People’s Travel Aspiration Is Emphasized Through The Information Of Taiwan Government’s Facebook During Covid-19 Trung Nhat Tran, National Kaohsiung University of Hospitality and Tourism; Chia-Shiang Hsu, National Kaohsiung University of Hospitality and Tourism #38 Reaching Beyond The Stakeholders: CSR Communication For Issues With High Relevance Soyoung Park, Florida Atlantic University; Jihwan Yeon, The Pennsylvania State University; Michael Caligiuri, The Pennsylvania State University; Seoki Lee, The Pennsylvania State University #69 Meetings and events venue marketing in a covid-19 world Dana Baker, Florida International University; Lisa Cain, Florida International University #93 Tourism Destination Marketing by Travel Vlogs Ying Zhou, University of Guelph; Woomi Jo, University of Guelph #98 Unlock wine strategy under the social distancing: Douyin (Tiktok) influencer endorsed short video marketing Demi Shenrui Deng, Washington State University; Soobin Seo, Washington State University; Zhenmin Li, Hefei University of Technology; Erica Weintraub Austin, Washington State University

RESTAURANT & FOOD SERVICE (ROOM B4) MODERATOR: Dr. Nathan Jarvis, University of Houston #188 Relationship between Calorie menu labeling sequence and customers decision making of young age groups Weixuan Wu, Florida International University; Binxia Yin, Florida International University; Nicolas De Pinto, Florida International University; Imran Ahmad, Florida International University #55 Exploring the Influential Factors in Satisfaction and Continuous Usage of Food Delivery App: Incorporating the Model of UTAUT Hanisah Binti Saahal, Universiti Teknologi MARA Cawangan Selangor; Nurul Haidah Binti Saharrudin, Universiti Teknologi MARA Cawangan Selangor; Jie Sun, California State Polytechnic University, Pomona; Nadia Hanin Nazlan, Universiti Teknologi MARA Cawangan Selangor

29 #33 Generational Differences in Dining Out Robert Fitzpatrick, Florida International University; Lisa Cain, Florida International University #39 COVID-19 Preventive Practices and Customers’ Intention to Dine Out: The Role of Brand Trust and Perceived Risk Chunhao Wei, Auburn University; Han Chen, University of New Orleans; Yee Ming Lee, Auburn University #42 Investigating The Impact Of Covid-19 On Canadian Foodservice Sustainability And Managerial Decision-Making Emily Robinson, University of Guelph; Bruce McAdams, University of Guelph; Simon Somogyi, University of Guelph; Kimberly Thomas-Francois, University of Guelph #49 COVID-19 optimistic bias about food safety in consumers: A Foodservice Industry Context Karla Acosta, University of Houston; Sujata Sirsat, University of Houston #50 Solo-dining Behaviors Among Senior Immigrants: A Cross-culture Examination Xiaochen Pan, University of Guelph; Woomi Jo, University of Guelph

LODGING MANAGEMENT & SERVICE QUALITY (ROOM B5) MODERATOR: Arlene D. Ramirez, University of Houston #45 Efficacy of Hotel Room Cleaning During COVID-19 Alberto Beiza, University of Houston; Zahra Mohammad, University of Houston; Sujata Sirsat, University of Houston #111 Residents’ Attitudes Toward and Perceived Impacts of Airbnb in Overtourism Destinations Dana Foligno, Iowa State University; Thomas Schrier, Iowa State University #130 Guest Recovery Costs in Hotels Jonathan Brown, Iowa State University; Thomas Schrier, Iowa State University #134 Service development for Chinese hotels after COVID-19 Yiya Su, Florida International University; Lisa Cain, Florida International University #230 An Automatic Event Detection System for Hospitality Business Using Machine Learning Rachel Yueqian Zhang, Purdue University; Charlene Congying Chen, Beyond Pricing

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10:30 – 11:30 GENERAL SESSION II 11:45 - 12:30

POSTER SESSION C CONSUMER BEHAVIOR, HOSPITALITY (ROOM C1) MODERATOR: Tucker Johnson, University of Houston #186 An Examination of Multi-brand Loyalty Among Hotel Loyalty Program Members Karima Lanfranco, University of Central Florida; Fevzi Okumus, University of Central Florida; Jeong-Yeol Park, University of Central Florida; Diego Bufquin, University of Central Florida #195 Small Business Social Responsibility: The Influence Of Social Responsibility On Consumer Behavior In Generation Z Consumers Travis Holladay, University of North Texas; Young Hoon Kim, University of North Texas #198 Community Hotels: The Impacts Of Consumption Values On Customer Attitude, Perceived Benefits, And Visit Intention Chanmi Hong, The University of Mississippi; Eun-Kyong Choi, The University of Mississippi #219 The Perception Of Hotels That Have A Human Trafficking Policy And Response Plan Fernando Canales, Florida International University; Maria Valez, Florida International University; Adriana Candia, Florida International University; Beatriz Carcamo, Florida International University; Gabriella Gonzalez, Florida International University; Eric Beckman, Florida International University #226 Investigating differences in group travelers’ intentions to stay at short-term rentals Yang Zhou, Texas Tech University; Matthew J. Bauman, Purdue University Northwest; Jessica Yuan, Texas Tech University #233 Esport Venue: Constructing a Standard Framework for Esports Venues Jerry Jiang, University of Nevada Las Vegas; David Navarete, University of Nevada, Las Vegas; Glenn Nowak, University of Nevada, Las Vegas #241 Kindness in an Era of Uncertainty: The Impact of CSR Efforts on Brand Loyalty and Corporate Image in the Hospitality Industry during the COVID-19 Crisis Elena Tinacci, University of Central Florida; Yunying Zhong, University of Central Florida

31 #248 Consumer Intentions To Dine-In At Restaurants During A Pandemic Shinise Lewis, Florida International University; Tianyang Cui, Florida International University; Jessenia Lopez, Florida International University; Jocelyn Lopez, Florida International University; Paola Marchelly, Florida International University; Eric Beckman, Florida International University

TOURISM & SUSTAINABILITY (ROOM C2) MODERATOR: Dr. Carl A. Boger Jr., University of Houston #104 Determining the sustainability of Mangroves amidst the Challenges of SeaWaters along the Coastlines of West-Cebu, Philippines Ephraimuel Jose Abellana, Philippine Women’s University; Janice Abellana, FEU Institute of Technology #170 The Sustainable CSR In Marriott International – Serve360 Lauren Doughty, Florida International University; Nicole Astete, Florida International University; Salman Alabiooani, Florida International University; Tianyu Pan, Florida International University; Imran Ahmad, Florida International University #52 Feasibility of Rural Tourism Development in the Appalachian Region of Ohio Nikol Lopez, Ohio University; Sandy Chen, Ohio University #57 Adopting Gamification in Hi-Tech Hotels to Assess Guests’ Environmental Sustainability Perception Aili Wu, University of Central Florida; Dipendra Singh, University of Central Florida #81 The environmentally conscious impact that Gen Z have on economy hotels Ailin Fei, University of Houston; Jaewook Kim, University of Houston #129 The evolution of CSR: Progression to environmental philanthropy of coastal and waterway hotels Karyn Leverette, Florida International University; Lisa Cain, Florida International University

32 HUMAN RESOURCES & LEADERSHIP (ROOM C3) MODERATOR: Dr. Agnes L. DeFranco, University of Houston #207 Effects of COVID-19 among Women Working in Hospitality Sector Case Study: Bangladesh Amity Saha, Purdue University; Jonathon Day, Purdue University #32 Challenges and opportunities of a multigenerational workforce Darbi Sadar, Florida International University; Lisa Cain, Florida International University #34 An Investigation of Glass Ceiling in the Lodging Industry in China Tianjian Liu, Auburn University; Yee Ming Lee, Auburn University #43 Managers’ Perceptions of Cultural Differences in Job Interviews Arlene Garrick, Iowa State University; Susan Wohlsdorf-Arendt, Iowa State University #53 The contrasting effects of error management and error aversion cultures on work engagement Demi Shenrui Deng, Washington State University; Hyun Jeong Kim, Washington State University; Kelly Hyounae Min, California State Polytechnic University; Jessica Murray, Washington State University #70 Organizational Culture, Effective Training, And Employee Retention: A Comparison Of Employee Perspectives Homa Choubtarash, Texas Tech University; Danny Choi, Texas Tech University #71 Effect Of Health-Related Crisis On Firm Performance In The Hospitality Industry: Crisis Management And Resource Based View Homa Choubtarash, Texas Tech University; Stacy H. Lee, Texas Tech University; Danny Choi, Texas Tech University #76 Self-Imposed Workplace Barriers Resulting from Being ‘Me’: A Qualitative Study of Lesbian, Gay, and Bisexual Managers in the Hospitality Industry Michael Caligiuri, The Pennsylvania State University; Phillip Jolly, The Pennsylvania State University

33 RESTAURANT & FOOD SERVICE (ROOM C4) MODERATOR: Dr. Ki-Joon Back, University of Houston #120 Customers’ Expectations amid COVID-19: Modeling Restaurants’ Complaints Data in Florida Aarash Baktash, University of Central Florida; Arthur Huang, University of Central Florida #135 Impact of food take-out packaging quality on consumer behavioral intentions Jongwon Lee, University of Central Florida; Murat Hancer, University of Central Florida #137 Black executive chefs, where are they? Identifying the challenges Black culinary professionals’ face while obtaining leadership roles in the restaurant industry Andra Chisholm, Iowa State University; Eulanda Sanders, Iowa State University #148 Exploring Restaurant Managers’ Attitudes, Motives, and Involvement Towards Practices for Mitigating Food Waste Sorcha O’Neill, Auburn University; Mark Traynor, Auburn University; Martin O’Neill, Auburn University #184 Evaluation of COVID-19 knowledge, attitudes, and practices of restaurant managers in the Midwestern United States Spencer Winn, Iowa State University; Anirudh Naig, Iowa State University #213 Beyond convenience: creating “gamified” self-service experiences by design Wangoo Lee, Temple University; Lu Lu, Temple University #223 Use of Fig Paste as a Replacement in Baked Goods and Sauces Tameria Benjamin, Florida International University; Imran Ahmad, Florida International University

34 CONSUMER BEHAVIOR, TOURISM (ROOM C5) MODERATOR: D r. Marisa Ritter, University of Houston #150 U.S. tourists’ travel intention during COVID-19: A structural model Sijun Liu, Auburn University; Imran Rahman, Auburn University; Shaniel Bernard, Virginia Polytechnic; Luana Nanu, Auburn University #249 The effect of the characteristic of online travel agency (OTA) on the Korean millennial’s repurchase intention.

Jihwan Park, University of Nevada, Las Vegas; Billy Bai, University of Nevada, Las Vegas #25 Examining the Effect of Familiarity on Destination Image and Revisit Intention Dimin Wang, Texas Tech University; Danny Choi, Texas Tech University #36 The Effects of Online Information Overload on Tourists’ Trip Satisfaction Millicent Njeri, University of North Texas; Jihye Min, University of North Texas #61 Space Tourists’ Motivations, Constraints, and Negotiation Strategy: A Grounded-Theory approach Christopher Slaney, Iowa State University; Sojung Lee, Iowa State University #64 Examining the Baby Boomers’ Technology Acceptance for Ride-Hailing Service Ho-Young Lee, Texas Tech University; Danny Choi, Texas Tech University #73 Food experience during travel: Understanding foodstagramming and social presence on social media Bingna Lin, University of Central Florida; Xiaoxiao Fu, University of Central Florida; Murat Hancer, University of Central Florida #79 The Effect Of Customer Co-Creation Behaviors On Well-Being: The Comparative Analysis Of Disabled Tourists And Non-Disabled Tourists Lin Li, University of Guelph; Hwan-Suk Choi, University of Guelphy

12:30 - 13:30 BREAK

13:30 - 14:45 (Concurrent Sessions)

35

PAPER PRESENTATIONS V – CONSUMER BEHAVIOR, TOURISM (ROOM V1) MODERATOR: Dr. Zeya He, University of Houston #125 Actor interactive value formation in a peer-to-peer accommodation: Insight from text-mining Hyunsu Kim, University of South Carolina; Hyejo Hailey Shin, University of South Carolina; Kevin Kam Fung So, Oklahoma State University #164 Rethinking the threat of infectious diseases outbreak on park visitation: A necessary condition analysis Wangoo Lee, Temple University; Lu Lu, Temple University #168 Factors Influencing Travel Intention of Post-Disaster Destinations: The Case of 2016 Hurricane Matthew Hang Cui, Iowa State University; Sojung Lee, Iowa State University; John Salazar, University of Georgia

CONSUMER BEHAVIOR, HOSPITALITY (ROOM V2) MODERATOR: Dr. Minjung Shin, University of Houston #200 A Side of Thrift or Extravagance? Exploring Cultural Orientations and Value Perceptions in Airbnb Lacey Wallace, The University of Southern Mississippi; Joanne T. Cao, The University of Southern Mississippi #215 The Effect of Hotel Attributes Unbundling on Perceived Fairness and Willingness to Book Yunmei Bai, Purdue University; Hugo Tang, Purdue University; Alei Fan, Purdue University #216 Do Words Matter? Consumers’ Perceptions of Words Used to Describe Restaurant Menu Items Yunmei Bai, Purdue University; Sean Jung, Purdue University; Carl Behnke, Purdue University

IT ADOPTION & APPLICATION (ROOM V3) MODERATOR: Dr. Tiffany S. Legendre, University of Houston #204 Beyond the Star-rating: Analyzing TripAdvisor Reviews of Manuel Antonio National Park Luyu Wang, University of Florida; Andrei P. Kirilenko, University of Florida #236 Is Being Smart Always Good? Factors Influencing The Perceived Smartness Of Smart Hotel System Xianmei Wu, Washington State University; Soobin Seo, Washington State University

36 IT ADOPTION & APPLICATION (ROOM V4) MODERATOR: D r. Minwoo Lee, University of Houston #24 Measure customers’ trust toward AI robots in services Oscar Hengxuan Chi, Washington State University; Shizhen Jia, Washington State University; Yafang Li, Washington State University; Dogan Gursoy, Washington State University ATU #26 What drives event attendees to share information on social media? A use and gratification perspective Sungeun Kim, University of Nevada, Las Vegas; Samuel Lee, University of Nevada, Las Vegas; Hyelin Kim, University of Nevada, Las Vegas #59 Online Food Delivery Service And Purchase Intention Amid COVID-19 – An Adapted TPB Approach With Online Payment Privacy Concerns As Moderator Seunghun Shin, Virginia Tech University; Zheng Xiang, Virginia Tech University

LODGING MANAGEMENT & SERVICE QUALITY (ROOM V5) MODERATOR: Tucker Johnson, University of Houston #147 Micro-entrepreneurial management strategy starts from consumers-scale development for shopping orientation in the P2P accommodation segments Sung In Kim, University of Houston; Jaewook Kim, University of Houston #165 Understanding the challenges of innovation management in lodging organizations Gabriela Lelo de Larrea, University of Central Florida; Mehmet Altin, University of Central Florida; Mehmet Ali Koseoglu, The Hong Kong Polytechnic University; Fevzi Okumus, University of Central Florida #196 Improving Hotel Demand Forecasting Accuracy by Integrating Machine Learning with Pick-Up Methods Rachel Yueqian Zhang, Purdue University; Christopher Anderson, Cornell University

37 FINANCE & ECONOMICS (ROOM V6) MODERATOR: Dr. Scott Taylor Jr., University of Houston #114 Understanding buyers’ preferred attributes in the decision-making process to acquire vacation homes in a small island destination Marcos Medeiros, University of Central Florida; Manuel Rivera, University of Central Florida; Robertico Croes, University of Central Florida #136 Understanding the Reliability of Analysts’ Earnings Estimates: Evidence from the Restaurant Industry Jaehee Gim, Purdue University; SooCheong Shawn Jang, Purdue University #157 Not so color-blind: Implicit bias and restaurant crowdfunding performance Xiaodan Mao-Clark, University of Houston; Yoon Koh, University of Houston; Agnes L. DeFranco, University of Houston

INDUSTRY SESSION (ROOM V7)

13:30 - 14:45 GLOBAL HOTEL INDUSTRY OUTLOOK PRESENTED BY: S teve Hood Senior Vice President, STR

15:00 - 15:45

POSTER SESSION D EDUCATION (ROOM D1) MODERATOR: Dr. Mary Dawson, University of Houston #14 Developing Quality Hospitality Students Through Simulation and Experiential Learning – An Empirical Study at FPT University Danang Minh Tung Tran, FPT University #22 Hospitality Students’ Attitude towards Service Robots and its Impact on Willingness to Learn and Intention to Join the Hospitality Industry: The Moderating Role of Emotional Intelligence Xueting Dou, Purdue University; Alei Fan, Purdue University; Yue Liu, Purdue University

38 TOURISM & SUSTAINABILITY (ROOM D2) MODERATOR: Dr. Ki-Joon Back, University of Houston #131 Promoting Tourists’ Responsible Behaviours: Exploring The Effectiveness of Pledge Shiyi Chen, University of Guelph; Mark Holmes, University of Guelph; Hwan-Suk Choi, University of Guelph #158 Sustainable Supply Chain Management Issues For Tour Operators – An Examination Of Fair Tourism Operators In South Korea Seungah Chung, Purdue University; Jonathon Day, Purdue University #159 How Cruise Ships Affect Port Cities’ Environments Alexander Eliason, Florida International University; Lisa Cain, Florida International University #174 Community Capitals Financial Sustainability at Historic Place Sites Robert Patterson, Iowa State University; Sojung Lee, Iowa State University #183 Inequalities in Urban Exploration Jacquelyn Meade, Purdue University; Jianan Lee, Purdue University; Liping Cai, Purdue University #214 Examining Standardized Elephant and Worker Welfare Certifications for Business Success in Elephant Tourism Carmen Chan, Capilano University #252 Uncovering Underlying Attributes Of Small-Scale Events With Event Participants’ Psychological Process In Revisit Intention: A Mixed Method Approach Taeyeon Eom, University of Florida; Jin-won Kim, University of Florida

39 HUMAN RESOURCES & LEADERSHIP (ROOM D3) MODERATOR: Dr. Nathan Jarvis, University of Houston #87 A Multilevel Approach to the Service Innovation: The Role of Organizational Dynamic Capabilities in Shaping Competitiveness in a COVID-impacted Environment Can Olgun, Oklahoma State University; Rashin Ghahreman, The Ohio State University; Vicky Wei-Ju Chen, The Ohio State University; Makarand Mody, Boston University #107 An Examination of Factors Towards the Lack of Black Representation in Executive Leadership of Luxury Hospitality Firms Jonathan Wilson, Iowa State University; Thomas Schrier, Iowa State University #116 Factors Affecting College Students’ Intentions to Choose a Career in the Senior Living Industry Jianwen Li, University of Central Florida; Abraham Pizam, University of Central Florida; Yunying Zhong, University of Central Florida #144 Family dynamics and culture: An exploration of work-life balance in family-owned hospitality businesses Hasib Chowdhury, Texas Tech University; Michelle Alcorn, Texas Tech University #154 Sexual Harassment in the Hospitality Industry – A Proposed Study Daniel Castro, Florida International University; Lisa Cain, Florida International University; Imran Ahmad, Florida International University #167 The lived experiences of racial/ethnic minorities in hotel management: A phenomenological studys Hasan Birinci, Kansas State University; Junehee Kwon, Kansas State University #212 Was alcohol use coping after all? Personality dynamics in restaurant culture Daniel Castro, Florida International University; Lisa Cain, Florida International University; Imran Ahmad, Florida International University #222 Employees’ Engagement and Withdrawal in COVID-19 Situation: A CognitiveAffective Processing System Approach Lu Yuan, Washington State University; Hyun Jeong Kim, Washington State University

40 CONSUMER BEHAVIOR, TOURISM (ROOM D4) MODERATOR: Dr. Carl A. Boger Jr., University of Houston #139 The embodiment of Chinese classical aesthetics in tourism: Understanding Yijing through tourist gaze at classical Chinese gardens Yanyan Zheng, University of Central Florida; Wei Wei, University of Central Florida #179 Travelers’ self-protection against COVID-19: Reestablishing the role of fear and psychological reactance in Protection Motivation Theory Alireza Zolfaghari, University of Guelph; Hwan-Suk Choi, University of Guelph #181 Diaspora Tourism Among Immigrants in Canada Amina Saher, University of Guelph; Woomi Jo, University of Guelph #187 Let There Be Light – The Lack of Daylighting in Casino Design & Its Adverse Effects on the Hospitality Industry Mark Kua, University of Nevada, Las Vegas; Dillon Denig, University of Nevada, Las Vegas; Glenn Nowak, University of Nevada, Las Vegas #189 Guest-Host Relationship in the Post-Pandemic Era: A Cross-Cultural Perspective Jianan Lee, Purdue University; Liping Cai, Purdue University #203 Impact Of Tourist Anthropomorphism On Tourist Experience Quality And Pro-Conservation Behavior Intention In Animal Tourism Contexts Huimin Liu, Temple University; Xiang Li, Temple University #208 Virtual reality, authenticity, and flow state: Empirical evidence from tourism Hongxiao Yu, University of South Carolina; Haemoon Oh, University of South Carolina #218 Are Vlogs Always Effective? The Impacts Of Endorser Type And Endorsement Type On Restaurant Customers’ Attitude And Visit Intention Yusi Cheng, The University of Central Florida; Wei Wei, The University of Central Florida; Lu Zhang, Michigan State University

16:00 - 17:15 (Concurrent Sessions)

PAPER PRESENTATIONS VI – CONSUMER BEHAVIOR, TOURISM (ROOM VI1) MODERATOR: Dr. Jaewook Kim, University of Houston #228 Understanding tourist experience in local-led tours on P2P platform Xiaonan Zhang, University of South Carolina; Gaofeng Pan, University of South Carolina; Fang Meng, University of South Carolina; Jijun Tang, University of South Carolina #231 How do I like the host’s photo? The effect of visual cue on guests’ perception of hosts and behavioral intention Xiaonan Zhang, University of South Carolina; Fang Meng, University of South Carolina; Hengyun Li, The Hong Kong Polytechnic University

41 CONSUMER BEHAVIOR, HOSPITALITY (ROOM VI2) MODERATOR: Dr. Minjung Shin, University of Houston #227 The Effect of COVID-19 on Hotel Booking Intentions: Investigating the Roles of Message Appeal Type and Brand Loyalty Yongwook Ju, Purdue University; SooCheong Shawn Jang, Purdue University #229 The State Of Pricing In The Chinese Hotel Industry Ling Ling, University of Delaware; Srikanth Beldona, University of Delaware

CONSUMER BEHAVIOR, HOSPITALITY (ROOM VI3) MODERATOR: Tucker Johnson, University of Houston #72 Is Hotel Technology a Double-Edged Sword on Customer Experience? An Integrated Approach with Business Analytics and Impact Asymmetry Analysis Hyekyung Park, University of Houston; Minwoo Lee, University of Houston; Ki-Joon Back, University of Houston; Agnes L. DeFranco, University of Houston #88 Translating organizational innovativeness to creative customer behavior Luana Nanu, Auburn University; Linh Le, University of Central Florida; Taeshik Gong, Hanyang University ERICA #123 Service-based perceived risk: Scale development Marisa Ritter, University of Houston; Carl A. Boger Jr., University of Houston; Juan M. Madera, University of Houston; Jason Draper, University of Houston; Maggie Daniels, George Mason University

IT ADOPTION & APPLICATION (ROOM VI4) MODERATOR: Dr. Tiffany S. Legendre, University of Houston #149 Understanding the Comparative Importance of Online Review Attributes on Perceived Online Hotel Review Helpfulness Qingxiang An, University of Central Florida; Ahmet Bulent Ozturk, University of Central Florida #169 Introducing Long Short-Term Memory (LSTM) Networks For Flexible Forecasting In The Lodging Industry Eugene Li, University of Florida; David Krajewski, Gulliver Preparatory School; Tianyu Pan, Florida International University #169 Virtual Tours for Meeting Planning: Trend or Fad? Inna Soifer, The University of Mississippi; Katerina Berezina, The University of Mississippi; Olena Ciftci, The University of Mississippi; Alexander Mafusalov, other

42 LODGING MANAGEMENT & SERVICE QUALITY (ROOM VI5) MODERATOR: Dr. Juan M. Madera, University of Houston #201 Exploring The Importance of Service Quality Attributes for Millennials At Boutique Budget Hotels Heena Sikand, Cal Poly Pomona; Neha Singh, Cal Poly Pomona #237 How do you enhance booking intention? The format of photos matters Juhwan Lim, Kansas State University; Jichul Jang, Kansas State University

FINANCE & ECONOMICS (ROOM VI6) MODERATOR: Dr. Sadegh Kazemi, University of Houston #197 Is restaurant crowdfunding immune to the COVID-19 pandemic?

Yun Yang, University of Houston; Yoon Koh, University of Houston #210 Travel And Tourism Competitiveness Index For Mississippi Fernando Arroyo Lopez, The University of Mississippi; Katerina Berezina, The University of Mississippi

17:45 - 18:45

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19:00 - 21:00

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